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SAUDI ARABIA POULTRY MARKET
2016 – 2026
FORECAST & OPPORTUNITIES
2
Scope of Report
Product of Interest (POI): Poultry
Review Period 2016-2019
Base Year 2020 Estimated Year
2021 Forecast Period
2022 – 2026 Year Range
POULTRY MARKET
TYPE• Broiler
• Eggs
• Others
REGION
• Western Region
• Northern & Central Region
• Eastern Region
• Southern Region END USE
• Retail
• Institutional
Poultry are domesticated birds kept for their eggs, meat or for their feathers.
These birds are mostly chickens, etc.
Market Segmentation
• B2B
• Traditional Retail
• Modern Retail
DISTRIBUTION CHANNEL
S. No. Contents Page No.
1. Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.)
2. Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys)
3. Impact of COVID-19 on Saudi Arabia Poultry Market 4. Executive Summary
5. Voice of Customer
6.
Saudi Arabia Poultry Market Outlook, 2016-2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.)
6.1. Market Size & Forecast
6.1.1. By Value & Volume (Tons)
6.2. Market Share & Forecast
6.2.1. By Type (Broiler, Eggs, Others) 6.2.2. By End Use (Retail, Institutional)
6.2.3. By Distribution Channel (B2B, Traditional Retail, Modern Retail) 6.2.4. By Region
6.2.5. By Company (2020) 6.3. Product Market Map
Table of Contents
4
T a b l e o f C o n t e n t s
S. No. Contents Page No.
7. Saudi Arabia Broiler Poultry Market Outlook, 2016-2026F
7.1. Market Size & Forecast
7.1.1. By Value & Volume (Tons)
7.2. Market Share & Forecast
7.2.1. By End Use
7.2.2. By Distribution Channel
8. Saudi Arabia Eggs Poultry Market Outlook, 2016-2026F
8.1. Market Size & Forecast
8.1.1. By Value & Volume (Tons)
8.2. Market Share & Forecast
8.2.1. By End Use
8.2.2. By Distribution Channel
9. Market Dynamics (This chapter assesses the major demand drivers and restraints.)
9.1. Drivers
9.2. Challenges
Table of Contents
T a b l e o f C o n t e n t s
S. No. Contents Page No.
10. Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development)
11. Policy & Regulatory Landscape 12. Import/Export Analysis
13. Saudi Arabia Economic Profile
14. Competitive Landscape 14.1. Company Profiles
14.1.1. Company Details
14.1.2. Products & Services
14.1.3. Financials (As Reported)
14.1.4. Key Market Focus & Geographical Presence
14.1.5. Recent Developments
14.1.6. Key Management Personnel
15. Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share)
16. About Us & Disclaimer
Table of Contents
RESEARCH
METHODOLOGY
Research Methodology
✓ Identifying Key Opinion Leaders
✓ Questionnaire Design
✓ In-depth Interviews Data Collection Developing List
of Respondents Formulating
Questionnaire Market
Profiling Data
Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in the Saudi Arabia poultry market, overall market size and segmental market size.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with industry experts and
industry players for data collection and
verification.
Data obtained as a result of primary
and secondary research was validated through
rigorous triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to
obtain qualitative and quantitative insights about
the Saudi Arabia poultry market.
Data Collection
Data Filter
& Analysis Research &
Intelligence
Actionable
Insights Business Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing Aspects/Dynamics
✓ Government Policies
✓ Final Conclusion
✓ Market Participants
✓ Key Strengths
✓ TechSci Internal Database
✓ Factiva
✓ Hoovers Paid Sources
✓ Company Websites
✓ Company Annual Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary Research Primary Research
8
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Saudi Arabia poultry market. The team has analyzed
the outlook of various segments of this market, while considering the major influencing factors such as increase in the demand for animal
protein. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve
sustainability in Saudi Arabia poultry market.
Methodology Followed for Calculation of Market Size:
• Market Size By Value & Volume: Market size, in terms of value & volume, for the year 2020 was calculated based on information collected
through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as poultry manufacturer &
supplier companies, channel partners, market influencers & end users, industry experts, and other industry participants.
• The team interviewed more than 15 – 20 poultry manufacturer & supplier companies, 45 – 50 channel partners, 80 – 100 end users, and 15 –
20 industry experts and other value chain stakeholders in Saudi Arabia poultry market to obtain the overall market size for 2016 & 2020,
which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at
the market size data during 2016-2020.
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by type, by end use, by distribution channel, by each region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by type, by end use, by distribution channel, by each region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of poultry market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Saudi Arabia poultry market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
10
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ Almarai Saudi Arabia
▪ Al-Watania Poultry Company
▪ Al-Fakeih Poultry
▪ Al-Berri United Food Co. Ltd
▪ Alwadi Poultry Farms Ltd, Co.
▪ Arabian Agricultural Services Company
▪ Arabian Farms Dev.Co.Ltd.
▪ Alsalamah Almotatawera Co
▪ BRF S.A
▪ Bayle S.A.
▪ Cargill Incorporated
▪ Cherkizovo Group
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
Industry Brief
According to TechSci Research report, “Saudi Arabia Poultry Market By Type (Broiler, Eggs, Others) By Product Type (Raw, Chilled, Frozen) By Nature (Organic, Conventional) By Distribution Channel (Supermarkets/Hypermarkets, Traditional Stores, Specialized Stores, Online, Others), By region, Company Forecast & Opportunities, 2026”, The Saudi Arabia Poultry market is expected to witness steady growth in the forecast period. The rapid urbanization of the people to live in better conditions and search for employment opportunities is contributing to the growth of the poultry market and enhancing the demand for processed and unprocessed chicken and eggs. Support of the leading authorities for the development of the poultry market in form of relaxation in income tax, direct subsidies for select food items, interest-free loans, and duty-free imports of raw materials. The leading authorities are providing support to the local manufacturers and taking significant measures to reduce the mortality rate of the bird. An increase in the preference of the consumers for low-fat and high- protein-containing food items is fostering the growing demand of the market. The development of the trade channel and the technological advancements to keep the freshness of the food items and aid in increasing the shelf life of the edible animal food items is fostering the growth of the poultry market. The increase in the demand for frozen and chilled food items is influencing the demand for poultry-based products in the region. The high demand for the consumption of poultry-based products and the unavailability of quality animal-based edible items in the country and the need to import the animal-based food items are creating lucrative opportunities for the growth of the poultry market. The Saudi government is making heavy investments for the infrastructural development of the country in order to develop the retail and hospitality sector in the country. Under the Saudi Vision 2030, the development of the tourism industry to attract more tourists to the country for religious and other purposes, the government is aiming to develop the poultry sector to meet the growing food requirements.
The COVID-19 outbreak across the world which has been declared as a pandemic by World Health Organization has affected several countries adversely.
Leading authorities of Saudi Arabia imposed lockdown restrictions and released a set of precautionary measures to contain the spread of novel coronavirus. The coronavirus pandemic hit the economic status of the country which negatively impacted the growth of the industry. Disruption in the supply chain was observed which adversely affected the supply of raw materials around the country.
However, the growing cost of the poultry feeds and strict quality checks and norms may hamper the Saudi Arabia Poultry market growth in the forecast period.
Saudi Arabia Poultry market is segmented into type, product type, nature, distribution channel, regional distribution, and company. Based on the type, the market can be divided into broiler, eggs, and others. The broiler segment is expected to witness growth in the next five years, 2022-2026. The rise in the demand for whole chicken and its parts and the increasing affordability of the consumers is fostering the growth of this segment. The Hajj pilgrimage attracts a lot of tourists in the country which is expected to fuel the demand and rapid development of the catering service market. The rise in the development of the construction industry and the liability of the company to provide three meals a day is contributing to the growth of the poultry market as the normal diet in Saudi Arabia includes the portion of animal meat or products.
Almarai Saudi Arabia, Al-Watania Poultry Company, Al-Fakeih Poultry, Al-Berri United Food Co. Ltd, Alwadi Poultry Farms Ltd, Co., Arabian Agricultural Services Company, Arabian Farms Dev.Co.Ltd., Alsalamah Almotatawera Co, BRF S.A, Bayle S.A., Cargill Incorporated, Cherkizovo Group are the leading players operating in Saudi Arabia Poultry market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several Poultry manufacturers are coming up with their technologically advanced offerings.
“Development of the online commerce channels to improve the reach of products and brand image, the market players are investing huge amounts. The offering of attractive discounts and the facility for home delivery and online payment gateways ate contributing to the growth of the market. The market players are adopting advanced technologies such as 3-D imaging systems to determine the way for optimal cuts and minimize the per-unit cost for poultry processing. The use of latest technologies and the development of efficient distribution channels is expected to propel the growth of the Poultry market till 2026” said Mr. Karan
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Sample Data - Snapshot
Saudi Arabia Poultry Market Size, By Value (USD Million) & By Volume (Ton), 2016–2026F
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 110.00
2016 2020 2021E 2026F
By Value (USD Million) By Volume ( Tons)
CAGR By Value & Volume
XX%
CAGR By Value & VolumeYY%
50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
2 0 1 6 2 0 1 7 2 0 1 8 2 0 1 9 2 0 2 0 2 0 2 1 E 2 0 2 2 F 2 0 2 3 F 2 0 2 4 F 2 0 2 5 F 2 0 2 6 F Institutional
Retail
Saudi Arabia Broiler Poultry Market Share, By End Use, By Value, 2016–2026F
33%33%
33%
33%33%
33%33%
33%
33%33%
33%
33%33%
33%
33%33%
33%33%
33%
33%33%
33%
34%34%
34%
34%34%
34%34%
34%
34%34%
34%
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
B2B Traditional Retail Modern Retail
Saudi Arabia Broiler Poultry Market Share, By Distribution Channel, By Value, 2016–2026F
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2016 – 2026
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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