Graduate Programme 2014

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Graduate

Programme

2014

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Paddy Power Graduate Programme 2014 2

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About Paddy Power

Formed in 1988, Paddy Power rapidly became a shining light in the Irish and UK betting industry. Innovation has been the key to the success for the company who from day one sought to be diﬀ erent from the chasing pack.

Paddy Power is a global Plc., headquartered in Clonskeagh, Dublin, with 3,500 employees worldwide. The amount staked by customers in 2012 was almost €6 billion. It is one of the fastest growing, innovative and dynamic businesses in the betting and gaming sector. It has seen record operating profi t in 2012, following year on year growth of around 30% for each of the past ten years. It is an ambitious, cash rich company that recognises technology as critical to further accelerating its growth.

The group focuses heavily on employee communication, development and retention. Our people are pivotal to everything we do and we are fortunate to have such a range of talented people that epitomise our devotion to customer service, our dedication to product excellent and our brand values of ‘fun, fair and friendly’.

To ensure that we continue to sustainably manage our growth, and that we continue to attract and retain the best employees, Paddy Power are proud to oﬀ er exceptional graduates a unique Graduate Programme. We oﬀ er a highly attractive benefi ts package, commensurate with a leading plc, including salary, bonus, pension, healthcare and life cover.

The 2014 Graduate Programmes across our Online, Brand Marketing, Technology and Risk divisions look to oﬀ er talented graduates at the top of their game a unique career development opportunity that lead to real business aﬀ ecting placements throughout the fastest growing plc. in Ireland.

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the evolution of Paddy Power

1988: Paddy Power store opens its fi rst shop in Ireland.

1996: Dial-a-Bet opens its phone lines.

2000: paddypower.com launches online.

2002: Paddy Power store opens its fi rst shop in England.

2004: paddypowergames.com and paddypowercasino.com launch online.

2005: paddypowerpoker.com launches online.

2006: paddypowerbingo.com launches online.

2008: Airton Risk is created.

2009: Paddy Power partners with a successful betting fi rm in Australia.

2009: Paddy Power expands into France.

2010: Social Games product launched.

2011: Launch of Mobile apps

2012: Paddy Power launches online business in Italy

2013: Paddy Power celebrates 25years

2014: YOU join Paddy Power

Paddy Power launches online business in Italy Paddy Power celebrates 25years

2014: YOU join Paddy Power

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Our People… Our Way

At Paddy Power we have a strong focus on employee communication, engagement, development and retention. Our People Operations and Reward team are committed to driving employee engagement and continuing to make Paddy Power a great place to work. Our benefi ts programme includes:

• A highly competitive salary • Discretionary performance related bonus • Life cover • Pension • Health insurance • Cycle to Work Scheme • Tax saver incentives for public transport • Corporate deals and discounts from a wide range of organisations • Wellbeing Week – oﬀ ering on-site massages, fl u vaccinations and a range of talks on topics such as ‘Eating for sport’, ’ Work life balance’ and ‘How to get a good night’s sleep’.

Power Tower

Our state of the art building in Clonskeagh oﬀ ers employees: • On-site restaurant and shop

• Free car parking facilities • Games and recreation room • Shower and changing room facilities

why join Paddy Power?

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7 Sports & Social Committee

Our Sports & Social Committee are responsible for the very serious party planning within Power Tower and this year was no diﬀ erent with our Cheltenham party in March, Summer BBQ in July and, everyone’s favourite, Halloween party in October. The committee is also responsible for our extra-curricular activities including: • Trampoline dodgeball • Pilates • Golf society • Boot camp • Triathlon club • Cycling club Building Team Spirit…

Paddy Power appreciates that it has important responsibilities to its customers and the broader community, as well as to its employees and shareholders. The Group is committed to acting fairly and properly in its dealings with all stakeholders and the directors are cognisant of the signifi cant impact that environmental, social and governance matters may have on our business.

We also have a Charity Committee which selects a diﬀ erent charity for Paddy Power to partner with and support every year. Over the course of the year we run a number of initiatives to help raise much needed funds and everyone is welcomed and encouraged to take part. This year we cycled from Dublin to the Galway Races to raise funds for Barretstown.

Our unique reception area

Inside the games room

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Our Online and Marketing graduates will complete a number of four month rotations around the core areas of Marketing, Product Development, Online Sportsbook, eGaming, Online Marketing Group and Online Operations, giving them broad knowledge and experience of paddypower.com.

Our Brand stream is new to the graduate programme this year and is based in our London offi ce. Successful candidates will be involved in rotations across Sportsbook Marketing, Media, PR and it will include one rotation in our Dublin HQ.

The Benefi ts:

While the on-the-job aspects of the Programmes vary, each graduate joining will benefi t from the following learning and development opportunities: • A one-week comprehensive graduate induction programme in September

2014

• A “buddy” to help you settle in quickly and answer all those questions you really want to ask!

• A development curriculum covering both technical training and professional and interpersonal skills

• A mentor as part of our Graduate Mentoring Programme

• One to one discussions and coaching from our Emerging Talent Manager to support your development

• On-going feedback on your business and personal development objectives • The opportunity to work on key projects

• ‘Lunch and Learn’ information sessions to provide you with a detailed understanding of key areas of the business.

Online.

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Graduate

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Our Technology graduates will be given the opportunity to experience a technical and professional hands-on training and development programme to equip them with the skills to take on roles in either our or eCommerce or Applications Development teams.

Our Risk graduates will join either the Quants or Sports Trading teams and will receive specifi c technical training in these areas.

technology.

risk.

Even the Amlin Challenge Cup makes an appearance in Power Tower

Annual Halloween Party

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In the Online Programme you will have the opportunity to complete rotations in fi ve of the following key areas of our business: Marketing, Product Development, Online Sportsbook, eGaming and Online Operations. At the end of your rotations, we work with you to decide which area of the business is the best fi t with your skillset and career ambitions.

Here’s a fl avour of what each of these areas do:

The Online Marketing Group is one of the fastest growing teams in Paddy Power. Covering all of our online products, they’re responsible for online acquisition – Sportsbook, Casino, Poker, Games and Bingo. We’ve developed and streamlined our processes to ensure our online presence is as good and eﬀ ective as we can make it, through Aﬃ liates, Pay Per Click, Search Engine Optimisation, Facebook and Display Advertising, but we wouldn’t be the world’s best online bookie if we thought we were done – and that’s why we want you! We’re looking for the brightest minds and the most innovative thinkers to help our quest for global domination.

Online Operations - Paddypower.com is made up of a number of diﬀ erent departments. Each department is relatively independent but they all require the use of certain functions:

• Customer Registration – Enabling customers to play on all of our websites from Sportsbook to Bingo

• Customer Payments – Enabling deposits and withdrawals from the likes of PayPal and Debit Card on all platforms including our mobile apps

• Customer Security – Preventing fraud, bonus abuse, money laundering, etc. through the use of some of the most cutting edge technology in the business • Customer Experience – Having a good experience at paddypower.com doesn’t

happen by accident.

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The Product Development Team in Paddy Power is responsible for product development for our Online Business units (eGaming) and the Dial-A-Bet operation. Our mandate is to enable our online business more eﬀ ectively retail their products. This is achieved by delivering development projects which add features to our customer facing products and back oﬃ ce systems.

Online Sportsbook was launched in Ireland in June 2000, with entry in to the UK in March 2001. Since then it’s gone from strength to strength and established itself as one of the Top 5 online bookmakers in the UK. We are now aiming for World domination, starting with Australia where we acquired a controlling stake in their biggest corporate bookmaker Sportsbet in Australia in 2010. Online Sportsbook has achieved this growth through focus on fairness to the punter, value and product innovation. Home of the Money Back Special, we have built a reputation as the punter’s pal, often paying out ‘unlucky’ losing punters or refunding when they’ve not had had a fair run. Our product oﬀ ering is second to none. We oﬀ er a wider range of markets than any of our competitors, and will price almost anything our customers ask for. We combine this with continuous product development, to ensure we always stay one step ahead.

MARK WALSH

Business and Politics (TCD)

When it came to applying for jobs, Paddy Pow

er was my fi rst choice. My time in Sportsbook was particularly memorable

, as it felt like I was working in a very cen tral

department of the business. I was working on the S

ocial Media team there. My role was essentially to produce engaging conten

t on the PP Twitter accounts and Facebook page .

This content was centred around spor

t and betting, but we had freedom to discuss any topics, if we felt they w

ould gain traction and engage our fans.

While I had to do some technical things, such as r

eporting, a lot of my job involved watching sport and t

weeting about it. Working in Sportsbook, and especially in S

ocial Media, meant I was often privy to some of the PR stun

t plans before they were launched. I’m struggling to think of a better w

ay to say that this was cool. So I’ll simply say it w

as cool. Sportsbook is a great department to work in – whether y

ou like sports or not – and I think any graduate should be e

xcited about having a rotation there.

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Founded in 1988, the Retail channel of Paddy Power is the human face of the brand, meeting and greeting customers on the high street 364 days a year (even we close for Christmas!)

We have more than 450 shops across the UK and Ireland, employing over 2,300 people. Paddy Power is the dominant force in retail betting in Ireland with 35% market share while in the UK, we have grown from 51 outlets in 2009 to over 200 at end of 2012. Sportsbook customers staked almost €1.5bn in 2012 while gaming machine revenues (UK shops only) grew by 37% to €47.5m.

Graduates on this programme will rotate across the Marketing, Projects and Operations teams – all critical services to our expanding retail business in Ireland and the UK.

Do you have what it takes?

• Achieved, or be on course for a minimum 2.1 honours degree • Achieved a minimum of 450 points in your Leaving Cert (or equivalent) • The ambition to succeed in a fast paced and ever changing environment • A passion for all things online and mobile • The motivation for career progression • The fl exibility to enjoy working in teams and on own initiative • Excellent communication skills • A high record of achievement and delivery How do I apply? Stage 1: Complete the Online and Marketing Graduate Application Form on www.workwithpaddy.com by 2nd December 2013 Stage 2: Successful applicants will complete an Online Aptitude and

Psychometric Tests in December 2013

Stage 3: Successful candidates will Interview in January 2013

Stage 4: Candidates will be invited to participate in a fi nal round Assessment

Centre in February 2014

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brand Marketin

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Brand Marketing is new to our 2014 Graduate Programme and it will see successful candidates working in our new London Oﬃ ce based in Euston. Graduates partaking on in this stream will be involved in rotations across Sportsbook Marketing, Media & PR.

The Brand team are responsible for delivering a plethora of memorable campaigns and events over the past two decades which have grabbed attention from around the world. As a team, they take fun very seriously! Our goal is to position betting as entertainment and to make betting with Paddy Power an all-encompassing experience that means a lot more than simply winning or losing money.

Sportsbook brand marketing – this is at the heart of the sports action, the Sportsbook brand marketing team design the future marketing plans for the company across our key sports of horse racing, football, tennis and golf. You’ll be involved in designing and creating the upcoming sports initiatives for Paddy Power. These can range in scale from that weekend’s golf oﬀ er on TV, radio and press, through to designing an initiative plan to capitalise on the betting opportunity of the football World Cup. What is the right strategy to attract people to bet with Paddy Power, what should the TV, radio and press advertising look like, and how can we ensure we cause a bit of mischief at the same time?

Media planning is all about providing context to the communications planning process. Who are we targeting, when do we want to reach them and how are we going to do it? The media function within Paddy Power has responsibility for managing the media agency, leading the adoption of technology and trends to deliver innovation to the advertising mix and lead deal negotiations with media owners to achieve best possible value for Paddy Power. As one of the biggest budget owners within the entire company there are also signifi cant budgetary responsibilities for the brand marketing function as a whole. Most importantly the media function plays a crucial role alongside the brand channel marketers, PR & Mischief in producing the brand communications plan for the business.

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At Public Relations, our role in the brand team is to create compelling stories that bring the Paddy Power brand to life – stories that entertain, amuse and surprise, stories that make people want to write about us, tweet about us, post about us or even just talk about us at the pub. Whether it’s courting the world’s most high-profi le media in Rome when the Pope resigns, engaging external stakeholders in a plan to tackle homophobia in football or creating insightful and entertaining odds around the week’s leading news and sport stories, PR at Paddy Power is always both varied and fast-moving. We also work very closely with Sportsbook brand marketing, Editorial and Social, Media and Mischief to help design and shape the campaign plans and stunts that deliver Paddy Power business outcomes and make the brand famous.

• Achieved, or be on course for a minimum 2.1 honours degree

• Achieved a minimum of 450 points in your Leaving Cert (or equivalent)

STEPHEN PLUMER

Management Studies (University of Nottingham)

I spent my second rotation working within the Br

and Team. An exciting prospect, as this is the team responsible for all the stun

ts, advertising and of course the lucky pants! Whilst the team is responsible f

or all the “cool” stuff , it also provides a g reat insight into marketing strategy and provides the oppor

tunity to get some hands on experience in a variety of areas.

I was lucky enough to work in Brand during Chelt enham, which is the equivalent to the Christmas Da

y of the betting calendar, except it lasts a week and you are too busy t

o sit down and eat turkey! In the build-up t

o this week I was in charge of developing, designing and running a micr

osite which would tie in to the advertising campaig

n during the festival. All of this within two weeks of joining the t

eam. Over my four months I worked on a variety of roles, but what I enjoyed most is that which I fi nished doing

, Print Marketing. I was responsible for scheduling, distributing and providing the creative input for all P

rint Media. As you can imagine, within a company lik

e Paddy Power, this allows you to have a lot of fun and the best bit is

seeing it in the newspaper the next da y.

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brand Marketin

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• The ambition to succeed in a fast paced and ever changing environment • A passion for all things online and mobile • The motivation for career progression • The fl exibility to enjoy working in teams and on own initiative • Excellent communication skills • A high record of achievement and delivery. How do I apply? Stage 1: Complete the Online and Marketing Graduate Application Form

on www.workwithpaddy.com by the 2nd of December 2013

Stage 2: Successful applicants will complete an Online Aptitude and

Stage 3: Successful candidates will Interview in January 2014

Stage 4: Candidates will be invited to participate in a fi nal round Assessment

Centre in February 2014

‘‘I’ve loved my time in Games. It is a great avenue for exploring the brand personality with a Casino twist which means that there is a lot of fun to be had.’’

Kate O’Donoghue

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The Technology department in Paddy Power solves challenges that are truly unique in complexity and scale. The Group has retail, B2B, B2C and eCommerce dimensions. It has a global network of retail outlets, high volume real-time trading applications and mission critical websites. It sells live price feeds into some of the largest gaming operators in the world.

Graduates joining our Technology Programme will have the opportunity to engage in a structured training programme which begins with formal modules covering knowledge of the gaming and betting industry, technical training in best practice Java/PHP languages and upskilling you in the in the Paddy Power approach and tools. Following this you will build on your knowledge of the organisation by shadowing colleagues in the key client areas for Technology – Retail, Trading & Online, followed by some hands-on experience with the Online Operations team! Based on your experience you will then join either our eCommerce or Applications Development team.

Applications Development: • Crafting high quality, maintainable code using industry standard best practice techniques • Analysing and gathering business requirements and architect appropriate solutions • Working in an agile manner which will require eﬀ ectively managing own task list while being very proactive in managing time

• Working on the forefront of the gaming industry and with latest technologies • Working with the Web Development team on projects.

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17 eCommerce: • Building promotional pages and websites according to business specifications • Handling bug fixes and content updates and maintenance tasks – upgrades, code refreshments/standards • Working with the eCommerce team on projects as requested • Working with key technology AJAX, PHP, HTML5 and Javascript • Co-ordinating and communicating with other internal departments re status updates, risks and issues.

Do I have what it takes?

• Achieved a minimum of 450 points in your Leaving Cert (or equivalent) • Achieved, or be on course for a minimum 2.1 honours degree in a computer

science, software development, a numerate or other relevant discipline • A passion for technology and a desire to continuously learn about new

products and technologies

• You have undertaken a number of software development projects as part of an academic endeavour or open source community contribution

• You endeavour to build on your knowledge by reading relevant blogs, contributing to open source projects, posting/answering questions on community forums and building straw men to demonstrate technologies and techniques.

• You thrive in a team environment and enjoy collaborating with others to achieve shared goals.

• Must have the ability to conform with development/web standards • The ambition to succeed in a fast paced and ever changing environment • Excellent problem solving abilities and verbal and written communication skills

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Paddy Power Graduate Programme 2014 18 • Experience with some of the following: • For the Applications Development Team: Java, JUnit, Hibernate, Spring, Selenium • For the eCommerce Team: PHP, AJAX, HTML, XML, Javascript, CSS, MySQL, Photoshop, Fireworks, Flash. How do I apply?

Stage 1: Complete the Technology Graduate Application form on

www.workwithpaddy.com by 2nd December 2013

Stage 2: Shortlisted applicants will complete Online Aptitude, Coding and

Stage 3: Successful candidates will complete a fi rst round Interview in

January 2014

Stage 4: Candidates will be invited to participate in a fi nal round interviews

in February and March 2014

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risk (Quants).

As our business grows, Paddy Power is looking to increase our use of analytics, quantitative analysis, modelling and technology to meet customer and company requirements. Our Quantitative Analysis Unit plays a key role in providing this analytical competence and we are continuously looking to hire the brightest recent graduates across our Risk department to solve challenges that are truly unique in complexity and scale.

These opportunities off er graduates the opportunity to work on business changing projects and make a real diff erence to the successful operation of Paddy Power’s business model. Working within the fast moving Quants team you will develop your numerical and technology capabilities while working on a wide spectrum of real life problems and challenges. You will gain a thorough understanding of bookmaking business, Paddy Power plc and our online and retail operations. The role off ers great potential for progression into obtaining a niche expertise or into the wider organisation. You will join the Quants R&D team as a Graduate Quantitative Analyst where your role will involve: • Production of incisive reports, informing the business of internal and external issues • Research and analysis on new product opportunities and pricing mechanisms • Development of decision rules for risk management systems • Development of KPI’s and operating metrics • Provide thought leadership for the business as part of a centre of excellence within Paddy Power

• Work collaboratively across groups to secure buy-in and drive issues to resolution and ideas to acceptance.

• Data mining Paddy Power’s databases of sports, specials and customer transactions to drive and support the fi ndings of your work.

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Do I have what it takes?

• Achieved a minimum of 480 points in your Leaving Cert (or equivalent) • Achieved, or be on course for a minimum 2.1 honours degree in a quantitative

or numerate fi eld

• Aptitude and analytical rigour to perform structured analysis of data and synthesise into useful formats bringing actionable insights

• Pro-active problem solver attitude with fl exibility to work across an open, fast moving entrepreneurial company. Evidence of independent and lateral thinking a big plus

• Distinctive research, problem solving and analytical skills, combined with strong business judgment • Distinctive ability in Microsoft Excel and Excel VBA an advantage • Knowledge of SQL and manipulation of large datasets a distinct advantage • Programming languages such as C++ or Java an advantage. How do I apply? Stage 1: Complete the Graduate Quantitative Analyst Application form on www.workwithpaddy.com by 2nd December 2013 Stage 2: Successful applicants will complete an Online Aptitude Test in December 2013 Stage 3: Successful candidates will complete a fi rst round Interview in January 2014 Stage 4: Successful candidates will complete a second round Interview in February 2014

Stage 5: Candidates will be invited to participate in a fi nal round Interview and

complete a psychometric test in February/March 2014

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risk (sports tr

ading).

Formed in 2002 with four people, our Sports Team now currently employ 66 in Dublin with a further 25 traders in Melbourne. The team operate 24/7 covering 84 diﬀ erent sports ranging from regular ones like football, tennis etc. to minor ones like UFC, waterpolo and chess.

This is a unique opportunity for a graduate to join the Sports team as a Junior Sports Trader where your role will involve: • Compiling odds for multiple sports events in a timely and accurate fashion • Compiling betting in running odds for a vast array of sports • Continuously monitoring and responding to sports information • Monitoring competitor markets and reacting accordingly to any extraordinary market moves • Managing company risk on various sports markets.

• Achieved a minimum of 450 points in your Leaving Cert (or equivalent) • Achieved, or be on course for a minimum 2.1 honours degree ideally in a mathematics/statistics or business related degree. • Highly numerate • A passion for and extensive knowledge of various Sports is essential • Of equal importance to passion for sports is attention to detail, familiarity with excel and the ability to work accurately and quickly under pressure – any data analysis and/or fi nancial experience could also be benefi cial • An interest/experience in betting an advantage • Flexible attitude towards working hours, as this position involves working weekend and night shifts when various major Sports events take place across the world • Ability to “think on your feet” and react promptly in response to changing situations.

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Paddy Power Graduate Programme 2014 22 How do I apply? Stage 1: Complete the Graduate Sports Trader Application Form on www.workwithpaddy.com by 2nd December 2013 Stage 2: Successful applicants will complete an Online Aptitude and

Psychometric Test in December 2013

Stage 3: Successful candidates will complete a fi rst round Interview in

January 2014

Stage 4: Successful candidates will complete a second round Interview in

February 2014

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How do I apply?

Apply online now at:

www.workwithpaddy.com

Queries regarding the Graduate Programme should be directed to our graduate recruitment mailbox:

[email protected]

Please like our Facebook page - www.facebook.com/paddypowerjobs And follow us on Twitter - @workwithpaddy

Graduate

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2014

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