Post-Exhibition Report

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Post-Exhibition Report

Berlin, May 15 – 16, 2009

Russisches Haus der Wissenschaft und Kultur

Friedrichstrasse 176 – 179 • 10117 Berlin



International Fair for Higher

and Continuing Education

Organisers Supported by




The Event

StudyWorld 2009, 4th International Fair for Higher and Continuing Education was

held from May 15th – 16th, 2009 at the Russisches Haus der Wissenschaft und Kultur

in Berlin, Germany. The event was organised by ICWE GmbH ( in

cooperation with the Federal Ministry of Education and Research (BMBF) and the

German Academic Exchange Service (DAAD) and took place under the

patron-age of Prof. Dr. Stefan Hormuth, President of the DAAD.

StudyWorld was once again a great success and more international and diverse

than ever before. More than 9500 visitors attended the fair and benefi ted

from this unique opportunity. Participants had access to a wealth of vital information, individual advice on worldwide higher and continuing education

and internships abroad. A total of 178 exhibitors from 29 countries presented

their programmes and services at the fair. Moreover, StudyWorld exhibitors

and trade visitors took advantage of an ideal opportunity to enhance their international networking.


At StudyWorld 2009, 9643 visitors could gain an overview of the wide range of options in the higher and continuing education markets, both nationally and internationally. Those interested also had the opportunity to seek advice for their individual study and career plans.

Visitors comprised about 45% high school students, most in their fi nal year. A good third of attendees were university students; a signifi cant number educational experts (8.7%) and other professionals interested in continuing education (8.5%) This was also refl ected in the age statistics: 43.5% of visitors were between 16 and 19 years old, over 30% were between 20 and 25 years old.

Nearly half of all attendees came from Berlin (47.7%) and half (47.4%) came from other Federal states. Approximately 5% were from abroad. These fi gures refl ect the signifi cance of the fair on a national level.

Berlin 47.7% Other Federal States


Outside Germany 4.9%

Visitors to StudyWorld 2009 - Place of Residence

0 10 20 30 40 50 Other

Other Professions Educational Experts (e.g. at Universities) Trainees University Students

Secondary School Students 45,3 % 33,7 % 2,2 % 8,7 % 8,5 % 1,6 %

Visitors to StudyWorld 2009 - Profession

Visitors to StudyWorld 2009 - Age

Between 16 - 19 years old 43.5%

Between 20 - 25 years old 30.7% Between 26 - 30 years old

13.1% Between 31 - 40 years old


Between 41 - 50 years old

3.6% Over 50 years old 1.9%



0 10 20 30 40 50 60 Advice on Admissions Abroad

Advice on Admissions in Germany Advice on Funding Abroad Advice on Funding in Germany Continuing Education Abroad Continuing Education in Germany Internships Abroad Internships in Germany Master ’s Degree Abroad Master ’s Degree in Germany Bachelor ’s Degree Abroad

Bachelor ’s Degree in Germany 48,7 % 51,0 % 38,9 % 35,6 % 10,6 % 46,6 % 6,3 % 6,7 %

Visitors to StudyWorld 2009 - Specific Interest

(Multiple answers were possible)

26,4 % 40,4 % 12,5 % 16,5 %

Visitors to StudyWorld 2009 - Countries / Regions of Interest for Studying

(Multiple answers were possible)

1. United Kingdom 2. USA 3. Germany 4. Canada 5. Australia 6. France 7. The Netherlands 8. New Zealand 9. Sweden 10. Spain 11. South America 12. Africa

Visitors to StudyWorld 2009 - Countries / Regions of Interest for Internships

(Multiple answers were possible)

1. USA 2. Canada 3. United Kingdom 4. Australia / New Zealand 5. Africa 6. New Zealand 7. France 8. Spain 9. Scandinavia 10. South America 11. Southeast Asia 12. Japan

Visitors’ main interests were in bachelor’s and master’s degree programmes both in Germany (bachelor’s 48.7%; master’s 38.9%) and abroad (bachelor’s 51.0%; master’s 35.6%), as well as in internships abroad (46.6%) and funding of educational stays outside Germany (40.4%).

The most popular location for studying was Great Britain, followed by the USA, Germany, Canada and Australia.

The favourite destinations for internships were the USA, Canada, Great Britain, Australia and Africa.

According to feedback from exhibitors, visitors were demanding, well prepared and open-minded. They came to the fair with very specifi c questions, but were also looking for a general overview and inspiration. When asked about their reasons for attending the event, over 53,4% of visitors stated that they were looking for specifi c information, whilst about 63.5% wanted to gain a general overview.

Special Interest 53.4% General Overview 63.5% Inspiration 43.8%

Visitors to StudyWorld 2009 - Aim of Visit

(Multiple answers were possible)

Developments in the Higher Education Sector 11.5%

Personal Interest 90.4% Business Contacts / Networking

11.2% Seminar Programme


Visitors to StudyWorld 2009 - Motivation for Visit



· Aalborg University · Academy of Arts, Architecture

and Design in Prague · AIESEC & IAESTE an der TU


· APM College of Business and Communication

· ASPECT Internationale Sprachschule GmbH · Australasian College of Natural

Therapies B

· Baylor University · Ben-Gurion University of the


· Berlin Fachschule für Sozialpädagogik, Euro Train Reinickendorf

· BES La Salle

· BEST - Sabel - Bildungszentrum GmbH - Fachhochschule Berlin · BEST-Sabel-Bildungszentrum

GmbH - MEDICUM · Billy Blue College of Design · Bodø University College · Bond University

· Botschaft der Republik Indonesien · Botschaft von Kanada · Brasilianisches Kulturinstitut in Deutschland e.V. · Bundeswehr ZNWG Ost Dezernat 5 C · Camosun College · CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

· Career Concept AG* · Carl Benz School of Engineering · Carl Ed. Schünemann KG · Cass Business School, City

University London · CEU Business School

· Christchurch Polytechnic Institute of Technology

· Commercial Arts Training College · Conestoga College Institute

of Technology and Advanced Learning


· Delft University of Technology · Deutsche UNESCO-Kommission

- kulturweit

· Deutscher Akademischer Austausch Dienst (DAAD) · Deutschlandfunk · DIE ZEIT

· District of West Vancouver E

· EADA Business School Barcelona, Spain

· Edu-Canada International Education Promotion Group at Foreign Affairs and International Trade Canada (DFAIT) · Erasmus University Rotterdam · ESB Reutlingen

· Escola Universitària de Turisme i Direcció Hotelera

· ESSB Swabury KG · Euro Akademie Berlin · Euro Schulen Berlin · Euro-Business-College Bielefeld · Euro-Business-College Bonn · Euro-Business-College Dresden · Euro-Business-College Düsseldorf · Euro-Business-College Jena · Euro-Business-Colleges · Eurodesk Deutschland c/o IJAB


· Euro-Medizinal-Kolleg im IDB Berlin

· European Business School London

· European College of Liberal Arts F · Fachhochschule Brandenburg · Fachhochschule für angewandtes Managemnet · Fachhochschule für Wirtschaft Berlin (FHW)

· Fachschule für Sozialwesen, Euro Train Reinickendorf

· Fairleigh Dickinson University, Vancouver Campus · Finnland-Institut in Deutschland · Flinders University

· FOM Fachhochschule für Oekonomie und Management gGmbH


· Generalkonsulat Neuseeland · Gießener Zentrum Östliches


· GLS Sprachenzentrum · Gottlieb Daimler- und Karl


· Grøvik University College H

· H:G Hochschule für Gesundheit und Sport

· Hamburger Akademie fuer Marketing und Kommunikation · HECTOR School of Engineering

and Management

· Hochschule Bremen · Hochschule Karlsruhe - Technik

und Wirtschaft · Hochschule München · Hochschule Offenburg I · IB - Gesellschaft für interdisziplinäre Studien mbH · IEC Online · Informationsbüro "Studieren in Frankreich"

· INHolland University of Applied Sciences · Institut Ranke-Heinemann / Australisch-Neuseeländischer Hochschulbund · Institute of Design · International Association of

Teachers of Russian Language and Literature (MAPRYAL) · International Business School


· International Department der Universität Karlsruhe - Hector School

· Internet Course Finders · Irish American University

- American College Dublin · Israel University Consortium (IUC) J

· James Cook University ·* K

· Kadir Has University · Karlsruhe School of Optics and

Photonics L

· LAL Sprachreisen · Leuphana Graduate School* · Lillehammer University College · Lincoln University, Christchurch M

· M&M: Trading! · Maastricht School of

Management · Malaspina High School · Medizinische Akademie Berlin · Merkur Internationale FH


· Mid Sweden University · MLP Finanzdienstleistungen AG · Multimedia University N

· Nationale Agentur für EU-Hochschulzusammenarbeit · Nelson Marlborough Institute of



· Olds College

· Otago Polytechnic, Dunedin · Otto-von-Guericke-Universität


· Oxbridge Academic Programs P

· PAREXEL Akademie · Philipps-Universität Marburg · Politecnico di Milano · Powell River School District 47 Q

· Quest University Canada R

· Red Deer College · Regent's American College


· Regent's Business School London · Riga Stradins University · Rotterdam University of Applied

Sciences / Rotterdam Business School

· Russisches Haus der Wissenschaft und Kultur

· RWTH Aachen, Zentrum für Lern- und Wissensmanagement (ZLW) und Lehrstuhl Informationsmanagement im Maschinenbau (IMA), Projekt Kisswin


· SAE Gesellschaft für Studiotechnik mbH · Saxion University of Applied

Sciences · Schreibtischwelt · Staufenbiel Media GmbH* · Stenden University of Applied

Sciences · STEP IN GmbH

· Stiftung der Deutschen Wirtschaft e.V.

· STUDENTEN-PRESSE Pressevertriebs GmbH · Study in Holland - NUFFIC · Study in Norway · Surrey School District T

· Technion – Israel Institute of Technology

· Technische Fachhochschule Wildau

· Technische Universität München · Tel Aviv University

· The Hebrew University of Jerusalem

· The University of Haifa · Think: Education Group

· Thompson Rivers University (TRU) · Tomsk Polytechnic University · Touro College Berlin · Turku University of Applied

Sciences U

· UMC Potsdam - University of Management and Communication (FH) · Universidade Federal de Santa


· Universidade Federal do Rio Grande do Sul

· Universität des Saarlandes · Universität Hildesheim · Universität St. Gallen · Universität zu Köln · Universitatea Babes-Bolyai · Université de Perpignan · University of Alberta · University of Bedfordshire · University of Calgary · University of Groningen · University of Leuven

· University of Life Sciences (UMB) · University of Miami

· University of Michigan - Flint · University of New South Wales · University of Northern British

Columbia · University of Oslo · University of Otago, Dunedin · University of Queensland · University of Stavanger · University of the Witwatersrand,

Johannesburg · University of Twente · University of Winnipeg · US-Botschaft – Education USA V

· Vancouver Island University · Vesalius College · Virtual Global University · VU University Amsterdam W

· Wageningen University · WAM Dortmund (Werbe

Akademie Marquardt) · Wildau Institute of Technology an

der TFH Wildau e.V. · William Blue College of

Hospitality and Tourism · WWEDU World Wide Education

GmbH Z

· Zentrum für Nonprofi t-Management npm

List of Exhibitors

* This institution was present via a brochure rack.


Alongside 81 institutions from Germany, the fair welcomed 97 exhibitors from the following countries: Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Denmark, Finland, France, Great Britain, Hungary, Indonesia, Ireland, Israel, Italy, Latvia, Malaysia, New Zealand, the Netherlands, Norway, Romania, Russia, South Africa, Spain, Sweden, Switzerland, Turkey and the USA.

The majority of exhibitors were state-run and private higher education institutions from Germany and abroad. Scholarship providers, higher education consulting agencies, exchange organisations, internship placement organisations, institutions offering continuing education, academic and research associations, foreign education ministries and the DAAD were also among the varied and attractive range of exhibitors at StudyWorld 2009.


The diverse seminar programme, which ran parallel to the fair, was a key feature

of StudyWorld 2009. Exhibitors were invited to contribute free of charge to the

proceedings in order to enhance their presence at the exhibition. The programme

attracted more than 2700 visitors to over 60 lectures, providing visitors with

background information and useful tips on studying, internships and careers. Specialists from the fi eld of higher and continuing education covered a wide variety of themes in their presentations, providing visitors with information e.g. on how to prepare for a semester studying abroad or the signifi cance of networking as a career factor.

Seminar Programme

StudyWorld 2009 was covered extensively by local and national newspapers and

magazines, radio stations, as well as trade and online media. Der Tagesspiegel (daily newspaper) included a special full-page feature about StudyWorld 2009 prior to the event and the radio station Deutschlandfunk broadcast their weekly magazine “Campus & Karriere” live from the fair on May 15th, which included interviews about academic exchange with experts and students.

A full press review for the 2009 fair is available on request.

Press Coverage

Canada was hosted as the Guest of Honour at StudyWorld 2009. 18 universities, colleges and other educational institutions from Canada presented their extensive offerings at their booths within their high profi le exhibition area. The Canadian Embassy provided tips regarding issues of admission to and funding of educational stays and explained visa and entry requirements.

Moreover, they informed about specifi c studies as well as internship and job opportunities within Canada throughout various presentations in the seminar programme.

The Guest of Honour presentation was organised in close cooperation with Edu-Canada International Education Promotion group at Foreign Affairs and International Trade Canada (DFAIT) and the Canadian Embassy in Berlin.

Guest of Honour

At the fair, visitors also had the opportunity to visit two photo exhibitions. Themed

"Adventures Abroad", 847 photos had been submitted prior to StudyWorld 2009 and the best 10 photos selected by a jury were presented. Also, parts of the DAAD exhibition "Komm in mein Land" with texts from DAAD-alumni worldwide were displayed.

Furthermore, all visitors were invited to take part in a prize draw held over the two days of the exhibition. Exhibitors contributed more than 40 valuable prizes, including academic and languages courses in Germany and abroad as well as alternative prizing (i.e. iPods, books, t-shirts etc.)



StudyWorld 2009 was once again rated an enormous success by all those involved.

"We are pleased to have been able to offer the participants such an extensive choice of domestic and foreign exhibitors and universities, particularly because it exceeded even last year’s fi gures. StudyWorld again proved itself to be one of the very best addresses for people seeking advice for their educational stay abroad. We are confi dent that it brought the participants a big step closer to their dream of studying or doing an internship in a foreign country." (Silke Lieber, Project Manager StudyWorld)


"As 'Country of Honour', Canada was offered an excep-tional opportunity to present its institutions at the Study-World Fair. All Canadian institutions found the fair very successful and appreciated the opportunity to have a high profi le presence." Thilo Lenz, Embassy of Canada "I would like to thank you for a great StudyWorld event!

Both the preparation and the fair itself went very well." Tobias Kettner, German Commission for UNESCO

"StudyWorld is a great opportunity for us to provide infor-mation on studying, interships and research in Indonesia." Dr.-Ing. Yul Y. Nazaruddin, Education Attaché of Embassy of the Republic of Indonesia Berlin

"I came to the fair to fi nd some inspiration on where I could spend my semester abroad next year. I was amazed

to fi nd exhibitors from so many different countries at

StudyWorld and it was great to be able to clarify my ques-tions with the right contact persons one-on-one directly at the booths." (Sabine Müller, 19)

"This is my third time attending StudyWorld. I am responsible for the international liaisons at our university and I have to say that StudyWorld is always a very valuable opportunity for me to meet with our colleagues from other higher education institutions and to talk to prospective future partners." (International offi ce staff, German University) Exhibitors’ Responses to StudyWorld 2009:

Visitors’ Responses to StudyWorld 2009:

StudyWorld 2010

For further information, please contact:

ICWE GmbH Leibnizstrasse 32 10625 Berlin Germany Tel.: +49 (0)30 310 18 18-0 Fax: +49 (0)30 310 18 18 29

StudyWorld 2010, 5th International Fair for Higher and Continuing

Education takes place from April 23rd – 24th, 2010 at Berlin’s

Russisches Haus der Wissenschaft und Kultur. More than 170

exhibitors from over 25 countries and around 10,000 visitors are expected to participate.

The fair is organised in co-operation with the Federal Ministry

of Education and Research (BMBF) and the German Academic

Exchange Service (DAAD).

The 4th symposium on ‘International Mobility of University Students

and Graduates’ will take place on April 22nd – 23rd, 2010, in

conjunction with StudyWorld 2010. The event is organised by the

BMBF and the DAAD in cooperation with ICWE GmbH.

The 3rd “go out! studieren weltweit” – Symposium on the International Mobility of German Students was held in

the run-up of StudyWorld, on May 14th and 15th. It was once again very well-received. The event was organised by

the Federal Ministry of Education and Research (BMBF) and the German Academic Exchange Service (DAAD) in




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