Where in the World Are Your Listings?

(1)

March 23, 2015

Rebecca Jensen,

MRED

President/Chief Executive Officer

Luke Glass, MOVE Executive Vice President

of Industry Platforms

Where in the

World Are Your

(2)

Welcome

(3)

(4)

(5)

What Decision Are They Making?

April 7, 2015

Over 10,000 Listings

will be dropped

Impacting 640 Brokerages

Over 17,750 Listings

will be dropped

(6)

(7)

#mredlive

(8)

NUMBERS

• 255 Managing Brokers

Registered For This Event,

Representing:

• Over 10,000 Broker

Associates

• Over 23,000 Active Listings

• About 30% of MRED’s

(9)

Antitrust Reminder

Everyone present at this meeting is in the real estate

brokerage

business

or

REALTOR®

Association

management and some of you are located in the same

market area.

As a result, antitrust laws apply and MRED is committed to

full compliance of all laws and regulations. We are

concerned about collective action among competitors and

keeping our policies and practices from being

anticompetitive.

(10)

WELCOME!

Luke Glass

EVP of Industry Platforms

(11)

Worst Baby Names

of the Millennium

• Hashtag

• Phelony

• So’unique

• Uteraz

• Ya’hyness

• Ledjend

• Ninja Qwest

• Adorabell

• Talightacandle

(12)

My All–Time Favorite

(13)

WHAT IS SYNDICATION?

(14)

(15)



550+ MLS Data Sources



160 Total Publishers



70+ National Publisher Websites



2.5+ Million Listings



50,000+ Brokers



Meaningful Analytics and Reporting

(16)

(17)

LISTHUB PUBLISHERS

Industry Publishers

–

Real Estate Network

NEW: Leading Real Estate Companies of the World

REO Support

–

Fannie Mae & Freddie Mac

(18)

LISTHUB PUBLISHERS

Broker Opt-In

–

70+ National publishers, reaching 900 + websites

Global Network

–

Broad international exposure*

(19)



Must update site at least daily



Listing data only used for consumer display



Listing data may not be used after it is off-market



Must route any consumer leads to the email address

designated by the broker as the lead email address



And many more!

PUBLISHER REQUIREMENTS

(20)



Both involve distributing and exposing listings online



Key Differences



IDX facilitates brokers advertising each others

listings



Syndication is a process by which brokers make

decisions about advertising

their listings only



The choice of one broker

does not

impact the

choice of another broker whatsoever

(21)



The broker-in-charge is ultimately in control of the

distribution of their listings with ListHub



Brokers Choose:



To distribute or not to distribute



Where to distribute



Where to drive traffic



Where to drive leads

(22)

WHY DO DATA PROTECTIONS MATTER?

• Without protections, publishers could use your listing data

for any purpose that they choose – now and in the future

• Including:

• Create derivative works

• Use photos and other

marketing content after

it’s off the market

(23)

(24)

• Publishers often receive multiple versions of a listing

• Trumping is where the publisher uses specific rules or

criteria to determine which feed should be displayed

TRUMPING RULES

Your Website

Brokerage or Franchise

Virtual Tour Providers

(25)

• Publishers “rank” each feed

and then place them in a

hierarchy

• Source of the listing is

generally the main factor for

“ranking”

• Higher ranking listings will be

displayed, while listings from

sources with a lower rank are

suppressed

• Commonly referred to as

“Trumping order”

(26)

• Highest:

Broker-authorized feeds (often using ListHub)

• The ListHub feed, in the absence of a separate, direct

broker feed

• Last:

Non-MLS connected data feeds

(27)

One of the leading MLSs in the country provided us with a list

of the 10 LEAST accurate sources of data in their market:



5 virtual tour providers



5 website providers

(28)



How ListHub Ensures Accuracy



MLS-sourced syndication



Core fields can not be edited

outside the MLS



ListHub feed trumps non-MLS

feeds



Frequent updates

(29)

THE FORK IN THE ROAD

• Zillow announced in January it would not continue

negotiations with ListHub

• ListHub feed to Zillow Group will end April 7

• ListHub will support the inclusion of Zillow metrics on

ListHub reports

(30)

WHAT’S AHEAD FOR LISTHUB

• New Reporting Dashboard – Launched in January

• Broker Awareness Email – Launched in March

• Added 50 new MLS partners in 2015 and 75 in queue

• Project Panorama

• Improved Platform

(31)

NEW REPORTING DASHBOARD

(32)

NEW REPORTING DASHBOARD

(33)

NEW REPORTING DASHBOARD

(34)

NEW REPORTING DASHBOARD

(35)

LISTING PRESENTATION FLYERS

(36)

(37)

SELLER COMMUNICATION



Build

strong client

relationships



Earn

more referrals

(38)

SELLER COMMUNICATION



Automated and easy

(39)

(40)

REPORTING

(41)

IDX

MLS Public

Sites

Broker/Agent

Sites

realtor.com

MLS Software

Franchise

Sites

Other sites

PANORAMA

(42)

© 2014 Move, Inc. All

rights reserved. Do not

copy or distribute.

TRAFFIC AND LEADS ACROSS IDX NETWORKS



IDX vendors add code to enable metrics collection



Data will display in a single line item on ListHub

reports

1

(43)

© 2014 Move, Inc. All

rights reserved. Do not

copy or distribute.

ACTIVITY INSIDE THE MLS SOFTWARE

Both agent and consumer engagement

2

(44)

© 2014 Move, Inc. All

rights reserved. Do not

copy or distribute.

TRAFFIC ON MLS PUBLIC WEBSITES



Generating high volume, high quality traffic



We currently track MLS public website traffic

for over 40 MLSs. Many rank among the top

publishers in their market.

3

(45)

INTERNATIONAL

BUYERS

(46)

GLOBAL OPPORTUNITY

International home sales in the U.S. are at their

highest level

in recent years.

Total market is estimated at

$92.2 billion

(up 35% y-o-y).

International buyers comprise

7%

of total U.S.

Existing Home Sales,

many markets

are up

30%

.

By 2015 sales to Chinese buyers alone are projected to be

double

the total of international sales.

(47)

ABOUT INTERNATIONAL BUYERS



Not just for luxury property!



46%

of international property sales

under $250,000



In 2013,

60% of purchases

were

all-cash

transactions



On average, they spend

$149,000 more

than

domestic buyers did

(48)



Over 60 international publishers,

including #1 websites in China,

Russia, and the United Kingdom



Coverage in Africa, Asia,

South America, Europe & Australia



Powered by ListGlobally

(49)

(50)

NEW HOME LISTINGS

PARTNERSHIP WITH BUILDERS DIGITAL EXPERIENCE, INC (BDX)

A fresh inventory of new homes to brokerage and franchise

websites to power online property search

(51)

NEARLY HALF OF

* Survey conducted by Harris Poll

ALL HOME BUYERS

WOULD PREFER TO BUY

(52)

SPENDING MORE ON NEW HOMES



The median price

buyers paid for a new

home was $277,200

compared to $200,000

for a previously owned

home



Buyers of new homes

were most likely to

purchase in a suburb

(53)



900+ Builders Represented



10,000+ Builder Communities



89,000+ New Home Listings

(54)

NEW HOME SOURCE PROFESSIONAL

Included at No Additional Cost



Branded for your brokerage



Help your agents be the “local expert”



Insiders view of homes for sale, community info, and

more!

(55)



Free weekly webinars



YouTube training videos



1:1 training available

Customer Care



customercare@listhub.com



1-877-560-0171

(56)

₅₆

THE MERGE

ZILLOW’S YEAR OF

WILL BE

REALTOR.COM’S

(57)

57 We fight a battle to win the attention and

engagement of consumers.

MONTHLY UNIQUE USERS ACROSS DESKTOP & MOBILE

(1)

NOTES

(1)

Source: comScore. Multiplatform Unique Visitors between February 2014 and February 2015.

Zillow = Zillow Inc. Sites, Trulia = Trulia Network, Realtor = Realtor.com Network.

million

50.2 million



41% y/y

28.1 million



38% y/y

28.2 million



47% y/y

Real Estate

101.3 million



31% y/y

0

10

20

30

40

50

60

(58)

₅₈

REALTOR.COM

GROW THE RIGHT AUDIENCE

Our audience has shifted younger, with 1/3 of realtor.com users in the

25-34 age range compared to 1/4 a year ago

THEN

_NOW

(59)

59 We fight a battle to win the attention and

engagement of consumers.

MONTHLY PAGE VIEWS ACROSS DESKTOP & MOBILE

(1)

NOTES

(1)

Source: comScore. Multiplatform Page Views between February 2014 and February 2015.

Zillow = Zillow Inc. Sites, Trulia = Trulia Network, Realtor = Realtor.com Network.

million

1,063 million



22% y/y

443 million



10% y/y

689 million



58% y/y

Real Estate

4,414 million



12% y/y

0

200

400

600

800 1,000

1,200

1,400

1,600

(60)

60 We fight a battle to win the attention and

engagement of consumers.

PAGE VIEWS PER UNIQUE USER ACROSS DESKTOP & MOBILE

(1)

NOTES

(1)

Source: comScore. Multiplatform Unique Visitors and Page Views between February 2014 and February 2015.

Zillow = Zillow Inc. Sites, Trulia = Trulia Network, Realtor = Realtor.com Network.

21.2 PV/UU



13% y/y

15.8 PV/UU



20% y/y

24.4 PV/UU



7% y/y

Real Estate

43.6 PV/UU



15% y/y

0

5

10

15

20

25

30

(61)

Average Monthly Listing Leads

325 %

GROWTH

SINCE 2009

2009

2

0

1

0

2

0

1

1 2012

2013

2014

SEP

-14

+

Source: realtor.com

®

_{Internal Metrics}

REALTOR.COM LEAD GROWTH

(62)

₆₂

HIGHEST QUALITY LEADS

“WHICH SITES PROVIDE THE BEST QUALITY LEADS?”

Source: Move Brand Tracking Study conducted by Westerberg Consulting, online survey of

nationally representative sample of 730 agents and brokers, 2014.

(63)

63 Simultaneously, we must build a reputation for

delivering the most compelling value proposition

to our agent and broker customers.

NOTES

(1)

Source: PAA Research primary survey of agents. Conducted in July 2014. n = ~400.

RANKED #1 FOR LEAD QUALITY AMONG

INTERNET AD ALTERNATIVES

(1)

28.2%

21.8%

16.0%

13.6%

13.3%

6.5%

0.3%

Search Engine Marketing

Realtor.com

Zillow

Social Media

Display Advertising

Trulia

Movoto.com

Homes.com

(64)

64 Simultaneously, we must build a reputation for

delivering the most compelling value proposition

to our agent and broker customers.

NOTES

(1)

Source: Cowen & Company primary survey of agents. Conducted between 11/21/2014 and 11/30/2014. n = 240.

(2)

“Other” includes Craigslist, Realtystore, Padmapper, Twitter, Personal website.

AGENT PERCEIVED EFFECTIVENESS BY CHANNEL

(1)

4.0

3.3

3.1 _3.0

2.9

2.9 Other

Realtor.com

Search Sites

(e.g., Google)

Social Sites

(e.g., Facebook)

Trulia

Zillow

(2)

(65)

65 Simultaneously, we must build a reputation for

delivering the most compelling value proposition

to our agent and broker customers.

NOTES

(1)

Source: Cowen & Company primary survey of agents. Conducted between 11/21/2014 and 11/30/2014. n = 240.

(2)

“Other” includes Craigslist, Realtystore, Padmapper, Twitter, Personal website.

ARE AGENTS CONSIDERING

UNSUBSCRIBING FROM THESE SERVICES?

(1)

(2)

19%

_17%

10%

6%

8%

7%

9%

8%

_6%

1%

10%

74%

82%

88%

94%

83%

Zillow

Trulia

Realtor.com

Search Sites (e.g.,

Google)

Social Sites (e.g.,

Facebook)

Other

(66)

• Build the REALTOR® brand in the mind of the consumer

• Connect consumers to local real estate professionals

• Increase broker and agent productivity

• Generate quality leads

• Provide accurate, timely, and comprehensive real estate information

• Drive audience growth and engagement

Continuing to…

(67)

₆₇

NEWS CORP IS A MEDIA COMPANY

ICONIC BRANDS, UNPRECEDENTED REACH

500 MILLION

MONTHLY PAGE VIEWS

6.9 MILLION

MONTHLY PAGE VIEWS

105 MILLION

M

ONTHLY PAGE VIEWS

WEEKLY DELIVERY TO OVER

74 MILLION HOMES

14 MILLION

MONTHLY VISITORS

18.6 MILLION

VISITORS

(68)

₆₈

WHAT THIS MEANS FOR REALTORS

®

:

A NEW TRAJECTORY FOR REALTORS AND REALTOR.COM



More innovation, delivered faster



More consumers viewing your listings (#1)



More quality connections with prospective clients



More exposure as your brand partner

(69)

THANK

YOU

(70)

Annual price is just monthly x 11. Example: 1-5: $429 (Pro) $649 (Pro-Plus)

• • • BUY 1 MONTH, GET 1 FREE – OR – BUY 11 MONTHS & GET 3 FREE! • • •

(71)

• • • BUY 12 MONTHS – GET 2 MONTHS FREE! • • •



LISTHUB PRO

$129 PER YEAR



LISTHUB PRO-PLUS

$229 PER YEAR

(72)

(73)



Complete the form in

your handout



Visit ListHub.com to

login or create an

account and click

“Upgrade”

(74)

150+

Publishers

50k Broker

Customers

3.5 Million

Listings

Terabytes of

Consumer

Traffic Data

550+ MLS

Connections

A BRIEF HISTORY OF SYNDICATION

Single Platform

Est. 2006

(75)



MLS Connected



Non-MLS connected



Challenges with Non-MLS connected

(76)



Problems when syndicating

without

a managed platform:



Time consuming



Complicated



Creates risk



Subject to each publisher’s Terms of Use

(77)

LISTHUB PRODUCT BENEFITS

LISTHUB BASIC

LISTHUB PRO

LISTHUB PRO-PLUS



Your listings on over 70

publisher websites



Filters for reviewing

publisher features



View publisher ratings



Automatic daily updates

from the MLS



Free leads via phone/email



Personal dashboard login



Online technical support



Lead management control

ALL THE BENEFITS OF THE BASIC

PACKAGE, PLUS:



Filters for reviewing publisher

features



Online marketing reports for all

of your listings



Seller reports, with ability to

automatically email to seller

clients



VIP phone support



Custom branded eMarketing

flyers for listing presentations

ALL THE BENEFITS OF THE PRO

PACKAGE, PLUS:



Include your personal

website metrics on all reports

LISTHUB GLOBAL

NEW HOME LISTINGS



Gain international

exposure for your

listings



70+ publishers

DISPLAY NEW HOMES DIRECTLY

ON YOUR WEBSITE



More leads



Additional web traffic



Robust customer search

experience

(78)

WHAT BUYERS ARE LOOKING FOR



Reasons for buying a new home:

40%

24%

17%

10%

9%

Avoid renovations or problems

with the plumbing or electricity

Ability to choose and customize

their design features.

Amenities of new home

construction communities

Lack of inventory of previously

owned home

Green/energy efficiency

(79)

FINDING A NEW HOME



Information sources used in home search process

among buyers of new homes:



84% used online websites



75% used a real estate agent



50% used a mobile app or tablet

(80)

BENEFITS



Powerful online content



Fresh, robust inventory of new home listings



Drive traffic to your website



Power online property search



Increase SEO power

(81)

(82)

(83)

(84)

(85)

(86)

(87)

(88)

(89)

Possible

Agreement with Zillow Group

• Replaces Existing Service Provided By MRED via ListHub

• Limited Term On Agreement

• More Favorable License Agreement Terms and Ability to

Audit License Agreement Compliance

• Non-Compete With Brokerage Firms and MLSs

• Will Never Charge Referral Fees

• Control over Re-Syndication of Listing Data to Affiliates

• More Control Over Derivative Works

• ALL Intellectual Property Ownership Rights to the Listings

Remain With Brokers

• Brokers are Indemnified Against 3

rd

_{Party Lawsuits}

(90)

Possible

Agreement with Zillow Group

• Listing Agent To Always Appear in the Top Position on

Every Listing

• Link to Broker’s Website

• Brokerage Logo to Appear on Every Listing

• Broker Choice on Lead Routing Email Destination

• All listings will be promptly removed when off

market. Zillow will continue to display two (2)

exterior photos

• Zillow Dashboard to Monitor Listing Performance

Across Zillow Group Sites

(91)

(92)

We Have Questions for YOU

• Answer Our Survey

• Who has a syndication

policy for your

Brokerage?

• How Does syndication

(93)

(94)

(95)

MREDpalooza 2015

Tuesday, June 23rd

Free admission!

Please have your

Broker associates

register at

(96)

Thank YOU!

Rebecca Jensen