Practical Solutions for Successful Practice Management

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august 5–7, 2011

swissÔtel

CHiCagO, il

Practical solutions

for successful

Practice Management

COurse DireCtOrs glenn D. littenberg, MD gastroenterology associates Pasadena, Ca

Colleen M. schmitt, MD, MHs, Fasge galen Medical group

Chattanooga, tN

Joseph J. Vicari, MD, MBa, Fasge rockford gastroenterology associates rockford, il

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CHaNge. traNsFOrM.

aDaPt. traNsitiON. rePOsitiON.

As an administrator in your GI practice, you hear words like these every

day. How do you stay relevant and continue to operate an effective

practice in this environment? The American Society for Gastrointestinal

Endoscopy (ASGE) invites you to join us in Chicago, August 5-7, 2011

for the best and most timely resources to help you navigate your GI

practice and endoscopy center through turbulent times like these.

Located in the heart of downtown Chicago at the Swissôtel, the

GI

Outlook 2011 Conference (GO 2011)

has been designed to

provide you with practical advice and how-tos for both small and large

GI practices. Whether you are a gastroenterologist, nurse manager or

practice administrator, the GO 2011 Conference will offer the unique

learning experience you need to adapt to changes in the GI field and

further enhance your practice’s efficiency, performance and service

quality.

During this three-day conference you will learn practical advice about:

• Health care reform and the GI practice

• ACOs and the challenges to GI practice

• I mproving practice efficiency and financial performance

• EHR in your practice

• Better billing, coding and compliance

• And much more!

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COurse DireCtOrs

glenn D. littenberg, MD

Gastroenterology Associates Pasadena, CA

Colleen M. schmitt, MD, MHs, Fasge

Galen Medical Group Chattanooga, TN

Joseph J. Vicari, MD, MBa, Fasge

Rockford Gastroenterology Associates Rockford, IL FaCultY John allen, MD Minnesota Gastroenterology Minneapolis, MN rebecca armato

The Camden Group Los Angeles, CA

Marc Mertz, MHa, FaCMPe

The Camden Group East Rochester, NY

robert Berenson, MD

Urban Institute Washington, DC

Camille Bonta, MHs

Summit Health Consulting Washington, DC

Joel V. Brill, MD

Predictive Health Phoenix, AZ

thomas M. Deas, Jr., MD, MMM, Fasge

Gastroenterology Associates of North Texas

Fort Worth, TX

anthony Hunter schiff, JD, MPH

Schiff and Bernstein, APC Los Angeles, CA

Brian Jacobson, MD, MPH, Fasge

Boston University Medical Center Program Boston, MA

James leavitt, MD

GI Care Center Miami, FL

Jeffrey linn

Pacific Medical Management Los Angeles, CA

Klaus Mergener, MD, PhD, MBa, Fasge

Digestive Health Specialists Tacoma, WA

Chal Nunn, Jr., MD

Centra Health Lynchburg, VA

Daniel O’Connell, PhD

Training, Coaching and Consultation Seattle, WA

Donald rebhun, MD

Healthcare Partners Medical Group Mission Hills, CA

James J. weber, MD

Texas Digestive Disease Consultants Grapevine, TX

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10:00 a.m.-6:30 p.m. Registration

Noon-2:00 p.m. Visit exhibitors at the technology expo

to learn more about the technological advancements that will impact your practice today and in the future. Spend

dedicated time with industry representatives to learn more about how to streamline operations, contain costs and serve your patients more effectively.

2:00-2:10 p.m. Course Director’s Welcome

Colleen M. Schmitt, MD, MHS, FASGE

sessiON ONe sPeCial leCture

2:10-3:00 p.m. Healthcare Reform and the GI Practice

Robert Berenson, MD

3:00-3:45 p.m. exhibits

sessiON twO iN tHe eYe OF tHe stOrM: CO-OPt or COOPerate?

3:45-4:00 p.m. Herd the Cats: Hospitals/Systems are the Answer

Chal Nunn, Jr., MD

4:00-4:15 p.m. Circle the Wagons: The Large GI Group with AECs is the Answer

John Allen, MD

4:15-4:30 p.m. US Gastro: Horizontal Specialty Organization is the Answer

Klaus Mergener, MD, PhD, MBA, FASGE

Parallel sYMPOsia: a & B–gettiNg tO iNtegratiON

Participants can choose to either attend both sessions in symposium A or B, or attend one session in symposium A and one session in symposium B.

sYMPOsiuM a–large grOuP PraCtiCe

4:30-5:15 p.m. A1. Can a Hospital and Independent Large Group Get Along Amicably?

Colleen M. Schmitt, MD, MHS, FASGE and John Allen, MD

5:15-6:00 p.m. A2. Implications of Reform: What New Strategies are Needed? How Do We “Replace” Ancillary Income if We Integrate?

Klaus Mergener, MD, PhD, MBA, FASGE and James Leavitt, MD

sYMPOsiuM B–sMall grOuP PraCtiCe

4:30-5:15 p.m. B1. Challenges to the Solo/Small Group: Submerge or Re-emerge?

Glenn D. Littenberg, MD and Klaus Mergener, MD, PhD, MBA, FASGE

5:15-6:00 p.m. B2. Selling Out Smart: Financial Considerations; Contract Considerations

Marc Mertz, MHA, FACMPE

Day ONE

FriDaY, august 5, 2011

New! technolog_y

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7:00-7:45 a.m. Continental Breakfast (Optional Session): GIQuIC/AGA Registry: How Good Are We?

Thomas M. Deas, Jr., MD, MMM, FASGE and John Allen, MD

7:00-8:00 a.m. exhibits and Continental Breakfast

sessiON tHree aCOs and tHe CHalleNges tO gi PraCtiCe

Moderator: Joseph J. Vicari, MD, MBA, FASGE

8:00-8:05 a.m. Announcements; Special Lecture

Glenn D. Littenberg, MD

8:05-8:45 a.m. Welcome to the ACO: New Rules, New Road

Anthony Hunter Schiff, JD, MPH

8:45-9:00 a.m. Question and Answer Session

Glenn D. Littenberg, MD

sessiON FOur sPeCial leCture

9:00-9:45 a.m. ACOs: Something Old, Something New

Donald Rebhun, MD

9:45-10:00 a.m. Q&A

10:00-10:30 a.m. exhibits and refreshment

sessiON FiVe PaNel: BuilDiNg tHe aCO

10:30-10:50 a.m. Seeking Safe Harbors: Legal Challenges

10:50-11:15 a.m. Our Pilot ACO: What We Need to Build

Donald Rebhun, MD

11:15-11:40 a.m. US Gastro: Viable Response to ACO Challenge?

Klaus Mergener, MD, PhD, MBA, FASGE

11:40 a.m.-Noon Roundtable and Q&A

11:30 a.m.-2:30 p.m. Exhibits will be closed so that attendees can participate in the luncheon session.

luNCH PreseNtatiON

Noon-1:00 p.m. Coding Jeopardy

Glenn D. Littenberg, MD and Joel V. Brill, MD

Day TWO

saturDaY, august 6, 2011

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sessiON siX PaYMeNt “reFOrM” aND iMPliC atiONs FOr gi PraCtiCe: is Fee-FOr-serViCe DeaD?

1:00-1:05 p.m. Announcements

Joseph Vicari, MD, MBA, FASGE

1:05-1:25 p.m. Physician Feedback Program and Value–Based Payment Modifiers

Camille Bonta, MHS

1:25-1:45 p.m. Bundles, Episodes and Value–Based Purchasing: What’s a Specialist to Do?

Brian Jacobson, MD, MPH, FASGE

1:45-2:05 p.m. Where are CPT and RUC Going? Finishing Up Harvard; Getting Values Right

Joel V. Brill, MD

2:05-2:25 p.m. Incentives in the Group Practice/IPA (Lessons From the Far Coast)

Donald Rebhun, MD

2:25-3:00 p.m. Roundtable and Q&A 3:00-3:30 p.m. exhibits and refreshment

sessiON seVeN PaNel-surViViNg CHaNge: eMergiNg FrOM tHe stOrM

Moderator: Colleen M. Schmitt, MD, PhD, FASGE

3:00-3:30 p.m. Thriving Despite Change

Daniel O’Connell, PhD

3:50-4:10 p.m. Selling Out Smart: The Legal Considerations & Governance Issues

4:10-4:30 p.m. Will Quality Get You Respect in the New World?

4:30-5:30 p.m. Roundtable and Q&A 5:30-7:00 p.m. exhibits and reception

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7:00-8:00 a.m. Continental Breakfast Session

Optimal Coding and Billing: Getting Paid for What You Do

Glenn D. Littenberg, MD and Klaus Mergener, MD, PhD, MBA, FASGE

sessiON eigHt tigHteN uP: tHe eFFiCieNt PraCtiCe & eMergiNg teCHNOlOgies

8:00-8:05 a.m. Announcements

8:05-8:40 a.m. The Satisfying Patient Visit

Daniel O’Connell, PhD

8:40-9:00 a.m. The Efficient ASC: Lessons From our Surveys 9:00-9:20 a.m. Greasing the Revenue Cycle

James J. Weber, MD

9:20-9:40 a.m. Is There a Future in Fighting Fat? Looming Endoscopic Solutions

Joel V. Brill, MD

9:40-10:00 a.m. Roundtable and Q&A 10:00-10:15 a.m. Break

sessiON NiNe NettiNg uP: tHe CONNeCteD PraCtiCes

10:15-11:00 a.m. Special Lecture: Integration in the IT Environment

Rebecca Armato

sessiON teN Parallel sYMPOsia: C&D—BriNgiNg HOMe CHaNge

Participants can choose to either attend both sessions in symposium C or D, or attend one session in symposium C and one session in symposium D.

sYMPOsiuM C–large grOuP PraCtiCe

Colleen M. Schmitt, MD, PhD, FASGE

11:05-11:25 a.m. C1. Growth, Compensation and Productivity

James S. Leavitt, MD

11:25-11:45 a.m. C2. EHR and IT Challenges

Rebecca Armato

11:45 a.m.-12:30 p.m. Roundtable, Questions and Concluding Remarks

sYMPOsiuM D–sMall grOuP PraCtiCe

Joseph J. Vicari, MD, MBA, FASGE

11:05-11:25 a.m. D1. Linking in the Small Practice

Rebecca Armato

11:25-11:45 a.m. D2. It’s Not Your Father’s Billing Service

Jeffrey Linn

11:45a.m.-12:30 p.m. Roundtable, Questions and Concluding Remarks

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For information about Chicago’s attractions, visit www.choosechicago.org.

welCOMe tO CHiCagO!

ASGE is excited to bring you to our headquarters city where you will not only get an exceptional educational experience, but also enjoy all that makes Chicago a wonderful place to visit! While here, you can stroll along the popular Navy Pier or shop on the world famous Magnificent Mile, located just steps from the hotel, or dare to walk on air at the Willis Tower glass ledge. Discover world-class museums and attractions including The Art Institute of Chicago, The Field Museum, The Shedd Aquarium and award-winning Millennium Park—all just minutes from the Swissôtel.

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Name

Title Academic Degrees Institution

Address

City State Zip

Telephone Fax

E-mail

The above information is my l Home l Work

REGISTRATION FEES Early Bird Registration Registration before June 20, 2011 after June 20, 2011

l Physician Member l $650 l $725

l Nurse Member l$450 l$525

lPractice Manager/Administrator Member l$450 l$525

l Physician Non-member l$750 l$825

lNurse Non-member l$550 l$625

lPractice Manager/Administrator Non-member l$550 l$625 Not a member? Save even more when you join ASGE prior to registering for the conference. Visit www.asge.org to join today!

REGISTRATION OPTIONS

> ONLINE www.asge.org > PHONE (630) 573-0600 > FAX (630) 573-0691

> CREDIT CARD l Visa l Mastercard l American Express

Cardholder Name (please print)

Card Number Expiration Date

Signature

> MAIL: Check enclosed in the amount of $ made payable to ASGE, 4461 Paysphere Circle, Chicago, IL 60674.

NursiNg CONtaCt HOurs

This educational activity has been submitted to the Society of Gastroenterology Nurses and Associates, Inc., for approval. The Society of Gastroenterology Nurses and Associates, Inc. is accredited as an approver of continuing education in nursing by the American Nurses Credentialing Center’s Commission on Accreditation.

CONtiNuiNg MeDiC al eDuC atiON

The American Society for Gastrointestinal Endoscopy (ASGE) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. ASGE designates this live education activity for a maximum of 17 AMA PRA Category 1 CreditsTM_{. Physicians}

should claim only the credit commensurate with the extent of their participation in the activity.

C aNCellatiON POliCY

Cancellations must be received in writing to [email protected] and will be subject to an administrative fee of $75. Attendee substitutions are permitted with ASGE authorization. ASGE has the right to cancel a program at any time at its discretion. For more information about this or upcoming ASGE educational courses, please visit www.asge.org, e-mail [email protected], or call 630-573-0600.

• Please print information as you would like it to appear

on your conference identification.

aCCOMMODatiONs/rates ASGE courses have a history of selling out. Please do not reserve your overnight accommodations or make airline reservations until you have received a formal confirmation or registration from the ASGE office. Swissôtel Chicago 323 E. Wacker Drive Chicago, Illinois 60601 888-73 SWISS www.swissotelchicago.com Singles: $189 Double/Twins: $189

• To receive the reduced ASGE conference rate of $189 single/double, please call the Swissôtel Chicago at 888-73 SWISS or 312-565-0565 or visit https://resweb.passkey. com/go/gioutlook2011asge.

• All guest room rates are quoted exclusive of applicable state and local taxes, currently 13%.

• The reduced–room rates are available on a first come, first-served basis until July 10, 2011.

registratiON

registration for this course is currently open to members of the stated target audience, which does not include industry representatives or employees. if you are an industry representative and you are interested in attending this course, please contact our Corporate relations Director, linda Kay tyler at 630-570-5601 or [email protected].

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a m er ic an s oc ie ty fo r g astr ointestinal endoscop y 1520 Kensington Road, Suite 202 Oak Brook, IL 60523 USA Tel: 630-573-0600 Fax: 630-573-0691 E-mail: education@asge .or g W eb: www .asge .or g