London Stock
Exchange Group
advertising network
14 May 2015 London Stock Exchange Group
Borsaitaliana website overview
Borsaitaliana is the the most authoritative and trustworthing website dealing with the italian financial world.
It addresses a target of high cultural profile and high purchasing power.
Gender: 76% male 24% female
Age: 8% 25-34 year old 25% 35-44 year old 28% 45-54 year old 32% >55
Pageview: 33.600.000 per month*
Unique browsers: 1.800.000 per month*
Borsa Italiana advertising products: banner
14 May 2015 London Stock Exchange Group
Advertising format:
Leaderboard(728x90) available in all sections
Leaderboard expandible (728x180) available in all section
Box(300x250) available in all sections
Box expandible with mouseover (600x400) available in all section
MVideo(300x250) available in all sections
Mvideo expandible
Ticker(960x50) available in all sections
Gallery(630x318) available only on the Homepage
Text link available in home page
Borsa Italiana advertising products: DEM and Alerts
DEM: Direct Email Marketing sent once a week to 190.000 registered users
Mail alert: Service of Borsa Italiana that allows you to be updated on the latest changes of the italian market by subscribing to Borsa Italiana website.
There are three different types of alert:
Price alert: users can choose between price target or price change
News alert: market news alert on Individual Companies, Sector, Index, Non Listed Companies;
In October 2013 Borsa Italiana launched its official app, to give users the opportunity to use the main function of the website easily and faster.
The app is available for all mobile devices: -iPad: 170.000 imps per month*
-iPhone: 680.000 imps per month* -Smartphone: 980.000 imps per month* -Tablet: 37.000 imps per month*
*source: AdServer February 2015
14 May 2015 London Stock Exchange Group
Borsa Italiana advertising products: Newsletter
IdeMagazine – the newsletter dedicated to derivates news, market features and interviews to the main players in the field, besides useful advice on operational
strategies.
Finanza Personale – newsletter for being always update on all news of financial world.
Inside Markets – newsletter dedicated to the investment products listed on IDEM and ETF
London Stock Exchange website overview
London Stock Exchange is the original, respected source of financial information at the very heart of the UK finance. The reputation and authority that the Exchange enjoys makes its website a unique advertisement environment that attracts large number of loyal, high net social individuals.
Gender: 76% male 24% female
Age: 8% 26-30 year old 11% 31-35 year old 10% 36-40 year old 9,5% 41-45 year old 30% > 46 year old
Pageviews: 10.800.000 per month *
Unique Browsers: 930.000 per month *
LSE advertising products: banners
Advertising format:
Leaderboard
(728x90) available in all
sections
Leaderboard expandible
(728x180)
available in all sections
Box
(300x250) available in all sections
Box expandible
(300x600) available in all
14 May 2015 London Stock Exchange Group
LSE advertising products: DEM and Alerts
DEM: Direct Email Marketing sent once a week to 22.000 registered users
Mail alert: Service of London Stock Exchange that allows you to be updated on the latest changes of the italian market by subscribing to London Stock Exchange website.
There are three different types of alert:
Price alert: users can choose between price target or price change
News alert: market news alert on Individual Companies, Sector, Index, Non Listed Companies;
Portfolio alert: Alerts that deals with value of users’ portfolio
EuroTlx website overview
A European MTF for the trading of fixed income securities in retail-size and investment products
Pageviews:
1.300.000 per month *
Unique Browsers:
103.000 per month *
Advertising format:
Leaderboard 728x90 available in all section
Box 300x250 available in all section
Reuters overview
Reuters.it
is the trustworthing news agency website
dedicated to Italy, with a special section dedicated to
financial information co-branded with Borsa Italiana.
It counts 2.500.000 pageview per month and its target
is made up of women and men who are interested in
the economic news.
Advertising format:
Leaderboard:
728x90 available in all section
Box:
300x250 available in all section
Overalyer:
400x400 available in all section with
frequency cap
Unilibro.it
is a e-commerce site, it offers
the possibility to purchase new and used
books, e-books, videogames, dvds etc…
It counts 3.000.000 pageview per month
and its target is made up of young
students and readers
Advertising format:
Leaderboard:
728x90 available in all
section
Skin
DEM:
Direct Email Marketing sent once a
week to 420.000 registered users
Unilibro overview
IC Moving overview: Out Of Home Tv
14 May 2015 London Stock Exchange Group
IC Moving channel is an outdoor tv that covers the most important
italian airports.
The aim of IC Moving is to bring television outside its traditional
environment, giving airports the highest level of information and
entertainment.
Its target are travellers and their couriers that’s why IC Moving has its
display both in the landside and airside area.
Airports served by IC Moving
Roma Fiumicino 71 monitor – 49,6 mln passengers per year (Videowall 3x3m) Milano Orio al Serio 24 monitor – 10,4 mln passengers per year (Videowall 3x3m) Milano Linate 13 monitor – 11,2 passengers per year (2 Videowall 3x3m) Milano Malpensa 50 monitor – 25,4 passengers per year
Venezia Marco Polo 13 monitor – 9,7 passengers per year Treviso Canova 10 monitor – 2,6 passengers per year
Terminal e monitor
Roma Fiumicino area T1 arrivals and departures Milano Linate airside arrivals
area T3 arrivals and departures landside departures
Venezia Marco Polo landside arrivals
Milano Malpensa airside arrivals and departures landside departures
landside arrivals and departures Bergamo Orio al Serio airside e landside Treviso Canova airside e landside
Total: 181 monitor – 109 mln di passengers per years