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Welcome Note of the President

In the name of the board of directors of IH&RA, the Hotel and Restaurant I would like to welcome all to the 51st IH&RA Annual Congress in Interlaken.

The IH&RA Congress is one of the most important events for the catering and hotel trade worldwide as a source of and contacts. Many industry leaders together with guests from and economy will gather for an outstanding event. This will be the great rendezvous of the hospitality industry and an ideal opportunity for developing and your hospitality network.

The Hotel and Restaurant (IH&RA) is the only trade

exclusively devoted to and defending the interests of the hotel and restaurant industry worldwide. The hospitality industry is the backbone of tourism and one of the most important economy sectors worldwide with an annual revenue of almost 2 trillion US dollars.

Even through difficult the industry has shown its ability to growing, to survive in a complex and world and to go on jobs, being a significant source of employment worldwide. Our sector has demonstrated its strength and professionalism to endure crises.

The challenges for the industry are and have grown a lot in the last few years. This is why hospitality needs to stand together, be united and fight for its interests. Join with IH&RA and help unifying hotel and restaurant and chains throughout the globe.

I wish everybody great success and networking during the IH&RA Congress.

Casimir Platzer IH&RA President

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For further

please contact: Mrs. Regula Boller, Congress Manager

Confirmed Speakers

Jordi Busquets Assesor, FEHGRA Giulia Carbone Deputy Director

IUCN International Union for Conservation of Nature Sandra Carvão

Chief Communications and Publications UNWTO World Tourism Organization Helena Egan

Head of Destination Marketing, Tripadvisor Prof. Eduardo Fayos-Solà

President, Ulysses Foundation Arne Erichsen

Director of Market Management, Expedia LPS Paulina Godfrey

Senior Sustainability Manager Hilton Worldwide Europe Prof. Harold Goodwin

Professor, Manchester Metropolitan University Dr. Rebecca Hawkins

Managing Director

RHP Responsible Hospitality Partnership Fran Hughes

Head of Programmes

ITP International Tourism Partnership Prof. Geoffrey Lipman

Greenearth.travel Markus Luthe

CEO German Hotel Association IHA Prof. Ian Millar

Hospitality Technology

EHL Ecole Hotelière de Lausanne Han Ming

President, China Hotel Association

Prof. Hilary Murphy

Digital Marketing, Customer Information EHL Ecole Hotelière de Lausanne Marco Nussbaum

Founder and CEO of prizeotel Kent Nyström

President, Hotrec Adolf Ogi

Former President of Switzerland

Former Special Adviser to the UN Secretary-General for Sport, Development and Peace

Bruno Omori

President of ABIH SP

Associaçao Brasilera de Industria de Hotels Casimir Platzer

President

IH&RA International Hotel and Restaurant Association Douglas Rice

CEO and President

HTNG Hotel Technology New Generation Taleb Rifai

Secretary General

UNWTO World Tourism Organization Prof. Roland Schegg

Institute of Tourism, HES-SO Valais Federico Sommaruga

Director Special Projects Switzerland Tourism Mr. Felix Steinebrunner

Worldsites Internet Marketing Specialist Valere Tjolle

VISION on Sustainable Tourism Franck Trouet

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For further

please contact: Mrs. Regula Boller, Congress Manager

Welcome Note of the President

Fa

Congress Registration / Welcome Desk

Sunday, 09 March 2014 16.00 – 18.00 Hotel Lobby Monday, 10 March 2014 11.00 – 16.00 Hotel Lobby

n i d r a J é t ô C , y b b o L s s e r g n o C 0 0 . 6 1 m o rf Tuesday, 11 March 2014 rfom07.30 CongressLobby ,CôtéJardin

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09.00 Board Meeting

(only for board members) 13.00 General Assembly

(only for members)

OFFICIAL OPENING CEREMONY

17.30 Challenges and Opportunities for the Hospitality Industry Worldwide Opening speech by the IH&RA President

Mr. Casimir Platzer - President - International Hotel and Restaurant Association IH&RA 17.50 Opening Welcome Speech

Mr. Adolf Ogi - Former President of Switzerland and former Special Adviser to the UN Secretary-General for Sport, Development and Peace 18.00 Alphorn Duo Ballenberg

18.10 Welcome by Switzerland Tourism

Mr. Federico Sommaruga - Director Special Projects, Switzerland Tourism 18.20 Keynote Speech

Mr. Taleb Rifai - Secretary General - World Tourism Organization UNWTO

18.45 Signing of Agreement of Strategic Partnership in-between UNWTO and IH&RA Mr. Taleb Rifai - Secretary General - World Tourism Organization UNWTO

Mr. Casimir Platzer - President - International Hotel and Restaurant Association IH&RA 19.00 APERITIF

20.00 DINNER - SWISS NIGHT

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Welcome Note of the President

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SUSTAINABILITY - A MUST FOR THE FUTURE 09.00 Welcome from the President

Mr. Casimir Platzer - IH&RA President

09.10 Panel Discussion: Changing Frameworks for Sustainability Introduction and Moderation by Prof. Geoffrey Lipman

Panellists: Mrs. Giulia Carbone - Deputy Director - IUCN

Mrs. Sandra Carvão - Chief Communications - UNWTO Prof. Harold Goodwin - Manchester Metropolitan University

Mrs. Fran Hughes - Head of Programmes - ITP International Tourism Partnership 10.30 Coffee break and networking

11.00 Panel Discussion: Practical Application - What are the hotels doing and what should they be doing Moderator: Valere Tjolle

Panellists: Mrs. Paulina Godfrey - Senior Sustainability Manager - Hilton Worldwide Dr. Rebecca Hawkins - Managing Director - RHP

Mr. Franck Trouet - CEO SYNHORCAT

Mrs. Helena Egan - Head of Destination Management - Tripadvisor 12.15 Tourism and Hospitality Trends

Mrs. Sandra Carvão - Chief Communications - UNWTO 12.30 NETWORKING LUNCH AND BREAK

Key-Note Interview

14.00 Intelligent Futures and the Hospitality Industry

Prof. Eduardo Fayos-Solà - President - Ulysses Foundation

ONLINE DISTRIBUTION - DIALOGUE AND NEW DEVELOPMENTS 14.30 Actual Developments and Trends in Hotel Distribution

Prof. Roland Schegg - Institute of Tourism, HES-SO Valais

14.50 Panel Discussion: OTA’s - Challenges and Opportunities / Rivals or Partners? Moderator: Mr. Markus Luthe - CEO - IHA

Panellists: Mr. Arne Erichsen - Director of Market Management - Expedia Mr. Marco Nussbaum - Founder and CEO of prizeotel

Prof. Hilary Murphy - EHL 15.50 Coffee break and networking

16.20 Introduction to new technologies

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For further

please contact: Mrs. Regula Boller, Congress Manager

Welcome Note of the President

In the name of the board of directors of IH&RA, the Hotel and Restaurant I would like to welcome all to the 51st IH&RA Annual Congress in Interlaken.

The IH&RA Congress is one of the most important events for the catering and hotel trade worldwide as a source of and contacts. Many industry leaders together with guests from and economy will gather for an outstanding event. This will be the great rendezvous of the hospitality industry and an ideal opportunity for developing and your hospitality network.

The Hotel and Restaurant (IH&RA) is the only trade

exclusively devoted to and defending the interests of the hotel and restaurant industry worldwide. The hospitality industry is the backbone of tourism and one of the most important economy sectors worldwide with an annual revenue of almost 2 trillion US dollars.

Even through difficult the industry has shown its ability to growing, to survive in a complex and world and to go on jobs, being a significant source of employment worldwide. Our sector has demonstrated its strength and professionalism to endure crises.

The challenges for the industry are and have grown a lot in the last few years. This is why hospitality needs to stand together, be united and fight for its interests. Join with IH&RA and help unifying hotel and restaurant and chains throughout the globe.

I wish everybody great success and networking during the IH&RA Congress.

Casimir Platzer IH&RA President

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ONLINE DISTRIBUTION - DIALOGUE AND NEW DEVELOPMENTS 16.40 Panel Discussion: The Future in online distribution

Moderator: Prof. Ian Millar - EHL

Panellists: Mr. Douglas Rice - President & CEO - HTNG

Mr. Felix Steinebrunner - Worldsites Internet Marketing Specialist Mrs. Helena Egan - Head of Destination Management - Tripadvisor 17.40 The Presidents Panel: Open forum of industry leaders

Moderator: Mr. Casimir Platzer - President IH&RA Panellists: Mr. Kent Nyström - President - Hotrec

Mr. Jordi Busquets - Assesor - FEHGRA Mrs. Han Ming - President CHA

Mr. Bruno Omori - President ABIH SP Wrap up and review

18.45 Mr. Casimir Platzer - President - IH&RA 19.00 APERITIF

in the Hotel Lobby 20.00 GALA DINNER

IH&RA Awards

Entertainment with the party band Acoustic Fun Orchestra

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TRIP TO JUNGFRAUJOCH - TOP OF EUROPE 09.00 Departure from Interlaken Ost railway station

Meeting point 08.30 in the Hotel Lobby ! 11.30 Arrival at Jungfraujoch - Top of Europe 12.00 Aperitif and lunch

13.30 Departure from Jungfraujoch via Grindelwald

16.00 Arrival in Interlaken Ost

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