Audience data CCO GROUP AUDIENCES

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1 CCO GROUP | AUDIENCES |

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• At 1.9 million, reach to the slot was at its lowest level since at least 2018 in Q1 2020. Share also declined on the quarter

to 14.2%

• The audience to the slot is significantly more female (59%) and older than the network average audience. 43% of

listeners are currently 65+

• On average, the audience listen to 1 hour 9 minutes of the two-hour show each week. There has been marginally growth

in listening among the 35-54s over the last year.

• Reach declines across the slot, with a small uplift in listening between 1400-1415. Reach was down on the quarter and

the year across the slot.

• Three quarters of listening occurs in the home. Very little listening occurs at work, which is understandable given the

Sunday afternoon slot

• Analogue listening makes up just under half of all listening. There has been a notable increase in the proportion of

online listening to the slot over the last three years

• The top online episode of the quarter was about Hollywood Musical Films, with 41k requests. Most requests were to

listen to the show live (70%)

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SNAP SHOT – Rad io 2. Sun , 13 :00 -15 :00 Gender profile

Quick-glance snapshot

Proportion of listeners who also listen to:

The Michael Ball Show Sun 11.00-13.00:

66%

Sounds of the 70s Sun 15.00-17.00:

47% Average age:

60

59% 41%

Av. Hrs per listener

01:09

Share of listening

14%

Weekly Reach (000s’)

1,863

Source: RAJAR Q1 2020 15+

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Live radio listening

performance &

appreciation

Live radio

listening

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14 .2 _15.6 ₁₆.1 16 .7 15 .6 15 .1 18 .2 14 .2 0 2 4 6 8 10 12 14 16 18 20 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19 Q4 19 Q1 20 1,889 2,165 2,135 2,255 2,087 1,944 2,251 _1,863 0 500 1000 1500 2000 2500 0 0.5 1 1.5 Share % Reach (000s)

At 1.9 million, reach to the slot was at its lowest level since at least 2018 in Q1 2020. Share also declined on the quarter to 14.2%

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01:07 01:00 01:11 01:09 01:05 01:11 Adults 15+ 35-54 55+ Q1 19 Q1 20

On average, the audience listen to 1 hour 9 minutes of the two hour show. There has been marginally growth in listening among the 35-54s over the last year.

Ave. hours per listener

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0 200 400 600 800 1000 1200 1400 1600 1800 2000 12:30 12:45 13:00 13:15 13:30 13:45 14:00 14:15 14:30 14:45 15:00 15:15 Q1 2019 Q4 2019 Q1 2020 Reach (000s) Radio 2 Sun, 13:00 - 15:00

Reach declines across the slot, with a small uplift in listening around 14:00-1415. Reach was down on the quarter and the year across the slot.

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0 200 400 600 800 1000 1200 1400 1600 12.30 12.45 13.00 13.15 13.30 13.45 14.00 14.15 14.30 14.45 15.00 15.15

Radio 2 Heart Network (UK) Smooth Radio Network (UK)

Reach (000s) Radio 2, Sun, 13:00 - 15:00

Reach during this slot was significantly higher for Radio 2, compared to Heart or Smooth. However, the decline over the slot was more pronounced for Radio 2

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The Audience

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White BAME 99% 1% 15-2425-34 35-44 45-54 55-64 65+ 3%4%_8% 19% 24% 43%

The audience to the slot is significantly more female (59%) and older than the network average audience. 43% of listeners are currently 65+

The audience skews more well off: 60% are ABC1 The programme attracts a more Female audience: 59% vs 41% The audience heavily skews 65+: 43% are 65+ 59% 41% The majority of listeners are White

1% are BAME GENDER AGE ABC1 60% C2DE 40%

SOCIAL GRADE ETHNICITY

Source: RAJAR Q1 2020 15+ Radio 2 average: 50% vs 50% Radio 2 average: 15-24: 6% 25-34: 9% 35-44: 14% 45-54: 21% 55-64: 22% 65+: 29% Radio 2 average:

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131 492 1,241 0 200 400 600 800 1000 1200 1400 1600 Q2 2 01 0 Q3 2 01 0 Q4 2 01 0 Q1 2 01 1 Q2 2 01 1 Q3 2 01 1 Q4 2 01 1 Q1 2 01 2 Q2 2 01 2 Q3 2 01 2 Q 4 20 12 Q1 2 01 3 Q2 2 01 3 Q3 2 01 3 Q4 2 01 3 Q1 2 01 4 Q 2 20 14 Q3 2 01 4 Q4 2 01 4 Q1 2 01 5 Q2 2 01 5 Q3 2 01 5 Q4 2 01 5 Q1 2 01 6 Q2 2 01 6 Q3 2 01 6 Q4 2 01 6 Q1 2 01 7 Q2 2 01 7 Q3 2 01 7 Q4 2 01 7 Q1 2 01 8 Q2 2 01 8 Q3 2 01 8 Q4 2 01 8 Q 1 20 19 Q2 2 01 9 Q3 2 01 9 Q4 2 01 9 Q1 2 02 0 15-34 35-54s 55+

Reach (000s) by age groups for Radio 2. Sun, 13:00 - 15:00

Listeners aged 55+ account for the majority of listeners. The trend for 55+ reach is upwards with decreases among younger age groups

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12 CCO GROUP | AUDIENCES | Source: RAJAR Q1 2020 15+

The majority of the audience live in England, but all nations, except Wales, experienced a small decline in reach quarter-on-quarter

1,583 143 128 9 0 500 1000 1500 2000 2500 Q2 2 01 0 Q3 2 01 0 Q4 2 01 0 Q1 2 01 1 Q2 2 01 1 Q3 2 01 1 Q4 2 01 1 Q1 2 01 2 Q2 2 01 2 Q3 2 01 2 Q 4 20 12 Q1 2 01 3 Q2 2 01 3 Q3 2 01 3 Q4 2 01 3 Q1 2 01 4 Q 2 20 14 Q3 2 01 4 Q4 2 01 4 Q1 2 01 5 Q2 2 01 5 Q3 2 01 5 Q4 2 01 5 Q1 2 01 6 Q2 2 01 6 Q3 2 01 6 Q4 2 01 6 Q1 2 01 7 Q2 2 01 7 Q3 2 01 7 Q4 2 01 7 Q1 2 01 8 Q2 2 01 8 Q3 2 01 8 Q4 2 01 8 Q 1 20 19 Q2 2 01 9 Q3 2 01 9 Q4 2 01 9 Q1 2 02 0

England Scotland Wales Northern Ireland

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Listening by platform and

location

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74%

21%

5%

Three quarters of listening occurs in the home. Very little listening occurs at work, which is understandable given the Sunday afternoon slot

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0 200 400 600 800 1000 1200 12:30 12:45 13:00 13:15 13:30 13:45 14:00 14:15 14:30 14:45 15:00 15:15 At Home In A Car/Van/Lorry At Work/Elsewhere Reach (000s) Radio 2, Sun, 13:00 - 15:00

Listening at home declines over the duration of the slot

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Digital

2017: 6.9% 2020: 5.3%

DAB

AM/FM

Online

2017: 54.6% 2020: 48.1% 2017: 35.8% 2020: 37.8% 2017: 2.8% 2020: 8.8%

Listening via analogue radio makes up just under half of all listening. There has been a notable increase in the proportion of online listening to the slot over the last three years

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The top online episode of the quarter was about Hollywood Musical Films, with 41k requests. Most requests were to listen to the show live (70%)

70% 30%

Live On Demand

Total online requests by episode. 01.01.2020 – 31.03.2020

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