Physical Education Health and Recreation Program

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Physical  Education  Health  and  Recreation  Program  

Introduction  to  Sport  Management/PEHR  2070  

  CRN:  47664  

Meeting  Days  and  Time:    T/R,  9  to  10:15  AM     Semester/Year:    Fall/2014  

Credit  Hours:  3.0  credit  hours  

Location:    North  Instructional  Building  136   Instructor:    Jason  Herbers    

Email  Address:     Office  Phone:    652-­‐7528  

Office  Hours:    T/R,  10:30-­‐11:30  AM       Office  Location:  Burns  Arena,  Northwest  Corner    

Prerequisites:    None    

Lab  and  other  fees:  N/A    

Course  Description  from  Catalog:  This  course  is  designed  to  provide  students  with  fundamental  

knowledge  and  skills  related  to  planning,  organizing,  directing,  budgeting,  and  marketing  sport   venues  and  events.  Best  practices  for  sport  management  will  be  examined  in  the  context  of   professional  sports;  collegiate,  intercollegiate,  and  interscholastic  sports;  community  and  youth   sports;  and  special  events  and  festivals.    


Required  Textbook  (s)  /Recommended  Books/other  materials:  Masteralexis,  L.P.,  Barr,  C.A.,  &  

Hums,  M.A.  (Eds.)  (2012).  Principles  and  Practices  of  Sport  Management  (4th  Edition).  Jones  &   Bartlett  Publishers:  Sudbury,  MA.    


Department  Objectives:    

All  PEHR  Academic  courses  have  the  following  learning  outcomes:    

A.  To  prepare  highly  skilled  professionals  to  assume  positions  related  to  teaching,  coaching,   health  and  human  performance,  and  research.    

B.  To  prepare  students  to  be  critical  thinkers  and  lifelong  learners.    

C.  To  provide  students  with  an  understanding  of  the  different  options  that  exist  to  obtain  a   career  within  the  field  of  Physical  Education,  Health  and  Recreation.    


Physical  Education  Health  and  Recreation  Learning  Outcomes:    

All  PEHR  courses  have  the  following  learning  outcomes:  

A. Enhance  development  of  physical,  mental,  social,  and  emotional  well-­‐being  through   physical  education;  

B. Be  supported  to  develop  personal,  lifelong  commitment  to  physical  activity  for  the  long   range  health  benefits;  

C. Develop  competencies  in  athletic  activities  that  will  bring  greater  satisfaction  to   participation  in  athletics;  

D. Demonstrate  an  understanding  of  physiology  that  promotes  safety  in  physical  exercise;   E. Develop  a  fitness  plan  pertinent  to  the  physical  activity  of  the  course,  as  applicable  


Course  Objectives:    

By  the  end  of  the  course  students  will  be  able  to:    

1.  Identify  the  basic  principles  and  best  practices  of  sport  management;     2.  Demonstrate  knowledge  related  to  various  careers  in  sport  management;     3.  demonstrate  an  understanding  of  organizational  leadership  and  management;     4.  demonstrate  knowledge  and  skills  related  to  sport  marketing  and  promotions;     5.  demonstrate  an  understanding  of  risk  management  and  sports  law;    

6.  identify  important  issues  and  future  trends  in  sport  as  an  industry.    


GE  Objectives:    N/A    

Course  Assignments  and  Assessments:    


Average  of  chapter  quiz  grades  100  possible  points      

Exam  1  -­‐  100  points     Exam  2  -­‐  100  points     Exam  3  -­‐  100  points    

Sport  Event  Experience  I  (Volunteer  and  Shadow)  -­‐  50  points     Sport  Event  Experience  II  (Volunteer  and  Shadow)  -­‐  50  points     Sports  Marketing  Project  (Video,  Web,  etc.  Production)  -­‐  100  Points     Research  Abstract  Presentation  -­‐  50  points    

Class  Participation  -­‐  50  points      

Total  Possible  Points  -­‐  700  


Instructor  policy  on  late  assignments,  missed  exams/quizzes,  and  unexcused  absences:    


Late  assignments,  missed  exams,  and  missed  quizzes  will  be  given  a  grade  of  zero  unless   previous  arrangements  have  been  made  with  the  instructor.  Only  valid  excuses  with   accompanying  documentation  will  be  considered  for  make-­‐up  work.    



Course  Outline    

Chapter  1     History  of  Sport  Management    

Assigned  Reading  Best  Practices  in  Sports  Management     (NASPE  /  NASSM)    

Chapter  2     Management  Principles  Applied  to  Sport  Management     Chapter  3     Marketing  Principles  Applied  to  Sport  Management    

Chapter  4     Financial  &  Economic  Principles  Applied  to  Sport  Management     Chapter  5     Legal  Principles  Applied  to  Sport  Management    

Chapter  6     Ethical  Principles  Applied  to  Sport  Management     Chapter  7     High  School  &  Youth  Sports    

Chapter  8     Collegiate  Sport     Chapter  9     International  Sport     Chapter  10     Professional  Sport     Chapter  11     Sports  Agency     Chapter  12     Facility  Management     Chapter  13     Event  Management     Chapter  14     Sport  Sales    

Chapter  15     Sport  Sponsorship     Chapter  16     Sport  Communications     Chapter  17     Sport  Broadcasting     Chapter  18     Sport  and  News  Media    

Chapter  19     The  Sporting  Goods  &  Licensed  Products  Industries     Chapter  20     Golf  &  Club  Management    

Chapter  21     Recreational  Sport    

Chapter  22     Strategies  for  Career  Success    



***Final  Grades  will  be  posted  by  Friday,  December  19,  2014     Grading  Scale:  

A = 95%-100% B+ = 88-90% C+ = 78-80% D+ = 68-70%

A- = 91%-94 % B = 84-87% C = 74-77% D = 64-67%

B- = 81-83% C- = 71-73% D- = 61-63%



2014  Fall  Semester  Calendar  

Aug 25 Classwork Starts

Aug 28 Last Day for Waitlist

Aug 29 Last Day to Add Without Signature

Sep 1 Labor Day

Sep 4 Drop/Audit Fee Begins ($10 per class)

Sep 4 Residency Application Deadline

Sep 9 $50 Late Registration/Payment Fee

Sep 15 Pell Grant Census

Sep 15 Last Day for Refund

Sep 15 Last Day to drop without receiving a "W" grade

Sep 17 Courses dropped for non-payment

Sep 19 Last Day to Add/Audit

Oct 1 Fall 2014 Associate's degree Graduation Application Deadline

Oct 15 Mid-Term Grades Due

Oct 16-17 Semester Break

Oct 20 Last Day to Drop Individual Class

Oct 27 Spring and Summer 2015 class schedules available online

Nov 3 Spring 2015 Bachelor's degree Graduation Application Deadline

Nov 11 Career Day

Nov 14 Last Day for Complete Withdrawal

Nov 17 Spring Registration open to Seniors (90+ credits)

Nov 18 Spring Registration open to Juniors (60+ credits)

Nov 19 Spring Registration open to Sophomores (30+ credits)

Nov 20 Spring Registration Open to All Students

Nov 26-28 Thanksgiving Break

Dec 12 Classwork Ends

Dec 15-19 Final Exams                


Important  Links:  

As  a  student  at  Dixie  State  University,  you  have  access  to  several  helpful  resources:  

• Library  

• Computer  Lab  (located  at  the  Smith  Computer  Center  and  the  Library)  

• Disability  Resource  Center  -­‐  Provides  services  and  accommodations  to  students  with  


• IT  Student  Help  Desk  -­‐  We  provide  support  for  the  following:  Blackboard  Vista,  Dmail,  

wireless,  software  resources  for  students,  and  student  laptop  lease  program.  

• Online  Writing  Lab  -­‐  Many  writing  classes  utilize  this  site.  Among  other  things,  students  

can  use  the  Online  Writing  Lab  to  submit  papers  electronically  to  the  Writing  Center.  

• Testing  Center  

• Tutoring  Center  -­‐  Free  and  open  to  all  students.  Improve  your  study  skills  and  clarify  

concepts  and  class  material.  

• Writing  Center  -­‐  "Our  mission  is  to  help  you  become  a  better  writer  by  approaching  your  

assignments  as  a  process  of  invention,  writing,  and  revision."   See  our  Campus  Map  for  the  location  of  these  and  other  resources.  


Policies  and  Statements   • Disability  Statement:  

If  you  suspect  or  are  aware  that  you  have  a  disability  that  may  affect  your  success  in  the   course  you  are  strongly  encouraged  to  contact  the  Disability  Resource  Center  (DRC)   located  at  the  North  Plaza  Building.  The  disability  will  be  evaluated  and  eligible  students   will  receive  assistance  in  obtaining  reasonable  accommodations.  Phone  #  435-­‐652-­‐7516.  

• Academic  dishonesty  /  Academic  integrity  policy  

• Reference  to  "Policy  for  Absences  Related  to  College  Functions"    

• Disruptive  behavior  policy  /  classroom  expectations  

• Dmail:  

You  are  required  to  frequently  check  your  Dmail  account.  Important  class  and  university   information  will  be  sent  to  your  Dmail  account,  including  DSU  bills,  financial  

aid/scholarship  notices,  notices  of  cancelled  classes,  reminders  of  important  dates  and   deadlines,  and  other  information  critical  to  your  success  at  DSU  and  in  your  courses.  To   access  your  Dmail  account,  visit  If  you  do  not  know  your  Dmail   username  or  you  have  forgotten  your  PIN,  visit  and  follow  the   respective  instructions.  



Date Activity

August  26   Start  of  Class  –  Class  Introduction   August  28   Assigned  Reading/Chapter  1  Discussion   September  2   Sports  Marketing  In  Class  Experience   September  4   Chapter  2  Discussion  

September  9   Chapter  3  Discussion   September  11   Chapter  4  Discussion   September  16   Chapter  5  Discussion   September  18   Chapter  6  Discussion   September  23   Chapter  7  Discussion   September  25   Chapter  8  Discussion   September  30   EXAM  1    

October  2   Chapter  9  Discussion   October  7   Chapter  10  &  11  Discussion   October  9   Chapter  12  Discussion   October  14   Chapter  13  Discussion   October  16   FALL  BREAK  –  NO  CLASS  

October  21   Chapter  14  Discussion   October  23   Chapter  15  Discussion   October  28   Chapter  16  Discussion   October  30   EXAM  2  

November  4   Research  Abstract  Presentations   November  6   Research  Abstract  Presentations   November  11   CAREER  DAY  –  NO  CLASS  


November  13   Research  Abstract  Presentations   November  18   Chapter  17  Discussion  

November  20   Chapter  18  &  19  Discussion   November  25   Chapter  20  &  21  Discussion  

December  2   Sports  Marketing  Project  Presentations   December  4   Sports  Marketing  Project  Presentations   December  9   Sports  Marketing  Project  Presentations   December  11   Chapter  22  Discussion/Final  Exam  Review  

December  18   FINAL  EXAM  –  9:30  AM,  NORMAL  CLASSROOM      






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