Did you know?
As of January 2012, 21 Florida College System institutions were ap-proved to offer a total of 135 baccalaureate pro-grams in various fields such as education, nurs-ing, business, technol-ogy, and public admini-stration.
Inside this Issue
BACCALAUREATE PROGRAMS IN 1 THE FCS
BACCALAUREATE PROGRAM 2-3 PROMOTION AND MARKETING CALL FOR EXEMPLARY ACADEMIC 3 ADVISING PROGRAMS
LIST OF BACCALAUREATE 4-7 PROGRAMS
ANOTHER MARKETING EXAMPLE 8
Promising Practices to Increase Completion in
The Florida College System
Volume 2 · Issue 1 · January 2012
Baccalaureate Programs in the FCS
In 2001, the Florida Legislature passed Senate Bill 1162, which outlined a process by which community colleges could seek approval by the State Board of Education to grant baccalaureate degrees in limited, high-demand areas. This legislation was in response to the fact that baccalaureate de-gree production in Florida lagged behind the majority of other states in the nation, and the state was facing unmet need for professionals in specific high-demand oc-cupations like teaching and nursing. Ex-panding access to the baccalaureate degree through the community colleges was a way to address these economic concerns and the issue of baccalaureate access in the state.
Since the implementation of section 1007.33, Florida Statutes, over a decade ago, the number of baccalaureate degrees offered within the Florida College System (FCS) has steadily increased. While col-leges are offering bachelor’s degrees, it is important to note that the types of degrees offered by FCS institutions is limited and does not include liberal arts. The FCS re-mains a primary pathway to the State Uni-versity System through the statewide 2+2 articulation agreement.
Currently, 21 colleges are approved to offer a total of 135 programs in various fields such as education, nursing, business, tech-nology, and public administration. All bac-calaureate programs offered at the colleges are tailored to meet specific local and re-gional workforce needs. Numerous colleges
have also elected to change their names by dropping the words “community” or “junior” to reflect their status as four-year degree granting institutions, beginning with the re-naming of St. Petersburg Jun-ior College to St. Petersburg College in 2001.
In addition to contributing to specific workforce needs, the FCS is meeting addi-tional needs of Florida citizens. By offering baccalaureate opportunities at local col-leges, non-traditional students who are place-bound due to family and employ-ment responsibilities now have access to bachelor’s degrees. FCS baccalaureate pro-grams have lower tuition than those of-fered at the state universities and other non-public postsecondary institutions, thus providing opportunities for those who might otherwise not have been able to af-ford to further their education and increase their earning potential.
Baccalaureate Program Promotion and Marketing
State College of Florida, Manatee-Sarasota (SCF) and St. Petersburg College (SPC) are engaging in broad-based efforts to encourage career advancement by increasing awareness of baccalaureate program offerings at their institutions.
While SCF baccalaureate programs are relatively new, key staff members and administrators have been hard at work to develop college- and community-wide campaigns to promote their programs. In addition to iden-tifying potential students through employers, college staff members have been targeting current students in associate degree programs that may be interested in transferring to related baccalaureate programs. For ex-ample, students enrolled in the Associate in Sci-ence in Nursing programs are made aware of the Bachelor of Science in Nursing (BSN) as a viable educational opportunity through marketing emails.
In addition to classroom visits, emails, and other traditional methods, SCF looks for “natural” op-portunities for marketing. When the first BSN class graduated, the marketing department seized an opportunity to promote the BSN pro-gram using a photograph of the first graduating class with the president (see left).
According to Kathy Walker, Director of Public Affairs & Marketing at SCF, the key to a successful campaign is two-fold. First, the college works to show the students and the community that SCF is not abandoning 2+2 and its open-access mission. Rather, SCF seeks to expand its core mission through baccalau-reate program offerings. According to Walker, “‘community’ may no longer be in our name, but we are still the college of our community.” Second, SCF inte-grates its baccalaureate program promotion into every aspect of the college. While the marketing department is responsible for developing materials, graph-ics, and advertising, the college’s advisors, faculty and staff, and administrators all play a role in marketing the programs.
Baccalaureate Program Promotion and Marketing
Baccalaureate Program Promotion and Marketing
Continued from page 2SPC has initiated a broad campaign. In addition to the Expo, other strategies include:
Information sessions;
On campus events;
Classroom visits;
Dedicated baccalaureate website;
Articulation agreements;
Company visits, transfer fairs, and education fairs; and
Other print, direct mail, online, and outdoor initiatives.
What advice does SPC have about baccalaureate program promotion? According to Tracy Garrett, Coordi-nator of Marketing, “everybody is a recruiter, so utilize faculty, staff, and advisors as an additional resource to help promote the programs at your college and other colleges in the System.”
For more information, please contact: Michael Mears
SCF Bradenton Provost and Vice President of Baccalaureate Programs State College of Florida, Manatee-Sarasota
Djuan E. Fox
Coordinator of Baccalaureate Planning and Development Baccalaureate Programs
St. Petersburg College
Interested in baccalaureate offerings at another college? Check out pages 4-8 for a full list of baccalaureate offerings in The Florida College System.
Call for Exemplary Academic Advising Programs
The American Association of Community Colleges, in cooperation with the National
Council for Student Development (NCSD) and the National Council of Instructional
Administrators, is working with Terry O'Banion, President Emeritus of the League for
Innovation, to identify the most outstanding/exemplary academic advising programs
in the nation’s community colleges to be featured in a monograph. If you believe the
academic advising program at your college or one in your district is one of the most
outstanding/exemplary programs in the nation please nominate the program for
con-sideration by sending the name and email address of the key staff contact to Terry
O'Banion at
[email protected]
by February 10, 2012. A panel of experts from NCSD
List of FCS Baccalaureates by Program
Program Title Program Type College
Administration and Supervision BAS Pensacola State College
Architectural Engineering Technology BS Seminole State College of Florida
Banking BAS St. Petersburg College
Biological Sciences BS Miami Dade College
Biology BS Indian River State College
Biology, General BS St. Petersburg College
Biomedical Sciences BS Florida State College at Jacksonville Business Administration BS Chipola College
Business Administration BS Florida State College at Jacksonville Business Administration BS St. Petersburg College
Business and Organizational Management BAS College of Central Florida
Business Information Management BS Seminole State College of Florida Cardiopulmonary Sciences BAS Edison State College
Clinical Laboratory Science BAS Santa Fe College
Computer Networking BAS Florida State College at Jacksonville Construction BS Seminole State College of Florida Converged Communications BS Florida State College at Jacksonville Dental Hygiene BAS St. Petersburg College
Digital Media BAS Florida State College at Jacksonville Digital Media BAS Indian River State College
Early Childhood Education - Age Three Through
Grade 3 BS Florida State College at Jacksonville Early Childhood Education, Age 3 through Grade 3
and Birth through Age 4 BS Miami Dade College
Early Childhood Education, Birth through Age 4 BS State College of Florida, Manatee-Sarasota Early Childhood Education, Birth through Age 4 -
non-certification BS Florida Gateway College Early Childhood Education, Birth through Age 4 -
non-certification BS Santa Fe College
Continued from page 4
List of FCS Baccalaureates by Program
Program Title Program Type College
Elementary Education BS Northwest Florida State College Elementary Education BS St. Petersburg College
Energy Technology Management BAS State College of Florida, Manatee-Sarasota Engineering Technology BS Daytona State College
Exceptional Student Education BS Broward College Exceptional Student Education BS Chipola College
Exceptional Student Education BS Daytona State College Exceptional Student Education BS Miami Dade College Exceptional Student Education BS St. Petersburg College Exceptional Student Education-with ESOL
Endorse-ment BS Indian River State College
Film, Television, and Digital Production BAS Miami Dade College
Fire Science Management BAS Florida State College at Jacksonville Health Science with an Option in Physician
Assis-tant Studies BAS Miami Dade College
Health Services Administration BAS Santa Fe College Health Services Administration BAS St. Petersburg College
Health Services Administration BAS State College of Florida, Manatee-Sarasota Human Services BS Indian River State College
Information Management BAS Palm Beach State College
Information Systems Technology BS Seminole State College of Florida Information Technology BAS Broward College
Information Technology Management BAS Florida State College at Jacksonville Interior Design BAS Seminole State College of Florida International Business BAS St. Petersburg College
International Business and Trade BAS State College of Florida, Manatee-Sarasota Management and Organizational Leadership BAS St. Petersburg College
Middle Grades Language Arts Education BS Edison State College
Middle Grades Mathematics Education BS Broward College Middle Grades Mathematics Education BS Edison State College
Middle Grades Mathematics Education BS Indian River State College Middle Grades Mathematics Education BS Northwest Florida State College Middle Grades Mathematics Education BS St. Petersburg College
Continued from page 5
List of FCS Baccalaureates by Program
Program Title Program Type College
Middle Grades Science Education BS Chipola College Middle Grades Science Education BS Edison State College Middle Grades Science Education BS Indian River State College Middle Grades Science Education BS St. Petersburg College
Middle Grades Science Education BS Northwest Florida State College
Nursing BS Broward College
Nursing BS Chipola College
Nursing BS Edison State College
Nursing BS Florida Gateway College
Nursing BS Florida State College at Jacksonville
Nursing BS Indian River State College
Nursing BS Miami Dade College
Nursing BS Northwest Florida State College
Nursing BS Palm Beach State College
Nursing BS Pensacola State College
Nursing BS Polk State College
Nursing BS Santa Fe College
Nursing BS St. Petersburg College
Nursing BS State College of Florida, Manatee-Sarasota Organizational Management BAS Chipola College
Organizational Management BAS Indian River State College Organizational Management BAS St. Johns River State College Orthotics and Prosthetics BAS St. Petersburg College Paralegal Studies BAS St. Petersburg College
Project Management BAS Northwest Florida State College Public Policy and Administration BS St. Petersburg College
Public Safety Administration BAS St. Petersburg College Public Safety Management BAS Edison State College
Public Safety Management BAS Florida State College at Jacksonville Public Safety Management BAS Miami Dade College
Continued from page 6
List of FCS Baccalaureates by Program
Program Title Program Type College
Secondary Biology Education BS Daytona State College Secondary Biology Education BS Edison State College Secondary Biology Education BS Indian River State College Secondary Biology Education BS Miami Dade College Secondary Biology Education BS St. Petersburg College Secondary Business Technology Education BS St. Petersburg College Secondary Chemistry Education BS Daytona State College Secondary Chemistry Education BS Miami Dade College Secondary Earth Science Education BS Miami Dade College Secondary Earth/Space Science Education BS Daytona State College Secondary English Education BS Chipola College Secondary Mathematics Education BS Broward College Secondary Mathematics Education BS Chipola College Secondary Mathematics Education BS Daytona State College Secondary Mathematics Education BS Edison State College Secondary Mathematics Education BS Indian River State College Secondary Mathematics Education BS Miami Dade College Secondary Mathematics Education BS St. Petersburg College Secondary Physics Education BS Daytona State College Secondary Physics Education BS Miami Dade College Secondary Science-Biology Education BS Chipola College Secondary Technology Education BS St. Petersburg College Supervision and Management BAS Broward College Supervision and Management BAS Daytona State College Supervision and Management BAS Edison State College
Supervision and Management BAS Florida State College at Jacksonville Supervision and Management BAS Miami Dade College
Supervision and Management BAS Palm Beach State College Supervision and Management BAS Polk State College
Supervision and Management BAS South Florida Community College Sustainability Management BAS St. Petersburg College
Technology Management BAS Broward College
Technology Management BAS Gulf Coast State College Technology Management BAS St. Petersburg College
