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(1)

Add a ‘V’ for Visual to Your IVR

Now for Mobile Users

on ANY Network

Dr. Theresa M. Szczurek, co-founder and CEO

www.RadishSystems.com

[email protected]

;

720-440-7560

@TheresaSzczurek, @RadishSystems

(2)

IVRs cause Pain

“Please listen

carefully as our

menu choices

have changed.”

88+% of users hate

Interactive Voice Response

systems (IVRs)

(Amplicate)

83% of users will avoid doing

business with a company with

a bad IVR

(Interactions Corp.)

(3)

Opinion Leaders Agree!

Press 9 for More Options by Stephen Moore (

Wall Street Journal

, 5/3/12)

‰ One of the deep mysteries of modern life is why, in a nation with some 14 million

unemployed people, it has become nearly impossible to call a store, a business or a government agency and speak to a live human being. …. some things even in the 21st century that humans still do better than robots. One of them is providing customer service on the telephone.

‰ Telephone answering services—or what the industry calls "Interactive Voice Response"— gets my vote for the runaway worst invention of the last half-century. They should call them anti-customer retention devices.

How Social Media Is Changing CRM by Steve McKee

(

BusinessWeek

6/8/12)

‰

….

Other times you’d think CRM means customer relationship minimization. That’s never

so much in evidence than with automated telephone answering systems. Tone-deaf corporations love them, but I’ve never met a human who doesn’t view them with

contempt. Sure, they lower a company’s costs, but they do so on the backs of customers who are forced to navigate their way through a frustrating forest of options, only to end up at a dead end or repeatedly entering their account number because the customer service system isn’t compatible with the customer complaint system, which itself isn’t compatible with the customer service person speaking broken English who finally comes on the line after the customer screams “AGENT!” into the receiver 17 times……

(4)

‰

SITUATION:

92% of US consumers form

images of companies based on call center

experiences.

‰

PROBLEM:

Companies lose 63% or more of

customers who have a bad contact center

experience

Source: Purdue University and Harris Interactive

Big Business Problem

(5)

4

World has gone mobile!

• Mobile Users Are Even More Frustrated

• (e.g., Randy Rubingh, Director, Customer Service, StubHub reports,

“Mobile usage is increasing at a big rate; our customer satisfaction for

mobile users is lower than other users…”

Resulting in …

Big Business Problems:

• Companies struggle to provide mobile customer

support that increases customer satisfaction

‰

Companies lose $B and $B of revenue / year

Information of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2012

(6)

Source:

1. Yankee Group 2012 research

49% 45% 4% 9% 6% 6% 10% 17% 30% 36% 40%

Preferred Interaction Methods for Customer Support

5

(7)

Visual IVR Requirements

Visual IVR Requirements

Ease the Pain with TRUE Visual IVR

‰

Allows users to call businesses in the normal way from any phone

‰

Provides real-time visual menus, visual response, data and photo input

in addition to voice response

‰

Accepts enhanced caller ID for intelligent answer

‰

Enables call and visual transfer to live agent

‰

Leverages power of smart mobile devices

‰

Allows legacy and new IVRs to offer multi-modal next generation

capabilities while preserving their current DTMF and voice processing

‰

Allows easy an upgrade to IVRs via a script change only without

breaking the IVR or requiring new hardware

6

(8)

7

‰

Solution:

Leverage power in mobile smart devices to

transform B2C and B2B sales and service

‰

How:

Share visual information while talking with:

¾

ANY network

, ANY phone, MANY mobile display devices*

Value:

Make Money, Save Money, Improve User Experience

Solution

Information of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2012 * GOING FORWARD: Radish will support ANY display device

(9)

Visual Voice Response

Real Time Visuals

Voice or Text

Instantaneously

Information of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2012

(10)

Information of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2012

9

1.Works with

existing

environment and

IVRs

2. Interoperable

3. Has web-services

API

See, Hear, and Send

with ChoiceView

(11)

“Wow, now I

see

what you’re

talk

ing about!”

See 90-second video at www.RadishSystems.com

Live Agent Shares Visuals

(12)

SHOW

me

and

TELL

me.”

See demo videos at www.RadishSystems.com

Agent Explains Billing

(13)

GAIN to End Users

‰

Easy self-service

‰

Solve problems faster

‰

Improved satisfaction

‰

6x better comprehension

GAIN to Businesses

‰

Lower operating costs/call

¾

Reduce volume of IVR transfer

calls to agents

¾

Reduce wait / call time

‰

Customer Retention

‰

Higher revenues/call

GAIN from ChoiceView

(14)

ChoiceView Solution

‰

Next-generation integrated voice/data

services TODAY

¾

Cloud-based communications (CaaS) infrastructure

¾

Data session is seamlessly joined to phone call

‰

Full end-to-end solution available NOW and in use

¾

Mobile app or SDK, Agent Software, REST IVR API

‰

Inherently compatible with PSTN, existing, and

evolving telephony infrastructure

‰

Works with a great variety of mobile endpoints and

IVRs -- interoperable

(15)

ChoiceView™ Addresses Key Mobile and

Self-Service Interaction Methods

Source:

1. Yankee Group 2012 research

Preferred Interaction Methods for Customer Support

49% 45% 4% 9% 6% 6% 10% 17% 30% 36% 40%

ChoiceView™ capabilities

address 8 of 11 preferred

interaction methods for

customer support

in North America

14

(16)

Choiceview Visual IVR API

Visual IVR Solution is truly unique

Visual IVR Solution is truly unique

ƒ

ƒ

Beginning a Session

Beginning a Session

ƒ

ƒ

Starts as a standard phone call from mobile phone, any other

Starts as a standard phone call from mobile phone, any other

phone, or mobile website

phone, or mobile website

Use REST API in IVR

Use REST API in IVR

Modify current script with simple additional visual commands

Modify current script with simple additional visual commands

Mobile users interact and save shared information with

Mobile users interact and save shared information with

ChoiceView mobile app or your mobile app with ChoiceView

ChoiceView mobile app or your mobile app with ChoiceView

added

added

Deliver seamless interactive 2

Deliver seamless interactive 2

-

-

way voice and data experience

way voice and data experience

IVR continues to serve voice and DTMF callers

IVR continues to serve voice and DTMF callers

(17)

Benefits from Visual IVR

~Ease of implementation

~Send phone number and

user data from self-service to

live assistance

~Change call center trees

without mobile app updates

~Mobile data-enabled

contacts follow voice-call

processes

(18)

Change IVR Pain to Visual IVR Gain

TAKE ACTION at www.RadishSystems.com

‰

Ease the Pain

¾

Enter which companies should use Visual IVR

‰

Learn more from ‘Add V for Visual IVR’ paper – available

FREE

‰

Convert your existing IVR Now.

¾

Download ChoiceView Visual IVR API

¾

Available FREE to developers now

¾

Modify your script to add visual menus.

(19)

Let’s Talk

and

Get You Involved

“Wow, now I

see

what you’re

talk

ing about!”

Dr. Theresa Szczurek, co-founder and CEO

www.RadishSystems.com

[email protected]

;

720-440-7560

References

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