HP Big Data Hot Summer Virtual Partner Enablement Event!

(1)

HP Big Data

“Hot Summer” Virtual Partner

Enablement Event!

Partner Enablement for Data Protection Solutions

Susan Ferguson

(2)

Welcome to the HP Big Data

“Hot Summer” Virtual Partner Enablement Event

focused on

HP Data Protection solutions

(3)

The New Style of Business creates new waves of opportunity

New types of applications

New approaches to IT operations

New demands & uses for insight

New threats and risks

New customers and buying behaviors New consumption models New revenue streams

New Style

of Business

(4)

Drive profitable growth in the four most important

Transformation Areas

Transforming to an on-demand IT infrastructure Empowering a data-driven enterprise Enabling the most productive workplace Protecting your

digital assets > Increase agility and flexibility

> Reduce cost

> Generate revenue and profit growth > Reduce risk

> Improve customer experience > Enhance employee experience

Customer Business Outcomes

(5)

The Big Data balance sheet

Monetize

Differentiate

Personalize

Monitor

Meter

Optimize

Predict

Regulate

Comply

Control

Secure

Address

Protect

Ensure

Assets

Liabilities

(6)

HP Information Management & Governance

• Hadoop • HP’s Archive/RM/ ECM repositories • Unstructured data repositories • Structured data repositories • Cloud repositories • Offsite/removable • SQL on Hadoop • Information Analytics • Enterprise search • eDiscovery/ECA • Collaboration • Knowledge management • Curated workspace • Archiving • File analysis • Structured data archiving • Records management • Policy management • Application retirement • Sr. executives • Legal & compliance • IT

• Security & Risk • Finance

• Line of business • End users • Backup & recovery

• Disaster recovery • Rights management • Legal holds • Surveillance/ supervision • Platform security

Govern

Protect

Explore

Store

Serve

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Hot Summer Virtual Enablement Day Agenda

(Facilitator: Margie O’Neal)

9:15 AM Welcome to our “Hot Summer Virtual Enablement Day”, Susan Ferguson, VP WW Alliances & Channels, HPSW Big Data

9:30 AM Winning with HP Data Protection in the data driven enterprise, Stephen Spellicy, Director of Product Management 10:15 AM Centralized Management and analytics dashboards w. Backup Navigator BN9.2 (w. live demo!)

10:55 AM Chance to win …(Have you been paying attention?)

11:00 AM Break

11:15 AM What's New! Mobility - Connected MX (w. live demo!)

11:45 AM What's New! HP Storage Optimizer with automated policy management 12:10 PM Repeatable big wins!

12:25 PM Chance to win…(Have you been paying attention?)

12:30 PM Lunch break

1:30 PM Data Protector competitive session

2:00 PM Breakout sessions w. real world answers for customers

2:45 PM Chance to win…(Have you been paying attention?)

2:50 PM Break

3:00 PM New capacity licensing strategy and migration - sizing and pricing

3:20 PM Increase renewals wins (upgrading to 9.x) and Introducing premium support for Data Protector 3:40 PM EMEA Data Protection campaigns and “Call to Action”

(8)

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Winning with HP Data Protection in

the Data Driven Enterprise

Stephen Spellicy, Senior Director, Product Management

Big Data Solutions, HP Software

(10)

Today’s Reality

Too much data to be backed up

New workloads to be protected

Recovery needs are strict

Data on the edge can’t be left unprotected

Risk of being non-compliant is devastating

Datacenters are diverse and dynamic

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Adaptive Backup & Recovery: Core Capabilities

Prioritization

Set policies based on data & application priority & business criticality

Prediction

Real-time operational analytics drive optimal resource utilization

Recommendation

Actionable suggestions to mitigate

potential conflicts & ensure SLAs are met

Automation

Self-learning system enables automated provisioning adjustments

Current

Current

In Progress

Future

(12)

Adaptive Backup & Recovery: Key Investment Areas

Use of Operational Analytics

1

Expand Virtualization and Cloud Features, Capabilities & Experiences

2

Focus on Supportability, Ease of Use, Integrations & Administration

3

Consolidation of Private, Public & Hybrid Cloud Features

4

Modular Architecture Design to Improve Release Quality & Cadence

5

Focus on Building Tighter HP Integrations: “HP Better Together”

6

(13)

Where Backup & Recovery Sits within HP

HP Software: Big Data Solutions

Server Data Protection

Storage optimization/IT archiving

Mobile Information Management

Enterprise Content Management

Legal & Compliance Solutions

Managed Retention

INFORMATION MANAGEMENT

INFORMATION GOVERNANCE

BIG DATA PLATFORMS

HP CLOUD

(14)

Big Data Solutions – Data Protection

On Premise Enterprise Backup/Recovery

for Server & Endpoint

Cloud Backup/Recovery

for Server & Endpoint

Focus is on building enterprise class support for mission critical app protection for those who want to manage their own backup environment. Focus also on enabling Service Providers with BaaS solutions.

Focus is on enabling a turnkey service to provide backup/recovery and disaster recovery for those that don’t want to manage, own or operate backup environments.

(15)

HP Storage

Optimizer

How Adaptive Backup & Recovery is delivered

Management extensions Core protection engine Advanced monitoring and analytics

HP Data Protector

Microsoft SCOM HP Operations Mgr HP Backup Navigator

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HP Adaptive Backup & Recovery

HP Data Protector

Hardware Integrated / Aware

Granular Recovery/Control

Disaster Recovery/Bare Metal Zero Downtime Backup Storage Efficiencies / Security Instant Recovery

HP Backup Navigator

Management Extensions

Real-time Monitoring Analysis and Trending

4Major Hypervisors 11+Critical Applications 10+Operating Systems

File Systems

>_

OS Hypervisor

APP OS

Networking Compute Storage Cloud

Applications Archive

MSFT SCOM HP OPS MGR

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HP Backup Navigator

Web-Based User Interface

Analytics and Trending Engine

v7.x

v8.x

v9.x*

HP Data Protector Foundation

Interactive and Intuitive Dashboard

Real-time predictive analytics

Drill-down for rapid root cause analysis

Flexible personalized reporting

Schedule & Subscription-based

*Planned support for early Q4

HP Backup Navigator

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Integrating ABR with the IT Operational Layer

HP Operations Manager & MS SCOM Integrations

• Provides discovery and visualization

• Cell manager services, DP clients, devices

• Monitors health, availability & performance

• DP health state of services, clients and devices

• Identifies problems & provides information

problem resolution recommendation

• Generating alerts, implementing tasks

Operations Manager

Policies Actions Tools Reports Commands Monitors

(19)

HP Adaptive Backup & Recovery – Global Adoption

AMS

HGST Inc. (US)

County of PIMA (US) Virtustream, Inc. (US)

E&J Gallo Winery (US) EMEA

CGS Holdings Ltd (GB) Eurotunnel Services (FR) Osram GMBH (GE) Veracomp S.A. (PL) APJ East JP Railway Ministry of Manpower Hong Kong Hospital Vodaphone

(20)

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HP Data Protection

Centralized Management

& Dashboard Analytics

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Advanced Data Protector Reporting, Monitoring & Trend Analysis

HP Backup Navigator

Performance, capacity & session time:

•

Expanded Features & Improved Installation

Recently Released!

HP Backup Navigator 9.x

What’s new?

•

Enhanced Virtualization support

•

Events and Alerts Monitoring

•

Backup Schedule report

•

StoreOnce Appliance support

•

Backup Navigator Single Cell Manager Edition

•

Enhanced Installation & Maintenance

Web-Based User Interface

Analytics and Trending Engine

v7.x

v8.x

v9.x

HP Data Protector Foundation

HP Backup Navigator

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Virtualization Reports

VM Infrastructure

• VM vs. Physical machines

VM Session Summary

• VM Backup Session Overview • VMs without Backup

VM Capacity

• Capacity per VM, Datacenter, Hypervisor Type

Average Backup Time per VM

Most Unreliable VMs

(25)

Customize what to monitor and event level

Events and Alerts Monitoring

Monitor multiple events and conditions

Take action based on event

• E-mail, run action script, raise alert

Event Level

• Information, Warning, Error, Critical, Alert

Data Protector

• Session success rate, utilization

Backup Navigator

• Data collection error, read error, success

• Cell added, report generation, user login/logout

Separate event viewer page available for administrators

(26)

Backup Schedule Report

Backup Schedule Overview

Future drive allocation

• Determine when conflicts may occur

• Identify when new backups can be scheduled • Understand drive utilization

Future backup specification

• Drive utilization by backup specification • Visualize drive consumption by backup spec • Utilize to prioritize backup for key data

(27)

HP Backup Navigator 9

Backup Navigator Single Cell Manager Edition

Entry Level Backup Navigator license

1 Cell Manager & up to 10TB

Lower entry price for smaller environments

40% list price reduction compared to existing capacity licenses

• H7U58AAE – HP Backup Navigator 1 Cell/10TB SW E-LTU

Upgrade without penalty

Additional CM support and capacity expansion with existing capacity licenses

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HP Backup Navigator 9

Additional Enhancements

Installation & Management Improvements

• PostgreSQL database

• Database purge capabilities

Enhanced StoreOnce Appliance Reporting

• Device Reports per Logical Device and Logical Drive • Capacity per StoreOnce device

Additional Scope Filters added

• Grouping per Backup Spec

• Grouping per Backup Spec Groups

BIRT Report Designer Support

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Backup Navigator 9.Next

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HP Backup Navigator – Service Provider Edition

Multi-Tenant Environment Support

• Single or multiple Cell Managers • Flexible tenant grouping

• Single or bulk tenant definition • Automatic tenant discover

Filtering based on tenant definition Comprehensive, interactive reporting capabilities

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Backup Navigator 9.Next - What‘s New?

•

Backup Navigator 9.Next is adding tenant handling/reporting for customers and/or service providers

•

Tenants can be seperated per Cell, Backup Spec, Clients or DP groups

•

BN 9.Next allows you to report/analyze both

standard and multi-tenant environments by

selecting scopes and reporting filters

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Defining a New Tenant/Group

• Tenants are ceated as individual objects or in groups

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Defining a New Tenant/Group

• You can also be a sub-tenant in the hierarchy

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Defining a New Tenant/Group

• Tenants can be bulk-imported from a CSV file

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Defining a New Tenant/Group

• Tenants can be bulk-imported from a CSV file • Overview and hierarchy of

(36)

Tenant Rules

• Define Tenant Rules Name and Description

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Tenant Rules

• Define Tenant Rules Name and Description • Define a Scope for All or

(38)

Tenant Rules

for Multi-Tentant Cells • Group Rules by Cell, DP

Groups, Backup Spec or Client

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Tenant Rules

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Tenant Rules

• Identify the Tenant

• Preview of all Tenant Rules, Finish

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Tenant-Level Reporting

• Once the tenants have been set up Backup Navigator can run individual or combined reports

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Tenant-Level Reporting

• Once the tenants have been set up Backup Navigator can run individual or combined reports • You can also select/change the

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DP Management Pack &

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Why integrate Data Protector with operations management software?

MS SCOM & HP Operations Manager Integration

There are many “operations manager” software packages in the market:

• Microsoft SCOM, HP OMi, IBM Tivoli, Symantec, VMware, etc.

With Data Protector integration you can:

• Leverage a core team for backup monitoring & problem resolution • Enable specialized team to focus on exceptions and architecture • Increase automation which lowers cost

Recently Released!

Data Protector Management Pack 9

• Integration with Microsoft System Center Operations Manager

Recently Released!

Data Protector Smart Plug-in for HP Operations Manager

(45)

Microsoft System Center Operations Manager Integration

HP Data Protector Management Pack

Provides discovery and visualization

Monitors health, availability & performance

Identifies problems & provides information

(46)

What’s New

Recently Released!

HP DP Management Pack 9

Monitoring of Virtual Environments

• Hyper-V and VMware • Topology view

Support for Data Protector 9 Cell Managers

• Now supports DP 7.x, 8.0x, 8.1x and 9.0x • Windows 2008/R2 & 2012/R2 Cell Managers

New Monitor Added

• Object health status

(47)

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What is HP OM?

HP Operations Manager (OM)

Monitoring Automation simplifies monitoring configuration for dynamic, hybrid

environments by offering:

• Topology-based monitoring configuration using RTSM

• Automationof monitoring deployment

• Hiding monitoring implementation details and technology

• Single method to configure monitoring independent of technology

• Easy-to-tunemonitoring • Monitoring reporting

(49)

HP Operations Manager

Service Manager SiteScope

Business Availability Center

uCMDB via DMA

HP OM provides broad operating system and platform integration support

HP Operations Manager & HP Software Integrations

and many more 3rd_{party tools}

NNM / NNMi

(50)

HP Operations Manager Integration

NEW!

HP Data Protector Smart Plug-in for HP OM

Provides discovery and visualization

Monitors health, availability & performance

Identifies problems & provides information

• Generating alerts, implementing tasks

HP Operations Manager

Policies Actions Tools Reports Commands Monitors

(51)

HP Operations Manager Integration

HP Data Protector Smart Plug-in 9.0

Cell, Client, Device & Server state info

• Individual & cumulative health

Topology view

• Graphical representation of DP environment

Alerts & event notifications

Maintenance tasks

• Install, Uninstall, update, start, stop, etc.

Cell Manager tasks

• Cell info, Services status, IDB report, unused device

Client & Device tasks

• Export, Import, Enable, Disable, Version, Errors

And more …

(52)

Previous & Current DP OM Integrations

Previous DP – OM Integration

Support for HP OM up to version 9

Support through DP v7

• UNIX, Linux & Windows

Few updates in latter versions

Licensing

• Part of DP Starter Pack

DP Smart Plug-in for OM

Support for HP OM version 9 and later

Support for DP v7 and later

• Windows and Linux Cell Managers

Updated with latest integrations

Licensing

• Licensed per Cell Manager

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HP’s Solution for Mobile Information

Management - HP Connected MX

Scott Baker, Director, Information Management Marketing

(56)

HP’s vision for Mobile Information Management

HP Connected MX

HP Cloud

Access

iOS

End User

Assure

Intelligence

Control

Security

Compliance

Enterprise

Protect

HP Connected MX AES

(57)

Data

The Connected MX Architecture: HP Helion Cloud

Features

• All information is stored in a central hub • Contextual information search

• Information sharing reports • Continuous monitoring • Real-time data correlation

HP Connected MX

Corporate End-Point Synchronized Shared Postgress Vertica Hadoop

(58)

HP Connected MX Overview

Enterprise features

• Centralized policies define protection • Control services manage information • Information is secure and accessible • Compliance and visibility insight • Information reporting and auditing

End-user features

• Self-service Recovery • Process customization

• Information analytics and reporting • Easy to use file sync and share

Continuous

Protection

Information

Controls

Information

Security

Information

Visibility

File Sync

and Share

HP Connected MX

(59)

HP Connected MX

Addressing Business Assurance

Intelligence

Information search Disposition reporting Information usage analytics Custodial identification

Control

Contextual policies Role-based access Sharing realms

Policy “drift” oversight

Security

Authenticated service integrations

Granular data privileges

Policy-based file sync and share

Compliance

Automated protection Retention management Sharing analytics Content search, audit

(60)

Prevention

Action

Control

Centralization of Management

Features

• Policy checks before sharing

• Defensible proof for audits

• Content-level analysis

• Share disposition reports

• Who can share what with who

(61)

Data to any device, anywhere and under your control

Features

• Granular file-type restrictions • Personal information sensitive • Single instancing backup/share • Data classification rules

• Alerting and reporting

Backup

Sync and Share Connected MX

(62)

Integrate with existing IT services

Features

• Supports LDAP • Integrates with AD • Manage share access

• By CMX users • By Private users • By Public users • Auditable Process • Selective-device support

Protect

Access

iOS Backup Sync and Share

Single sign-on

Active Directory

(63)

Analyze the end-user to endpoint device relationship

Features

• User-based reporting • Separates backup & sync • Show details by

• Device

• Synchronization • Sharing

(64)

Auditing and reporting of policy-restricted content

Features

• Report based on

• Files containing PII • File owner • Share recipient • Type of PII

• Auditable Process

• Defensible Process

Contains 14 instances of DRIVER_LICENSE

(65)

Easy to install, easy to use

Features

• Welcome email with instructions

• Users create password and install client

• Background OS client to backup and sync • Integrated into file management tools • Mobile app deployment

• Silent install to speed deployment

• Non-intrusive runtime state

(66)

HP Connected MX

Addressing end-user conveniences and mobile workforce productivity

Intelligence

Sharing visibility reports Share disposition reporting Information search Information control

Backup

Customizable policies Explorer/finder integrated Inclusion/exclusion rules Synchronized backup

Recovery

Granular restore options

File version control Synchronized restore Device data migration

Sync & Share

Granular share options Sharing lifecycle

policies

Web-based access File previewing

(67)

Sharing and KeyView technologies

Sharing features

• Granular sharing • Sharing lifecycle

• Internal / external accessibility • Access from anywhere

• File preview

Preview in browser or on device

without downloading the file

(68)

Integrated in the OS

Backup features

•Customizable

•Operating system integrated

•Single click operations

Restore features

•Granular

•Whole system, file or file version

•Synchronized restore

(69)

Self-service recovery

Features • Granular recovery: – File-level – System-level

• Restore previous file versions • Restore deleted files

• Restore to any registered device • Device refresh data migration • Device recovery data migration

(70)

Information intelligence and visibility

Features

• File sharing status reports • Report on disposition of shares • Granular search of sync and backup

• Search active, deleted and versioned files • Metadata based searches

(71)

Information intelligence and visibility

Features

• File sharing status reports • Report on disposition of shares • Granular search of sync and backup

• Search active, deleted and versioned files • Metadata based searches

(72)

Demo: File Synchronization

(73)

Thank you

(74)

Introducing

HP

Storage Optimizer

An analytics-driven, “ALL-HP” storage optimizer solution

Dr Erik Devetak, Product Manager

(75)

Today’s BIG unstructured data challenges

How do I reduce cost associated with IT

and information processes?

• Information footprint is growing exponentially along with costs to manage it

• Manual processes reduce staff efficiency and are error prone

• Storage is not optimized, data is not always stored according to value

How do I secure valuable business data

and reduce risk?

• Dark data exists and is not being managed, retained or disposed appropriately

• Business critical and valuable data is not managed or secured according to its value and sensitivity

• Classification and application of policy to data is piecemeal and often not enterprise wide

(76)

Managing the onslaught of Big Data

There is no stopping the tidal wave of unstructured data

$128,000 $640,000 $1,280,000 $2,560,000 $6,400,000 $12,800,000 $25,600,000 5 TB 25 TB 50 TB 100 TB 250 TB 500 TB 1000 TB 68% Storage Operations 14% Capex 4% Regulatory Compliance 12% Backup reduction 1% Policy Mgmt

(77)

Addressing Big Data issues with the Band-Aid approach

Fighting conventional wisdom: common symptoms and common responses

We are running out of capacity

We need to retain information for a period of time

Upgrade infrastructure Let’s add more disks

Change backup infrastructure

Backup takes longer and longer

Applications are slowing down

We need to retrieve information,

historical information Look into different sources, _{recover tapes} Keep backup tapes, we keep everything forever

(78)

Why change now?

Source: IDC, 2013

30%

of typical IT budget is

spent on data storage

60%

of all enterprise space is taken by copies

85%

of storage spend is for

managing copies

8x more

spent on copies as on storage for data and analytics

We want to

OPTIMIZE

storage

and help

drive

VALUE from

(79)

Introducing HP Storage Optimizer

Policy-based storage tiering and information optimization

File analytics

An analytics-driven ‘All-HP’ storage optimization solution

that applies policy to unstructured information data, stub it, and then make it

seamless for an end user to retrieve this information as needed

Cost Containment without Constraint

(80)

No longer is storage optimization “blind.”

HP Storage Optimizer

•

Tiered storage with stubbed documents to minimize change to business processes

•

Apply complex policies to optimize storage consumption

•

Manage data across different repositories and different storage tiers.

•

Review, approve and audit all manually and automatically applied actions

•

Utilize fully integrated role based security in all processes

•

Address compliance and legal concerns by converting to HP ControlPoint

Remove Retain Optimize Migrate HP Storage Optimizer

Address the multiple use cases of backup

optimization, file analytics, retention

management, and data cleanup, from a single

solution.

(81)

HP Storage Optimizer – Use Case

Problem: Consumer Goods Multinational believes document storage is

used inefficiently

Analysis: More than

35% of documents superfluous

– duplicates or with limited business

relevancy

Solution: HP Storage Optimizer delivered

•

Archive and stub documents to minimize change to business processes

•

Apply complex policies and enriched metadata to optimize storage consumption

•

Connect to many different repositories and extract information from a variety of file formats

•

De-duplicate data across different repositories and different storage tiers.

•

Review, approve and audit all manually and automatically applied actions

•

Utilize fully integrated role based security in all processes

Results:

20%+ storage footprint reduction

and implementation of

tiered storage

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Repeatable big wins!

Daniel Braun

(86)

Manufacturing: HGST Energy: Global Oil/Gas Company

Company - Leading manufacturer of hard disk

drives

- Acquired by Western Digital

- Gas and Oil exploration, power and energy

- In the top 10 global oil/gas companies

Old Solution - IBM TSM - IBM TSM

Competition - IBM

- Symantec (NetBackup knowledge in

place)

- IBM

- EMC (Networker and Data Domain)

New Solution/ Swap Out with

- HP Data Protector, HP Backup Navigator

- HP 3Par StoreServ

- HP StoreOnce

- HP Server

- HP Professions, Technology and Financial Services

- HP Data Protector - HP ESL G3 Library

(87)

Technology Refresh

Buyer and Challenge

Requirements

Solution

Director of Global Infrastructure

• Current service IBM

• Expensive and not meeting expectations

• Tied to tape – HGST is a disk manufacturer

• Rogue back up across regions • Near disasters

• Single vendor for hardware and software

• Enterprise grade • Built in resiliency • Low touch

• Enterprise backup/recovery via HP Data Protector and managed

remotely from a centralized location in Japan with resiliency backup in US • Efficiency: automation, consistent

processes and language, dedupe capabilities from HP StoreOnce

• HW, SW, Services, and Financing from a single vendor

• Scalability & Flexibility to meet future growth / acquisition plans

Results: Refreshed, modern solution that achieves SLAs, with no additional cost

even for future growth requirements

(88)

HGST

Solution Design

• Solution:

– 14 StoreOnce 6500 & 4500 – 2.7 PB usable cap. – 1 PB Data Protector and Backup Navigator – 23 DL360 Backup/Media Servers

– TS Engagement during transition from IBM to HP – TS Backup Assessment to establish backup

policies

– HP Financial Services

• Revenue:

– Big Data Software (DP): 1.500.000 $ – StoreOnce: 2.800.000 $

– Servers: 200.000 $ – TS Services: 386.000 $

(89)

Listen to the customer Align our solution to the

customer problems

Prove our Solution delivers

customer outcomes

What we learned, that you can leverage

Positioning

Value today and tomorrow

Single vendor, proven modern technology, centralized

management, global reach, Investment that would take them into the future (scalable, flexible)

Expand HP StoreOnce

investment and use HP servers “New Style of IT”: HP Big Data Backup and Recovery Solution Services to manage transition Financing for everything that controlled cost to current levels

(90)

Technology Refresh

Buyer and Challenge

Requirements

Solution

• Lost data in critical applications and unable to recover with previous IBM/TSM solution

• Unreliable backups of SAP databases

• Missed SLAs

• Lost money and business due to data loss

• Application consistent backup for SAP running on an Oracle DB and other mission critical data (100 TB) • Single vendor for hardware and

software

• Enterprise grade • Built in resiliency

• Enterprise level backup/recovery via HP Data Protector that integrates with their SAP application and efficiently delivers on strict SLAs for incident management with a

consistent and reliable process. • Zero Down Time capabilities were

crucial as this capability allows the customer to reduce the backup impact in production performance for SAP environment.

Results: Refreshed, modern solution that achieves SLAs, with no additional cost

even for future growth requirements

Energy: Global Oil/Gas

$500K in

(91)

Oil/Gas and Energy Company

Solution Design

• Solution:

– Approx. 200 physical servers on HP-UX – SAP on Oracle

– Zero Downtime Backup integration with Data Protector – Backup Target HP ESL libraries

• Revenue:

– Data Protector Licenses: approximately 500.000 $ • + yearly Support

• traditional license model used

– 2x ESL G3 libraries: approximately 525.000 $ • 2000 slots each

• 32 drives each

SAP / Array SnapShot (ZDB)

Energy: Global Oil/Gas

(92)

Strong integration for SAP on

HP-UX and ZDB – not offered by IBM/EMC

Proving our Solution: HP did a

fantastic POC, that focused on customer requiremetns and expectations. EMC POC was backup to disk only

What we learned, that you can leverage

Customer Feedback

¨HP Data Protector protects our

mission critical data and fulfills our compliance requirements.¨ ¨HP Data Protector is reliable,

fast and secure.¨

• Achieved critical SLAs for

incident response on SAP

• Backup time decreased 75% • Restores 50% faster

• Improved Productivity • Less management efforts • Fewer resources required

Sales Strategy

Measurable Outcomes

Energy: Global Oil/Gas

(93)

Summary

The OneHP story delivers the basis for repeatable wins and your success! Listen to your customer, and address their challenges Leverage and believe in HP strengths to beat the competition Align the solution to solve your customer problems Talk to IT executives (IT Director, Director of Infrastructu re) Run Backup Assessment s to ensure you collect all required information Focus on: • Deduplicatio n, • Scale & Performance , • Centralized Managemen t

(94)

Thank You

and

Repeat your wins!

Daniel Braun

daniel.braun@hp.com Mobile +49 172 4635 222 Phone +49 6172 2685 116

(95)

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HP Data Protector Competition

Trace Edwards, Technical Marketing Manager

(97)

OneHP

Data Protection Solution

Deliver a simple, adaptive, and integrated data protection solution to

meet the recovery needs of a modern dynamic datacenter

Our

purpose

Our

differentiated

strategy

Our

customers’

imperatives

Our

end-to-end

portfolio

StoreServ

3PAR

Data

Protector

StoreOnce

StoreEver

HP Cloud

ONE Vendor

Solution

Adaptive

Infrastructure

Deployment

Flexibility

(98)

HP Data Protector – Key Differentiators

Why we win against competition

ü Best-in-class Storage integration

Federated StoreOnce deduplication, integrated array snapshot management and native support for tape storage

ü Comprehensive Environment Support

Centrally manage protection across physical and virtual environments, with intelligent protection for leading applications across Windows, Linux and UNIX operating systems

ü Leading information governance portfolio

An integral part of the industry’s leading, most comprehensive information governance portfolio

(99)

HP Data Protector – Key Differentiators

Why we win against . . .

Strengths

ü Strength: Clever Combine into Suite

ü Strength: Networker & Avamar strong vSphere

ü Strength: Data Domain strong with DBA

Weaknesses

ü Weakness: Acquisition left Orphans

ü Weakness: Networker & Avamar too complex

ü Weakness: Lacks Instant Recovery

Points Against

ü EMC Dedup = 2 different Algorythms

ü Multiple products = Expensive

ü BU àTape needs extra SW

ü Networker VM GRE is Staged

ü EMC Cloud requires 2 more products ü Mozy or DD boost

Winning with DP

ü Dedup . . . Dedup . . . Dedup

ü HP StoreOnce Federated Dedup

ü StoreOnce VSA Cat for ROBO

ü SmartCache for vGRE

ü Adaptive backup and Recovery

ü Advanced Application Integration

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HP Data Protector – Key Differentiators

Strengths

ü Strength: Market Leader

ü Accelerator – reduce BU window

ü Strength: Appliances have nice SW Dedup

Weaknesses

ü Weakness: Product delays for new Apps/OS

ü Weakness: Company Turn-over

ü Weakness: limited storage array support

Points Against

ü Extremely expensive (2x licenses)

ü Install Complexity – OST plugin on each MA

ü Weak ROBO – PureDisk acquired; not NBU native

ü ROBOs require an Appliance

ü Lacking Snapshot for HP & EMC

ü Cloud: NBU supports Amazon ü DP = Amazon, HP, OpenStack

Winning with DP

ü Adaptive Backup & Recovery

ü Simple licensing scheme

ü Cloud (Helion, OpenStack)

ü ROBO

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HP Data Protector – Key Differentiators

Strengths

ü Strength: Unified Arch – console for all BU

ü Strength: Built in Archiving

ü Strength: top H/W support

Weaknesses

ü Weakness: Pricing – greatest struggle

ü Weakness: Augmented with Vmware (cost)

ü Weakness: Lack of Integration (customers)

Points Against

ü Heavy dependence on Dell (22%)

ü Last Year no Appliance

ü Now Partner with NetApp (new appliance)

ü Dedup depends on resourcing ü high CPU, Memory and Storage

ü Recovery still requires scripting

ü Intelligent Reporting - PHD

Winning with DP

ü Backup Navigator

ü DP out performed Simpana in speed and scalability

ü Larger the DC the more DP savings ü 1000 VMs at 90% less time (ZDB)

ü Simple licensing scheme

ü Cloud (Helion, OpenStack

(102)

HP Data Protector – Key Differentiators

Strengths

ü Strength: Veeam’s fast growth

ü Strength: Combined BU and Replication

ü Strength: Agentless GR

Weaknesses

ü Weakness: Virtual Only (vendors catching up) ü Yet only Vmware & Hyper-V

ü DP = +Citrix, HP-UX, RHEL-KVM

ü Weakness: No Physical Server coverage ü Not Enterprise solution

ü Weakness: Not Enterprise ü Limited Tape and No NAS

Points Against

ü Not a Central Managed Product (ROBOs)

ü No Physical server support

ü Limited App support (only VSS)

ü Limited Tape – requires physical server ü DAT àmedia server

ü Single point of failure

ü No Intelligent Reporting

Winning with DP

ü Backup Navigator

ü Cloud (Amazon, Helion, OpenStack) ü liveVault

ü VM object copy to HP Cloud

ü Advanced App Integration

ü Automated 1-Touch Protection

ü Exchange, SQL, Oracle, #1 SAP HANA

(103)

HP Data Protector

– competitive comparison

Description Data Protector EMC Avamar Networker CommVault Symantec NetBackup Veeam IBM TSM Federated Deduplication

(source, backup server, target) l l l l l l

Integrated Backup to Cloud

(Open Stack, Amazon, LiveVault, Helion) l l l l l l

API integrated Deduplication

(both StoreOnce & DD Boost) l l l l l l

Advanced App Integration (SAP HANA) _l _l _l _l _l _l

Snapshot and Replication management _l _l _l _l _l _l

Support for multiple hypervisors

(>2 with or without an agent) l l l l l l

Down-to-second application recovery _l _l _l _l _l _l

One-Touch protection _l _l _l _l _l _l

Enterprise Mgmt integration (OM, SCOM) _l _l _l _l _l _l

(104)

Your challenge: Meet your competition

IBM TSM

Symantec NetBackup

HP Data Protector

EMC Networker

CommVault

EMC Avamar

ArcServ

Symantec BackupExec Acronis Arkeia Syncsort

Dell AppAssure

Actifio FalconStor

Veeam

Dell vRanger

VMware vDP

SOS Asigra

Crashplan

Mozy Barracuda Carbonite SunGard EVault Microsoft

Large

Midsize

Small

Adaptive intelligence Advanced integration

Flexibility Performance & scalability

HP Data Protector

wins

• Flexibility

• Advanced Integration

• Adaptive Intelligence

(105)

Your challenge: Meet your competition

Adaptive intelligence Advanced integration

Flexibility Performance & scalability

IBM TSM

Symantec NetBackup

HP Data Protector

EMC Networker

CommVault

EMC Avamar

ArcServ

Dell AppAssure

Actifio FalconStor

Veeam

Dell vRanger

VMware vDP

SOS Asigra

Crashplan

Mozy Barracuda Carbonite SunGard

EVault Microsoft

Large

Midsize

Small

Flexibility means Choice of backup targets

disk, appliances (physical, virtual), media, cloud

Choice of deduplication deployment

application source, media server, backup target

Advanced recovery options

granular, full, point-in-time instant recovery, disaster recovery

(106)

Your challenge: Meet your competition

Adaptive intelligence Advanced integration

IBM TSM

Symantec NetBackup

HP Data Protector

EMC Networker

CommVault

EMC Avamar

ArcServ

Dell AppAssure

Actifio FalconStor

Veeam

Dell vRanger

VMware vDP

SOS Asigra

Crashplan

EVault Microsoft

Large

Midsize

Small

Advance Integration means Automated policy-based backup

One-touch policy, availability group integration

Application aware recovery

Oracle, SAP, SAP HANA, Microsoft, VMware, Hypervisor

Advanced snapshot integration

HP and 3rd_Party

(107)

Your challenge: Meet your competition

Adaptive intelligence Advanced integration

IBM TSM

Symantec NetBackup

HP Data Protector

EMC

Networker

CommVault

EMC Avamar

ArcServ

Dell AppAssure

Actifio FalconStor

Veeam

Dell vRanger

VMware vDP

SOS Asigra

Crashplan

EVault Microsoft

Large

Midsize

Small

Adaptive Intelligence means Predictive analytics

Predict potential conflicts/issues/resource requirements

Workload prioritization

Ensure protection of mission-critical workloads

Recommendation and remediation

Visualize, analyze, and optimize backup environment

(108)

Your challenge: Meet your competition

Adaptive intelligence Advanced integration

IBM TSM

Symantec NetBackup

HP Data Protector

EMC Networker

CommVault

EMC Avamar

ArcServ

Dell AppAssure

Actifio FalconStor

Veeam

Dell vRanger

VMware vDP

SOS Asigra

Crashplan

EVault Microsoft

Large

Midsize

Small

Performance & Scalability means Scale to world’s largest IT environments

5000 clients, 1 Trillion files, 100K back sessions via single cell

Centrally manage thousands of remote sites

Only HP could meet their strict site/server recovery SLA – UPS

Empowers admins to manage petabytes of data

Only vendor to receive 10/10 in Performance and Scalability

(109)

Your challenge: Meet your competition

Application integration Adaptive

intelligence Performance & Scalability

IBM TSM

Symantec NetBackup

HP Data Protector

EMC Networker

CommVault

EMC Avamar

ArcServ

Dell AppAssure

Actifio FalconStor

Veeam

Dell vRanger

VMware vDP

SOS Asigra

Crashplan

EVault Microsoft

Large

Midsize

Small

Flexibility ONEHP One HP means Federated Deduplication

single shared pool of capacity, optimized Dedup algorithm,

Zero Downtime Backup – native snapshot

Central managed Array Snapshot - Instant & Granular Recovery

Integrated Cloud Backup

Automates, streamlines and reduces complexity of data protection

(110)

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Breakout Session

(113)

See what we have learned . . .

Customers and Answers

• 2:00 PM - Break into 3 Teams

– Each team has a Team Lead (Stephen, Trace, Jean Michel)

Tasks:

– Appoint a spokesperson to present

– Each team will receive a Customer Challenge

• Work out solution Pros / Cons with a focus: • Price

• Performance • And Complexity

• 2:25 PM – Meet back in main virtual room

(114)

Team Presentations

(115)

(116)

Team lead – Stephen Spellicy

Team 1 – ROBO Explosion

Customer Challenge:

• Multiple Remote and Branch offices of varying size

– 10% annual increase in ROBO sites – huge increase in data growth

• No mechanism to track or determine the cause or criticality which means they have to backup and retain everything

• Current Solution:

– Nightly backup to tape àshipped offsite for storage – Requires skilled staff at every site

New SLA requirements:

− 4 hour SLA for system outage,

(117)

Possible Components:

• Centrally managed Data Protector • Deploy SW in central site

• Agents across network • Hardware vs. software • Reporting in central location • Instant recovery on-premise

• HP StoreOnce Federated Deduplication • StoreOnce VSA

• HP SmartCache • HP StoreVirtual VSA

• Backup Navigator - to manage and track growth

(118)

(119)

Team 2 – Virtualization

Customer Challenge: (enterprise)

• Heterogeneous environment (v/p 70/30)

• Backup Admin lacks confidence in data protection • ESX admins have free reign in VM creation

• R&D also create VM

– 70+% BU Admin time = recovering files and VMs

• Huge increase in data growth

– No mechanism to track or determine the cause or

criticality

– Unable to meet nightly backup window

Current Solution:

– Backup and retain everything – pray it doesn’t rain

Requirements:

– 0 tolerance for critical app downtime – Transactional DB RPO = 15 min

(120)

Team 3 – Virtualization

Possible Solutions: • 3PAR snapshot

• SmartCache 3PAR snapshot GRE (VMware) • Backup Navigator

• DP Zero Downtime Backup • Policy Based App Protection • Enhanced Incremental • Change Log Tracking

• Object Consolidation – Synthetic Full • Automated Replication Synchronization

Possible Solution Cont. . .

• Advanced Recovery Options (restore as . . .)

– Bare-metal (dissimilar HW)