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advertising network London Stock Exchange Group 14 May 2015

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London Stock

Exchange Group

advertising network

14 May 2015 London Stock Exchange Group

(2)

Borsaitaliana website overview

Borsaitaliana is the the most authoritative and trustworthing website dealing with the italian financial world.

It addresses a target of high cultural profile and high purchasing power.

Gender: 76% male 24% female

Age: 8% 25-34 year old 25% 35-44 year old 28% 45-54 year old 32% >55

Pageview: 33.600.000 per month*

Unique browsers: 1.800.000 per month*

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Borsa Italiana advertising products: banner

14 May 2015 London Stock Exchange Group

Advertising format:

Leaderboard(728x90) available in all sections

Leaderboard expandible (728x180) available in all section

Box(300x250) available in all sections

Box expandible with mouseover (600x400) available in all section

MVideo(300x250) available in all sections

Mvideo expandible

Ticker(960x50) available in all sections

Gallery(630x318) available only on the Homepage

Text link available in home page

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Borsa Italiana advertising products: DEM and Alerts

DEM: Direct Email Marketing sent once a week to 190.000 registered users

Mail alert: Service of Borsa Italiana that allows you to be updated on the latest changes of the italian market by subscribing to Borsa Italiana website.

There are three different types of alert:

Price alert: users can choose between price target or price change

News alert: market news alert on Individual Companies, Sector, Index, Non Listed Companies;

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In October 2013 Borsa Italiana launched its official app, to give users the opportunity to use the main function of the website easily and faster.

The app is available for all mobile devices: -iPad: 170.000 imps per month*

-iPhone: 680.000 imps per month* -Smartphone: 980.000 imps per month* -Tablet: 37.000 imps per month*

*source: AdServer February 2015

14 May 2015 London Stock Exchange Group

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Borsa Italiana advertising products: Newsletter

IdeMagazine – the newsletter dedicated to derivates news, market features and interviews to the main players in the field, besides useful advice on operational

strategies.

Finanza Personale – newsletter for being always update on all news of financial world.

Inside Markets – newsletter dedicated to the investment products listed on IDEM and ETF

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London Stock Exchange website overview

London Stock Exchange is the original, respected source of financial information at the very heart of the UK finance. The reputation and authority that the Exchange enjoys makes its website a unique advertisement environment that attracts large number of loyal, high net social individuals.

Gender: 76% male 24% female

Age: 8% 26-30 year old 11% 31-35 year old 10% 36-40 year old 9,5% 41-45 year old 30% > 46 year old

Pageviews: 10.800.000 per month *

Unique Browsers: 930.000 per month *

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LSE advertising products: banners

Advertising format:

Leaderboard

(728x90) available in all

sections

Leaderboard expandible

(728x180)

available in all sections

Box

(300x250) available in all sections

Box expandible

(300x600) available in all

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14 May 2015 London Stock Exchange Group

LSE advertising products: DEM and Alerts

DEM: Direct Email Marketing sent once a week to 22.000 registered users

Mail alert: Service of London Stock Exchange that allows you to be updated on the latest changes of the italian market by subscribing to London Stock Exchange website.

There are three different types of alert:

Price alert: users can choose between price target or price change

News alert: market news alert on Individual Companies, Sector, Index, Non Listed Companies;

Portfolio alert: Alerts that deals with value of users’ portfolio

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EuroTlx website overview

A European MTF for the trading of fixed income securities in retail-size and investment products

Pageviews:

1.300.000 per month *

Unique Browsers:

103.000 per month *

Advertising format:

Leaderboard 728x90 available in all section

Box 300x250 available in all section

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Reuters overview

Reuters.it

is the trustworthing news agency website

dedicated to Italy, with a special section dedicated to

financial information co-branded with Borsa Italiana.

It counts 2.500.000 pageview per month and its target

is made up of women and men who are interested in

the economic news.

Advertising format:

Leaderboard:

728x90 available in all section

Box:

300x250 available in all section

Overalyer:

400x400 available in all section with

frequency cap

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Unilibro.it

is a e-commerce site, it offers

the possibility to purchase new and used

books, e-books, videogames, dvds etc…

It counts 3.000.000 pageview per month

and its target is made up of young

students and readers

Advertising format:

Leaderboard:

728x90 available in all

section

Skin

DEM:

Direct Email Marketing sent once a

week to 420.000 registered users

Unilibro overview

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IC Moving overview: Out Of Home Tv

14 May 2015 London Stock Exchange Group

IC Moving channel is an outdoor tv that covers the most important

italian airports.

The aim of IC Moving is to bring television outside its traditional

environment, giving airports the highest level of information and

entertainment.

Its target are travellers and their couriers that’s why IC Moving has its

display both in the landside and airside area.

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Airports served by IC Moving

Roma Fiumicino 71 monitor – 49,6 mln passengers per year (Videowall 3x3m) Milano Orio al Serio 24 monitor – 10,4 mln passengers per year (Videowall 3x3m) Milano Linate 13 monitor – 11,2 passengers per year (2 Videowall 3x3m) Milano Malpensa 50 monitor – 25,4 passengers per year

Venezia Marco Polo 13 monitor – 9,7 passengers per year Treviso Canova 10 monitor – 2,6 passengers per year

Terminal e monitor

Roma Fiumicino area T1 arrivals and departures Milano Linate airside arrivals

area T3 arrivals and departures landside departures

Venezia Marco Polo landside arrivals

Milano Malpensa airside arrivals and departures landside departures

landside arrivals and departures Bergamo Orio al Serio airside e landside Treviso Canova airside e landside

Total: 181 monitor – 109 mln di passengers per years

IC Moving overview

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