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Copyright 2013 Splunk Inc. Introducing Splunk 6

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Copyright © 2013 Splunk Inc.

Introducing Splunk 6

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Safe Harbor Statement

2

During the course of this presentation, we may make forward looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release.

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Company (NASDAQ: SPLK)

Business Model / Products

Customers 6000+

founded

2004

first software release

2006

HQ San Francisco

On-premise

In the cloud SaaS

60+

100

of the

Fortune 100

Largest license:

Terabytes/day

Splunk Company Update

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Industry Recognition

Big Data Innovator

2013 SIEM Magic Quadrant

LEADER

2012 Security Market Growth

#1 Worldwide

2012 IT Operations Market Growth

#3 Worldwide

Best SIEM North America

Best Enterprise

Security Solution EMEA

#1

Most

Innovative

#4

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The Accelerating Pace of Data

Volume | Velocity | Variety | Variability

GPS, RFID, Hypervisor, Web Servers, Email, Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, Telematics, Storage, Servers, Security Devices, Desktops

Machine data is the fastest growing, most complex, most valuable area of big data

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What Does Machine Data Look Like?

Sources

Order Processing

Twitter Care IVR Middleware

Error

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Machine Data Contains Critical Insights

Customer ID Order ID

Customer’s Tweet Time Waiting On Hold

Twitter ID

Product ID

Company’s Twitter ID

Customer ID Order ID

Customer ID

Sources

Order Processing

Twitter Care IVR Middleware

Error

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Machine Data Contains Critical Insights

Order ID

Customer’s Tweet Time Waiting On Hold

Product ID

Company’s Twitter ID

Order ID Customer ID

Twitter ID

Customer ID

Customer ID

Sources

Order Processing

Twitter Care IVR Middleware

Error

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9

Make machine data accessible, usable and valuable to everyone.

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Industry Leading Platform for Machine Data

Any Machine Data Operational Intelligence

HA Indexes and Storage

Search and Investigation

Proactive Monitoring

Operational Visibility

Real-time Business

Insights

Commodity Servers

Online

Services Web

Services

Servers Security GPS

Location

Storage Desktops

Networks

Packaged Applications

Custom Applications Messaging

Telecoms Online

Shopping Cart

Web Clickstreams

Databases

Energy Meters

Call Detail Records Smartphones

and Devices

RFID

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Industry Leading Platform for Machine Data

Any Machine Data Operational Intelligence

HA Indexes and Storage

Search and Investigation

Proactive Monitoring

Operational Visibility

Real-time Business

Insights

Commodity Servers

Online

Services Web

Services

Servers Security GPS

Location

Storage Desktops

Networks

Packaged Applications

Custom Applications Messaging

Telecoms Online

Shopping Cart

Web Clickstreams

Databases

Energy Meters

Call Detail Records Smartphones

and Devices

RFID

Any amount, any location, any source

Schema- on-the-fly

Universal forwarding

No back-end

RDBMS

No need to filter

data

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Turning Machine Data Into Operational Intelligence

Reactive

Search and Investigate

Proactive Monitoring and Alerting

Operational Visibility

Proactive

Real-time Business

Insight

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IT Operations Management Industrial Data / Internet of Things

Operational Intelligence for IT and Business Users

13

Digital Intelligence

Business Analytics Application Management

LOB Owners/

Executives System

Administrator Operations

Teams

Security Analysts

IT Executives Application

Developers Auditors Website/Business

Analysts Customer

Support

Security and Compliance

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IT Operations

Security and Compliance

Digital Intelligence App Dev

and App Mgmt.

Developer Platform (REST API, SDKs)

Business Analytics

Industrial Data and Internet

of Things

Small Data. Big Data. Huge Data.

Splunk Delivers Value Across IT and the Business

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Setting the Standard for Operational Intelligence

Engine Platform

1 2 3

2006-2008 Tool

2009-2011

2012

4 4.1 4.2 4.3 5

“Google for the datacenter”

“Engine for machine- generated data”

“Platform for operational intelligence”

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What’s Next

What do

organizations

need

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Drive Value Across the Enterprise

Simplify management of enterprise Splunk

deployments Enable faster and

easier analytics for broader set of users

Deliver Operational Intelligence for Everyone

Accelerate development of enterprise apps

using Splunk

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Introducing Splunk 6

Powerful analytics anyone can use

Up to

1000x

faster

over Splunk 5

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Powerful Analytics Anyone Can Use

19

Enables non-technical users to build complex reports without learning the search language

Provides more meaningful representation of underlying raw machine data

Acceleration technology delivers up to 1000x faster analytics over Splunk 5 Pivot

Data Model

Analytics Store

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Easy-to-use Analytics Interface

Pivot

Drag-and-drop interface enables any user to analyze data

Build complex queries and reports without learning search language

Click to visualize any chart type; reports dynamically update when fields change

POWERFUL ANALYTICS

Select fields from data model

Time Window

All chart types available in the chart toolbox

Save Report to share

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Define Relationships in Machine Data

Data Model

Describes how underlying machine data is represented and accessed

Defines meaningful

relationships in the data

Enables single authoritative view of underlying raw data

POWERFUL ANALYTICS

Hierarchical object view of underlying data

Add constraints to filter out events

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Deliver Analytics Up to 1000x Faster

High Performance Analytics Store

Transparent acceleration technology

Retrieval speeds up to 1000x faster than previous Splunk versions

Used to accelerate data

models - created at the click of a button

POWERFUL ANALYTICS

Time window of data that is accelerated Check to enable acceleration of data model

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The Path to Analytics

Explore and Understand

Analyze and Visualize

Pivot Data Data Model

Analytics Store

Model and Accelerate

1. 2. 3.

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Empowering Users Across the Enterprise

IT Professional

Create and share Data Models

Accelerate Data Models and custom searches with the Analytics Store

Create reports with Pivot

Developer Analyst

Leverage Data Models to abstract data

Leverage Pivot in custom apps

Create reports using Pivot based on Data Models created by IT

Pivot Data

Model

Raw Data Analytics

Store

[10/11/12 18:57:04 UTC]

000000b0

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Additional Analytics Features

Predictive Analysis Maps

Integrated GeoIP map that display geographic data and summaries

Find patterns in data to predict system capacity and resource utilization

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Powering Security Intelligence

Splunk Enterprise 6

Normalization without data reduction

Customized for different data types

Supports converged IT

Security and IT Operations data ontologies

Support for fast reporting

POWERFUL ANALYTICS

Example of security data models

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Other New Features in Splunk 6

Improve users’

productivity enabling instant access to relevant

apps and content

Deliver simplified and scalable management for enterprise Splunk

deployments

Rapidly build Splunk apps using

standards-based web technologies SIMPLIFIED

MANAGEMENT INTUITIVE USER

EXPERIENCE

RICH DEVELOPER ENVIRONMENT

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Increased User Productivity

New Home Screen

New menu system enables rapid navigation to apps, data and content relevant to user

Removes need to open apps in order to explore content

Customizable to different users and roles

INTUITIVE USER EXPERIENCE

Search Bar

Splunk Apps

Add Data Source

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Redesigned Search and Reporting

Enhanced Search Experience

Search and analyze data from a unified interface

Simplified authoring and editing of reports

Instantly navigate to create new visualizations, tables and dashboard panels

INTUITIVE USER EXPERIENCE

Search Bar

Search Results

Access Reports and Dashboards

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Centralized Cluster Management

Simplified Cluster Management

Monitor Splunk high availability services for business critical deployments at scale

Automatic search workload and data rebalancing when clusters change

Easier and more transparent app deployment to indexers

Faster recovery from failures

SIMPLIFIED MANAGEMENT

Cluster Health

Visual Status

Splunk Indexes

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Easier Deployment, Configuration

Forwarder Management

New visual management interface to deploy and monitor thousands of configurations

Track status of roll out and easily track down errors

Monitor deployment activity

Enables management of forwarder configuration

SIMPLIFIED MANAGEMENT

Information about forwarder

Number that have downloaded a config Number of forwarders

being monitored

Number with errors

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Powerful Dashboard Customization

Enhanced Dashboard Editor

Build interactive dashboards and user workflows without writing Advanced XML code

Easily add custom styling, behavior and visualizations

One-click access to develop in the Splunk web

framework

RICH

DEVELOPER ENVIRONMENT

Menu to easily customize

dashboard without advanced XML

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Familiar Developer Environment

Web Framework

Quickly and efficiently build Splunk apps using familiar web technologies

Client-side development with Splunk JavaScript

components and JavaScript libraries

Server-side development support with Python and the Django framework

RICH

DEVELOPER ENVIRONMENT

REST API

Build Splunk Apps Extend and Integrate Splunk

Simple XML JavaScript

Django Web

Framework Java JavaScript Python

Ruby C#

PHP

Data Models

Search Extensibility Modular Inputs

SDKs

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Faster and easier analysis and visualizations for business users

Easier management of enterprise-scale Splunk deployments

Powerful productivity features for end users

Summary

INTUITIVE USER EXPERIENCE

RICH DEVELOPER ENVIRONMENT

Rapidly build Splunk apps using standard web languages and frameworks

POWERFUL ANALYTICS

SIMPLIFIED MANAGEMENT

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Thank You

www.splunk.com/6

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