Market Research Officer - Job Description and Salary Report

ASSISTANT MARKET RESEARCH OFFICER

Grade:

Salary:

Status:

Hours:

CLOSING DATE: Friday 5 February 2010

Job Title:

Assistant Market Research Officer

Name: Reports To: Market Research Manager

Department/Location: Planning and Research/ Head Office Date: December 2009

Job Purpose:

Assist the Market Research section with the day to day management of the fieldworkers, the design of questionnaires, the input and analysis of resultant data and the production of reports/information based on that analysis to a variety of clients.

Organisational Chart:

Market Research Officer

Market Research Officer

Assistant Market Research Officer

Market Research Manager

job description

and person specification

Dimensions:

Part of the Market Research team responsible for commissioning, carrying out and analysing market research and public involvement studies and programmes.

General Responsibilities:

• SYPTE’s aim is to provide the best Public Transport system possible. The objective is the pursuit of excellence in meeting the needs of all potential passengers.

ƒ SYPTE is fully committed to the active promotion of equal opportunities in its capacity as an employer. It is the individual responsibility of every employee to seek to ensure the practical application of this policy.

• Under the Health and Safety at Work Act, all employees are required both to take care of their own health and safety and that of other employees and to co-operate with their employers in complying with their statutory duties.

• SYPTE and its Managers are fully committed to the learning and development of employees.

Responsibilities/Key Accountabilities:

1. Liaise with the fieldwork supervisor to ensure efficient use of internal fieldwork resources and assist in timely preparation of materials for interviewers’ packs.

2. Assist with the design, implementation and analysis of questionnaires, surveys and public involvement exercises to support decision making, gain community support and inform strategy and programme development.

3. Organise the efficient movement and secure storage of completed interviews and questionnaires to maintain data integrity and confidentiality.

4. When data is returned, assist in data entry and creation of datasets for its analysis.

5. Undertake data analysis, either using SPSS or by coding responses to open questions, generating meaningful results from the research.

6. Produce reports, graphs and conclusions as directed, including assisting with presentations to client sections, when necessary, to inform decision-making processes.

7. Provide cover for the Market Research Officers during holiday or sickness leave periods so that the section continues to function efficiently.

8. Any other duties commensurate with the post that the Market Research Manager may require.

Planning and Organisation:

• Assist in the management of projects, identifying resource availability and timescales as directed by the Market Research Manager.

Decision Making and Use of Judgement:

• Contribute to the team and section decision-making processes both informally and at formal team meetings.

• Make day-to-day decisions on operational matters within the team. • Level of autonomy will be guided by the Market Research Manager.

Essential Internal and External Relationships:

• Contribute to the effective functioning of the Planning and Research section. • Liaise with clients and other organisations (such as Market Research

agencies, data entry companies, Local Authorities, etc.) as necessary to ensure projects run smoothly and on time.

• Contribute to team working within the Market Research Section and liaise with others to continually improve cross-functional efficiency.

• Opportunities will be available to become involved in projects led by other sections within Planning and Research.

Knowledge, Skills and Experience Required:

Knowledge:

• A relevant degree or equivalent ability demonstrated through work experience/professional attainment – essential

• Understanding of market research and analysis techniques – essential • Appreciation of fieldwork processes and operations – desirable

• Membership of relevant professional institution – desirable

Skills:

• Ability to handle all issues related to the fieldwork process - essential

• Ability to communicate research findings to clients verbally and through clear and concise written reports – essential

• Ability to work effectively within a small team of researchers – essential • Ability to work under own initiative – essential

• IT literate, with an aptitude for learning new pieces of software rapidly – essential

• Statistical knowledge – essential

• Working knowledge of SPSS software – desirable

Experience:

• Experience of questionnaire design, sampling, market research fieldwork and report writing (could be as part of academic course) – essential

• Experience of creating datasets and data entry – essential

• Experience of analysing and drawing conclusions from statistical data – essential

• Experience of using Desktop Publishing software (e.g. Publisher, Pagemaker) to produce reports - desirable

Post Holder:

Line Manager:

Agreed by: Agreed by:

Date: Date:

ACCEPTED AND REGISTERED IN HUMAN RESOURCES:

SOUTH YORKSHIRE PASSENGER TRANSPORT EXECUTIVE

EMPLOYEE SPECIFICATION

POST TITLE:

DEPARTMENT:

Essential Desirable How Identified

• A relevant degree or equivalent ability demonstrated through work experience/ professional attainment Application Form • Understanding of market research and analysis techniques

Application Form/ Interview

• Appreciation of

fieldwork processes and operations

Interview

Knowledge:

• Membership of relevant

professional institution Application Form

Skills: • Ability to handle all issues related to the fieldwork process

Essential Desirable How Identified • Ability to communicate

research findings to clients verbally and through clear and

concise written reports

Interview • Ability to work effectively within a small team of researchers Application Form/ Interview

• Ability to work under

own initiative Application Form/ Interview

• IT literate, with an aptitude for learning new pieces of software rapidly

Application Form/ Interview

• Statistical knowledge Application Form/

Interview • Working knowledge of SPSS software Interview Experience: • Experience of questionnaire design, sampling, market research fieldwork and report writing (could be as part of academic

Application Form/ Interview

Essential Desirable How Identified course)

• Experience of creating

datasets and data entry Application Form/ Interview

• Experience of analysing and drawing conclusions from statistical data

Application Form/ Interview/ Test • Experience of using

Desktop Publishing

software (e.g. Publisher, Pagemaker) to produce reports - desirable