Enterprise Marketing Platform
”In increasingly interactive marketing environments, customers continue to look for
new opportunities to engage customers and partners, while bridging online and offline
environments. Neolane is the mortar that pulls it all together.” – Agency.com
Marketing is undergoing a fundamental shift. Emerging
technologies such as mobile and social computing have
created new and unique opportunities to reach a new
generation of online consumers more quickly, efficiently
and directly. However, increased interactivity and the
subsequent compression of time put additional strain on
marketing processes, functions and roles. Marketers are
faced with the challenge of streamlining functions and
processes while consolidating and integrating the
plethora of technology in use today.
"With Neolane, we gained 360-degree customer insight and have deployed a full fledged
relationship-marketing strategy across traditional and mobile channels. This is key for the
growth of our business in the digital age." - EMI Music
Neolane helps companies unify all the aspects of ‘newgeneration marketing’ -enabling them to integrate emerging technologies with traditional channels to create an optimal customer experience, improve marketing effectiveness and drive more revenue.
A recent Neolane survey found that 84 percent of respondents currently use email to reach customers and prospects.
Four out of five of those marketers plan to incorporate at least one additional emerging channel by the end of 2008 – most likely, SMS (“Short Message Service” or text messaging) or MMS (“Multimedia Message Service”). But fewer than half were confident that their existing tools could effectively manage emerging marketing channels, or coordinate campaigns across emerging and traditional channels.
"We managed to fully automate sophisticated marketing programs. By proposing the right
product at the right moment with Neolane, we increased our conversion rates by over 100
percent." – Orange
About Neolane
Neolane drives marketing that delivers, with the only enterprise marketing software platform that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 100 of the world's most innovative marketers including Accor Hotels, Alcatel-Lucent, Sephora and Virgin Megastores use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing.
Neolane’s platform was built from the ground up to power a broad range of marketing process automation requirements from budgeting and planning through creation and real-time execution to measurement and reporting. By integrating multiple processes, companies gain visibility and control over their total marketing operations and can more efficiently build and execute sophisticated communications strategies.
Examples include:
High-end cosmetics retailer Sephora teamed with Neolane to drive timely, targeted, customer loyalty programs in-store and online by consolidating all POS and customer data to gain a 360-degree view of customers. In the process, Sephora has achieved estimated productivity gains of 70 percent for the creation and execution of direct mail campaigns, doubled response rates without increasing spend and reduced campaign analysis time from five days to one.
resources and content, segment customers, define rules and triggers, create and re-use templates, execute campaigns, capture responses, define lead flows and analyze results. The visual framework makes it intuitive for marketers to coordinate all marketing processes and customer interactions spanning multiple channels and dynamically formatting content upon delivery. The level of personalization is virtually unlimited, empowering marketers to deliver the right message to the right person via the right channel at the right time.
Neolane’s flexible user friendly interface demonstrates that automated, cross-channel direct marketing does not have to be as hard as traditional marketing automation vendors have made it out to be.
A Software Platform for Enterprise Marketing
Neolane’s platform encompasses all the essentials marketers need to analyze, plan, develop, execute and measure marketing activities:
Multi-Channel Campaign Management Lead Management
Dynamic Content Management Marketing Resource Management Analytics and Reporting
Neolane Platform Modules
Multi-Channel Campaign Management
Neolane’s roots are in cross-channel campaign management. Neolane allows companies to design and orchestrate targeted, relevant and personalized campaigns across email, direct mail, retail/POS, SMS, MMS, fax, Web, telephone and more. Neolane provides marketers with the tools required for closed-loop customer communications, starting with data management and continuing through cross-channel execution and post-campaign reporting.
Lead Management
Neolane improves lead quality by enabling clients to capture, nurture, score, and route leads based on business rules.
Through lead scoring, Neolane assigns priority based on multiple factors including implicit and explicit prospect data such as answers to qualifying questions.
This results in better qualification of leads, improved closure rates, and ultimately increased revenue. Neolane can be tightly integrated with a company’s CRM/SFA software providing a closed-loop system between sales and marketing to ensure smooth data transfer and ability to measure marketing effectiveness.
Dynamic Content Management
Neolane helps marketers create, track and personalize campaign content including graphics, offers, design templates and copy. Those assets can then be easily and automatically inserted into a personalized campaign for any channel.
Collaborative authoring functionality and validation workflows help ensure all content adheres to your organization’s corporate guidelines and processes.
Marketing Resource Management
Neolane provides Marketing Resource Management (MRM) capabilities, including collaborative planning, budget and spend tracking and measurement as well as digital and physical asset management. A strong workflow system enables businesses to define, orchestrate, monitor and measure the overall productivity and efficiency of their marketing operations.
Analytics and Reporting
Neolane enables marketers to craft graphical views of customer behavior and gain a deeper understanding of their needs by tracking and analyzing responses over time. Customers can use Neolane’s integrated analytics options to perform scoring, predictive marketing, geomarketing and expert targeting. For deep-dive analytics, Neolane’s partnerships with leading data mining vendors, such as SPSS, allow customers to invoke
predictive models directly within Neolane. Users can design ad-hoc reports or utilize more than 30 pre-defined operational reports included with Neolane.
“In our first year using Neolane, we actually carried out two and a half times more programs
than in the previous year. The time taken to create communications in five languages has
been cut by half. In year one, we saved an estimated $400,000.” - Accor Hotels
Rapid Process Deployment
Neolane offers the industry’s only common platform built from the ground up with a standard open architecture and flexible relational data. Designed to be highly adaptable, Neolane can attach to an existing data mart, extend it or provide one for you. Template based, each and every process, function and field can be tailored to your requirements to rapidly align, manage and measure all your marketing activity continuously. The entire platform is highly scalable and modular, allowing customers to add new modules when they are ready.
Licensing Flexibility
Neolane offers customers flexibility with respect to licensing terms. Customers can purchase the Neolane software outright via perpetual license for on-premise use, purchase it for on-demand use or they can midsource – an innovative model allowing them to purchase the software and engage Neolane to host it at our facility.
Midsourcing provides the flexibility and ease of hosting with the added security of keeping your customer information at your site. Many Neolane customers now choose midsourcing.
What makes Neolane different?
Single, open software platform for enterprise marketing Automates all marketing processes, functions and roles.
Ensures uncompromising agility, flexibility and response times.
Ability to leverage emerging technologies with traditional channels Coordinates cross-channel communications from prospect to conversion. Provides customers a consistent experience regardless of channel. Intuitive graphical user interface
Increases productivity with a visual framework for creating and managing processes and events.
Innovative role-based workflow capabilities User definable process automation across functions.
Collaboration and notification ensure corporate compliance and approvals. One system of record for 360-degree marketing information
Guarantees that marketing activity is based on current and accurate information. Ensures consistency and adherence to processes and regulations.
Dynamic content personalization across all channels at high volumes Combines declared and observed criteria like geography for content selection. Coordinates content formats including on-demand printing.
End-to-end native solution built on standard technology SOA ready, web services support for simple integration with operational systems.
Rapid deployment, scalable, adaptable and reliable
Template based with user-definable processes, fields and tables. On premise or on demand, N-tier architecture.
"Using Neolane, we have built on customer relationships by sending highly relevant, useful and
engaging communications which bring about greater loyalty and purchase frequency."
Neolane, Inc.
One Gateway Center - 7th Floor 300-334 Washington Street Newton, MA 02458 Office: +1 617 467 6760 Fax: +1 617 467 6701 [email protected] www.neolane.com United States United Kingdom France Scandinavia
Neolane and the Neolane logo are trademarks or registered trademarks of Neolane Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.
Neolane Professional Services
Neolane employs a staff of dedicated
consultants with extensive expertise in direct marketing and enterprise marketing software. Our staff and a network of partners can provide a full range of services to help you implement Neolane to its fullest potential. Services include data mart construction, software implementation and business process integration, Neolane training and support, data mining, campaign design, template creation, custom analytics and reporting.
Learn More
Effective marketing with measurable impact is critical to your success. It’s why so many well-known companies in 12 countries have turned to Neolane. Contact us today to discover how Neolane can help drive marketing that delivers for your organization.
