ONLINE SPECIFICATIONS
NationalGeographic.com
Advertising
Specifications
AD UNIT SIZES & SPECS
All ads are served through Doubleclick for Publishers (DFP Premium). All units must include a 1x1 pixel border and all rich
me-dia units must be third-party served with the z-index set to 0. Polite creatives are required if the initial load is more than 40kb.
CREATIVE SPECIFICATIONS
Unit Name
Ad Spec
Acceptable
File Types
Animation
Restrictions
Max Initial File
Size
Max
Expansion
Expansion
Direction
Audio
Video
Device(s)
Miscellaneous
Comments
Leaderboard 728x90 .gif, jpg, html5, third-party 13 Seconds 40kb, HTML5 max 150 kb, Richmedia max Desktop/ Tablet 2 MB
728x315 down user-initiated
auto-initiated DesktopTablet
Looping - 5 max. Medium Rectangle 300x250 .gif, jpg, html5, third-party 13 Seconds 40kb, HTML5 max Desktop/Tablet 150kb, Mobile 40kb and Rich-media Desktop/ Tablet 2 MB, Mobile 300kb
500x250 left user-initiated auto-initiated Desktop Tablet Smartphone, Feature Phone Looping - 5 max. Half-Page 300x600 .gif, jpg, html5, third-party 13 Seconds 40kb, HTML5 max 150 kb, Richmedia max Desktop 2 MB
500x600 left user-initiated auto-initiated Desktop Tablet Looping - 5 max. Portrait 300x1050 .gif, jpg, html5, third-party 13 Seconds 80kb, HTML5 max 150 kb, Richmedia max Desktop 2 MB
N/A left user-initiated auto-initiated
Desktop Only Looping - 5 max.
Billboard 970x250 .gif, jpg, html5, third-party 13 Seconds 60kb, HTML5 max 150 kb, Richmedia max Desktop 2 MB
N/A N/A user-initiated auto-initiated
Desktop Looping - 5 max.
Pushdown 970x66>970 x418 Must be third-party served 13 Seconds 60kb, HTML5 max 150 kb, Richmedia max Desktop 2 MB
500x250 down user-initiated auto-initiated
Desktop Only Looping - 5 max.
Sidekick 300x250>85 0x500 Must be third-party served 13 Seconds HTML5 max 150 kb, Richmedia max Desktop 2 MB
850x500 left user-initiated auto-initiated
CREATIVE SPECIFICATIONS (CONTINUED)
NationalGeographic.com
Advertising
Specifications
Unit Name
Ad Spec
Acceptable
File Types
Animation
Restrictions
Max
Initial File Size
Max
Expansion
Expansion
Direction
Audio
Video
Device(s)
Miscellaneous
Comments
Tethered ad on Photo of the Day 980x55>980 x500 Must be third-party served 13 Seconds 60kb, HTML5 max 150 kb, Richmedia max Desktop 2 MB
980x500 left user-initiated auto-initiated Desktop Only
Looping - 5 max. Tile 257x90 .gif, jpg,
html, third-party
13 Seconds 20kb N/A N?A N/A N/A Desktop, Tablet, Smartphone, Feature Phone
20kb initial load, up to 100kb total. Sponsor Logo 210x50 .eps only N/A 10kb N/A N/A N/A N/A Desktop,
Tablet, Smartphone, Feature Phone
Nat Geo will custom size and add sponsor treatment to the logo. Agency or client may submit a 3rd-party 1x1 pixel and click-thru tracker to be added to the creative. Interstitial Custom Must be
third-party served 13 Seconds 80kb, HTML5 max 150 kb, Richmedia max Desktop/Tablet 2 MB
N/A N/A user-initiated auto-initiated Desktop Tablet Close button required. Auto-collapse after 15 seconds. Wallpaper/ Skin Custom Must be third-party served
N/A 60kb N/A N/A N/A N/A Desktop only 60kb initial load, up to 100kb total. Expandables/ Walkovers 300x250 w/ page interaction Must be third-party served 13 Seconds 40kb, HTML5 max 150 kb, Richmedia max Desktop/Tablet 2 MB
500x250 left user-initiated auto-initiated Desktop only 40kb initial load, 60kb subsequent load, up to 100kb total. If streaming video in-banner, up to 2.2mb. Loop-ing - 5 max. Fireplace / H-Unit Full page takeover w/ wallpaper and video player Built in-house by Nat Geo Production
N/A N/A 850x500 down user-initiated auto-initiated Desktop only Nat Geo will build and agency or client may submit a 3rd-party 1x1 pixel and click-thru tracker to be added to creative. Theater Unit Full page
takeover w/ wallpaper and video player Built in-house by Nat Geo Production
N/A N/A N/A backward user-initiated user-initiated Desktop only Nat Geo will build and agency or client may submit a 3rd-party 1x1 pixel and click-thru tracker to be added to creative. Mobile Static Wide Banner 320x50 .gif, jpg, html, third-party
N/A 15kb N/A N/A N/A N/A Smartphone, Feature Phone
BANNER CREATIVES
Standard: GIF, JPEG, site served .swf with back-up static
Rich Media: HTML, JavaScript, Flash, iFrame
Third Party Rich Media Accepted:
All rich media units must be third-party served. All ads are served through Doubleclick for Publishers (DFP Premium).
For example: Doubleclick for Advertisers (DFA), MediaMind (Sizmek), PointRoll, Atlas, Eyewonder, FlashTalking, etc.
• Serving fees may apply, if agency does not pay directly.
• Please send us reporting access to your Media Planner and Ad Operations
• If banner corners are rounded, please include transparent background.
• All banners must include a 1x1 pixel border
• A banner may not produce audio without user initiation. Once audio begins, there must be a clear “mute” or
“stop” button. Banners that expand on click or mouse over must have a clear “close” button and retract when the
mouse is off banner.
• Z-index must be set to 0
clickTags (for all Flash Banner Ads)
Flash 10.1 and lower accepted.
The following code should be included in every ad banner for the main linking button:
When using ActionScript3: getURL(clickTag, “_blank”);
Note that the above example code will only work if the button the code is attached to exists at the root level of
the Flash banner. If you need to position the button in a location other than the root then you must specify a path to the
root for the “clickTag” variable. This is an example: getURL(_root.clickTag, “_blank”);
PRE-ROLL AND VIDEO
If video ad is clickable, please supply the click-thru URL. Video should not include a title card. VAST 2.0 Pre-Roll
third-party tags are also accepted.
CREATIVE SPECIFICATIONS
NationalGeographic.com
Advertising
Specifications
Unit Name Dimension Acceptable File Formats Video Length Max Initial File Size Audio Video
Device(s)
Miscellaneous Comments Pre-Roll 640x360 (16:9Standard); Maintain aspect ratio off
.mp4, .mov :15, but :30 may be accepted with advance notice
2.2/4.4mb auto-initiated auto-initiated Desktop, Tablet, Smartphone
• H.264 codec
• Frame Rate: 30 fps (24 and 25 fps foota
should be encoded as “Same-as-source”)
• Video Data Rate: 464 kbps • Audio Data Rate: 48 kbps • Total Data Rate: 512 kbps • Keyframe: every 6 seconds inRead
Video Unit
16:9 HD video .mp4, .mov, .avi, YouTube URL
:15, but :30 may be accepted with advance notice
100mb user-initiated user-initiated Desktop only • Frame rate: 25 fps • Bitrate: 2-5MBps Video
Interstitial
Custom .mp4, .mov :15 2.2mb user-initiated auto-initiated Desktop only • Must be third-party served • Close button required. • Auto-collapse after 15 seconds. Mobile Overlay Custom .mp4. .mov :15 2.2mb user-initiated auto-initiated Smartphone only • N/A
ONLINE SPECIFICATIONS
NEWSLETTERS
Only .jpg, .gif, or standard ad tags that redirect to .jpg or .gif
Newsletters are dropped on a monthly basis. Please contact your regional sales representative to coordinate
timing and availability.
SPONSORSHIP
After a campaign is booked, please send .eps file of the brand logo to have sponsor logo treatment added.
BRANDING
All ads must include advertiser branding in the form of advertiser name and/or logo.
DELIVERY DEADLINE
2 Full Business Days for Standard Media
5 Full Business Days for Rich Media, Video, and Newsletter ads
10 Full Business Days for Snapchat Discover, Facebook Instant Articles, and Apple News
Email all creative submissions to Ad Operations and Media Planning Teams: [email protected]
For questions, please contact Ad Operations: [email protected]
NationalGeographic.com
Advertising
Specifications
Platform Unit Name Dimension Acceptable File Format
Video
Length Max File Size Audio
Video
Devices Miscellaneous Comments SnapchatDiscover
Inflow, Title Card 1080x1920 (must be full-screen and vertical) H.264, .mp4, .mov :10 Up to 32 MB Auto-initiated Auto-initiated
Smart-phone Maximum of 2 inflow ads and one title card Facebook Instant Articles Medium Rect-angle, Mobile Static Wide Banner 300x250, 320x50
.jpeg, .gif N/A 15kb N/A N/A Smart-phone N/A
