Get on the Fast Track with RSS-Driven Automation.

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1 \\ Get on the Fast Track: Streamline your content delivery program through RSS, email, and social media. www.StreamSend.com

Get on the Fast Track

with RSS-Driven Automation.

Streamline your content delivery program

through RSS, email, and social media.

Maximize reach, increase engagement, build

customer trust and, ultimately grow your business.

www.StreamSend.com

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Through it all, content is STILL king…

91% of Business-to-Business (B2B)

and 86% of Business-to-Consumer

(B2C) marketers are using

content marketing.

- Content Marketing Institute

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Marketers everywhere are relying

on content to build trust and grow

their business. It’s crucial to have

a content delivery strategy that

makes sense!

RSS-driven automation helps you

maximize reach and engagement by

posting your content to the web, email,

and social media every time you

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Marketing automation

is no longer a luxury.

With new channels and communication

options continually unfolding, it’s essential

that marketers adapt and implement

scalable strategies for content distribution.

Integrating RSS-driven automation into

your content delivery plan is easy when

you’ve got the right tools. This guide

will show you how.

Smart RSS

Sell

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RSS-Driven Automation:

Maximize your content, grow brand

awareness and increase your ROI

“ 81% of respondents said

they will have strong or

complete adoption of

marketing automation

systems by 2014.”

- BtoB’s 2013 Marketing

Automation Study

Companies, on average, spend 12% of their marketing budgets on content. That’s 1 out of every 8 marketing dollars!

By streamlining the distribution of your content using RSS-driven automation, you’ll maximize its reach by having it post to the web, email, and social media, every time you publish - automatically.

There are many benefits to using RSS to automate your content distribution:

• Simplicity • Efficiency / Segmentation • Scalability • Brand Awareness

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Publish once, deliver it everywhere!

Simplicity:

Create your content once and automatically distribute it through multiple channels - eNewsletters, social pages, micro-sites, and more. Even your social posts can be leveraged as content and distributed automatically!

Efficiency / Segmentation:

By using RSS to streamline and automate your content delivery, fewer resources are required, saving you time and money and increasing your ROI.

Scalability:

RSS syndication is a true one-size-fits-all model. Once you’ve put your RSS-driven strategy in place, it will scale to meet increased readership and the growth of your list.

Brand Awareness:

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Intelligence:

By monitoring the content your readers click on, you can understand their interests and leverage that information for future marketing.

Targeting:

RSS allows content to be tagged in your existing CMS, then easily segmented and distributed according to channel, topic, and audience. The right information goes to the right people, increasing engagement.

Revenue:

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Content Marketing + Marketing Automation

= Powerful Results.

Content marketing, when paired with marketing automation, can be very powerful. Whether your goal is relationship building, brand awareness, lead generation, or monetizing your content, it’s vital to keep best practices in mind. Below are ways to maximize your content strategy:

Define your goals:

What is the purpose of your RSS-driven content automation strategy? Brand awareness? PR? Lead Generation? Advertising Revenue?

Plan your distribution channels:

Define how much and what type of content you need. Then define the distribution channels you want. Email? Social?

Engagement and usage:

Determine how your customers and prospects will consume your content and what reasons they will have to share it.

Targeting:

Pick a few broad topics that can be used to create multiple RSS feeds. This

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Measurement:

Track the content that resonates with your audience. You can then fine-tune your content, which will increase engagement.

Your opt-in form:

Include one or two questions that will provide important information about the people opting-in to your list. For example, you may ask for demographic information and/or a job function. Or, you might consider requesting important dates, such as birthdays, giving you a reason to communicate on a personal basis in the future. Or, you might ask them to select areas of interest, so you can deliver content that is targeted and relevant. But don’t ask too many questions. It could hurt

your opt-in rate.

Gain valuable insight into your audience:

Based on your audience’s content choices, you can determine how to address the needs of customers and prospects. Content choices provide a window into customer decision-making. These insights will give you an advantage once people are ready to begin the sales process. Authenticity goes a long way:

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Automatic Publishing:

Combine the Power of RSS with the Ease of Email

“ 74% of adults prefer email

as a method of commercial

communication.”

- Merkle Inc.

Email is used by over 2 billion people worldwide. And it’s easy to embed your RSS feed into your email template to create an automated eNewsletter. Create and send branded and customized eNewsletters that automatically pull RSS feeds and go out on a pre-set schedule.

Once you’ve selected an ESP to partner with for your RSS-automated emails, it’s a very easy process:

• Select the template that best fits your needs • Update it with your logo or any other imagery • Select the RSS feed you want to pull from

• Define how many posts you want to display in your eNewsletter • Determine how often it should go out

• Choose the criteria for receiving your eNewsletter

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Appearance matters:

Your eNewsletter represents your brand. Customers will feel more comfortable if there’s a visual tie between your brand and your content. Take advantage of all of the tools available to customize your email template so it supports your brand.

Keep your content fresh:

Make sure your content production schedule keeps up with your eNewsletter delivery schedule. You don’t want to repeat material.

Let content strategy shape your eNewsletters:

If you offer RSS feeds for multiple topics, and your opt-in forms capture reader preferences, then consider creating an eNewsletter for each topic.

One and done:

Consider how your template will be repurposed as a Facebook Tab and/or embedded into a blog post. Create your message once, and deliver it everywhere with the click of a button. This saves time and money.

Give reasons to share from email to social:

A person needs a reason to pass along and recommend your

Pay attention to metrics:

When possible, track what your readers click on and their actions once they’ve clicked-through. Armed with this information you can refine your content strategy.

Set it and forget! Check-in from time to time:

Periodically, be sure to revisit each eNewsletter and adjust your RSS-driven email automation strategy based on the metrics

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Increase Your “Share” with an

RSS-Driven Social Media Plan

“Some 70% percent of US

online adults trust brand or

product recommendations

from friends and family.”

- Forrester Research

An RSS content delivery plan lets you automatically publish fresh content to social media pages, increasing your reach, growing your following, and building trust. Seventy percent of consumers trust brand recommendations from friends, compared with 32% who trust the information found on a company’s website. Spreading your content through social media and among peers builds a connection with customers.

While integrating RSS into your social media strategy will ensure you always have fresh content on your social media pages, it is important to incorporate a social strategy that works

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Encourage sharing:

The goal of a successful social media plan is to have your content passed along to a wider audience. Be sure to give your fans

reasons to share your content.

Integrate:

Your social media outlets should be an extension of your brand and seamlessly integrated with your overall content strategy.

Pay attention to likes and forwards:

Likes and forwards should never rule your social media strategy. However, tracking your most popular content will give you

valuable insights.

Remember, it’s a conversation:

Candid conversations with fans should be encouraged. It builds trust and gets you free honest feedback.

Lead generation:

Don’t miss an opportunity to get fans to opt in to other content channels, especially email. Convert social engagement into email subscribers by embedding an opt-in form everywhere you can. Be sure to include a benefit-driven call to action to give them

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StreamSend offers all the tools you need for an effective

RSS-driven content automation strategy, and much, much more!

A wide selection of customizable Email, Social, Video, and RSS email templates

Easy Automation

Smart Message Delivery Video Email Marketing

Fully Integrated Social Media Tools

Custom Landing Pages and Sign-up Forms Fully Customizable Scheduling Tools

Track Email, Social, and Video from one central location Retarget your most engaged subscribers

Email Marketing + Social Delivery

The bottom line:

An RSS-driven email and social strategy

is a powerful way to automatically maximize

the reach of your content, build trust, and

grow your business.

Find out how easy it is to develop

powerful integrated campaigns

with StreamSend.

Call 1-877-788-7577, or visit

Get on the Fast Track with RSS-Driven Automation.