Evaluation Form for Etrade.com
Strongly Strongly Disagree Neutral Agree Presentation
1. The use of graphics is very appropriate for this site. 1 2 3 4 5 6 7 2. The design elements are not annoying or distracting. 1 2 3 4 5 6 7 3. The amount of information displayed is just right. 1 2 3 4 5 6 7 4. The colors in this web site are pleasant. 1 2 3 4 5 6 7 5. This site organized its information in a way that is easy for me to understand. 1 2 3 4 5 6 7 6. This site’s attractiveness invites me to go further into this site. 1 2 3 4 5 6 7 7. The website has a focus that is consistent with the business. 1 2 3 4 5 6 7 8. Font size, type and number of changes is appropriate. 1 2 3 4 5 6 7 9. There is a consistent design or theme across the pages. 1 2 3 4 5 6 7 10. The site is customer/client oriented. 1 2 3 4 5 6 7 11. The site minimizes the scrolling needed to view the pages. 1 2 3 4 5 6 7 Navigation
13. I like the way the hyperlinks are embedded in this site’s design. 1 2 3 4 5 6 7 14. Someone without knowledge about this company could easily find information. 1 2 3 4 5 6 7 15. Information links are located where I would expect them to be. 1 2 3 4 5 6 7 16. This site would enable me to get precise information quickly. 1 2 3 4 5 6 7 17. This web site has a navigationally efficient layout. 1 2 3 4 5 6 7 18. The site uses the same window rather than opening new windows. 1 2 3 4 5 6 7
19. The site provides a site map. 1 2 3 4 5 6 7
20. I can get to any location in the site in 5 "clicks" or less. 1 2 3 4 5 6 7 21. The site provides search and advanced search features. 1 2 3 4 5 6 7
22. All links work. 1 2 3 4 5 6 7
Quality
23. Information appears to be believable. 1 2 3 4 5 6 7 24. I understand the purpose of this site. 1 2 3 4 5 6 7 25. I would recommend this site to a colleague. 1 2 3 4 5 6 7 26. This site appears to make it easy to correspond with the company. 1 2 3 4 5 6 7 27. I clearly understand the services and products of this company by looking at this site. 1 2 3 4 5 6 7 28. Viewing this site gives me a good image of the company. 1 2 3 4 5 6 7 29. The Site clearly state policies on Privacy and Security. 1 2 3 4 5 6 7
30. The Site appears to be easy to maintain. 1 2 3 4 5 6 7 31. The Site uses secure transactions. 1 2 3 4 5 6 7 32. The site contains current information. 1 2 3 4 5 6 7 33. The site provides alternative payment methods. 1 2 3 4 5 6 7 34. The site remembers who I am through a login or registration. 1 2 3 4 5 6 7 35. The site allows for anonymous browsing. 1 2 3 4 5 6 7 36. The site provides information about product return (if appropriate). 1 2 3 4 5 6 7
37. The site is always available. 1 2 3 4 5 6 7
38. The site has a short "load" time. 1 2 3 4 5 6 7 39. The site has a short "response" time. 1 2 3 4 5 6 7 40. The site does not use cookies unnecessarily. 1 2 3 4 5 6 7 41. The cookies used (if any) do not appear to be invasive. 1 2 3 4 5 6 7 42. The site works with both major browsers. 1 2 3 4 5 6 7
1. The graphics are used well and relate to the information displayed on the website.
2. The design elements are not used to an extent where they are annoying or distracting. They are used when necessary and helpful. 3. There is too much text toward the bottom of the page which can make it seem cluttered.
4. The same colors are used throughout the website which gives it a consistent feel. Also, the colors mix well together. 5. The information is separated under helpful menus which help the user know how to navigate.
6. The site may feel too busy for some people to feel invited in but for its audience it is right.
7. The focus of the site is very consistent with investing and financial planning. It provides information for it immediately and plenty of options to look further into the business.
8. The sizes and types of font used are adequate and grab the user’s attention.
9. The format of the design is consistent and keeps a recognizable theme throughout all the site’s pages. It makes the user comfortable throughout the site and is pleasant.
10. The website is aimed at satisfying the client’s needs.
11. There is quite a bit of scrolling that needs to be done to read all of the content on the pages but the majority of the important info is on the top of the page.
12. The graphics on the site help the user know where to navigate to.
13. The hyperlinks are embedded in a familiar and useful way on the website.
14. A user without any experience with the company could use the website to find what they need.
15. The links to the information are in places where I would look for them. The user would not have to search hard for the information. 16. The site provides accurate information in a quick and accessible way.
17. The layout of the website does not waste much space and makes good use of the pages. It is very efficient. 18. The site uses the same window for a strong majority of its links.
19. There is a sitemap for the website and it is provided on the home page of the website.
20. Virtually any location of the web site is accessible within 5 “clicks”. However, there are some features of charts that are within a few more layers of the site.
21. The site provides search features and it helps the user get to any part of the website. 22. All of the links on the site’s pages navigate to a working page.
23. The content on the website seems very reliable and trustworthy. It is even backed up by sources often. 24. It is easy to understand that the purpose of the site is for financial info, markets, trading, or business.
25. I would recommend the site to a colleague.
26. The website makes it seem very easy to contact the company. They do this by displaying the contact information on every page of the website in a familiar place to most websites.
27. It can be difficult for a user of the site to understand the services of the company if they are not familiar with the nature of the business. However, the website does provide education on their services.
28. The design of this website presents me with a very positive image of the company. 29. There is a privacy policy provided on the home page of the website.
30. Most of the site seems easy to maintain but constantly updating the quotes that website provides would seem to be difficult.
31. The site uses https protocol which is safe and trustworthy for transactions. The site keeps the customer information secure and private. 32. This site especially provides current information since it is used to monitor markets and financial information.
33. The site provides many options for payment. It offers numerous ways to transfer money into an account such as: wiring, quick transfers, check deposits, and more ways.
34. The website does not remember my username. 35. You can use the site in an anonymous browser.
36. Product returns are not associated with this website or this company. 37. The site is available any time of day.
38. The site loads each of its pages, videos, and content quickly. 39. The site response time is fast.
40. The site does not use unnecessary cookies. 41. The cookies are non – invasive.
