• No results found

Opportunities and challenges of cross border place branding: The case of EUREGIO

N/A
N/A
Info
Download
Protected

Academic year: 2020

Share "Opportunities and challenges of cross border place branding: The case of EUREGIO"

Copied!
114
0
0

Loading.... (view fulltext now)

Download now ( 114 Page )

Full text

Loading

Figure

Figure 2: Corporate Branding (Balmer 2001 p. 257)
Figure 3: Place Brand Perception (Braun & Zenker, 2010, p. 5)
Figure 4: Place Brand Center (Braun & Zenker, 2010, p. 7)
Figure 5: Border Study approaches (Van Houtum, 2000)
+7

References

Download now ( PDF - 114 Page - 1.07 MB )

Outline

Developments of cross-border place branding: cross-border cooperation in Europe The case of the Bodensee region The case of the Via Claudia Augusta The case of the Fehmarnbelt region Current cross-border place branding approach in the EUREGIO region Opportunities for cross-border place branding in the EUREGIO region Challenges for cross-border place branding the EUREGIO region Appendix

Related documents

Transhumanism Websites

Technological Singularity Artificial Intelligence AI Advanced Science Technology Singularity Intelligent Machines Robots Computer Networks Cyborgs. Explanation of the

Return migration, online entrepreneurship and gender performance in the Chinese ‘Taobao families’

Among the studies of migration, return migration and women ’ s position of power in rural China, the issue of how female migrants and female migrant returnees exercise power in

Production and Trade of Honey in Selected European Countries: Serbia, Romania and Italy

Studying comparative advantage in exports of honey from Serbia, we applied five indexes: rel - ative advantages of export, relative import advantage, relative trade advantage,

Identification of human-to-human transmissibility factors in PB2 proteins of influenza A by large-scale mutual information analysis

In both graphs, the y-axis represents the measured mutual information (MI) between two sets of influenza A PB2 protein sequences, comprising human and avian sequences respectively.

Does framing the hot hand belief change decision-making behavior in volleyball?

observer perspective change either belief in the hot hand or allocation behavior of the hot

Mumbai Directory

Party & Terrece Hall Water Park Amusement Park Blowing Alley Sports Club Auditorium Social Club Golf Club Maternity Home Petrol Pump Super Market Call Center Play Theatre

Crisis condition as an object of enterprise crisis management

Так, на стадії народження (А) криза виникає переважно через недостатній рівень професіоналізму лідера і управлінської команди; становлення і розвиток (Б)

This is a provisional list of the published works of Professor Anthony

Dicks, Anthony (1981) ‘A Legal Opinion’ [Need for Codification in the Economic and Civil Fields] XIX (April) China Trade Report 11.. Dicks, Anthony (1981) ‘A Legal Opinion’