profitable Google shopping

profitable

Google

shopping

Google Shopping is a constantly evolving medium

that can show outstanding results when managed

correctly. Your campaigns achieve maximum

profitability when we shift your account from

potential to performance using our new Profitable

Google Shopping methodology.

FOCUS ON MAXIMUM

PROFITABILITY

The number one metric our team optimizes around is return on investment – plain and simple. Every keyword choice and bid is based upon search intent and every ad written with a clear call to action. Showing you consistently high returns is our goal.

PROPRIeTARY TOOLS FOR

gOOgLe ShOPPINg

Through the use of custom tools, we analyze the complete scope of your Profitable Google Shopping campaign and make decisions based off all relevant data.

hOLISTIC MANAgeMeNT

Your Specialist will research the trends and competition in your industry to create campaigns that will convert and not just garner traffic. Your Profitable Google Shopping account is segmented very finely and ensures scalability.

NeveR STOP TeSTINg

Our specialists are always testing new ideas to improve your

return. From new keywords to creative ad copy, there is always room for improvement.

YOUR TeAM FOR keePS

Our team is your team. Leverage our decade of expertise

in creating and optimizing profitable PPC campaigns for 100’s of eCommerce clients.

INTegRATed SOLUTIONS

Each Profitable Google Shopping client has an expert and a team of online marketing Specialists (SEO, Conversion) working together to plan Profitable Google Shopping within the context of your overall online marketing plan.

TM

TM

Tick. Tock. Sale.

Conversions On Demand

profitable

Google

shopping

Looking beyond traffic and conversions we make

sure your campaign is producing the highest return.

Through communication and holistic feedback your

specialist is with you every step of the way.

ACCURATeLY TRACk

CONveRSIONS & ReveNUe

Before any campaign is

launched, your specialist ensures proper tracking is in place to gauge the performance of your account. Effective management begins with accurate tracking.

CAMPAIgN CReATION

New campaigns are based on your desired targets and our research. All campaigns contain tightly themed ad groups and are setup to ensure optimal performance and management.

keYwORd SeLeCTION & BIdS

Keywords are chosen based on search intent and put into the most appropriate match types. By staying away from broad keywords and proactively adding negative search terms, irrelevant traffic is nullified. Similarly, bids are based upon intended returns. In other words, you’ll be bidding more competitively on your higher margin items.

COMMUNICATION

Maintain high priority through two key contacts, your specialist and Internet Marketing

Strategist (IMS). Aside from Profitable Google Shopping analysis and strategy, you can also receive holistic feedback from your team regarding topics of SEO, conversion testing and email marketing.

TM

TM

Tick. Tock. Sale.

Conversions On Demand

profitable

Google

shopping

Feed OPTIMIZATION

Highlighting your most

important products in Profitable Google Shopping is paramount to success. Using our proprietary tool we create custom labels to be targeted within AdWords.

Feed OPTIMIZATION ✓ Create custom targets to determine _{which products should be highlighted}

based on attributes such as: highest margin, best selling, etc

✓ Utilize AdWords attributes to help Google better show the most relevant products for search queries based upon historical data and feed taxonomy

✓ Write 20 new product titles and descriptions each month, optimized for Google Shopping

CAMPAIgN STRUCTURe ✓ Kickoff call to discuss goals and strategy

✓ Craft finely segmented campaigns and ad groups to ensure maximum relevance throughout the search process

✓ Segment campaigns by device (desktop, mobile, and tablets)

Setting up a Profitable Google Shopping campaign

is just the tip of the iceberg and “set it and forget it”

isn’t an option. How do you utilize all of the features

Profitable Google Shopping has to offer in order to

take your campaign to the next level?

CAMPAIgN STRUCTURe

Setting up sound Pofitabl Google Shopping campaigns through Product Listing Ads (PLA) ensures relevancy and consistency throughout the whole search process. Your PPC Specialist works with you to determine the optimal setup and areas of high value.

TM

TM

Tick. Tock. Sale.

Conversions On Demand

profitable

Google

shopping

RePORTINg

Every month you’ll receive a report showcasing the progress and progression of your

Profitable Google Shopping efforts. Once a quarter, you’ll receive a perpetual growth strategy document with an update on your holistic growth from all online channels.

RePORTINg ✓ Run monthly report showcasing the progression of your top performance indicators

✓ Conduct monthly meeting to dicuss performance of PLA campaigns and ongoing strategy

AdwORdS MANAgeMeNT

Just like any PPC campaign, your PLA campaigns need to be optimized. We ensure that the work done to the feed is set to thrive.

AdwORdS MANAgeMeNT ✓ Update bids to stay in line with your _{revenue goals}

✓ Review the search query report and add negative keywords to get rid of unqualified traffic

✓ Write enticing promotional text to elp garner more clicks

“I highly recommend Exclusive Concepts’ managed

Google shopping campaign service. After weeks of

banging my head against the wall trying to figure out

Google’s new product placement ads format, I decided to

expand my brain “bandwith” by hiring Exclusive Concepts

to manage my campaigns for me.”

—TaTyana, BaByGirlBouTique.com

TM

TM

Tick. Tock. Sale.

Conversions On Demand

profitable

Google

shopping

SPeNd PRICe*

Profitable google Shopping Spending Tiers

$1,500-5,000 $595

$5,001-10,000 12%

$10,000 + 10%

* based on percent of spend

MANAge YOUR INveSTMeNT

The charts below outlines your investment for Profitable Google Shopping management. The campaign optimization is a required, project based service. Your monthly management investment is either a fixed rate, or a percentage of spend (whichever is higher), depending on your total monthly Profitable Google Shopping spend.

“I’ve seen a healthy return on my investment and I couldn’t

be happier about the time they have saved me to focus on

other important aspects of my business. If you are looking

to simplify the management of your eCommerce store

and increase your profits, give this service a try!”

—TaTyana, BaByGirlBouTique.com

TM

TM

Tick. Tock. Sale.

Conversions On Demand TM

TM

Tick. Tock. Sale.

Conversions On Demand

SeRvICe FIXed PRICe*

Profitable google Shopping Profitable Google Shopping Campaign Setup and

Optimization (one time)

$495

Fixed Rate Monthly

Management** $595

* based on a minimum PLA Spend $1,500/mo **includes up to 1 hour of consulting time ($150 per additional hour)

profitable

Google

shopping

TM

TM

Tick. Tock. Sale.

Conversions On Demand

Our mission is

to help you to

accelerate your

revenue growth

without adding a

lot of additional

overhead.

ABOUT EXCLUSIVE

CONCEPTS

Founded in 1997 as one of the first ecommerce

marketing firms, Exclusive

Concepts is now one of the only firms to focus primarily on online retail. As ecommerce specialists, we offer a high-tough integrated online

marketing service and an advanced technology approach to help you grow your business profitably.

Exclusive Concepts has partnered with hundreds of online retailers, from smaller stores to dozens of Internet

Retailer 500 merchants. We offer 5 services: Advanced SEO, Profitable PPC, Conversion Booster, Site Speed Optimizer, and Optimized Email Marketing. We are committed to sharing our knowledge and building a high-trust working relationship with you.

A hOLISTIC

APPrOACh

Your Perpetual Growth Strategy Team, led by an Internet Marketing Strategist, will provide you with expert insights to help you attract, convert and retain more customers over the life of our partnership. As you work with Exclusive Concepts on growing your revenue in other service areas, you will be introduced to more members of your Perpetual Growth Strategy Team. 0 20 40 60 80 100 Friends/Family Strangers Experts Advertisers Celebrity Create Variables QA & Launch Design Creatives

Building

Tests

Technology Technology Execution Ideas

Evolve Your Site Test Improvement

Create Vision

STEP 1 STEP 2

Control Recipe A Conversion % Increase

33% Traffic/Recipe Track the Results

Hardcode the Recipe With The Top Results Your Store Visitors

10% 6% 0% Test Recipe B Test Recipe C STEP 3 Customer

“ They collaborate with each other. When I have

questions, I can reach out to a specialist in another

area.”

— recenT clienT feedBack

TM

TM

Tick. Tock. Sale.

Conversions On Demand

profitable

Google

shopping

TM

TM

Tick. Tock. Sale.

Conversions On Demand

CONTACT US TOdAY

www.exclusiveconcepts.com

TM

TM

Tick. Tock. Sale.

Conversions

On Demand

TM

TM

Tick. Tock. Sale.

Conversions On Demand