Physical Education Health and Recreation Program
Introduction to Sport Management/PEHR 2070CRN: 47664
Meeting Days and Time: T/R, 9 to 10:15 AM Semester/Year: Fall/2014
Credit Hours: 3.0 credit hours
Location: North Instructional Building 136 Instructor: Jason Herbers
Email Address: herbers@dixie.edu Office Phone: 652-‐7528
Office Hours: T/R, 10:30-‐11:30 AM Office Location: Burns Arena, Northwest Corner
Prerequisites: None
Lab and other fees: N/A
Course Description from Catalog: This course is designed to provide students with fundamental
knowledge and skills related to planning, organizing, directing, budgeting, and marketing sport venues and events. Best practices for sport management will be examined in the context of professional sports; collegiate, intercollegiate, and interscholastic sports; community and youth sports; and special events and festivals.
Required Textbook (s) /Recommended Books/other materials: Masteralexis, L.P., Barr, C.A., &
Hums, M.A. (Eds.) (2012). Principles and Practices of Sport Management (4th Edition). Jones & Bartlett Publishers: Sudbury, MA.
Department Objectives:
All PEHR Academic courses have the following learning outcomes:
A. To prepare highly skilled professionals to assume positions related to teaching, coaching, health and human performance, and research.
B. To prepare students to be critical thinkers and lifelong learners.
C. To provide students with an understanding of the different options that exist to obtain a career within the field of Physical Education, Health and Recreation.
Physical Education Health and Recreation Learning Outcomes:
All PEHR courses have the following learning outcomes:
A. Enhance development of physical, mental, social, and emotional well-‐being through physical education;
B. Be supported to develop personal, lifelong commitment to physical activity for the long range health benefits;
C. Develop competencies in athletic activities that will bring greater satisfaction to participation in athletics;
D. Demonstrate an understanding of physiology that promotes safety in physical exercise; E. Develop a fitness plan pertinent to the physical activity of the course, as applicable
Course Objectives:
By the end of the course students will be able to:
1. Identify the basic principles and best practices of sport management; 2. Demonstrate knowledge related to various careers in sport management; 3. demonstrate an understanding of organizational leadership and management; 4. demonstrate knowledge and skills related to sport marketing and promotions; 5. demonstrate an understanding of risk management and sports law;
6. identify important issues and future trends in sport as an industry.
GE Objectives: N/A
Course Assignments and Assessments:
Average of chapter quiz grades 100 possible points
Exam 1 -‐ 100 points Exam 2 -‐ 100 points Exam 3 -‐ 100 points
Sport Event Experience I (Volunteer and Shadow) -‐ 50 points Sport Event Experience II (Volunteer and Shadow) -‐ 50 points Sports Marketing Project (Video, Web, etc. Production) -‐ 100 Points Research Abstract Presentation -‐ 50 points
Class Participation -‐ 50 points
Total Possible Points -‐ 700
Instructor policy on late assignments, missed exams/quizzes, and unexcused absences:
Late assignments, missed exams, and missed quizzes will be given a grade of zero unless previous arrangements have been made with the instructor. Only valid excuses with accompanying documentation will be considered for make-‐up work.
Course Outline
Chapter 1 History of Sport Management
Assigned Reading Best Practices in Sports Management (NASPE / NASSM)
Chapter 2 Management Principles Applied to Sport Management Chapter 3 Marketing Principles Applied to Sport Management
Chapter 4 Financial & Economic Principles Applied to Sport Management Chapter 5 Legal Principles Applied to Sport Management
Chapter 6 Ethical Principles Applied to Sport Management Chapter 7 High School & Youth Sports
Chapter 8 Collegiate Sport Chapter 9 International Sport Chapter 10 Professional Sport Chapter 11 Sports Agency Chapter 12 Facility Management Chapter 13 Event Management Chapter 14 Sport Sales
Chapter 15 Sport Sponsorship Chapter 16 Sport Communications Chapter 17 Sport Broadcasting Chapter 18 Sport and News Media
Chapter 19 The Sporting Goods & Licensed Products Industries Chapter 20 Golf & Club Management
Chapter 21 Recreational Sport
Chapter 22 Strategies for Career Success
***Final Grades will be posted by Friday, December 19, 2014 Grading Scale:
A = 95%-100% B+ = 88-90% C+ = 78-80% D+ = 68-70%
A- = 91%-94 % B = 84-87% C = 74-77% D = 64-67%
B- = 81-83% C- = 71-73% D- = 61-63%
2014 Fall Semester Calendar
Aug 25 Classwork Starts
Aug 28 Last Day for Waitlist
Aug 29 Last Day to Add Without Signature
Sep 1 Labor Day
Sep 4 Drop/Audit Fee Begins ($10 per class)
Sep 4 Residency Application Deadline
Sep 9 $50 Late Registration/Payment Fee
Sep 15 Pell Grant Census
Sep 15 Last Day for Refund
Sep 15 Last Day to drop without receiving a "W" grade
Sep 17 Courses dropped for non-payment
Sep 19 Last Day to Add/Audit
Oct 1 Fall 2014 Associate's degree Graduation Application Deadline
Oct 15 Mid-Term Grades Due
Oct 16-17 Semester Break
Oct 20 Last Day to Drop Individual Class
Oct 27 Spring and Summer 2015 class schedules available online
Nov 3 Spring 2015 Bachelor's degree Graduation Application Deadline
Nov 11 Career Day
Nov 14 Last Day for Complete Withdrawal
Nov 17 Spring Registration open to Seniors (90+ credits)
Nov 18 Spring Registration open to Juniors (60+ credits)
Nov 19 Spring Registration open to Sophomores (30+ credits)
Nov 20 Spring Registration Open to All Students
Nov 26-28 Thanksgiving Break
Dec 12 Classwork Ends
Dec 15-19 Final Exams
Important Links:
As a student at Dixie State University, you have access to several helpful resources:
• Library
• Computer Lab (located at the Smith Computer Center and the Library)
• Disability Resource Center -‐ Provides services and accommodations to students with
disabilities.
• IT Student Help Desk -‐ We provide support for the following: Blackboard Vista, Dmail,
wireless, software resources for students, and student laptop lease program.
• Online Writing Lab -‐ Many writing classes utilize this site. Among other things, students
can use the Online Writing Lab to submit papers electronically to the Writing Center.
• Testing Center
• Tutoring Center -‐ Free and open to all students. Improve your study skills and clarify
concepts and class material.
• Writing Center -‐ "Our mission is to help you become a better writer by approaching your
assignments as a process of invention, writing, and revision." See our Campus Map for the location of these and other resources.
Policies and Statements • Disability Statement:
If you suspect or are aware that you have a disability that may affect your success in the course you are strongly encouraged to contact the Disability Resource Center (DRC) located at the North Plaza Building. The disability will be evaluated and eligible students will receive assistance in obtaining reasonable accommodations. Phone # 435-‐652-‐7516.
• Academic dishonesty / Academic integrity policy
• Reference to "Policy for Absences Related to College Functions"
• Disruptive behavior policy / classroom expectations
• Dmail:
You are required to frequently check your Dmail account. Important class and university information will be sent to your Dmail account, including DSU bills, financial
aid/scholarship notices, notices of cancelled classes, reminders of important dates and deadlines, and other information critical to your success at DSU and in your courses. To access your Dmail account, visit go.dixie.edu/dmail. If you do not know your Dmail username or you have forgotten your PIN, visit go.dixie.edu/mydixie and follow the respective instructions.
FALL CLASS SCHEDULE
Date Activity
August 26 Start of Class – Class Introduction August 28 Assigned Reading/Chapter 1 Discussion September 2 Sports Marketing In Class Experience September 4 Chapter 2 Discussion
September 9 Chapter 3 Discussion September 11 Chapter 4 Discussion September 16 Chapter 5 Discussion September 18 Chapter 6 Discussion September 23 Chapter 7 Discussion September 25 Chapter 8 Discussion September 30 EXAM 1
October 2 Chapter 9 Discussion October 7 Chapter 10 & 11 Discussion October 9 Chapter 12 Discussion October 14 Chapter 13 Discussion October 16 FALL BREAK – NO CLASS
October 21 Chapter 14 Discussion October 23 Chapter 15 Discussion October 28 Chapter 16 Discussion October 30 EXAM 2
November 4 Research Abstract Presentations November 6 Research Abstract Presentations November 11 CAREER DAY – NO CLASS
November 13 Research Abstract Presentations November 18 Chapter 17 Discussion
November 20 Chapter 18 & 19 Discussion November 25 Chapter 20 & 21 Discussion
December 2 Sports Marketing Project Presentations December 4 Sports Marketing Project Presentations December 9 Sports Marketing Project Presentations December 11 Chapter 22 Discussion/Final Exam Review
December 18 FINAL EXAM – 9:30 AM, NORMAL CLASSROOM
