Topic 8: Creating the Brand Plan

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Topic 8:

Creating the Brand Plan

Follow-up System

Law 3: Communicate with it in a Systematic Way.

How would you rate your current Branding Touch Plan on a scale of 1-10?

(1: I do not have one, 10: I have one, feed it daily, have multiple mediums for touch, it’s automated and I am getting a 12:2 return from my database)

Circle where you feel you are:

1 2 3 4 5 6 7 8 9 10

What is the next thing you must do to move your 8x8 system closer to a TEN?

______________________________________________________________________________ ______________________________________________________________________________

Participate

If there is anything you want to know about the Lead Generation Model that is not included in this workbook, refer to the resource website at www.coachkorn.com/mtpra and/or refer to pages 133-148 of the Millionaire Real Estate Agent book and any of the MREA KWU courses like: Systematizing your Lead Generation and Your Business is Your Database. You may also email or fax your questions to [email protected]. We’ll do our best to address your issues.

Email: [email protected] Fax: 913-563-6835

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Introduction

Objectives for Topic 8

1. Reviewing Your Current CMS System and Setting up Action Plans/Campaigns 2. Setting up the documents for content

3. Setting up blank email documents 4. Creating letter head in your documents 5. Creating the Action Plan

6. Creating Multiple Action Plans

1. Reviewing Your Current CMS Action Plan/Campaign Tool

What Contact Managements System are You Using

 What are your contact numbers for Customer Service?

___________________________________________________________________________ o No Matter What Level you are at in your Business, YOU will want to have a clear

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Are You Time Blocking

 It is critical you schedule “ON” time for your business

 Give yourself permission to get lost in your contact management system Day 1

Spend 1 hour to locate your Action Plans setup Day 2

Spend 1 hour finding your letter, email and postcard templates. Create Blank Templates Day 3

Spend 1 hour attaching your Blank Documents, To Do & Call to a ‘test’ action plan

Notes:

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2. Setting Up Documents for Content

 Find Documents & Email templates in Contact Management System.  Refer to your Written Plan

 Open up Previous Document

o Find Document that is set up the way you like with Salutations, etc.  Save as a new Template

o Save the name as ‘Blank Template’

o Advanced method is to Build Letter Head into the letter  Copy the Document and Save as Part of your 8x8 Plan

o Create enough copies to cover all your touches according to your Written Plan

Suggestion: Save the Letters as: “8x8 Week 1” “8x8 Week 2” etc. Or for emails “8x8 email 1” “8x8 email 2” and so on.

Pasting Content

The blank documents are set up first so you can build your action/campaign plan and get it started. Copying and Pasting content is the easy part. Beginning to feed your database every day and starting them all on automated action plans is the critical part.

Notes:

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3. Setting Up Documents for Content

 Find Email templates in Contact Management System.  Refer to your Written Plan

 Open up Email Template

o Find email layout that is set up the way you like with Salutations, generic graphics, etc.  Save as a new Template

o Save the name as ‘Blank Template’  Copy the email and Save as Part of your 8x8 Plan

o Create enough copies to cover all your touches according to your Written Plan o Create an email template for every mail or email touch

Suggestion: Save the Letters as: “8x8 Week 1” “8x8 Week 2” etc. Or for emails “8x8 email 1” “8x8 email 2” and so on.

4. Creating Letterhead in your Documents

 Do you have a consistent look and message?

___________________________________________________________________________ ___________________________________________________________________________  Different Letters may have different letterhead. Who do you market to?

o FSBO’s (Stealth Marketing, maybe No Letterhead) o Charity (about them, not you)

o Match Your IDX Property Search Website o Other Agents with Area Letter head

What other specialty image do you portray in your market?

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What Does Your 8x8 Action Plan Look like

Notes:

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6. Creating Multiple Action Plans

 Create a full action plan/campaign in one format (ex. Letters) then repeat the process for email and/or postcards

 Copy the “8x8 Generic: All Mail” campaign and re-name it “8x8 Generic: All Email” and copy that plan and rename it “8x8 Generic: Mail and Email”

 You will want to go into each plan and ensure the touch piece is changes to the appropriate medium

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Topic 8 Action Items

1. Create blank documents and emails for 8x8

2. Create your letterhead graphic to use in “blank template”

3. Review your written 8x8 plan and create action plan “generic” plan

4. Copy base plan 3 times and make an “All Mail”, “All Email” & “Mail & Email Plan” 5. Update each action time in copied plan to reflect mail, email or assignment

6. Review content at www.coachkorn.com/mtpra/session8 7. 5 a day, 5 a day, 5 a day!!! Stay focused and committed

Notice

While Bradley Korn PC has taken due care in the preparation of the coaching program, the material contained herein reflects the practices of other agents and is not necessarily the best practices promoted by Bradley Korn PC. We cannot guarantee the accuracy of the materials. Bradley Korn PC makes no warranties, either express or implied, with regard to the information and programs presented in this manual. Bradley Korn PC will not be liabile for any loss or damage of any kind that you incur as a result of the use of any content provided by the Coach Korn MTPRA sessions.

Bradley Korn PC therefore cautions you not to assume that the results of this exercise bear any relation to the financial performance you can expect as a MTPRA attendee. The coaching program is offered to support your professional growth by directing you toward productive activities.

Copyright notice:

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Weekly Numbers Form

NAME: _______________________________________________ DATE: ________________ Week YTD

1. How many days did you work this week? ______ ______ 2. How many hours did you spend prospecting? ______ ______ 3. How many new contacts did you obtain? ______ ______ 4. How many Listing appointments did you refer to others in your office? ______ ______ 5. How many listings did you sell? ______ ______ 6. How many Ad and Sign calls did you answer? ______ ______ 7. How many Ad and Sign calls did you convert to appointments? ______ ______ 8. How many other buyer appointments did you set (walk-ins, referrals, etc.)? ______ ______ 9. How many buyer agency contracts did you get signed? ______ ______ 10. How many buyer appointments did you attend? ______ ______ 11. How many homes did you sell? ______ ______ 12. How many deals do you have pending? ______ ______ 13. What is your current pending income? ______ ______ 14. How many deals fell through? ______ ______ 15. How much paid income did you receive? ______ ______

Topic 8: Creating the Brand Plan

Topic 8:

Creating the Brand Plan

Follow-up System

Participate

Introduction

Objectives for Topic 8

1. Reviewing Your Current CMS Action Plan/Campaign Tool

What Contact Managements System are You Using

Are You Time Blocking

Notes:

2. Setting Up Documents for Content

Pasting Content

Notes:

3. Setting Up Documents for Content

4. Creating Letterhead in your Documents

Notes:

6. Creating Multiple Action Plans

Topic 8 Action Items

Weekly Numbers Form

Email to

[email protected]