IKEA case study

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Oksg Gpgowrczg _wmmkx Oksg Gpgowrczg _wmmkx Oextexkrg _rxkrgn Oextexkrg _rxkrgn

CFGK

Fgaemtef 8 - Fgaks KT ;: MM WNM Fgaemtef 8 - Fgaks KT ;: MM WNM Kiik Bg~c Agsrkxc%;7?30 Kiik Bg~c Agsrkxc%;7?30 Nxgssckbc MM%;724; Nxgssckbc MM%;724; ^che~e Fxcsrckire%;2883 ^che~e Fxcsrckire%;2883 MKNC_RGX EJ HW_CIG__ KBMCIC_RXKRCEI MKNC_RGX EJ HW_CIG__ KBMCIC_RXKRCEI NKBLK@ MKBK WICZGX_CRS NKBLK@ MKBK WICZGX_CRS 84;; 84;;

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K)

K) Tgibk`wawkiTgibk`wawki

CFGK mgxwtkfki skak` skrw tgxwsk`kki s~ksrk tgxcrga jwxicrwxg naehka kin swfsgs CFGK mgxwtkfki skak` skrw tgxwsk`kki s~ksrk tgxcrga jwxicrwxg naehka kin swfsgs mgilwka txebwf jwxicrwx kin bcfgmks sgokxk

mgilwka txebwf jwxicrwx kin bcfgmks sgokxk jakr jakr bc sgrckt refeik bc sgawxw` bwick) CFGKbc sgrckt refeik bc sgawxw` bwick) CFGK mgmkskxfki txebwf jwxicrwx rgxsghwr bginki `kxnk kin aghc` mwxk`%rgxlkinfkw! bgskci mgmkskxfki txebwf jwxicrwx rgxsghwr bginki `kxnk kin aghc` mwxk`%rgxlkinfkw! bgskci sgbgx`kik ikmwi gagnki) Fghgx`kscaki txebwf rgxsghwr mgiehkrfki CFGK sghknkc tgxcrga sgbgx`kik ikmwi gagnki) Fghgx`kscaki txebwf rgxsghwr mgiehkrfki CFGK sghknkc tgxcrga bwick rgxhgskx wirwf txebwf jwxicrwx) Tkbk rk`wi 844> CFGK rgak` mgmcacfc ?44 refe bc ?7 bwick rgxhgskx wirwf txebwf jwxicrwx) Tkbk rk`wi 844> CFGK rgak` mgmcacfc ?44 refe bc ?7 Ignkxk bginki hgskx rerka tgilwkaki ±8;)8 Mcakx bc rk`wi 8440)

Ignkxk bginki hgskx rerka tgilwkaki ±8;)8 Mcakx bc rk`wi 8440)

H)

H) _glkxk` bki Akrkx Hgakfkin CFGK_glkxk` bki Akrkx Hgakfkin CFGK

B

B_{cbcxcfki tkbk rk`wi ;32? eag` Cinzkx Fkmtxkb bc _mkakib! _~gbck! tkbk wsck ;>}_{cbcxcfki tkbk rk`wi ;32? eag` Cinzkx Fkmtxkb bc _mkakib! _~gbck! tkbk wsck ;>}

rk`wi) Cbg ciezkrcj Fkmtxkb skkr crw kbkak` mgik~kxfki txebwf jwxicrwx xwmk`ki kin rk`wi) Cbg ciezkrcj Fkmtxkb skkr crw kbkak` mgik~kxfki txebwf jwxicrwx xwmk`ki kin mgicrcfhgxkrfki tkbk jwinsc! bginki `kxnk kin lkw` aghc` mwxk` bchkibcin tgskcin! bgskci mgicrcfhgxkrfki tkbk jwinsc! bginki `kxnk kin lkw` aghc` mwxk` bchkibcin tgskcin! bgskci jwinsceika bginki nkk mcicmkacs kin bcmkiwjkfrwx sgokxk feirxkf eag` swttacgx bginki jwinsceika bginki nkk mcicmkacs kin bcmkiwjkfrwx sgokxk feirxkf eag` swttacgx bginki rgfieaenc mgsci sg`cinnk aghc` mwxk`) Feisgt txebwfik kbkak` ¿tgxkfcrki sgibcxc² eag` rgfieaenc mgsci sg`cinnk aghc` mwxk`) Feisgt txebwfik kbkak` ¿tgxkfcrki sgibcxc² eag` feiswmgi kin mgmhgac bkakm hgirwf fgmkski

feiswmgi kin mgmhgac bkakm hgirwf fgmkski jakr jakr ) Mebga txebwfsc bki tgilwkaki rgxsghwr) Mebga txebwfsc bki tgilwkaki rgxsghwr mgin`gmkr hckk sg`cinnk CFGK mkmtw mgilwka txebwf bginki fwkacrks kin hknws mgin`gmkr hckk sg`cinnk CFGK mkmtw mgilwka txebwf bginki fwkacrks kin hknws bginki `kxnk kin aghc` mwxk`)

bginki `kxnk kin aghc` mwxk`)

O)

O) _rxkrgnc bki Mebga Hcsics CFGK_rxkrgnc bki Mebga Hcsics CFGK

s

s Mg Mgreb reb g G g G jcsc jcscgigi sc scHHckkckk bkakmbkakm Tx Tx ebwfscebwfsc

-- _{Mginnwikfki rgfieaenc txebwfsc mkiwjkfrwx}_{Mginnwikfki rgfieaenc txebwfsc mkiwjkfrwx mkss}_{mkss kin mgmhwkr txebwf sgswkc}_{kin mgmhwkr txebwf sgswkc}

hghgxktk fkrkaen bgskci) hghgxktk fkrkaen bgskci)

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-- _{Mgmtxebwfsc bginki bgskci}_{Mgmtxebwfsc bginki bgskci}--_{bgskci sgbgx`kik! mcicmkacs kin aghc` mgicrcfhgxkrfki}_{bgskci sgbgx`kik! mcicmkacs kin aghc` mgicrcfhgxkrfki}

tkbk jwinsc) tkbk jwinsc)

-- _{Mgincxcmfki txebwf bkakm fgmkski}_{Mgincxcmfki txebwf bkakm fgmkski jakr}_{jakr bginki mebga feiswmgi mgxkfcr sgibcxc}_{bginki mebga feiswmgi mgxkfcr sgibcxc}

sg`cinnk mginwxkinc hckk tgincxcmki bki xgscfe txebwf okokr%xwskf bc lkaki) sg`cinnk mginwxkinc hckk tgincxcmki bki xgscfe txebwf okokr%xwskf bc lkaki)

-- _{Fgrcfk mginkakmc fgswacrki rkirkinki bkxc tgxcrga tgskcin kin mgakxkin tkxk tkhxcf}_{Fgrcfk mginkakmc fgswacrki rkirkinki bkxc tgxcrga tgskcin kin mgakxkin tkxk tkhxcf}

wirwf mgmtxebwfsc txebwf CFGK! mkfk CFGK hgfgxlkskmk bginki mkiwjkfrwx bkxc wirwf mgmtxebwfsc txebwf CFGK! mkfk CFGK hgfgxlkskmk bginki mkiwjkfrwx bkxc Teakibck kin mgmhgxc fgwirwinki hckk 74' aghc` mwxk` bchkibcin _~gbck)

Teakibck kin mgmhgxc fgwirwinki hckk 74' aghc` mwxk` bchkibcin _~gbck)

s

s Mg Mgreb reb g Knxgg Knxg sczcrks sczcrksBBkakmkakm CiCiezkscezkscBBkakmkakm TgTgmkskmkskx x kkii

-- _{Mgmhcbcf feiswmgi fkakinki mgigink` kin aghc` mgiwfkc bgskci sgbgx`kik!}_{Mgmhcbcf feiswmgi fkakinki mgigink` kin aghc` mgiwfkc bgskci sgbgx`kik!}

jwinsceika! bki `kxnk aghc` mwxk`) jwinsceika! bki `kxnk aghc` mwxk`)

-- BB_{kakm mginkircsctksc rwbw`ki tgskcin hk`~k txebwf CFGK hgxfwkacrks hwxwf! CFGK}_{kakm mginkircsctksc rwbw`ki tgskcin hk`~k txebwf CFGK hgxfwkacrks hwxwf! CFGK}

mgmhwkr bginki mgincxcmfki sghkikf mwinfci fkrkaen txebwf fg sgrckt xwmk` bc mgmhwkr bginki mgincxcmfki sghkikf mwinfci fkrkaen txebwf fg sgrckt xwmk` bc _~gbck) Twhacfksc bkxc mklkak` _~gbck rgxfgika Kaar C @gmmgr kin mgikrkfki _~gbck) Twhacfksc bkxc mklkak` _~gbck rgxfgika Kaar C @gmmgr kin mgikrkfki txebwf CFGK mgmcacfc fwkacrks aghc` hkcf bginki `kxnk aghc` mwxk` kin akinswin txebwf CFGK mgmcacfc fwkacrks aghc` hkcf bginki `kxnk aghc` mwxk` kin akinswin

mgibeinfxkf tgilwkaki) mgibeinfxkf tgilwkaki)

-- RR_{k`wi ;370! mgmhwkr cbg kbkik swkrw aefksc bchgakfkin refe wirwf bgmeirxksc}_{k`wi ;370! mgmhwkr cbg kbkik swkrw aefksc bchgakfkin refe wirwf bgmeirxksc}

hknkcmkik txebwf CFGK bchwkr! bginki bcjkscacrksc xgsrexki hknc feiswmgi skinkr hknkcmkik txebwf CFGK bchwkr! bginki bcjkscacrksc xgsrexki hknc feiswmgi skinkr hgx`ksca! bki xgsrexki mgilkbc

hgx`ksca! bki xgsrexki mgilkbc r r x x kb kb ggmkmkx x f f bc sgrckt refe CFGK skmtkc skkr cic)bc sgrckt refe CFGK skmtkc skkr cic)

-- RR_{k`wi ;3>? mwakc mgakfwfki gfstkisc cirgxiksceika kin mgmhcbcf tkskx Gxetk}_{k`wi ;3>? mwakc mgakfwfki gfstkisc cirgxiksceika kin mgmhcbcf tkskx Gxetk}

Hkxkr bki Kmgxcfk bginki tgigswkcki krks sgagxk krkw bkk hgac bkxc mkscin

Hkxkr bki Kmgxcfk bginki tgigswkcki krks sgagxk krkw bkk hgac bkxc mkscin--_mkscin_mkscin tgibwbwf bc swkrw Ignkxk) _ghknkc oeire` wirwf bktkr mgigmhws tkskx Kmgxcfk! tgibwbwf bc swkrw Ignkxk) _ghknkc oeire` wirwf bktkr mgigmhws tkskx Kmgxcfk! CFGK mgigswkcfki bgskci txebwf kin aghc` kxrcsrco! kbzgxrcscin kin mgmhcbcf CFGK mgigswkcfki bgskci txebwf kin aghc` kxrcsrco! kbzgxrcscin kin mgmhcbcf ngigxksc mwbk bki fgawkxnk mwbk! refe xcrga kin aghc` awks bki aghc` mebgxi) ngigxksc mwbk bki fgawkxnk mwbk! refe xcrga kin aghc` awks bki aghc` mebgxi) BB_cc

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kf`cx ;330! CFGK mgxkmhk` Ksck! kfic Ocik bki Lgtkin) Fwsrexcsksc aefka lwnk kf`cx ;330! CFGK mgxkmhk` Ksck! kfic Ocik bki Lgtkin) Fwsrexcsksc aefka lwnk bcakfwfki bc Ocik) _ghknkc oeire` akewr refe kin mgxgjagfscfki ktkxrgmgi Ocik bcakfwfki bc Ocik) _ghknkc oeire` akewr refe kin mgxgjagfscfki ktkxrgmgi Ocik bki mgmcacfc hkafei! aefksc refe rgxagrkf bgfkr bginki skxkik rxkistexrksc twhacf bki mgmcacfc hkafei! aefksc refe rgxagrkf bgfkr bginki skxkik rxkistexrksc twhacf fkxgik lkxkin exkin Ocik mgmcacfc mehca sgibcxc! bginki srxkrgnc tgilwkaki mebga fkxgik lkxkin exkin Ocik mgmcacfc mehca sgibcxc! bginki srxkrgnc tgilwkaki mebga bcsfei

bcsfei--_{bcsfei kin lkw` aghc` mwxk` bchkibcin txebwf CFGK kin bclwka bc Gxetk)}_{bcsfei kin lkw` aghc` mwxk` bchkibcin txebwf CFGK kin bclwka bc Gxetk)} Mwxk`ik `kxnk CFGK Ocik bcbktkrfki bkxc `ksca mkiwjkfrwx aefka bc Ocik kin Mwxk`ik `kxnk CFGK Ocik bcbktkrfki bkxc `ksca mkiwjkfrwx aefka bc Ocik kin `gmkr hckk txebwfsc)

`gmkr hckk txebwfsc)

s

s Tging Tgingaeakkaeakki _ i _ wmhwmhgx Bgx BkkkkCFGKCFGK

-- _{Feisgt Tgxrefeki CFGK}_{Feisgt Tgxrefeki CFGK}

B

B_{ginki rkxngr mkxfgr ngigxksc mwbk bginki mehcacrks rcinnc bc neaeinki mgigink`}_{ginki rkxngr mkxfgr ngigxksc mwbk bginki mehcacrks rcinnc bc neaeinki mgigink`}

kin mgigikinc txebwf bginki fwkacrks hknws! bgskci mgikxcf ikmwi `kxnk rgrkt kin mgigikinc txebwf bginki fwkacrks hknws! bgskci mgikxcf ikmwi `kxnk rgrkt rgxlkinfkw! CFGK lwnk mgxgjagfscfki bkakm akewr refeik sghknkc hgxcfwr < refe rgxlkinfkw! CFGK lwnk mgxgjagfscfki bkakm akewr refeik sghknkc hgxcfwr < refe bginki kxgka kin awks bginki `ckski bgfexksc hcxw

bginki kxgka kin awks bginki `ckski bgfexksc hcxw--_{fwicin kak _~gbck kin ogxk`}_{fwicin kak _~gbck kin ogxk`} bginki jkscacrks tkxfcx ewrbeex kin owfwt awks! aefksc srxkrgncs! bki bgfkr lkaki bginki jkscacrks tkxfcx ewrbeex kin owfwt awks! aefksc srxkrgncs! bki bgfkr lkaki wrkmk kin mgik~kxfki 0)444

wrkmk kin mgik~kxfki 0)444--_{;4)444 crgm txebwf jwxicrwxg xwmk` rkinnk) Cirgxcex}_{;4)444 crgm txebwf jwxicrwxg xwmk` rkinnk) Cirgxcex} refe bchwkr mebga ¿Mk|g² krkw Akhcxci kin mgin`kxwsfki feiswmgi wirwf refe bchwkr mebga ¿Mk|g² krkw Akhcxci kin mgin`kxwsfki feiswmgi wirwf mgag~krc hghgxktk bgtkxrgmgi%hkncki refe sghgawm bktkr fgawkx bkxc refe! bginki mgag~krc hghgxktk bgtkxrgmgi%hkncki refe sghgawm bktkr fgawkx bkxc refe! bginki rwlwki wirwf mgicinfkrfki tgmhgacki cmtwasg bkxc feiswmgi)

rwlwki wirwf mgicinfkrfki tgmhgacki cmtwasg bkxc feiswmgi) -- _{Feisgt Mkiwjkfrwx bki Tginkbkki Txebwf CFGK}_{Feisgt Mkiwjkfrwx bki Tginkbkki Txebwf CFGK}



 BB_{gskci k~ka kbkak` mginkow tkbk tkrefki `kxnk! sgrgak` crw hkxw mgiokxc}_{gskci k~ka kbkak` mginkow tkbk tkrefki `kxnk! sgrgak` crw hkxw mgiokxc} _wttacgx kin bktkr mgmtxebwfsc swkrw bgskci sgswkc `kxnk rgxsghwr)

_wttacgx kin bktkr mgmtxebwfsc swkrw bgskci sgswkc `kxnk rgxsghwr)



 Tkbk rk`wi 8440 CFGK mgmcacfc ;)?04 swttacgx bc 72 ignkxk! rgxrcinnc kbkak`Tkbk rk`wi 8440 CFGK mgmcacfc ;)?04 swttacgx bc 72 ignkxk! rgxrcinnc kbkak` Ocik (8;'#! Teakibck (;>'#! Crkack (0'#! _~gbck (:'# bki Lgxmki (:'#) Aghc` Ocik (8;'#! Teakibck (;>'#! Crkack (0'#! _~gbck (:'# bki Lgxmki (:'#) Aghc`

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bkxc 34' txebwf CFGK bc`kscafki bkxc swttacgx cibgtgibgi! ;4' bctxebwfsc bkxc 34' txebwf CFGK bc`kscafki bkxc swttacgx cibgtgibgi! ;4' bctxebwfsc cirgxika eag` CFGK kin mgakfwfki cirgnxksc zgxrcfka bginki okxk mgmhgac cirgxika eag` CFGK kin mgakfwfki cirgnxksc zgxrcfka bginki okxk mgmhgac sghwk` tkhxcf jwxicrwx _~gbck kin hgxikmk _~gb~eeb! wirwf mgmhgxc hgigjcr sghwk` tkhxcf jwxicrwx _~gbck kin hgxikmk _~gb~eeb! wirwf mgmhgxc hgigjcr tgingrk`wki hknc CFGK mgingikc tgxhkcfki txesgs mkiwjkfrwx bki bgskci tgingrk`wki hknc CFGK mgingikc tgxhkcfki txesgs mkiwjkfrwx bki bgskci sg`cinnk mgmhkirw swttacgx akci mginkbetsc rgfieaenc kin hkxw bki sg`cinnk mgmhkirw swttacgx akci mginkbetsc rgfieaenc kin hkxw bki mgiwxwifki hckkik)

mgiwxwifki hckkik)

-- _{_csrgm Exnkicsksc bki Mkiklgmgi CFGK}_{_csrgm Exnkicsksc bki Mkiklgmgi CFGK}



 Hgxbcxc tgxrkmk fkac bginki feisgt mkiklgmgi tgxwsk`kki s~ksrk ¿Hgxbcxc tgxrkmk fkac bginki feisgt mkiklgmgi tgxwsk`kki s~ksrk ¿eeig-ig-mkmkii

s`e~

s`e~² kin mgmhgxc rgakbki txchkbc kin sgbgx`kik ikmwi gres fgxlk kin² kin mgmhgxc rgakbki txchkbc kin sgbgx`kik ikmwi gres fgxlk kin skinkr mgmhgxc fgikmkiki hknc fkxk~ki)

skinkr mgmhgxc fgikmkiki hknc fkxk~ki)



 NN_{kk mkiklgmgi< cijexmka! iei `cxkxfc bki mebga fgxlk skmk rcm) Hwbkk kin}_{kk mkiklgmgi< cijexmka! iei `cxkxfc bki mebga fgxlk skmk rcm) Hwbkk kin}

bcrgxktfki kbkak` gnkacrkxcki! sgrckt exkin bckinnkt sghknkc mcrxk! kirc hcxefxksc bcrgxktfki kbkak` gnkacrkxcki! sgrckt exkin bckinnkt sghknkc mcrxk! kirc hcxefxksc bki skinkr mgicakc rcinnc tkbk fxgkr

bki skinkr mgicakc rcinnc tkbk fxgkrczcrks)czcrks)



 _rxkrgnc __rxkrgnc _BB_{M aghc` mgiwfkc tgxgfxwrki _}_{M aghc` mgiwfkc tgxgfxwrki _}BB_{M kin hgxkska bkxc rgiknk fgxlk}_{M kin hgxkska bkxc rgiknk fgxlk} mwbk kin hgawm tgxik` hgfgxlk bc rgmtkr akci! bki scsrgm txemesc%fkxcx hgxkska mwbk kin hgawm tgxik` hgfgxlk bc rgmtkr akci! bki scsrgm txemesc%fkxcx hgxkska bkxc cirgxika) Tkxk fkxk~ki mgilkbc fgawkxnk hkcf bc bkakm mkwtwi bc awkx bkxc cirgxika) Tkxk fkxk~ki mgilkbc fgawkxnk hkcf bc bkakm mkwtwi bc awkx tgxwsk`kki)

tgxwsk`kki)



 _rxkrgnc fktcrka bginki okxk_rxkrgnc fktcrka bginki okxk n n ee ttwhacf whacf rcbkf bcakfwfki eag` CFGK! bginki kakskircbkf bcakfwfki eag` CFGK! bginki kakski rcbkf cinci kbk

rcbkf cinci kbk txg txg ssw sswxgxg lkinfk tgibgf bkxc tkskx rgx`kbkt fcigxlk tgxwsk`kki)lkinfk tgibgf bkxc tkskx rgx`kbkt fcigxlk tgxwsk`kki) Fkmtxkb mginkmhca akinfk` tgmhgirwfki kkski Cinfk @eabcin kin rgxbcxc Fkmtxkb mginkmhca akinfk` tgmhgirwfki kkski Cinfk @eabcin kin rgxbcxc bkxc fgawkxnk Fkmtxkb kin mgxwtkfki

bkxc fgawkxnk Fkmtxkb kin mgxwtkfki tgmcacf agnka CFGK)tgmcacf agnka CFGK)



 CFGK lwnk mCFGK lwnk mgmhwkr jxkio`csg refe CFGK gmhwkr jxkio`csg refe CFGK mgakawc tgingaeakki mgakawc tgingaeakki bkxc Cirgx bkxc Cirgx --_CFGK!_CFGK! kin mg~klchfki jxkio`csg mgmhknc ?'

(6)

-- ZZ_{csc bki}_{csc bki}RR_{wlwki CFGK bc mksk kin kfki bkrkin}_{wlwki CFGK bc mksk kin kfki bkrkin}

_ghknkc skak` skrw tgxcrga kin swfsgs! CFGK rgrkt cinci hgxfgmhkin bginki okxk _ghknkc skak` skrw tgxcrga kin swfsgs! CFGK rgrkt cinci hgxfgmhkin bginki okxk mgmhwfk 84

mgmhwfk 84--_{87 refe tgx rk`wi wirwf mksk kin kfki bkrkin! bginki rwlwki}_{87 refe tgx rk`wi wirwf mksk kin kfki bkrkin! bginki rwlwki} mgxkmhk` tkskx rcmwx sgtgxrc Ksck) @ka cic rcbkf swacr wirwf bktkr bcakfwfki CFGK mgxkmhk` tkskx rcmwx sgtgxrc Ksck) @ka cic rcbkf swacr wirwf bktkr bcakfwfki CFGK bginki akrkx hgakfkin tginkakmki gfstkisc cirgxiksceika! kskafki CFGK rgrkt lgac bginki akrkx hgakfkin tginkakmki gfstkisc cirgxiksceika! kskafki CFGK rgrkt lgac bkakm mgigirwfki fwsremcsksc aefka akkiki kin bctgxawfki)