how do you strengthen your marketing?

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your marketing?

how do you strengthen

strategize train influence market measure

gartner.com

Corporate Headquarters

56 Top Gallant Road

Stamford, CT 06902-7700

U.S.A.

+1 203 964 0096

European Headquarters

Tamesis

The Glanty

Egham

Surrey, TW20 9AW

UNITED KINGDOM

+44 1784 431611

Asia/Pacific Headquarters

Level 7, 40 Miller Street

North Sydney

New South Wales 2060

AUSTRALIA

+61 2 9459 4600

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Av. Nacões Unidas 12.551

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04578-903 Sao Paulo SP

BRASIL

+55 11 3443 1509

© 2002 Gartner, Inc. All rights reserved.

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“My aim is to talk effectively to customers and let

them know that Microsoft is committed to delivering

solutions. My main task is to focus our sales people.

I am looking for collateral that shows them the vital

connections, so they can describe solutions rather

than products. Gartner does this.”

Raffaella Villa

Enterprise Customer Marketing Manager, Italy Microsoft

“Customized programs from Gartner led to

more prospects returning calls and directly led

to more business.”

Teri Teague

Manager, Database Marketing StorageTek

“The CD marketing campaign provided good

credibility in the marketplace and resulted in what

we hoped for: new business.”

Pamela Gursoy Director of Marketing

Dazel (an HP software company)

Budgets are tight. Hype is high. Customers are wary.

Your technology solution might be extraordinary.

But your prospective customers are swamped with

marketing pitches all making the same claims.

How do you add extra credibility to your marketing?

How do you stand out?

A growing number of technology providers are

strengthening their marketing programs with the

hard evidence of independent research and

opinion from Gartner.

In the technology world, there is no source of data

and intelligence more respected than Gartner.

With Gartner, that credibility can help you get the

attention you deserve and the results you want.

With real-world proof.

Leverage the power of Gartner

products for technology marketers – a flexible suite designed to help

you enhance brand image, train salespeople, showcase products,

strengthen campaigns, educate prospects, and build markets.

With real-world proof.

Leverage the power of Gartner

products for technology marketers – a flexible suite designed to help

you enhance brand image, train salespeople, showcase products,

strengthen campaigns, educate prospects, and build markets.

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Get results.

Consistency is the

hallmark of great

marketing. Start with

Gartner research to form

your strategy. Strengthen

your campaign with

credible content. Improve

competitive intelligence,

empower your sales force,

and educate your

prospects with Gartner.

strategize

You’re developing new technology solutions for rapidly evolving markets. You need to

know the landscape, and the future. Is the product viable? Is the market sustainable?

Where will the competition come from? What messages will hit the mark? With Gartner

Research Strategy Workshops and consulting engagements, and Decision Tools for

Vendor Selection, you’ll see clearly and invest wisely.

train

You want your sales people to sell solutions – not just products. That takes

perspective, an inside understanding of the marketplace and where your products fit.

With content and customized tools from Gartner, you’ll improve sales force knowledge

and effectiveness.

influence

Even when you’re not selling directly it pays to stay in front of prospective clients.

The best way: give them something of value. Gartner content – in customized

newsletters, multimedia packages, and strong Web presentations – will get your foot

in the door and keep your company in the limelight.

market

Marketing is a big investment. By adding that extra level of credibility with impartial

Gartner third-party research and opinion, you increase your effectiveness, and your

chances of success. Gartner Consulting will work with you to ensure your investments

yield the desired return.

measure

To build anything well, including a market, you have to measure. In technology,

Gartner is an excellent choice for measuring the effectiveness of your marketing

initiatives through Win/Loss Analysis, Customer Satisfaction, Brand Effectiveness,

and Brand Awareness research.

Marketing and selling represent up to 25% of a

company’s overall budget. Let Gartner help you

focus your marketing dollars for better results.

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influence

gartner events

Increase brand awareness and marketing reach through the highly qualified Gartner client base.

decision tools

Give clients validated performance data – using “what-if” modeling – that shows where your product stands among its competitors.

custom multimedia

Impress your top clients with valuable Gartner research and commentary coupled with messages from your own executives.

webcasts

Help your clients and prospects stay current with cutting-edge event presentations by Gartner analysts.

speaking engagements

Add in-depth, real-world perspective to your important customer events with

presentations by Gartner analysts.

market

consulting

Engage the Gartner Market and Business Strategy practice to make sure your market messages differentiate you from competitors and resonate with your target audience.

gartner events

Launch your products and accelerate your marketing at Gartner high-profile events – pivotal gatherings of technology professionals worldwide.

custom multimedia

Open doors and strengthen your marketing effort with themed multimedia that persuasively blends Gartner analyst interviews with messages from your

own executives.

speaking engagements

Add the credibility of live Gartner analyst presentations to your marketing campaign.

published research

Confirm the credibility of your technology solutions with Gartner research that proves the point. Generate new leads with valuable Gartner research published side-by-side with your own product and strategy messages.

webcasts

Add substance to your Web site with traffic-drawing content from the latest event presentations by Gartner analysts.

strategize

strategy workshops

Build your strategy in focused sessions with highly qualified Gartner analysts.

consulting

Work with consultants in the Gartner Market and Business Strategy practice to develop effective and efficient go-to-market, partnering and channel strategies.

decision tools

Get a clear picture of market perception and provide corporate and product marketing with the validated data they need to make decisions.

train

custom multimedia

Provide your sales team with the real-world context for selling your solution.

published research

Use published Gartner research to give your people the perspective they need to devise winning client solutions. Keep your sales force continuously informed of market realities.

speaking engagements

Motivate, inspire and inform your sales people with live presentations by top Gartner thinkers.

webcasts

Help your sales force and client service reps stay current with cutting-edge presentations by Gartner analysts.

decision tools

Provide your sales team with powerful tools and ROI models to educate clients making specific technology decisions. Demonstrate the value of your solutions.

measure

brand custom research

Understand brand awareness levels and effectiveness in key target markets. Develop effective improvement programs as needed.

customer custom

research

Know your current customer satisfaction levels. Explore the true drivers behind client satisfaction, then refine your marketing programs to make the biggest impact.

transaction custom

research

Win/loss and transaction

analysis determine why deals are won and lost so you can adjust your marketing programs as needed and invest in areas that will yield the greatest return.

The power of credible marketing.

products for technology marketers

strategize

You’re developing new technology solutions for rapidly evolving markets. You need to

know the landscape, and the future. Is the product viable? Is the market sustainable?

Where will the competition come from? What messages will hit the mark? With Gartner

Research Strategy Workshops and consulting engagements, and Decision Tools for

Vendor Selection, you’ll see clearly and invest wisely.

train

You want your sales people to sell solutions – not just products. That takes

perspective, an inside understanding of the marketplace and where your products fit.

With content and customized tools from Gartner, you’ll improve sales force knowledge

and effectiveness.

influence

Even when you’re not selling directly it pays to stay in front of prospective clients.

The best way: give them something of value. Gartner content – in customized

newsletters, multimedia packages, and strong Web presentations – will get your foot

in the door and keep your company in the limelight.

market

Marketing is a big investment. By adding that extra level of credibility with impartial

Gartner third-party research and opinion, you increase your effectiveness, and your

chances of success. Gartner Consulting will work with you to ensure your investments

yield the desired return.

measure

To build anything well, including a market, you have to measure. In technology,

Gartner is an excellent choice for measuring the effectiveness of your marketing

initiatives through Win/Loss Analysis, Customer Satisfaction, Brand Effectiveness,

and Brand Awareness research.

Marketing and selling represent up to 25% of a

company’s overall budget. Let Gartner help you

focus your marketing dollars for better results.

“The Gartner name

and presence in the

market help us to

validate our marketing

strategies and product

development activities.”

Nigel Whitmore

Director, Market Intelligence Baan

“The product rankings

in Gartner Decision

Tools for Vendor

Selection have been a

major help to us in the

sales cycle because

prospects know the

research is gathered by

impartial Gartner

analysts and validated

with customers.”

Linda Miller

Vice President, Marketing Ultimate Software

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The value of independence.

When presented with research,

clients will naturally want to know

the source. When the source is

Gartner, they are assured accurate,

independent research.

“Gartner analysis, conclusions and recommendations are highly

sought after by many of Novell’s customers and competitors alike.

Using Gartner research and opinion formulated after discussions with

thousands of customers around the world enables us to create the

relevant messages to our target audience!”

Roderic Grigson

Manager, Strategic Business Solutions, Asia Novell Inc.

Gartner has always employed the utmost integrity and objective methodology in creating its research. It goes to the core of our being and is why Gartner is considered a highly trusted source. While we offer the opportunity to reprint our content, we do not allow it to be influenced. There are specific restrictions surrounding its use. For full details of our policies, please see the Vendor Relations page on gartner.com (at the foot of the homepage) or e-mail inquiries to quote.requests@gartner.com.

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strategy workshops

Confer with Gartner analysts, face-to-face, in Strategic Advisory Services workshops designed to help you build or validate your marketing strategy. Understand the realities of the marketplace. Get the research that backs the opinion. Leverage the in-depth knowledge of analysts who work every day in a global network of vendors and end users.

consulting

Work with our Market and Business Strategy consultants to develop market, partnering and channel strategies, improve branding and messaging, get product development support, conduct market effectiveness assessments, and build custom ROI models and tools. Improve your market effectiveness with Competitive Win/Loss Analysis and Customer Satisfaction and Loyalty Assessment.

custom multimedia

We combine interviews with Gartner analysts and your own key executives in either audio or multimedia formats. These programs include the Gartner Talking Technology Series and fully customized multimedia presentations created exclusively for you. A great tool for opening doors and qualifying leads.

published research

Customized newsletters or Web letters blend timely Gartner research and your product messages in a highly informative package. These Gartner Connects newsletters provide a value-added service to your customers to strengthen brand and generate leads. Research Reprints that are most relevant to your product or service are also available for customer distribution in electronic or paper format. A valuable customer education and sales training tool.

webcasts

Some of our most informative and motivating live presentations are made by Gartner analysts at events such as Gartner Symposium/ITxpo. The best of the best is available to you on CD-ROM or for use on your Web site or intranet. Event Webcasts and Strategic Advisory Services Webcasts are ideal ways to drive traffic to your site and provide added depth to your marketing.

speaking engagements

Gartner is the technology world’s most respected authority. Gartner analysts are the foundation of that authority. With Strategic Advisory Services Analyst Speaking Engagements, you will motivate, inspire and inform. Hiring an analyst to speak to your employees or customers is an excellent way to demonstrate the attributes and relevance of your technologies within the context of their markets.

events

Gartner worldwide events – including the issue-intensive Technology Summits and the flagship Symposium/ITxpo – attract extremely qualified audiences with major purchasing power, predisposed to discovering new technology solutions. As intellectual forums, Gartner events offer numerous educational opportunities. As no-hype product/solution expos, they provide a refined atmosphere for extending marketing reach and boosting brand awareness.

decision tools

Decision Tools for Vendor Selection. Decision Tools for Cost Management. Decision Tools for Investment Planning. Three proven

methodologies for better understanding where your products fit in their markets and what your likely ROI will be under various market scenarios. Use Decision Tools to build your marketing strategy by improving your competitive intelligence, empowering your sales force, and educating your prospects.

custom research

The only way to improve the effectiveness of your marketing is to measure and understand why it’s working and why it’s not. With help from Gartner consultants, you can track your brand, identify why deals are won and lost, and understand the real drivers behind client satisfaction. Get the answers you need to get the results you want.

products for technology marketers

© 2002 Gartner, Inc. All rights reserved. 56 Top Gallant Road Stamford, CT 06902 U.S.A. +1 203 964 0096 gartner.com

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