NACo’s Marketing Tool Kit
Marketing Tools
Numerous Methods and Options to Market
NACo Programs, Products and Services
Whether you wrote a new report or publication, conducted a
mem-ber survey, developed an educational forum, received a new grant,
killed a piece of harmful legislation, or saved a county government
$25,000, you want to let our members know about it and how it can
benefit them.
NACo’s Marketing Tool Kit provides you with numerous methods
and options to review and consider when marketing and promoting
your program, product or service. Please take a look through the
following pages to see how various NACo programs, products and
services have been marketed in the past as well as for examples that
use more current technology. The examples and intent are to get you
thinking of all the possibilities that may work for your product at
very little or no expense. Not every example may be right for your
program or product, but if you use four to six methods, you will get
their attention, our members will take advantage of greater benefits
and your hard work will be valued by more. A key to success- repeat
the marketing efforts over and over, every few months and don’t be
afraid to try new methods.
If I can assist you in selecting the appropriate methods or work with
you on a specific action plan, I would be happy to help.
Welcome to NACo’s
NACo’s Marketing Tool Kit
Mar
keting C
heck
list
a
Print Materials
Brochure, bi-fold, tri-fold, or more
Flyer - one pager, one sided or two
Postcards, small or oversized, grab their attention with a great
graphic
Posters
Insert in a NACo publication, cross market
Ad in
County News
Article in
County News
Ad in State Association newspaper, newsletter or magazine
Article in State Associations newspaper, newsletter or
maga-zine
Article to an outside professional trade journal with similar
readership
Insert (flyer, brochure) in the conference attendee bags
Insert in conference program
Insert in mailings to the NACo Board of Directors
Create an attractive display at the NACo Resource Center
Targeted direct mail to our more than 60,000 members
Publication Catalog-
be sure to include your new publication
or report in this catalog
Insert or cross-marketing opportunities via NACo Corporate
Programs, US Communities and Nationwide
a
Interpersonal
Champion, Peer, Colleague, Consultant, Connector
Talk up your program to members when speaking with them
Talk to State Execs about the program
Market your program to staff, so everyone knows about it, can
speak to it and promotes it
Mar
keting C
heck
list
a
Electronic Materials
Banner ad on State Association’s Web site or other interested
partners Web site with a link back to NACo’s Web site
Article/Content on NACo Web site
Article/Content on a State Association’s Web site or interested
partner’s Web site
Article in
NACo e-News
Featured banner ad or quick link in
NACo e-News
Targeted e-mail to 25,000 NACo members (follow policy so as
not to overwhelm)
Electronic Surveys
Host a Webinar
Host a Podcast
Create a Blog
Viral Marketing – forward to a friend link on all emails
a
Give Aways
Endless number of trinkets you can use, pens, pillbox,
busi-ness card holders, shirts, hats, memory stick, mugs,
lan-yards and on and on
NACo’s Marketing Tool Kit
2008
Acts
of
Caring
One Pagers
From the pages of ...
NATIONAL ASSOCIATION OF COUNTIES n WASHINGTON, D.C.
u
By Kelly ZonderwyK
SENIOR ASSOCIATE (This is the final report in a series of four reports on counties and green government.)
This month EPA signed the most strin-gent eight-hour standard ever for ozone pollution. Ozone pollution, a colorless gas, is not emitted directly into the air, but forms at ground level from sources such as motor vehicle exhaust. It is one of the main components of smog and, according to EPA, can cause serious health problems such as aggravated asthma symptoms, reduced lung capacity and increased susceptibility to respiratory illness like pneumonia.
When thinking about what can be done at a local level to help the environment and to reduce the nation’s dependence on foreign oil, county fleets may come to mind. The greening of county fleets can offer significant environmental, public health and economic benefits.
Counties not only have the potential to shape the future of the green vehicle market,
Counties give green light to alternative
fuels and vehicles
Alternative Fuels and Vehicles
The Alternative Fuel Vehicle Institute (www.afvi.org) offers the following common definitions and sources of alternative fuels and vehicles:
Ethanol
• — an alcohol-based fuel that is produced by fermenting and distilling starch or sugar crops (usually corn, barley and wheat or sugar cane and fruit) to turn it into simple sugars. U.S. ethanol is currently derived mostly from corn. www.eere.energy. gov/afdc/altfuel/ethanol.html
Biodiesel
• — a domestic, renewable fuel that can be made from vegetable oils, animal fats or recycled restaurant greases. Pure biodiesel is known as “B100” and is considered an alternative fuel. It contains no petroleum, but can be blended with any level of petroleum to create a biodiesel blend. The most common blend is “B20,” (20 percent biodiesel and 80 percent diesel). www.biodiesel.org/resources/faqs/default.shtm
Electric vehicles (EVs)
• — use batteries and other energy storage devices to store the electricity that powers the electric motor in the vehicle. EV batteries are charged by plug-ging in the vehicle to a power source. www.eere.energy.gov/afdc/afv/elec_vehicles.html
Hybrid vehicles, or hybrid electric vehicles (HEVs) • — vehicles that combine gasoline-powered engines and electric motors. www.fueleconomy.gov/feg/hybridtech.shtml
Hydrogen gas
• — the simplest and lightest fuel. It is in a gaseous state at atmospheric pressure and ambient temperatures. Today, most hydrogen is made by steam-reforming natural gas, but since natural gas is a fossil fuel, carbon dioxide is released during the reformation process. New technology is needed (and in the works) to produce, store and transport it. www.nrel.gov/learning/eds_hydrogen.html
P-Series fuels
• — renewable, non-petroleum, liquid fuels that can substitute for gaso-line. They are a blend of about 25 domestically produced ingredients. About one-third of P-Series comes from the byproduct left over from processed natural gas, 45 percent comes from ethanol and the remaining quarter comes from an ether called MeTHF (methyltetrahydrofuran). MeTHF is essentially any kind of organic leftovers: food waste, yard and wood waste, paper sludge, agricultural waste, etc. www.iags.org/pseries.htm
Natural gas
• — 90 percent methane and contains a mixture of hydrocarbons that is produced from gas wells or from crude petroleum production. It is clean burning, domestic and readily available for consumers. www.eere.energy.gov/afdc/altfuel/whatis_gas.html
Propane, or liquefied petroleum gas (LPG)
• — a readily available byproduct of natural gas processing and petroleum refining. www.eere.energy.gov/afdc/afv/prop_vehicles.html but also to make advanced technologies
more widely available and affordable for both institutional purchasers and everyday consumers.
Options of fuels and vehicles for county fleets include biodiesel, ethanol, compressed
natural gas, propane, hybrid-electric and elec-tric vehicles. More than 20 counties have signed on as Plug-In Partners, a national grassroots initiative to demonstrate to automakers that a
VOL. 40, NO. 6 n MARCH 24, 2008
Green Tool
new
Online
Database
Green Tool
new
Online
Database
Visit www.greencounties.org
NACo’s Marketing Tool Kit
Posters and Signs
Building Partnerships...Empowering Communities...Restoring our Natural Resources
NACo’s Marketing Tool Kit
NACo’s Marketing Tool Kit
Ads in State Association Publications
Learn more by visiting www.naco.org
County Government...
Building economies, providing access to
healthcare, maintaining transportation systems
and protecting communities from crime, fire
and disasters.
Working to Restore the
Federal - County
Partnership
Restore
the
Partnership
For decades, all levels of government worked together
to answer issues and challenges facing the nation.
In recent years, that partnership has begun to wane.
The National Association of Counties is working
to Restore the Partnership with Congress, the 2008
presidential candidates and the next Administration.
Working to Restore the
Federal - County
Partnership
Learn more by visiting www.naco.org
Unfunded Manda
tes
Stop!
NACo’s Marketing Tool Kit
NACo Publications
Juvenile
Detention
Reform
Achieving results-oriented innovation in your juvenile detention systemGuide for County Offi cials
25 Massachusetts Avenue, NW lSuite 500 lWashington, DC 20001 202.393.6226 lfax 202.393.2630 lwww.naco.org
