Cisco Knowledge Network

(1)

Cisco Knowledge Network

Creating New Service Opportunities

With TR-069

Steve Gorretta, Product Manager

(2)

(3)

• Technical Education Series

• Focus on Key Service Provider Management Challenges

-

Business, Architectural & Technical Transitions

-

Operational Support & Network Lifecycle

-

Functional Automation Solutions

• Modular Curriculum Approach

-

Challenge & Impact

-

Architectural Solution & Demonstration

-

Q&A

(4)

(5)

Domain Managers

Provide core information for devices and technologies

Automated discovery and configuration management

Network visibility

Fulfill

• Low-cost operator

• Zero touch

• Lowest cost

Design

(6)

V

AL

UE

• IP Address Mgmt &

Configuration

• DHCP & DNS Mgmt

• IPv6 dual stack

capable

• CPE provisioning &

management

• AAA

Core Services

• Auto-discovery

• Physical/logical

inventory & topology

• Event management

• Root cause analysis

• Change &

Configuration

management

• Performance

Network

Management

• Service creation and

design

• Service activation &

fulfillment

• Customer impact

database

• Service path tracing

• Service assurance /

Service-Level

Agreements (SLAs)

Service

Management

_{• Policy management}

• Subscriber data

management

• Home subscriber

management

• End-user experience

monitoring

• Self-Service Portals

Subscriber

Management

• Real-time, streaming

data

• Multi-dimensional

• Customer usage to

service mapping

• Subscriber profiling

• New service

generation

• Traffic shaping

• Planning Tools

• Decision analysis

Analytics

Executive

Decision Making

Business

Enablement

Technology

Enablement

Mobile Services

Video Services

Cloud & Managed Services

IP Next Generation Network

(7)

Service Fulfillment

Cloud Automation

Voice/Video Collaboration

Carrier Management

IT Management

Core Services

Prime Order Management

Prime Active Catalog

Prime Service Inventory

Prime Provisioning

Cloud Portal (NewScale)

Process Orchestrator

Server Provisioner

Network Services Manager

Prime Collaboration Manager

Prime Unified Provisioning Manager

Prime Unified Operations Manager

Prime Unified Service Monitor

Prime Unified Service Statistics Manager

Prime Central

Prime Network

Prime Performance Manager

Prime Optical

Prime Infrastructure Lifecycle

Prime Infrastructure Assurance

Prime Infrastructure Best Practices

Prime Network Analysis Module

NetFlow Generation Appliance

Prime Home

Prime Cable Provisioning

SP Wi-Fi Service Manager for Prime

Prime Access Registrar

Prime Network Registrar

(8)

• Introducing Prime Home - Live Demonstration

• The Home Network Management Challenge

• Emerging Opportunities for New Services

• Q&A

(9)

The Number of Devices in the Home and Data and Video Traffic

Continue to Increase Dramatically, Causing Home Network Complexity

Keeping Pace with Rapid Service Evolution and Transitions

• Increased support costs

–

New devices need to be installed and

provisioned

–

Multiple devices running multiple

applications results in

resource contention

–

New service deployment costs are high

0 5 10 15 20

Wave 1 Wave 2 _{Wave 3} _{Wave 4+}

Connected Devices Per Home

• Product commoditization and intense competition

–

More broadband choices - DSL, cable, mobile, fiber, satellite

(10)

• Managing the Gateway

-

A support call that used to require a site visit or lengthy phone call to resolve

can now be handled remotely or avoided completely

• Zero-touch Installation

-

Automatically configures CPE

-

Last known configuration can be easily restored

• Enhanced Video Deployments

• Better Decision Making with Analytics & Reporting

(11)

• Managed WiFi and firewall

• Parental controls (content filtering & Internet time blocking)

• Online backup, storage, & access

• Bandwidth monitoring & usage

• Quality of service (QoS)

• Media management (e.g. music, photo, & video sharing)

• Home automation, controls, surveillance & security

• Green services such as energy, water & gas management

(12)

0% 2% 4% 6% 8% 10% 12% 14% I would only pay a one-time fee

$.99 per month $1.99 per month $2.99 or more per month

Whole Home Web Content Filtering

Whole Home Time Blocking

Whole Home Bandwidth Monitoring

(13)

25% 35% 45% 55% 65% 75% 1-3 (68%) 4-6 (25%) 7+ (7%) Willingness to Pay

Internet Connected Devices in the Home

Willingness to Pay Increases with More Devices in the Home

Remote Access to Home Network

Per Device Bandwidth Controls

Per Device Bandwidth Monitor

Whole Home Time Blocking

Whole Home Content Filtering

$18.00 $20.00 $22.00 $24.00 $26.00 $28.00 $30.00 $32.00 $34.00 1-3 (68%) 4-6 (25%) 7+ (7%) Incremental Annual Revenue

Internet Connected Devices in the Home

(14)

Willingness to Pay Based on

Devices in the Home

Willingness to Pay Based on

Children in the Home

0% 2% 4% 6% 8% 10% 12% 14% 16% I would only pay a one-time fee

(15)

0% 2% 4% 6% 8% 10% 12% I would only pay a one-time fee

Willingness to Pay: All Respondents

Willingness to Pay Based on

Devices in the Home

(16)

0% 2% 4% 6% 8% 10% 12% I would only pay a one-time fee

Willingness to Pay: All Respondents

Willingness to Pay Based on

Devices in the Home

(17)

Willingness to Pay: All Respondents

Willingness to Pay Based on

Devices in the Home

(18)

0% 5% 10% 15% 20% I would only pay a one-time fee

Willingness to Pay: All Respondents

Willingness to Pay Based on

Devices in the Home

(19)

Bandwidth Monitor

Home Network

Remote Access

Managed Firewall

Managed WiFi

Parental Controls

Content Filtering

Bandwidth Optimizer

Parental Controls

Time Blocking

View devices and settings, manage apps from anywhere in the

world using the Control Panel

Easy setup of applications through the firewall, click-thru to local

web UI of LAN devices

WiFi network setup, security configuration

Per-device content profiles and

allowed/blocked site lists

Per-device limits on time of day and

amount per day web access

Per-device prioritization of upstream quality of service (plus

network-based downstream QoS)

Network wide and per-device view of upstream and downstream

bandwidth usage

Annual Revenue

Per 1M Subs @$1.99/mo

$24M

(20)

(21)

Multi-Device

Management

Operator Tools

Wi-Fi

Broadband

Router

Ethernet

Help Desk

Consumer

Portal

Prime Home

Cable, DSL,

Fiber,

Wireless

Managed Apps

Platform

Intuitive Consumer Portal

High-Value Consumer Services

Residential Gateways,

IP Set-Top Boxes,

Next-Generation Converged

IP Set-Top Boxes,

Femtocells, IP Phones,

and Other Managed

Devices

Powerful Tools That Help

Subscribers Control Their

Experiences with

Bandwidth Monitoring,

Parental Controls,

Managed Wi-Fi, Managed

Firewall, and More

Standards-Based

Provisioning,

(22)

• Review of Customer Support Tools

-

Home network visibility

-

Basic service provisioning (WiFi, Firewall)

-

Bandwidth Monitor

• Consumer Portal

-

Remote access to the home

(23)

• Standards-based device management

• Advanced data services that enable new revenue

• Flexible and lightweight web services API

• Web-based subscriber portal (the Control Panel)

• Multiprotocol support

• Powerful SDK: Standards-based scripting engine

• Captive portal

• Consumer device click-through

• Cisco UCS

®

platform

• Cisco Prime Home + Broadband Access Center

for management of all connected devices in the

home

• Integration with Cisco Prime for Service Provider

portfolio for end-to-end network management

(24)

• 20% fewer complete

equipment upgrades*

• 30% reduction in call

volume*

• 50% increase in

support desk

productivity*

• Customer turnover

reduction

• Higher customer

satisfaction

• Integrate with Cisco

Prime

™

_{suite for}

correlation between

home and service

provider network

• Integrate easily with

existing service

provider OSS and

BSS systems

• Content filtering and

time blocking

• Bandwidth

monitoring

• Wire and /wireless

network monitoring

• Real-time trend and

usage reports

Lower Operational

Costs

New Monthly

Incremental

Revenue

Integrate Home

Network with Service

Provider Network

(25)

• Cisco.com/go/prime-sp

• Cisco Prime Home on Cisco.com:

www.cisco.com/go/prime-home

(26)

(27)

(28)

• In 2004, the Broadband Forum released the TR-069 spec

• TR-069 defines a common communication mechanism between CPE & an ACS

• Initially service providers used TR-069 to manage DSL & Ethernet gateways.

(29)

• Local GUI of home networking devices too difficult for most subscribers

• TR-069 offers subscribers cloud-based portal – accessible anywhere

• Subscribers can access the portal from multiple screens

(30)

• ClearAccess was the market leader in TR-069 device management with over 70 service provider customers

(telco, cable, FTTH)

-

Cox (4M broadband subscribers)

-

Rogers (2M broadband subscribers)

• ClearAccess uniquely offered onsite as well as hosted deployments

-

Over 50 service providers were hosted

• ClearAccess was the only TR-069 ACS provider that also licensed TR-069 CPE client software to enable

advanced functionality

-

Licensees included NETGEAR, Technicolor, Hitron, Actiontec, ZyXEL, etc.

• Cisco & ClearAccess had a long standing partnership which in May of 2012 resulted in Cisco acquiring

ClearAccess (people & technology)

• Cisco has rebranded the ClearAccess offering as Prime Home which resides under the Prime portfolio of