business.cardiff.ac.uk
Cardiff Business sChool
01
business.cardiff.ac.uk
Why Cardiff Business School? 01
Why Cardiff Business sChool?
We are accredited by the Association to Advance Collegiate Schools of Business (AACSB International), a leading hallmark of business school excellence.We are ranked 4th in the UK for the quality of our research, according to the latest UK Government Research Assessment Exercise. We were ranked 10th for business and
management studies in the most recent
Complete University Guide.
We are internationally focused, with staff, students and alumni from over 120 countries.
There are excellent onsite facilities including an industry-standard Trading Room and Careers and Employability Centre. We are investing in a £13.5 million new building for postgraduate study. Our students go on to work at leading international blue-chip firms, including KPMG, PWC, Unilever, Amazon, Deloitte and HSBC.
Why Cardiff university?
Cardiff University is ranked 15th in the UKand in the top 1.5% of universities in the world.
It is a member of the elite Russell Group
top 24 UK research-led universities. In 2011, 92.6% of our students were employed or had entered further study within six months of completing their studies.
Teaching at the University was given the highest possible award in the last UK Government review. The University’s degree programmes are also recognised by more than 90 professional and accreditation bodies.
The University is situated in the very centre of Cardiff, the capital city of Wales.
Accommodation in University residences is guaranteed for all international students and is within walking distance of the University.
Why Cardiff, the City?
Cardiff was one of National Geographic’s top 10 summer destinations in 2011.
There is a new £675 million shopping centre in the city.
Cardiff is home to the Millennium Stadium, a premier league football club, Cardiff City FC, and regularly hosts international cricket fixtures.
Cardiff has more than 330 parks and gardens.
Wales has the cheapest cost of living of any region in the UK.
Cardiff is just two hours by train to London and has excellent transport links, ranked 1st in the UK for the most transport friendly city.
Cardiff is located on the coast of South Wales, which has beautiful national parks and beaches only 30 minutes away.
aCCredited By aaCsB international
Cardiff Business School is amongst the 5% of business schools worldwide that are accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
Only six UK Russell Group universities have been awarded AACSB accreditation.
What does aaCsB aCCreditation Mean for Me? AACSB is the largest and longest standing
accreditation agency for business schools in the world. Accreditation means that a panel of experts considers Cardiff to be an excellent business school.
AACSB has thoroughly inspected the business school, giving you assurance that it offers an excellent education experience.
AACSB is widely recognised by employers as a hallmark of business school excellence. It shows that you have attended a leading business school, have gained excellent knowledge of theory and practice, and are ready to enter the global business environment.
Accreditation shows that Cardiff Business School is dedicated to excellence. Every five years, the School will be reassessed to ensure that the AACSB’s rigorous standards are being met.
IntroducIng
Why Cardiff Business School? Welcome 03
01,03 Students outside Main Building. 02 Students in a tutorial session. 04 Professor Martin Kitchener.
02
business.cardiff.ac.uk
Cardiff Business School is an ambitious institution. It is
widely regarded as an excellent business school, but we
are constantly working on becoming even better.
We are particularly committed
to making sure that our students
have the very best experience
when they study with us. We are
currently investing £13.5 million
in a new business school building.
This iconic development, which
will open in 2014, will offer state of
the art facilities designed with our
students’ needs in mind.
We invite you to come and study with us, so that we
can help you to fulfil your ambition. We will provide you
with the theory and the practice that you need to excel
in your chosen career.
My colleagues are dedicated to ensuring that your time
in Cardiff is as productive and enjoyable as possible.
In addition, we have a dedicated team of specialists
to help you, including an MBA Office, a Careers and
Employability Centre and a Student Support Centre.
You will also be given a personal tutor who will work
with you to oversee your academic progress.
When you leave us at the end of your studies, you will
join our alumni network, an international community
of several thousand members, with alumni chapters
and events all over the world.
I wish you every success with your studies and hope
to welcome you to Cardiff in the near future.
Professor Martin Kitchener
Dean
Contents
03 Welcome from the Dean
04 Adding Value to your MBA Experience 07 The Cardiff MBA
08 The Cardiff MBA: The Programme 14 The Media MBA
16 The Media MBA: The Programme 18 Cardiff University
20 Cardiff: The City
22 Facilities at Cardiff Business School 23 Building for the Future
24 Student Life
26 Careers and Employability 28 International Appeal 30 Faculty
31 Scholarships
32 Applying to Cardiff Business School
03
business.cardiff.ac.uk
Why Cardiff Business School? Adding Value to Your MBA Experience
adding value
to your MBa
exPerienCe
An Enhanced Induction Programme
To help you to get to know your new classmates and to start thinking about team dynamics and leadership qualities, the School organizes an enhanced MBA Induction Programme.
Over three afternoons, you will undertake a series of team challenges and reflection reviews designed to create optimal effectiveness in your working relationships.
Tasks will require a degree of leadership, planning and coordination from each group to enable them to be completed successfully. Students work within as many sub-teams as possible, in order to interact with a wide cross-section of their new classmates.
Extending your Leadership Qualities
Additional programmes are offered to students who demonstrate exemplary commitment to developing their leadership qualities. This year’s activities have included the Leadership 25 Mountain Hike, designed to develop MBA students’ skills in leadership, primarily values, vision and team qualities.
The hike was led by Dr Elizabeth McGregor, who has held roles at Harvard University and the Government of Canada. Participants learned leadership tools and techniques based on video messages from elite Everest athletes combined with team challenges on a modest mountain hike.
Accreditation
In addition to accreditation by the Association to Advance Collegiate Schools of Business (AACSB), students who take the Management
Consulting module on the MBA will be eligible to receive a Diploma in Professional Consulting from the Chartered Management Institute (CMI).
For more information on pathways see path 8.
Industry Expertise
You get plenty of practical exposure to management challenges on the Cardiff MBA.
Guest lectures, business projects and industry visits combine to help students to understand how the theory they learn works in practice. Recently, students have benefited from visits to organizations such as Panasonic and Amazon.
The Business School Public Lecture Series welcomes a wide variety of guest speakers each year. In 2012 – 13, the Series included:
Martyn Jones, Deputy President, ICAEW
Trevor Williams, Chief Economist, Lloyds Banking Group Frances O’Grady, General Secretary, TUC
Chris Moss, CEO and Founder of the FAMOSS ideas consultancy Adam Lawrence, Chief Executive, Royal Mint
Testing Practical Skills
There is an emphasis throughout the programme on enhancing your practical skills. The Business Plan, for example, requires students to pitch their ideas for a new product to a panel of senior business people in a ‘Dragon’s Den’ setting.
Following the Business Plan evening, students undertake a computer simulation to manage their new company’s performance over a five year period, responding to internal and external challenges. The Business Project provides the opportunity to test your business skills over a three-month period, working in-depth on a business challenge or opportunity. Students who achieve a 60% average and succeed at interview have the opportunity of undertaking their project within an organization.
04
02
01 Students on the Leadership 25 Mountain Hike. 02 Chris Moss, CEO and Founder of the FAMOSS consultancy.
03 Trevor Williams of Lloyds Banking Group with staff and students of the School.
06 01
03
An Alumni Network
Cardiff Business School has an international network of over 25,000 alumni. Our in-house Alumni Officer organizes networking events and lectures across the globe and the School has a growing number of alumni chapters (societies) overseas. We continue to support our alumni once they graduate – for example, you will be able to access our Careers and Employability Centre at any point in your future.
MBA Careers Programme
In addition to offering an on-site Careers and Employability Centre, there is a careers programme on offer specifically to meet the needs of MBA students.
business.cardiff.ac.uk The MBA Programme
The Cardiff MBA
‘new outlooks…’
07
01 A lecture in the Aberconway Building.
02 Resource Centre, Main Building.
01 02
the
Cardiff MBa
duratIon:
12 months, full-time, running from
September to September.
cohort:
200 students.
countrIes represented:
Azerbaijan, Canada, Cayman Islands, China, Cyprus,
Finland, Greece, Hong Kong, India, Iran, Italy, Japan,
Jordan, Kazakhstan, Kenya, Kuwait, Malawi, Malaysia,
Nigeria, Oman, Pakistan, Philippines, Qatar, Saudi
Arabia, Singapore, Sri Lanka, Taiwan, Thailand, Turkey,
United Kingdom, United States.
entry requIrements:
A minimum of a second class honours degree in any
discipline, from an approved university.
IeLts:
6.5
structure: 4 stages of study:
• Foundation;
• Application;
• Specialisation; and the
• Business Project.
6 pathways to choose from:
• General
• Accounting and Finance
• International Management
• Leadership, Consulting and Change
• Marketing and Strategy
• Operations Management and Logistics
A choice of 17 elective modules in the Specialisation
stage, covering 5 key management functions.
Key faCts
“If you are looking for a city to study in where it’s quiet but not boring, beautiful with a good environment and has a feasible cost of living, then don’t hesitate - Cardiff is your best choice.
Make sure you treasure the time you have in Cardiff as it might be the last precious time you get before entering a competitive business society.”
Yue Xu 2009 - 10 The Nielsen Group
www.cardiff.ac.uk/carbs The MBA Programme
Scholarships
In recognition of the outstanding talent of many prospective students, both Cardiff University and Cardiff Business School offer a number of highly prestigious scholarships, designed to attract and reward the brightest students.
Specialisation Stage – Core
Marketing Research
Specialisation Stage – Electives
2 Electives: Two from Advances in Strategic Management, Consumer Behaviour, Global Marketing and E-Business
Specialisation Stage – Project
Business Project in a Marketing and Strategy area
Specialisation Stage – Project
Business Project in an Operations Management/Logistics area
Specialisation Stage – Electives
2 Electives: International Sustainable Business, Purchasing Logistics and Materials Management
Specialisation Stage – Core
Strategic Operations Management
Operations Management and Logistics Pathway
Marketing and Strategy Pathway
In addition to its own scholarship programmes, the School is also pleased to offer a number of scholarships in association with partner organizations such as large scale corporations.
For the latest information on scholarships offered by the business school, visit:
business.cardiff.ac.uk/degree-programmes/international-postgraduate-scholarships
Figures on nationalities represented, gender split?
Key faCts
Duration:
12 months, full-time, running from
September to September
Cohort:
200 students
Countries represented:
Azerbaijan, Canada, Cayman Islands, China, Cyprus,
Finland, Greece, Hong Kong, India, Iran, Italy, Japan,
Jordan, Kazakhstan, Kenya, Kuwait, Malawi, Malaysia,
Nigeria, Oman, Pakistan, Philippines, Qatar, Saudi Arabia,
Singapore, Sri Lanka, Taiwan, Thailand, Turkey, United
Kingdom, United States.
Entry Requirements:
a minimum of a second class honours degree in any
discipline, from an approved university.
IELTS:
6.5
Structure: 4 stages of study:
• Foundation;
• Application;
• Specialisation; and the
• Business Project
6 pathways to choose from:
• General
• Accounting and Finance
• International Management
08 09
The Programme
The Cardiff MBA
The MBA Programme www.cardiff.ac.uk/carbs
01 The Julian Hodge lecture theatre.
02 Cardiff Business School grounds.
01 02
‘Like most international students, I was a little apprehensive about studying abroad. But the multicultural environment makes Cardiff one of the most desirable cities to live in. The Business School has an international reputation, excellent library facilities and a good teaching staff.’
Mitali Chitre
Accounting and Finance Pathway
Specialisation Stage – Core
Corporate Governance
Specialisation Stage – Electives
2 Electives: Managerial Finance and Multinational Financial Management
Specialisation Stage – Project
Business Project in an Accounting and Finance area
Human Resource Management Pathway
Specialisation Stage – Core
Strategic HRM
Specialisation Stage – Electives
2 Electives: Two from International HRM, Management Consulting, Management of Change and Management in Emerging Economies
Specialisation Stage – Project
Business Project in a HRM area
• Management in Emerging Economies • Managerial Finance
• Marketing Research
• Multinational Financial Management • Strategic Operations Management • International Sustainable Business
• Leading and Managing People Performance • Lean Operations
• Management of Change • Management Consulting • Advances in Strategic Management
• Consumer Behaviour • Corporate Governance • Electronic Business • Global Marketing • International Management
eleCtive Modules
08 09the Cardiff MBa
:
the programme
The MBA Programme business.cardiff.ac.uk
01 The Julian Hodge lecture theatre.
02 Cardiff Business School grounds.
01 02
‘Like most international students, I was a little apprehensive about studying abroad. But the multicultural environment makes Cardiff one of the most desirable cities to live in. The Business School has an international reputation, excellent library facilities and a good teaching staff.’
Mitali Chitre
oPerations ManageMent and logistiCs PathWay
1 Lead Elective (core)
• Strategic Operations Management + 2 electives from:
• International Sustainable Business • Lean Operations
• Purchasing and Supply Chain Management
+ Business Project in an Operations Management/Logistics area
international ManageMent PathWay
1 Lead Elective (core) • International Management + 2 Electives from:
• Global Marketing
• International Sustainable Business • Management in Emerging Economies • Multinational Financial Management • Management Consulting
+ Business Project in an International Management area
The Cardiff MBA programme consists of a set
of core subjects studied in the Foundation and
Application stage, a choice of optional pathways
and an individual Business Project.
During the Application Stage, students will undertake a Business Plan that is group based, giving you the opportunity to develop team working skills. Assessment by external business leaders will give you an opportunity to test your ideas and to develop further understanding of the dynamics of business.
Phase 3
sPeCialisation stage – aPril to June
Students study one module:
Evidence Based Management Practice
and choose one pathway from the six pathways
below:
Phase 3
sPeCialisation stage
general MBa
3 Electives
(any combination from the Elective list below)
+ Business Project
MarKeting and strategy PathWay
1 Lead Elective (core) • Marketing Research + 2 Electives from:
• Advances in Strategic Management • Consumer Behaviour
• Global Marketing • Electronic Business
+ Business Project in a Marketing and Strategy area
leadershiP, Consulting and Change PathWay
1 Lead Elective (core) • Management Consulting + 2 Electives from:
• International Management
• Leading and Managing People Performance • Management of Change
• Management in Emerging Economies + Business Project in a HRM area
Phase 3 Continued
sPeCialisation stage
Phase 1
foundation stage (Core) – sePteMBer to deCeMBer
• Study Skills
• Financial Analysis and Control
• Organisational Behaviour
• Marketing
• Economics and the Business Environment
• Operations Analysis
the oPPortunity to sPeCialise…
The school offers different optional pathways: Marketing
and Strategy; Leadership, Consulting and Change;
Accounting and Finance; Operations Management and
Logistics; and International Management.
Phase 2
aPPliCation stage (Core) – January to MarCh
• Financial Management
• Human Resource Management
• Marketing Management
• Strategic Management
• International Business
• Group Business Plan
Phase 4
the Business ProJeCt – June to sePteMBer
Individual 10,000 word written report.
Replacing the traditional dissertation, the Business Project
provides the opportunity to test the theories you have
learned in a simulated, practical environment.
aCCounting and finanCe PathWay
1 Lead Elective (core) • Corporate Governance + 2 Electives:
• Managerial Finance
• Multinational Financial Management
+ Business Project in an Accounting and Finance area
›
›
›
business.cardiff.ac.uk The MBA Programme
11
10 The MBA Programme The MBA Programme
01, 02 Tutorial sessions in Cardiff Business School
03 Students benefit from state-of-the-art IT facilities.
01 02
03
Phase 1
foundation – sePteMBer to deCeMBer
Designed to give you a strong grounding in the basics of business management, the Foundation phase introduces you to the core components that make organisations function. You’ll understand the resources that an organisation requires, the processes that control organisational operations, and the approaches through which organisations relate to their international and external environments. It also develops the skills you will need to complete your MBA study successfully. (For topics covered see page 8).
Phase 2
aPPliCation – January to MarCh
The Application phase provides you with the opportunity to advance your thinking and knowledge by developing and applying the core themes studied in the Foundation phase. This phase focuses on the strategic business context, the development of organisational human capital, the management of the marketing function and the analysis and control of financial and business operations.
BUSINESS PLAN
You will undertake a business plan that is group based, giving you the opportunity to develop team working skills. You will work in an international, multicultural team where you will solve complex business problems, integrating the skills and knowledge gained in other modules. Each member of the group takes on a formal leadership role for a period. The task requires groups to identify and plan the first five years of a start up business. The group business plan will involve input from external business mentors, giving you the opportunity to test your ideas and to develop further understanding of the dynamics of businesses. Judges in previous years have included the senior managers from Golley Slater, Eversheds, the Welsh Government and the Cardiff Devils.
A list of topics covered in the Application stage can be found on page 8.
Phase 3
sPeCialisation – aPril to sePteMBer
Students choose 1 lead elective: • Corporate Governance • International Management • Management Consulting • Marketing Research
• Strategic Operations Management
and two other electives from within one pathway or from a combination of pathways.
Phase 4
the Business ProJeCt
Replacing the traditional dissertation, the Business Project provides the opportunity to test the theories you have learned in a simulated, practical environment. Knowledge from across the subjects studied in the Foundation and Application phases will be integrated within this project, the final part of the Specialisation period. Teaching faculty from across the Academic Sections of the School will be involved in the project part of the programme.
You will be supported by a member of faculty who will act as your internal project mentor throughout the duration of the project.
eleCtive Modules
Advances in Strategic Marketing
This module explores the nature of contemporary strategic marketing to promote a deeper critical understanding of conventional strategy approaches and emergent ideas arising from new paradigm challenges. Creativity is applied to engender innovation in strategy, existing ‘Western’ strategy frameworks are challenged, and risk, implementation, knowledge and time are examined as key drivers in creating 21st century strategies.
Consumer Behaviour
This module builds on the knowledge gained from the core Marketing module by providing an insight into why consumers behave in the way that they do, including the psychological, social and cultural underpinnings of consumer choice. A good understanding of the main influences that affect consumers is essential to managers, since most marketing activity is based on beliefs about buyer behaviour. The aim of the module is to provide participants with a critical knowledge of the relevant buyer behaviour theories, enabling them to develop successful marketing strategies.
Corporate Governance
This module analyses the conflicts of interests that may emerge in corporations. These conflicts of interests include those between the providers of finance and the management, those between the shareholders and stakeholders, and those between different types of shareholders such as the large controlling shareholder and the minority shareholders. The module reviews a range of ways of preventing or mitigating these conflicts of interests. The module adopts a strong international perspective.
Electronic Business
Information and communication technologies (ICTs) have
transformed both the way in which businesses now operate internally and the way in which businesses interact with other businesses and their customers. Electronic business is the term used to describe this interest in the transformation potential of ICT to increase the performance of business. This module focuses on the key business issues associated with eBusiness and eCommerce and develops sufficient understanding of the technical issues to enable the student to discern the significance of ICTs to modern business.
Global Marketing
In this module we examine the ways that multinational enterprises develop their international marketing strategy. We explore the stages of globalisation and we use case study methodologies to deepen students’ understanding of a number of themes. Topics include: the nature and importance of global marketing; firm internationalisation; standardisation and adaptation in global markets; and the importance of market research and information utilisation in global marketing strategy.
International Management
The aim of this module is to provide students with an understanding of the key cultural, national and organizational issues that impact on the management function in a global business environment. Active involvement in seminars, case-analyses and discussion groups will enable discipline specific intellectual and transferable skills to be developed.
International Sustainable Business
The module examines the way in which business is responding to the challenges posed by recognition of the need to become sustainable. Among the topics covered are: sustainability as a concept; life-cycle analysis; industrial ecology; ecological foot-printing; corporate social responsibility; the sustainable consumption and production movement; and bio-mimicry. The module reviews policy measures affecting business and sustainability, and provides case studies of the more sustainable businesses currently trading. Examples will be drawn from a wide range of industries.
Elective modules continue overleaf…
business.cardiff.ac.uk business.cardiff.ac.uk
the Cardiff MBa
:
the programme
“The programme provided me with the tools and character to confront life. Professionally it provided me with a toolbox with which to practice business in a range of corporate settings. The MBA has enabled me to appreciate the different disciplines and dynamics within an organisation and the challenges of implementing plans and change – which is never easy.”
Hywel Loveluck 1990 - 1991 Commercial Director, Involegal
13
12 The MBA Programme The MBA Programme
“The Cardiff MBA does not have an expiry or a best before date. The fundamentals ingrained in us throughout the course at Cardiff Business School laid the foundations on which all management thought processes are built. Yes, we are responsible for updating the contents ourselves because of the changing world economic scenario, but the fundamentals taught to us were rock solid and that is what matters the most.”
Arjab Basu 97 – 98 Defiance Technologies
(Read more about Arjab’s experiences at business.cf.ac.uk/alumni)
“My experience of Cardiff as a cosmopolitan city and the Cardiff MBA is priceless. The interaction with people from diverse cultures, and the knowledge acquired from a wide array of subject areas, has made me better equipped for the challenges of the global economy”
Chioma Mbanugo
Multinational Financial Management
The module examines key financial management issues faced by multinational corporations in undertaking international operations. Topics covered will include: an introduction to exchange rates and foreign exchange markets; issues involved in raising finance locally and internationally; foreign exchange exposure measurement and management; international derivatives and hedging; foreign direct investment; international investment decision-making processes, project appraisal in global companies; political risk; international working capital management; and international corporate governance.
Marketing Research
The aim of this module is for participants to develop the knowledge and skills required to design, implement and evaluate commercial marketing research projects. The module will thus equip participants with the skills required to conduct and appraise qualitative and quantitative marketing.
Strategic Operations Management
This module provides students with a systematic understanding and critical awareness of the latest developments in operations management strategy. On completion students will be able to show a comprehensive understanding of the context and assumptions behind the application of various operations management strategies, demonstrate a practical understanding of operations management strategy in a range of corporate scenarios and show originality in their application.
teaChing
A key feature of the Cardiff MBA programme is the emphasis on case-based teaching and learning. Students will work on cases which have been carefully developed to reflect the theoretical issues covered in the individual modules as well as practical business issues and problems.
Typically, there will be formal lectures and these will be supplemented by small group teaching, where the key themes from the lectures are discussed in syndicate groups of between 12 and 14 students. There will also be the opportunity to attend additional ‘surgeries’ where further support for the quantitative subject areas will be offered in a small group environment.
assessMent
The Foundation and Application phases will both be assessed by a combination of assignments and examinations. The exception is the Group Business Plan, which is a 7000 word report.
The elective modules within the Specialisation phase will be assessed by a combination of assignments, project and examinations.
The Business Project of the Specialisation phase will be assessed by an individual report of 10,000 words.
eleCtive Modules
continued from previous page Leading and Managing People PerformanceThis module explores the development, application and impact of strategic people management. We consider how people management systems can be designed to enhance people and organisational performance; look at evidence regarding what works and why; and consider who is responsible for leading and managing people performance.
We consider key contemporary issues in people management including culture and culture change, downsizing, managing knowledge work and international labour standards and staffing.
Lean Operations
This module aims to enable students to develop a comprehensive understanding of the techniques involved in lean operations and value stream management. The student will examine lean tools and techniques - the concepts, practice and the competitive benefit of continuously improving processes and value stream management. The elective aims to synthesise the academic ‘theory’ with a strong appreciation of how to use the lean tools and techniques to develop the value streams encountered in all businesses.
Management Consulting
The Management Consulting module provides students with practical skills for the consulting world by engaging them in real-life consulting dilemmas.
The module is based on a series of cases from the lecturer’s extensive consulting experience and tutorials from the leading management consultancies around the world. The course uses the Harvard Business School ‘Case Method’ which is deployed by most major consulting firms when recruiting candidates. Students who successfully complete the module will be eligible to receive a Diploma in Professional Consulting from the Chartered Management Institute (CMI).
Management in Emerging Economies
Management in Emerging Economies provides students with a practical insight into the fast-growing Southern economies that are changing the face of the global economy. Throughout the world, companies from formerly marginalised economies are finding and exploiting market niches and transforming both their own countries and the traditional picture of multinational development. The module looks at the keys to success at the corporate, national and international policy levels. It examines why some development approaches succeed and others do not, and explores some of the challenges faced by operators in emerging and developing economies.
Management of Change
The aim of the elective is to describe and analyse the way
organisations change and the role of managers in change processes. Students will be introduced to relevant theories and practices relating to change management and utilise various case studies and other exercises to put these to use. The elective focuses on how to diagnose the problems associated with major changes in organisations, combines understanding of major theories of change with recently developed techniques of change management, and critically appraises the relevance of a variety of change management approaches to different sectors of the economy. Students are encouraged to conceive the role of manager as ‘reflective practitioner’ and question their own underlying assumptions and much
conventional wisdom.
Managerial Finance
The Managerial Finance module builds upon the Financial Management core module and aims to provide students with a more advanced knowledge and understanding of the theoretical and applied techniques of managerial finance. The topics covered are: working capital management and sources of short-term funds; financial strategies; capital investment decisions under conditions of risk and uncertainty; investment appraisal and capital rationing; inflation and its impact on investment appraisal; portfolio theory and the Capital Asset Pricing Model; mergers and acquisitions; Efficient Market Hypothesis; long term funds and the cost of capital and dividend policy.
business.cardiff.ac.uk business.cardiff.ac.uk
the Cardiff MBa
:
the programme
continued
“I have many highlights from my time in Cardiff. The multicultural environment, wherein I made some of my best friends from Greece, China, Thailand and Germany, the housing experience and festive environment of living in university accommodation, annual dinners and the sporting facilities and opportunities to participate in various activities.”
Rajiv Hingoo 2001 – 2002 Chief Technology Officer, CLSA
15
14 The Media MBA business.cardiff.ac.uk The Media MBA business.cardiff.ac.uk
Cardiff Business School and Cardiff’s School of
Journalism have created the first Media MBA to
be offered in the UK.
The programme combines the core ingredients of the long
established MBA programme with the opportunity to understand the management challenges of the media industry, which is vital to the success of many advanced and emerging creative economies. The programme enables students to gain sufficient knowledge of business, management and the media to assist them in achieving their ambitions to secure management positions in media organisations.
Why study the Media MBa?
Within the UK economy, creative industries account for in excess of 5 per cent of UK gross value added and achieve a higher value of exports than many other sectors.
Beyond the UK, a number of other countries have attached priority to the growth of creative industries, including major economies such as China and India.
With this has come a need for enhanced specialist skills for effective media managers. Today’s media industries are changing at an unprecedented speed as digital technologies facilitate the growth of global markets for content.
the
Media MBa
aBout the sChool of JournalisM, Media and Cultural studies
In the latest UK Government Research Assessment Exercise, the School of Journalism, Media and Cultural Studies was ranked 3rd in the UK for the quality of its research.
High calibre organizations commission the School to undertake research. Recent clients include Channel 4, the BBC Trust and the Mediawise Trust. The School also won major research awards from the main funding councils such as the Arts and Humanities Research Council, the Wellcome Trust and the European Commission.
faCulty teaChing on the Media MBa PrograMMe
Professor Ian Hargreaves, Chair in Digital Economy
Professor Hargreaves is Programme Director with extensive media management experience. He edited the Independent and the New Statesman, taking full responsibility for all issues of editorial management. As Director of News and Current Affairs at the BBC in the mid 1980s he led a programme of change, involving the early convergence of media platforms, involving a team of more than 1000 staff. He was also responsible for substantial teams at BAA plc and the Foreign and Commonwealth Office, where he also initiated changes associated with the emergence of social media.
Professor Duncan Bloy, Joint Director of Studies of the Media MBA and Lecturer in Media Law
Professor Bloy delivers content on a wide range of journalism courses. He is co-author with Sara Hadwin of Law and the Media
(2nd Edition, 2011). Before joining the School, he worked with a number of UK, US and Australian universities offering business related programmes including MBAs throughout Asia.
Elliot Pill, Senior Lecturer in Public Relations and Global Communications Management
Mr Pill is a trained journalist and holds an MBA from Cardiff Business School. Elliot had a highly successful career in international public relations consultancy as a Board member of Hill and Knowlton Public Relations, one of the world’s largest marketing communications consultancies. He has designed and managed a range of international communications campaigns for companies such as Adidas, Coca Cola, Motorola, Gillette and Billabong. He is a visiting Professor at the Communications University of China in Beijing and comments widely on celebrity culture.
Key faCts
duratIon:
12 months, full-time
BegIns:
September 2014
cohort:
20 – 25 students
entry requIrements:
A minimum of a second class honours degree in any
discipline from an approved university.
IeLts:
7.0
structure: 4 phases
• Foundation;
• Application;
• Specialisation; and the
• Media Management Project
the Media MBa PrograMMe
The programme delivers:• A solid background in business management theory and practice. • Specialized media knowledge and skills.
• A personal, academic and professional development experience relevant to those seeking a career in media management. Graduates leave the programme with:
• The competence and confidence to apply new knowledge to key areas of business and media management.
• The ability to solve practical media management problems. • An understanding of working in an international, global,
multicultural, diverse media environment.
• Well developed communication, self-management and time management skills.
These skillsets combine to enable you to excel and adapt in the exciting field of media management.
Participants will study core modules exploring elements of business management, supplemented with a range of options enabling students to study media issues in depth. Unique modules such as Digital Media Management and Compliance, Regulation and the Law will explore the very latest developments in this dynamic industry.
Professor Richard Sambrook
Richard Sambrook is Professor of Journalism and Director of the Centre for Journalism which undertakes postgraduate vocational training. He is a former Director of Global News at the BBC where he worked as a journalist for 30 years as a producer, editor and manager.
He has been a Visiting Fellow at the Reuters Institute for the Study of Journalism at Oxford University where he undertook research into the future of international newsgathering and the place of impartiality and objectivity in the digital world.
Dr Patrick Artisien, Joint Director of Studies of the Media MBA
Dr Artisien has worked in the field of International Business for 30 years and acted as Consultant to the Economist Intelligence Unit, the World Bank, the Organisation for Economic Cooperation and Development, the International Labour Office and the Soros Foundation. He has authored 10 books and numerous scholarly papers in international business. He has taught at undergraduate, postgraduate and post-experience levels in Europe, North America, China, South East Asia and Southern and Eastern Africa.
industry exPertise
The Media MBA programme secures top names to speak to its students.
Recent speakers have included:
Carl Bernstein, former Washington Post reporter who broke the Watergate story
Mike Jermey, Director of ITV News
Nick Brett, Group Editorial Director of BBC Magazines Ashley Highfield, Chief Executive of Johnston Press Alan Rusbridger, Editor of the Guardian
Helen Boaden, Director of BBC News Laura Kuenssburg, Business Editor, ITV News
01 Carl Bernstein talking about his experiences in the journalism industry.
17
16 The MBA Programme business.cardiff.ac.uk The MBA Programme business.cardiff.ac.uk
teaChing Methods
A key feature of the Media MBA Programme is the emphasis on case-based teaching and learning. Students will work on cases which have been carefully developed to reflect the theoretical issues covered in the individual modules as well as practical business issues and problems.
Typically, there will be formal lectures and these will be supplemented by small group teaching, where the key themes from the lectures are discussed in small syndicate groups. There will also be the opportunity to attend additional ‘surgeries’ where further support for the quantitative subject areas will be offered in a small group environment.
assessMent
You will be assessed by tests, essays, coursework and by examination.
In addition to the core MBA modules,
students are able to choose from several
optional modules from the MA programmes
in International Journalism, International
Public Relations, Political Communications,
and Journalism.
“Creative industries thrive or die by ideas but underpinning and
stimulating that flow of ideas is the need for rock-solid process,
strategy, bean counting and, above all, creative leadership.
Cardiff’s new MBA will become a seed bed for tomorrow’s
creative leaders.”
Nicholas Brett
Deputy Managing Director and Group Editorial Director, BBC Magazines
the PrograMMe
students study four stages:
• Foundation Phase
• Application Phase
• Specialisation Phase
• Media Management Project
foundation stage
The Foundation Phase is designed to give you
a strong grounding in the basics of business
management and introduces you to the core
components that make organisations function. You
will understand the resources that an organisation
requires, the processes that control organisational
operations, and the approaches through which
organisations relate to their international and external
environments. The stage also develops the skills you
will need to complete your MBA study successfully.
students Will study
• Study Skills and Business Statistics
• Financial Analysis and Control
• Organisational Behaviour
• Marketing
• Branding and the Media
• Reporters and the Reported
aPPliCation Phase
The Application Phase provides you with the
opportunity to advance your thinking and knowledge
by developing and applying the core themes studied
in the Foundation phase. This phase focuses on
the strategic business context, the development of
organisational human capital, the management of the
marketing function and the analysis and control of
financial and business operations.
students Will study
• Strategic Management
• Human Resource Management
• Marketing Management
• Financial Management
• Global Communications Management
Students will study one compulsory media module
and will be offered a choice of one other media
option from a list that is updated each year. Students
will be asked to make their choice in November prior
to commencing the module at the beginning of the
second semester.
sPeCialisation Phase
The Specialisation Phase includes two modules:
• Compliance, Regulation and the Law
• Digital Media Management
Media ManageMent ProJeCt
The Media Management Project allows students to
apply the knowledge that they have gained, working
on a project in conjunction with or by reference
to a media organisation. Each student will have a
university appointed supervisor for the project.
The maximum length of the project is 10,000 words.
The project is designed to ensure that students
can apply business theory to issues facing media
organisations. Where possible, depending on the
organisation and nature of the project, students
will be placed within a media organisation while
working on their project. However a placement
cannot be guaranteed.
‘With a strong academic reputation and
excellent facilities, Cardiff continues to go
from strength to strength.’
Why Cardiff Business School? Cardiff: The University
Founded by Royal Charter in 1883, the University today combines impressive modern facilities and a dynamic approach to teaching and research with its proud heritage of achievement.
In 2011 Cardiff University was ranked in the top 1.5% globally (QS). This shows that Cardiff University is an established and recognised university with a global profile.
Cardiff is a member of the elite Russell Group top 24 UK research-led universities. Teaching at the University was given the highest possible award in the last UK Government review. The University’s degree programmes are also recognised by more than 90 professional and accreditation bodies.
The student population is drawn from a variety of backgrounds, with students attracted from all areas of the globe. The University currently has around 28,000 students and there is an almost equal balance between male and female students. International students comprise some 12% of the total student population.
Government performance indicators show that students at Cardiff are more likely to succeed in their studies than students at most UK universities. Currently, 95% of students successfully complete or transfer, better than many similar universities and better than the UK average.
In 2011, 92.6% of our students were employed or had entered further study within six months of completing their studies.
More online at:
www.cardiff.ac.uk
01 Cardiff University Main Building. 02 Cardiff’s Civic Centre.
03 The University has a friendly and relaxed atmosphere.
19
‘One of the best institutions in Britain…this
powerhouse of academic and research excellence
boasts one of the best graduate employment rates in
Britain. Students don’t get any old job either – most
secure degree level posts with decent starting salaries.’
‘Cardiff has established itself as the front runner in
Welsh higher education…it is a match for most
rivals in teaching and research and the overall
performance is amongst the best in Britain.’
Why Cardiff Business School? Cardiff: The University
18 02 01 business.cardiff.ac.uk business.cardiff.ac.uk
Cardiff
university
Cardiff University is recognized in
independent government assessments
as one of the UK’s leading teaching and
research universities.
03
Why Cardiff Business School? Cardiff: The City
04
‘Cardiff is the up-and-coming cosmopolitan British city,
a place jam-packed per square yard with some of the
best drinking, dancing and shopping outside London.’
Virgin Alternative Guide to British Universities
01 The Wales Millennium Centre in Cardiff Bay. 02 Cardiff’s vibrant café culture.
03 The Millennium Stadium in the heart of the city. 04 View of Wales’s beautiful coastline. © Wales Tourist Board
More online at:
www.visitcardiff.com
www.cardiff.ac.uk
03
21 Why Cardiff Business School? Cardiff: The City
It is one of the less expensive cities to live in within the UK, with cheaper rents than the majority of other Russell Group University cities. It is also small enough to get around on foot or by public transport, meaning that you will not have to spend a lot on travel. Cardiff was one of the UK’s first multi-cultural cities and an estimated 94 languages are spoken here. It is also one of the safest and most peaceful cities in the UK.
Cardiff is a small city but has all of the amenities that you would expect from a modern, European capital city. There is an impressive range of leisure, sporting and cultural amenities of an international standard.
Parkland occupies much of the city centre and is home to the historic Cardiff Castle. The city is well catered for culturally with the National Museums and Galleries of Wales, several theatres, and a wide range of music venues.
Recently, £675 million was spent on a new shopping centre. Now recognised as one of the best shopping centres in Europe, it has over 200 shops and restaurants.
The Millennium Stadium is the home of Welsh rugby, premier league football is played by Cardiff City Football Club and the SWALEC stadium regularly hosts international cricket fixtures.
A major advantage to living in Cardiff is its easy access to other parts of the UK. Within 30 minutes you can be amongst the mountain ranges of the Brecon Beacons or beautiful Welsh beaches. London is just under two hours by train and Cardiff International Airport is only 30 minutes away from the city centre.
20
‘Cardiff is the epitome of cool, pulsing with a
creative energy and relaxed atmosphere that
complements its youthful heritage.’
The Lonely Planet
Come and see for yourself…
Cardiff benefits from excellent road and rail links with Britain’s other major towns and cities. The M4 motorway links both the west and south of England, as well as west Wales.
Travel to the Midlands and the North is equally convenient. The journey by road from Birmingham, for example, takes only two hours. The main coach and railway stations are both centrally placed.
‘Cardiff is popular with students offering all the
attractions of a large conurbation without such
high prices as students experience elsewhere.’
The Times Good University Guide
Don’t just take our word for it…
01 02
More online at:
www.visitcardiff.com
www.cardiff.ac.uk
business.cardiff.ac.uk business.cardiff.ac.uk M6 A1 A470 A1 M6 M1 M2 M3 M4 M5 M50 M42 M62 A1(M) M25 M4 M90 Heathrow Distance to London 124m / 199km 2 hours by train Gatwick Edinburgh Newcastle Upon Tyne Aberdeen Glasgow Belfast Dublin Holyhead Liverpool Leeds Hull Manchester Birmingham Cambridge Harwich Dover Bristol CARDIFF London Swansea Plymouth SouthamptonCardiff:
the City
Cardiff is one of Europe’s
youngest capital cities.
Compact, green, friendly and
full of life, it provides a first
class environment in which to
live and study.
01 Aberconway Library. 02 Trading Room
03 - 05 Artists’ impressions of the new building.
The Aberconway Building
The Aberconway and Julian Hodge Buildings offer lecture theatres, seminar rooms, coffee shops and the Aberconway Library.
The Aberconway Building also houses the Business School’s academic staff and the MBA Office, where staff are on hand to help with any queries that you might have.
We also have an onsite Student Support Office, with staff who will help you with issues such as finance, accommodation, visa advice and personal welfare.
Our Careers and Employability Centre has two specialist careers consultants who will help you with everything you need to find your ideal career.
The Aberconway Library
The Aberconway Library holds multiple copies of key textbooks and over 60,000 books. It subscribes to over 1800 national and international journals, ebooks and newspapers, providing the most recent updates in business thinking. You can also use Cardiff University’s 14 other libraries.
Cardiff University’s libraries are fully computerized, with 24 hour facilities at some locations. A virtual librarian service is also available if you need help but don’t want to go in to the library.
Online Access
Electronic resources such as business information, census records, scientific data and the full text of newspapers and other publications are available to our students.
Learning Central, our online study resource, also provides students with access to lecture notes, reading lists, discussion boards, study materials and lecture recordings.
Computing
The Julian Hodge Building offers a 24 hour resource centre with 260 networked computers.
Your user name and password will allow you to log in to University facilities including a large number of software packages, spreadsheets, statistical packages, databases, word processing and graphics packages.
Help, advice and training are available for students from the University’s Computing Centre.
The campus is Wifi enabled and all student accommodation is networked.
01
Why Cardiff Business School? Facilities at Cardiff Business School
22 business.cardiff.ac.uk
02
03 04
Cardiff University is investing over £13.5 million in a new business school building, with state of the art facilities for its student community.
The building will offer two lecture theatres, a 60 seat Trading Room, flexible seminar rooms and student common rooms, providing our postgraduate students with the best facilities in which to study and socialize on campus.
The building is due to open in the Autumn of 2014.
05
Why Cardiff Business School? Building for the Future
23 business.cardiff.ac.uk
Building
for the
future
faCilities at
Cardiff Business
sChool
at a glanCe:
• Onsite Careers and Employability Centre
• Onsite Student Support Centre
• Trading Room facilities
• Extensive Library
• Wifi enabled Campus
• International Office
25 CITY CENTRE RIVER TA FF PONTCANNA CANTON RIVERSIDE BUTE PARK MAINDY MYNACHDY GABALFA HEATH PARK ROATH PARK LAKE ROATH PARK PEN-Y-LAN ROATH CATHAYS Cardiff Central Queen St Station Cathays Station
CARDIFF BUSINESS SCHOOL
CARDIFF UNIVERSITY MAIN CAMPUS
DISTANCE TO MAIN CAMPUS: 0.5M
WALKING TIME: 5 MINUTES
DISTANCE TO CITY CENTRE: 1M
WALKING TIME: 10 MINUTES
DISTANCE FROM BUSINESS SCHOOL: 1.75M
WALKING TIME: 20 MINUTES
Why Cardiff Business School? Student Life
01 Students in The Lounge.
02 There are university halls of residence very close to the Business School.
03 A typical single-study bedroom in university accommodation.
02 03
Map Key
Cardiff Business School University Buildings Accommodation
student life
Why Cardiff Business School? Student Life24
The Students’ Union
The Students’ Union is at the hub of student life. As a Cardiff University student, you automatically become a member of the Union. The Union is run by students, for students, and is dedicated to the social and welfare needs of all students.
Facilities include a bar, nightclub, concert venue, shops, cafés and an advice centre.
The Union also has its own newspaper, magazine, radio station and television station.
The Lounge
This venue is open to all students and provides state-of-the-art multimedia stations with Skype and VOIP capabilities, versatile work spaces, meeting rooms and touch screen tables giving access to international channels and games.
Clubs and Societies
The Students’ Union is home to over 140 student societies, including a number of international societies. In addition, there are over 60 sports clubs on offer as part of the Union.
The Graduate Centre
Cardiff University is one of the few UK universities to offer a dedicated Graduate Centre for postgraduate students.
This Centre provides a range of study spaces, including a suite of five meeting rooms, a reading room for quiet study, a computer room, a lounge for informal group study and wireless internet access throughout the centre.
It also features a large Café Bar open until midnight which includes comfy seating, big screen TVs and food and beverage service. The Centre’s staff organize a number of social events including movie nights, quiz nights, barbecues and fortnightly coach trips to UK cities.
Students at Cardiff can take full
benefit of wide range of facilities
and activities.
01
business.cardiff.ac.uk business.cardiff.ac.uk
Accommodation
Cardiff University guarantees a place in University residences to all overseas postgraduates.
Cardiff University offers a wide range of accommodation options, all within easy reach of the University campus and the city centre. Each student is provided with a private study bedroom, which includes a bed, desk, chair, wardrobe and storage. All bedrooms are connected to the University network and have high speed internet. Over 75% of the University’s accommodation includes ensuite (private) bathrooms with each study bedroom. These bathrooms include a shower.
Typically, your bedroom will be part of a flat, made up of five other bedrooms. This flat includes a shared kitchen/dining room, including a cooker, refrigerator, sink, table and chairs.
There are 14 halls of residences in Cardiff, offering a wide range of accommodation and social and sports facilities.
Students can also choose between single or mixed gender
accommodation, and whether they would prefer a self-catered, part-catered or fully-part-catered option.
How to Apply
Once you apply to Cardiff, we will send you full information on how to apply for accommodation.
Coming to Cardiff with your Family
The University has a limited number of flats, houses and studios available for international students with family members. These residences are very much in demand and you may have to seek private accommodation. Cardiff has a wealth of high-quality private accommodation to offer.
Further Help and Advice
The Residences Office also offers help to students who are seeking privately owned accommodation. Advice on tenancy agreements and other aspects of living in private sector accommodation is available from the Advice Centre in the Students’ Union.
A house hunting event is held in Cardiff each year to help students looking for single or shared private rented accommodation.
Why Cardiff Business School? Careers and Employability
MBA Careers Programme
We offer a range of extra-curricular activities to our MBA students that is specifically designed to meet their career needs. A series of workshops on self-presentation, CV writing and careers for international students is held every year.
On-Site Careers and Employability Centre
Cardiff Business School has invested in an on-site Careers and Employability Centre, accessible only by Cardiff Business School students.
The Centre provides you with one-to-one careers guidance with a Careers Advisor. They offer counselling sessions in which you can get advice on career decision making, graduate recruitment opportunities, the application process, CV writing, interview preparations and assessment centres.
International Advice
The Business School has an International Student Advisor who is on-hand to help with any queries that you might have about visa requirements.
In addition, the University’s Careers Service has a dedicated International Students Career Advisor, who offers appointments and holds workshops on employment regulations and CVs.
Seminars and Workshops
We offer a wide range of seminars and workshops to help to improve your chances of getting the job that you want.
Careers workshops give you help, advice and information on all elements of the recruitment process.
We host Bloomberg workshops on campus, to give you the opportunity to undertake psychometric testing and gain feedback on mock tests. Students who perform particularly well at the tests are put in the ‘Top Talent Pool’ from which the very best recruiters give job offers to students.
Employer Led Sessions
Employers such as PwC, KPMG, Deloitte, Royal Mail, BAE Systems and the Civil Service Fast Stream regularly give employer presentations, skills sessions and drop-in sessions that help you to understand the employers’ perspective.
Entrepreneurship
Cardiff University also caters for those who think that they would like to start their own business in the future. Student Enterprise at Cardiff University offers skills development, mentoring events, competitions and business support for students and alumni at Cardiff University. It is home to ‘Centerprise’, the Cardiff University Students’ Business Incubator, which gives you support to grow your business ideas and has supported the successful launch of a number of Cardiff businesses.
26
01
01 International students benefit from excellent teaching and research facilities.
business.cardiff.ac.uk
Careers
and eMPloyaBility
We work hard to make sure that you
get the right advice and guidance to
find your ideal career.
Each of our degree programmes is
designed to increase our students’
employability and help them to
succeed in the career of their choice.
We also offer a wide range of
opportunities to get bespoke career
advice and develop your career
hunting skills.
seLectIon of gLoBaL companIes hIrIng from
cardIff BusIness schooL
PwC Accenture Bank of England Merrill Lynch KPMG Deloitte Cap Gemini Ernst & Young Ford
Rolls Royce
The Trading Room is sponsored sponsored by the Welsh Assembly Government, OSTC and Eurex
“In a one-year programme, Cardiff Business School has done a tremendous job because I personally believe the methodology of combining theory with practical case studies is very well-balanced.”
Why Cardiff Business School? International Appeal
Cardiff Business School prides itself on being global in its outlook. Our ‘world leading’ faculty come from over 35 countries and often have experience of working in business environments both within and outside the UK. Faculty collaborate with leading academics at the best global business and management schools and travel frequently to extend their knowledge. You will work with, and be taught by, staff that are pioneers in their subjects and contribute to the advancement of knowledge.
You will be taught in formal lectures, small groups (called ‘seminars’) and will be given one-to-one sessions with tutors. The curriculum of your course will include the most up to date information appropriate to your career.
Our students and alumni come from over 120 countries worldwide, creating a diverse environment where global experience informs programme content.
After graduation you will join a close network of alumni that hold top positions in governments, companies and universities.
Your career prospects will be enhanced by virtue of the fact that Cardiff University is a member of the Russell Group. Employers usually favour research-led universities because they know that graduates will be very well informed. In 2011, 92.6% of our students were employed or had entered further study within six months of completing their studies.
Services for International Students
The University provides all of the information and support necessary to help ease the transition to life as a student in Cardiff. Once you have been made an offer you will receive advice on immigration, visas, healthcare, climate and living and studying in Cardiff. You will be able to contact us for any advice and support you might need.
The International Office is here to help and when you arrive in Cardiff we will provide a week of induction and orientation before enrolment. The September induction programme includes:
• A free coach collection service from Cardiff and Heathrow airports. International Office staff will provide a warm welcome at the airport and take you and your luggage to your accommodation.
• Practical information and fairs to help you settle quickly into living and studying in Cardiff.
• Tours of the University and the City of Cardiff to help you to find your way around.
• Social events and parties – these are a great way to make friends. • A bank letter service to help you open a bank account when you
arrive in the UK.
English Language Programmes
The University provides English Language Programmes to full-time international students studying, or intending to study, at Cardiff University. Language and study skills courses are offered throughout the year, for periods from a few weeks to a full year, to improve your general and academic English. Our Pre-Sessional Programme in English for Academic Purposes is particularly popular. These full-time, intensive summer courses are 8 or 10 week programmes designed specifically to prepare students starting degrees at Cardiff who hold a conditional or unconditional offer from the University.
29 Why Cardiff Business School? International Appeal
28
01
01 Graduation Day at Cardiff.
02 Students network with staff from our sponsors, Eurex.
business.cardiff.ac.uk business.cardiff.ac.uk
