ICT-Digital Media Sector Strategy to improve ICT Career Readiness

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ICT-Digital Media Sector

Strategy to improve ICT Career Readiness

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A CA Community College

Chancellors Office Program

California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students

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3 California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.4 Million Students

Before EWD program

Policy unification

SB 1070 Perkins 1B 2013:

Policy silo

The jobs and economy

challenge

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Easy To Find:

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The ICT-Digital Media Sector Navigation

Team

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Jobs & Economy Goals:

• Supply in-demand skills for employers

• Create relevant pathways and stackable credentials • Get Californians into open jobs

• Promote student success

Why? Our Overarching Goals

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High Demand for Core Functions

# Opportunities 3 months (8/15-11/15)

–

Software Developer:

44,261

–

Network/Systems/Eng… 55,000

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Education ‘Desired’ For Core ICT Jobs

On-line job postings… Want vs Need

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How to provide CCC students with a BS

in IT?

• Transfer Model Curriculum

– CSUs don’t have next two years in IT

• Develop Bachelors Applied Science- Networking Technology

– CSUs claim it is ‘competitive’ with their offerings in IT

• Transfer to other Colleges

– National University

– Arizona State University

• Get Creative in the meantime!

– Focus on creating IT Techs with Certifications – Provide lateral training for incumbent workers – Up-skill the existing workforce

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We use many sources of LMI

• DWM Centers of Excellence

– Burning Glass – EDD – EMSI

• Placement Agencies

– Robert Half, KFORCE, Manpower, Apple One)

• On-Line Job Boards – Dice, Monster • Certification Partners

• Facebook IT Training Groups • CCC Advisory Groups

• Other Published research and trend Studies • News articles and government publications

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And Most Jobs in Small and Medium Business are

Hybrid and Unadvertised

COLLEGE

DEPARTMENTS

_{& GOVERNMENT}

LARGE BUSINESS

_MEDIUM

SMALL &

BUSINESS

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ICT Certifications Very Significant to

Workforce Preparation

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Relevant

IT Training Benchmarks

….

but Experience is Best!!!

• High School w/ A+ Certification

(& CyberPatriots )

• Portfolio

–

digital media (creative)

• ‘Recognized’ CCC credential

• Specified 3

rd

Party Certifications

• Relatively Low demand for AA/AS

• Bachelors Degree

(soft skills implied)

• Ten years experience

• Up-Skilling as incumbent

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CCC Students Have Different Goals

CCC Transfer to 4year

Career Transformer (w/ or W/o a BS)

Incumbent worker (w/ or W/o a BS)

CTE Job Entry (K-12+CCC for entry level)

Not Sure

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CCC’s Offer:

Academic:

TMC (Math Dominant)

CTE : (

Very Decentralized)

Computer Science TMC

_{ICT and Digital Media CTE}

–

2000 ICT Classes,

–

500+ certificates AA/AS

–

125 Departments

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ICT Sector Team

Effective Solution Criteria

Achieve Scale and Distribution

– Statewide application

– Vs Pilots, events and Cream-skimming

Be Right – Be Efficient

– Apply enterprise standards - research rigor

– Align existing curriculum to market needs (filter) – Attract ‘Op-in’ response from colleges

Recognizable brands and products

– Clear Image and Message For Business and Students

Be Relevant

– Market to Students, Business, Placement Agencies – Develop on-line interface to guidance, access and jobs

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CCC ICT Sector Team Solutions: Products

Statewide Branded Pathways

» Business Information Worker, 1,2,3 » IT Technician Pathway

Super Regional –sub-sector Collaborations » Software Development EDGE

• Bay Region 28 colleges » Entertainment EDGE

• Los Angeles Region 28 Colleges BAS-NT

Bachelors of Applied Science – Networking Technology ICT Support Projects

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Statewide Branded Pathway

A single functional job title with defined skill sets,

recognizable statewide

–

Stackable credentials

–

Job Ready

Criteria:

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Have 20,000 or more entry-level jobs statewide annually

–

Contain skill sets widely vetted by industry experts

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Have achievable entry-level jobs in 6-10 months

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Are achievable by 80% + of any student cohort

–

Have further credentials and job levels to follow, and

–

Can be available at 80%+ of the 113 colleges.

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Business Information Worker

A Statewide Branded Pathway

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20,000 Entry Level Office Jobs in CA

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We Make College Sign Up a 20 Minute

‘opt-in’ easy Process:

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Students and Counselors Know

What to Take Where

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Manpower Hires 145 Students in Two Days

That Meet Criteria

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IT Technician Pathway

A Statewide Branded Pathway

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A Clear Step by Step Process With

Certifications Identified

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CCC ICT Sector Team Products

Super Regional –sub-sector Collaborations

» Software Development EDGE • Bay Region 28 colleges » Entertainment EDGE

• Los Angeles Region 28 Colleges

BAS-NT

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Software Development?

We Didn’t Forget…

• Improve CCC relevance and visibility in

Software Development training

in

Bay Region

• Be smart, on-target and easy to access

• Begin with what is available…

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Software Development - Enhanced Directory & Guide For Education

SD-EDGE

Big Need:

• Huge gaps in workforce in software development • Under Represented Minorities painfully obvious • Confusion for Educators

– What to teach, to whom, with what companion skills?

CCC solution

• Provide Labor Market Information- Trends • Provide Pathway guidance for:

• Entry level

• Career Transformers • Incumbent Up-skillers

• Combine selected SD offerings from 28 separate Colleges

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Entertainment EDGE

WHY

Expand the quality and

quantity of the available

entertainment workforce

to meet and contribute

to robust regional

entertainment industry

growth.

HOW

• Single CCC point of

contact group for industry

partners

• Integrated collaborative

response from the

regional CCC’s

• Provided a job-ready

workforce based upon

industry specifications

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Entertainment EDGE : Scope and Assets

Subsector Components: Considerations for:

–

Traditional:

• film, TV, theatre, dance, music, interactive, arts, games…

–

• back office, IT Management, Digital Asset Management,

Market Research, Distribution.

CCC Assets:

–

33 CCC’s, Classes, Faculty, Students

–

Faculty have specialized expertise and excellence in a

variety of entertainment related classes and programs

spread-out throughout the region.

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CCC ICT Sector Team Products

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BAS-NT:

Bachelors of Applied Science – Networking Technology

• Best chance for California

under-represented minorities to achieve

STEM Careers.

• Provides pathways linking

Cyber-Patriots- CCC CTE Classes – to BAS

• Potentially a high priority IT Corporate

Advocacy

• Legislative and Faculty Union support.

• Single most important contribution we

could make

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CCC ICT Sector Team Products

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ICT Support Projects

–

NetLabs+ User Group

• collaboration among colleges

–

XVoucher

• CCC Certification discount voucher program

–

LaunchPath

• Internships Faculty professional development

–

Digital Media Educators Conference

–

Degreed.com

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