Prime Tissue Final

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Mr. Mir Semon Haider Faculty,

School of Business, North South University, Banani, Dhaka

Subject: Submission of Business Plan on establishing a “Prime Tissue” Dear Sir,

We are pleased to inform you that we have completed our business plan on establishing a Prime Tissue as a partial fulfillment of the course Entrepreneurship (MGT368). We have tried the best of our ability to complete the report properly and to produce a meaningful paper within our limit. Notwithstanding all the difficulties faced while doing our business plan, we found the whole time and endeavor worth spending. Above all, this case study has helped us to gain valuable information and knowledge required for a plan formulation.

In spite of the various difficulties faced in preparing the report, we have given our utmost care to be as thorough as possible. Now, it is our performed pleasure to put forward our effort for your prudent perusal.

Yours truly, 052 216 030 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 052 567 030 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 052 661 030 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 052 398 030 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 052 156 030 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

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We express our ardent spirit of gratitude, profound regard, indebtness and sincere thank to Mr. Mir Semon Haider, our instructor for the course Mgt-368, North-South University, who

has given us the opportunity to work on this project and provided us with proper guidance in preparing this term paper. His efforts helped us to enrich our knowledge and experience regarding conducting project work on the business plan of our wet facial tissue company.

Our humble gratitude goes to Mr. Golam Mostofa, Deputy General Manager (DGM), Accounts & Finance, Bashundhara Group (Tissue), Md. Mofizur Rahman, Jr. Officer, Sales & Marketing, Bashundhra Group (Tissue) -for helping us with all sort of information relevant to this project. . We are request for forgiveness to these people for disturbing them and wasting their valuable time.

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Title

Page

Introductory Page

4-5

Executive Summary

5-6

Industry Analysis

7-12

Description of Venture

13-21

Production Plan

22-29

Marketing Plan

30-33

Organizational Plan

34-46

Assessment of Risk

46-47

Financial Plan

48-51

Appendix

52-53

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47, Tejgaon-Gulshan Link Road, Dkaka, Bangladesh Ph: 01711483684

Co-owners:

1. Samsuszoha Hoque

Permanent Address: House no. 11/A-1, Road no. 41, Gulshan-2, Dhaka-1212 2. S.M.Ashraful Bari

Permanent Address: House no.18/302, Road no.6, Dhanmondi, Dhaka – 1205

3. M Mizanur Rahman

Permanent Address: House no. 19, Road no. 7, Gulshan-1, Dhaka- 1212 4. M.Eusha Hossain

Permanent Address: House no. 7, Road no. 9, Block-C, Banani, Dhaka-1213

5. Shawn Roy

Permanent Address: House no. 12/A, Road no. 116, Gulshan-2, Dhaka-1212

Nature of the Business:

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Description of Business:

This business will give people a new experience of freshness and hygiene. In our business we will introduce a new product which is “wet facial tissue”. It’s a totally new concept for our country. It will give a fresh feeling whenever they use it. We

believe our product will change people’s perception about tissue paper.

Financing:

We are investing an amount of Tk.10 lack per person which becomes Tk.50 lacks and take loan Tk.25 lacks from Islamic Bank Ltd.( Which is 50 % of the our capital amount) so our total capital is become 75 lack taka . We are using this capital to cover our expenses for import machine, office and plants space, office decoration, one van, salary of employees, advertisements and so on.

The Statement of confidentiality of report:

This report is confidential and is the property of the co-owners listed above. It is intended only for use by the person to whom it is transmitted, and any reproduction or divulgence of any of its contents without the prior written consent of the company is prohibited.

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Executive Summary

Our project is based on wet facial tissue, and we have our shop which is located in Gulshan Tejgaon Link Road. This is a partnership business, and we have five partners each having 20% share. Our business is partnership business under

partnership act of 1932. This business is now a very profitable business in Bangladesh. After analyzing the market, we found that we will be successful in undertaking the business. Future outlook and trend of this business is very bright. We have done the SWOT analysis and have identified the potential possible benefits and disadvantages of Prime tissue. For Prime Tissue we also have carefully analyzed the PEST analysis through the industrial forecasting system. To make-sure that we top the chart in beating our competitors and for maximizing customer satisfaction and our tissue sales with a reasonable price. In our marketing plan we basically emphasized on the right pricing so that customers can easily bye and use it. We have a very reliable source of supplier who supplies tissue according to our demands and according to customer’s choice and catering. Prime Tissue promotes and advertises its tissue through the mass media. Our business comprises of lots of risk, if we face product damage then it will be an insurmountable loss for our business.

Towards the end of this report, the financial analysis of this firm is shown and the amazing figure shows that in the first year we will make profit which will be (TK.

9,46,660) of the operating expenses, followed by (Tk. 23,93,237) in the second year and

(Tk. 38,39,814) in the third year. We intend to work very hard to achieve these figures and hopefully it will prosper and make an impact in the market.

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Future outlook and trends:

We think that our product namely “Prime Tissue” has got a good future potential in the Bangladeshi Market. Firstly there are no other competitors for producing wet face wipes currently. Hence we will be operating at a niche scale. Also the

demand for wet face wipes will always be high in a tropical and humid climate such as that of Bangladesh. So all in all we are quite confident that that our product has a bright and prospective future. The product would be made available for mass consumption. Since the product pricing will be almost equivalent to that of a regular tissue paper pack we think that the popularity of our product will increase firstly as a alternative for regular tissue papers and finally as a replacement for regular tissue paper.

SWOT Analysis:

Strengths:

Current Market Leader: The whole idea of Wet Facial tissue is first introduced in Bangladesh by Prime in 2008. We will be operating our production as a monopoly organization in Bangladesh until new competitor is coming.

Cost benefit: Our product is comparatively cheap than imported wet tissue. Because of high import duty on the imported wet tissue about 200%.

Technology: Prime tissue manufacturing plant makes use of imported and local raw material, and a modern Chinese production technology. This technology and the same brand of plant are being used in many parts of the world, including countries in Asia, Africa, Australia, Europe and the Americas.

Operation and maintenance by highly skilled and trained personnel: Prime provides high experienced workers and quality inspector, who are working hard to maintain the quality of the product.

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Valuing Customers: Around 85% of Bangladeshi people have limited income, so they have limited budget to pay for personal items. Considering these customers’ this limitation in expenditure Prime has introduced mini packs (only 1 tissue) of their products so that customer can maintain their expense and buy good products. This is unique for the working class people

because Prime has managed to serve its mini tissue packs in every retailer stores.

Comparing with the 1st world: Manufactured products comparable to those which are being produced in the developed countries like UK, USA, China, UAE and Canada

Weather: Bangladeshi weather is perfect for the wet facial tissue. In the summer season, we will be able to sell our product at huge amount.

Weakness:

Lack of information: As this is a new kind of product in Bangladesh people do not have much information about it. So to inform people we have to spend lots money for informative advertising.

Week Distribution Channel: we are a new wet tissue manufacture; therefore, we do not create a strong distribution channel in Bangladesh at the starting time. So our product is not available at all places in Bangladesh.

Price: the wet tissue price is comparably high than other normal tissue paper. Therefore a lot of people can not buy the tissue at wish.

Financial Position: Prime is a new tissue manufacture, so their internal financial position is not so strong.

Opportunities:

Increasing demand for wet tissue products: As the tissue market is growing, there is an increasing demand for wet tissue of facial & hygienic tissue. Again the major

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cities environments are getting polluted significantly. Because of that people are looking for products with more hygiene & safety.

Other manufacturer’s incapability in meeting the market demand: Other manufacturer tissue products are not

maintaining a satisfying quality. For that it is a great opportunity for Prime to introduce it wet tissue product which contains quality that promises to satisfy customers.

New sensation for working class people: As now-a-days people are getting more involved in field work, the wet tissue would be a sensation for the field working people. The key ingredient Ag++ ion antibacterial can be used for facial purpose. Therefore it’s going to be useful for various business fields like beauty parlors, hotels, transportation.

Threats:

The exchange rate: The exchange rate fluctuates which affects the company as most of the raw materials have to be imported.

The type of product: As wet tissue consists of moisturizer, some people may not find it comfortable to use it. Again the ingredients that are being used to make the product there are some controversial issues about them. For that customer might get scared. Wet tissue is comfortable to use in the warm season, there for the product is less useful in the cold weather.

Increased competition: More companies want to enter in the wet tissue market with more attractive features. Also some foreign country wet tissue products are also trying to catch the market which is a big threat for Prime.

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Limited buying capability of Bangladeshi people: Per head income of Bangladeshi people is very low and it would be hard for Prime to hold on to its customers with the present pricing strategy of the wet tissue product.

Downward pressure on pricing: Increasing competition is

pushing the tissue markets to lower its price down. Still our objectives to serve people with better quality and lower price remains the same, as our company is for the people and for the country. The Recent economic condition in Bangladesh has reduced the buying capability of the customers and as well as the confidence to spend. This is an uncontrollable factor for Prime

Industry and Market Forecast:

Since on the initial stage we would be operating at a niche scale we will aim for a profit margin of at least Tk 0.5 per face wipe. We can then allocate funds to further promote our products in order to built a strong brand equity and brand loyalty. All these factors taken together would help prepare us for offering a more competitive price to counter other competitors entering the market without greatly affecting our overhead revenue or promoting our product

PEST Analysis:

Through the help of PEST analysis we will try to understand the industrial forecast better.

PEST analysis will examine the external tissue environment and the global factors that are affecting the tissue owners all over the city. It usually provides a quick and visual representation of the external pressures that tissue owners are facing, and the possible constraints on the different selling strategy they are undertaking.

Political

This is concerned with how political developments, regionally, nationally, and internationally have affected the tissue business. Now the government tax on tissue, this has been a major potential barrier with regards to sales.

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This involves the analysis of a variety of economic factors and their effect on tissue business. We are expecting to increase our sales since our target markets have been very low price tissue, so that everyone can buy it and use it simply. We are also trying

to reduce our variable cost so that we can achieve a larger profit margin.

Social

Prime Tissue is very socially responsible, since we try to buy user-friendly In Bangladesh people are appreciating the introduction of new tissue from abroad and now a new age of tissue culture is gaining prominent responses from customers. People have high need of tissue and therefore it has been experiencing the maximum sales in the tissue market of Bangladesh.

Analysis of Competitors:

As mentioned before we would firstly be operating at a niche scale. Hence when we initially enter the market we would not be having any true competitors (in terms of providing the same product). However the closest competition we would be facing will be from other regular tissue paper manufacturers such as Boshundhora Group who are an already established brand name in the Bangladeshi market in terms of providing quality products.

Market Segmentation:

“Prime Tissue” face wipes will be made available for mass consumption. We believe that our pricing strategy is our biggest strength. The product will be priced in such a way that it will be affordable by everybody and anybody who uses a tissue paper. As per our motto “Available to all and affordable by all” we will target the mass population. However a large portion of our target customers will be people with middle class to upper middle class ideology. For example an office executive finds the “Prime Tissue” fresh face wipe to be a refreshing welcome after a hard day of work in the tropical heat. Another vital part of our target market segment would be the female members of the society who always like to keep a face wipe or two in handy to look

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THE AIM:

The Sky is not the limit for us, but our expectation is within limits. Therefore, our imagination soars beyond conventional barriers. We share or destiny with our beloved motherland. We want to serve her in the greater quest for national uplift.

Mission Statement:

Our mission is through providing maximum satisfaction to our customers with high standard of products, we will be able to increase our profit at a geometric order. For first of year the profit we think it will be not so high as because we have a fixed cost margin .so after second year we will be able to go beyond the range of fixed and variable cost and within three or four years we can gain a proper competitive position.

Vision Statement:

To be recognized as the most eminent and professional business house in Bangladesh with an array of comprehensive team of professionals and high quality products

Product of Prime Tissue:

The Prime wet tissue adopts Ag ++ ion antibacterial material which has different features:

1. Skin moistening 2. Disinfection 3. Decontamination

4. Resistance for pathogenic diseases 5. Getting rid of body odor

6. Stop itching

7. Diminish inflammation

Special Features:

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Physical elements of the product:

Packaging: The product will come in two different kinds of Packages. First, there will be single pack for individual. Each pack will contain one tissue paper. Second, will be bundle of single pack for family. Here we will tie up 10 single pack and reduce the price.

Color: The color of the tissue will be white, pink, green, and blue. The color of the tissue will be white for the family pack. As research has shown that colorful things attract people (male & female whose are buy a single pack). Therefore the color of single pack will be these four colors.

Smell: The product will have Three kinds of fragrance one is rose flowers, second is lemon another is sophisticated.

Size of business

Normally, the size of the business varies in terms of personnel strength and also initial capital. Business having staff between 500-10000, is classified as large business, 50-500 persons as medium business and 5-50 as small business. Prime Tissue can be termed as a Small sized enterprise. As far as the investment is concerned, an initial outlay of Tk. 75 lack is required. Therefore, the firm can still be referred to as a small sized enterprise. . Another way we can say that it is a small type of business which is going to be started by five entrepreneurs all together.

Office equipment and personal:

 Office Furnishing

 Lighting

 Fans and Air coolers

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 Internet service provider

 Stationery

 Utilities

 Others

Computer and Communications Tools:

Our office’s equipment requirements consist primarily of computer and communications tools. For smooth flow of information within the organization and with the outside world, the following equipments will be needed. The following resources will be put in place:

Computers:

In today’s business world computer is one of the most essential element. Computer can do faster work, better performance, time saving, efficient work and effectively. It can also maintain automatic inventory and control according to program.

Two computers will be needed for our office. All the computers have to be interconnected with internet. The configuration of the workstations is given below:

Items

Description

Processor Celeron 2 GHz

Mother board Intel Gigabyte

Ram 256 Mega Byte

Hard disk drive 40 GB

Monitor 15” Samsung

Keyboard Multimedia

Mouse A4 tech

Casing AT

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There are going to be one printer in the office initially, while additions may soon take place according to necessity. The following configuration is preferred.

HP Inkjet three in one Model F370

Type: Inkjet Brand: HP

This HP 3 in 1 will be very help full because we can print, scan and photocopy with this single printer.

Telephones:

Initially we need a telephone and a mobile connection. It will be help full for our outside communication with our supplier and customers. The following configuration is preferred:

Dhaka Phone

Type: Wireless land phone, Display: Monochrome LED Display, Number of handsets:

1 handset,

Options: Phone book with message system.

BanglaLink

Type: SME solution. Component: Mobile phone with SIM, Model: Nokia 1600.

Internet:

At present internet is one of the part of business. So we do need a internet connection. The entire computer has access to the net at all times. This will have to be provided by a local Internet service provider.

Calling Bell:

A calling bell will be placed in the workspace of the helper, so that he is aware of when he is being called and from where.

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Names of Suppliers of Office Equipment:

OTOBI Limited

14 Dilkusha C/A, Dhaka-1000, Bangladesh Tel: 9563931-2, 9666747

Lighting, Fans and coolers:

Shwash Lighting & Electronics Ltd.

57, Shahid Syed Tajuddin Ahmed Sarani, Rasulbagh, Mohakhali Dhaka-1212, Bangladesh

Tel: 9882791, 8815246, Fax: 9562548 Web site: http://www.shwash.com Electrical Appliances

Transcom Electronics Ltd.

BSEC Bhaban (7th _{floor), 102 Kazi Nazrul Islam Avenue}

Dhaka-1215, Bangladesh

Tel: 8119625, 8118052 Fax: 8113062

Telephones

Global Link Telcom Ltd.

91, New Eskaton Road, Dhaka - 1217, Bangladesh

Tel: 9332000, 9348594, and 9348566 Fax: 8314867, 8314193

Computers

Ryans Computer

123/5 BCS Computer city, IDB Bhaban, 1st _floor

Agargaon, Dhaka – 1207, Bangladesh

Tel: 9125148, E-mail: [email protected]

Internet Service Provider

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138, Gulshan Avenue, Eastern Nibash 4th Floor, Suite-403

Tel: 8811370

Stationery

Gyankosh

10-11, Mumtaj Plaza, Dhanmondi, Dhaka

Tel: 8623251

Others

FOOD / TOILETRIES / TOOLS From Local departmental stores.

Personnel Requirement:

To run the business we need appointment some employees that include one manager who will be in charge officer of the factory. One deputy Manager (Accounts, finance and operational) who will be look after about accounts, finance and factory department, one deputy Manager (Marketing) who will be working under the marketing department. Although, we will give appoint 3 assistant managers those who working in the different departments. We also need 2 technicians, 3 co-workers to help the technicians. At Last, we need 1 driver to drive 1 pick-up vans and 2 security guards who are maintenance the securities within the organization. In the below we show our salary expenditure of our company:

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Total salaries for each position per month.

Salaries for that position per year. 1. Manager 1 15,000 15,000 1,80,000 2. Deputy Manager (factory and finance) 1 12,000 12,000 1,44,000 3. Deputy Manager (Sales and service) 1 10,000 10,000 1,20,000 4. Assistants manager 3 8,000 24,000 2,88,000 5. Technician 2 10,000 20,000 240,000 6. Helper 3 3,800 11,400 1,36,800 7.Driver 1 3,500 3,500 42,000 8. Security 2 3,000 6,000 72,000 9.Front desk 1 4,000 4,000 48,000 Total salary 1,05,900 12,70,800

Background of entrepreneurs:

Samsuszoha Hoque (CA& CMA), BBA, Major in Finance and Accounting & Economics. 8 years experience in World Bank, Prime Development Bank, Dhaka Stock Exchange Commission, different research organization and is also looking after owns business.

S.M.Ashraful Bari, BBA, Major in Marketing & International Business. 5 years experience in Orascom Telecom Company.

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M. Mizanur Rahman BBA, Major in Marketing, MBA, Major in International Business.

M.Eush Hossain BBA, Major in Marketing, MBA, Major in Marketing.

Shawn Roy, BBA specialized in Human Resource

Management. He has 4 years experience in a multinational company and 1 year in local corporate house.

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Manufacture Process:

We are using most modern wet tissue manufacturing machine for our production. It is fully automation machine and model is “DCW-4200&KGT-320II”. And we also are using an automatic packaging machine. Our raw material is blend paper, Jojoba oil,

regulators of pH and anti-irrigate. By using these, we are producing facial wet tissue paper. In below table has shown what the amount needed for each wet tissue paper are:

Name of material Amount of product to need produce a tissue

Blend paper 1 pics

Jojoba oil 10 mg

Regulators of pH 10mg

Anti-irrigate 9.75mg

Smell 6mg

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Physical plan:

finished goods

R & D Machinery

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The Diagram of office and Plants

Location and Area:

Prime Tissue is located in Adamjee EPZ at Siddirgonj, Narayangonj. The Plant is located 20km away from the heart of Dhaka city. Until now, it is accessible by road, river, and railway. The factory compound is a total area of 15,500 square

feet of which 13,500 square feet is covered area. The remaining i.e.2000 sq feet area is very tidily maintained giving the factory a very sophisticated outlook. This space will be rented, and at present the rent of this space in the mentioned area will be around Tk. 30,000 per month.

A single building accommodates for the entire production. Everything starting from storing the raw material to the finished goods is ready for delivery; every step is carried out in one building in the different departments. The interior of the office will be well decorated with extra sitting arrangements in every department, notice boards and plants. The office will be fully air-conditioned and well lit. Hygiene will always be maintained. The plants will adjust with the inventory section; therefore, no sound can mess up the official environment. Any one can enter into the Plant area via storage section.

This space will be rented, and at present the rent of this space in the mentioned area will be around Tk. 30,000 per month.

Machinery and Equipment:

In our organization, we are using two machines; one is the tissue manufacture machine and another is auto folding & packing machine. In below, we have given picture and description of these two machines

Full-Auto High-Speed Wet Tissue Machine (DCW-4200&KGT-320II)

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DCW-4800Full-auto high -speed wet tissue machine

Power supply: 380V 50HZ Power: 28KW

Suitable materials: nonwoven fabric or blend paper, Jojoba oil,

regulators of pH and anti-irrigate

Quality of material: 40g/m2~80g/m2

Product size(unfolded): (150~250mm)*(180~220mm)(L*W) Product size(folded): (150~250mm)*(80~110mm)(L*W) Production speed: 6400-9600pcs/min

Raw material size (mm): A. Diameter: 1200 B. Raw material reel width: 250 C. 40

rolls a time

Folding way: Pop up or Non pop up

Counting way: Auto-counting, quantity changeable pile system

Humidification agitating system: Double agitating drums with agitator Control system: PLC control system, PC color touching screen

Machine size(mm): 32000*3200*2500(L*W*H) Net weight of machine (kg): 19000.

Model: DCW-4200&KGT-320II Unit Price/Payment:$35,000

Full-Auto Wet Tissue Folding/Packing Machine (DC-2030)

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Material: Kraft, aluminum, PE composite Main motor: About 20KW

The size of raw material: Width ¡Ü160-240, Dia¡Ü1200 The size of the packing film: (mm): Width¡Ü240, Dia¡Ü400 Unfolded size of the wet tissue (mm): 160*200(L*W) Folded size of the wet tissue(mm): 100*(60-75)(L*W) Pcs/pack: 1-10pcs

Designed speed: 50pack/min Productive speed: 50 pack/min

The size of the machine (mm): 5430*1300*2040(L*W* H) Weigh of machine (kg): 2000

Main scheme:

The wet tissue can count and pile automatically.

The packing film can open a small window automatically. The packing film can form automatically.

The packing film can seal vertically. The packing film can seal breadthwise.

Model: DC-2030

Unit Price/Payment:$8,000

We need not only these two machine but also Lighting, Fans and coolers, Computers, Generator to run our production in the plants.

Computer:

Prime’s equipment requirements consist primarily of a computer. Because of our main machinery will be running by taking instruction from computer. To start off with, two (2) computers will be needed. All the computers have to be interconnected with main two machineries. The configuration of the workstations is given below:

Items Description

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Mother board Intel Gigabyte

Ram 1000 Mega Byte

Hard disk drive 40 GB

Monitor 15” Samsung

Keyboard Multimedia

Mouse A4 tech

Casing AT

DVD ROM Sony

Floppy Drive Sony 1.44 MB

DVD Writer Sony

Magnetic Drive 750 MB

Lighting: We will buy 25 tubes light for our production plants.

Generator: we will purchase a 4000 kb generator to run nonstop production.

Names of Suppliers of Equipment and Raw Materials:

Full-Auto High-Speed Wet Tissue Machine (DCW-4200&KGT-320II)

Full-Auto Wet Tissue Folding/Packing Machine (DC-2030)

Nonwoven fabric or Blend paper: Faisal Chemical & Co. Road-06, House-11, Banani-1205.

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Regulators of pH: ACI Chemical Company, Fotolla, Narayanganj.

Anti-irrigate: Ahad Enterprise, City tower, 20 Dilkusha C/A, Dhaka-1000, Bangladesh

Lighting

Shwash Lighting

57, Shahid Syed Tajuddin Ahmed Sarani, Rasulbagh, Mohakhali Dhaka-1212, Bangladesh

Tel: 9882791, 8815246, Fax: 9562548 Web site: http://www.shwash.com

Computers

Ryans Computer

123/5 BCS Computer city, IDB Bhaban, 1st _floor

Agargaon, Dhaka – 1207, Bangladesh

Tel: 9125148. E-mail: [email protected]

Generator

Engineering Networks Ltd.

House No-57, Road No-13, Block-E, Banani Dhaka - 1213 Bangladesh

Tel: +880-2-9882079, 8812153, 8826670 Fax: +880-2-8812740

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Pricing:

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major factor affecting consumer choice. Therefore when we determined our product price, we had considered two things one is marketing perspective and other is financing perspective. In the financing perspective, first of all we find the require rate of return which is combination of risk free rate, inflation rate and business risk. After then, we get 36.5% as our require rate

of return. Next, we determined our cost of each tissue paper which is 4.35 for 1st _year,

3.94 for 2nd _{year, and 3.74 for 3}rd _{year. Finally we charge require rate of return on the}

cost price and get our appropriate sale price. In marketing point of view, we should set a price which will be less than the price is offered by our competitor. In this stage, we are happy because of our price is cheaper than other competitor’s product price.

Distribution:

Our channel policy is to use selective distribution to have Prime wet tissue sold through all the well-known markets and departmental stores. During the first year we will add channel partners until we have coverage in all the majors market and super stores in the major cities of Bangladesh. In support of the channel partners of Prime, it will provide demonstration products, detailed specification handouts, and color photos and displays featuring the product. Prime will also arrange special trade term for retailers that place volume orders.

Prime will distribute its products through a network of select store and non-store retailers in the top 40 Bangladeshi markets. Among them 22 major markets in Dhaka city and the rest of the markets are in the whole country.

Among the most important channel partners being contacted are: 1. Convenient stores

2. Super stores 3. Super markets 4. Drug stores

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Although distribution will initially be restricted to Bangladesh, we plan to expand into other Prime countries like India, Nepal, Pakistan etc. we will emphasize trade sales promotion in the first 2 years.

Promotion:

Promotion means communicating the product/service to the prospective customers/clients. The promotion mix for a firm refers to the specific and appropriate blend of different promotional techniques such as advertising, sales promotion, public relations, personal selling, and direct marketing.

Prime will spend almost 4, 00,000 taka only in its first year of operations to build a brand and a loyal customer base. Increasing the promotional cost roughly 3, 00,000 per year to increased sales revenue.

Promotional Tactics:

At first we needs to make people aware about the new product’s usefulness, the technology and the ingredients that Prime is using so we need to elaborate the benefits of the technology rather than the features in our advertise.

Flyer: We will reinforce our brand name and the main point of Product differentiation through flyers in prominent places as mentioned earlier because an appropriate advertisement can help to reach prospective customers before sale our product. It will also help to develop brand awareness and communicate various distinct and differential features about our products.

Advertisement: The media we will use to promote our product is radio, television, newspaper and billboard. As the product is new for the people of Bangladesh at the

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The advertisement of newspaper will come only in the edition of division cities. We will give advertisement only in the billboard of division’s city. For the people of rural area, we will give radio advertisement and also sponsor a musical program per week.

Sales promotion: For the publicity of the product we have made a deal with three mobile companies Grameen phone, Aktel and Banglalink that we will give a free pack of wet tissue with every pre paid card of three hundred and six hundred taka.

Public relation: After reaching the local market Prime needs to build up relation with the print media. They can choose the local newspaper journalists to promote Prime. Prime should invite them into a press conference or into a dinner and through them they will convey the product benefit to the customers.

PowerPoint: A PowerPoint presentation will be created, which will incorporate information about the company, the reach and the product that we are able to produce. It is for our foreign clients who are interested to import our product in their country.

Wed site: We can inform detail about our products to customer and foreign customer by using our official web site.

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Forms of Ownership:

Our business is partnership business under partnership act 1932. The business organization is form under partnership act. We choose partnership because no one has to invest big amount of money and the responsibility is equally distribute so no one

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have to be in pressure. Every member of our organization is related with other business and services so partnership is perfect choice for forming our organization. Every partner own 20 % share of the organization. The capital will be invested by this percentage of share. Profit also distributed by this percentage. Debt is also repaid by this 20% of share percentage.

Though loan will take for the organization but the loan is repaid by this percentage. The business will not be dissolved with the death of any owner. Every partner will have complete freedom to sell or transfer his part of the business within the organization. But if anyone wants to sell his share to the outside of the organization then he must be needed to permission of other partner of the organization. Otherwise he can not do it. Any partners able to take a minor decision of his department without inform other except major decision.

Identification of Partners:

We are university friends. We know each other for several years. We have good understanding and trust in each other. So in the last year of B.B.A degree we decide to be entrepreneur.  Samsuszoha Hoque  S.M.Ashraful Bari  M Mizanur Rahman  M.Eusha Hossain  Shawn Roy 

Authority of Principle:

Authority of principle is the most important feature of partnership. It states that persons carrying on business in partnership are agents as well as principals. The business of a firm is carried on by all or by any one or more of them on behalf of all. Everybody has the authority to act on behalf of all and can, by his actions, bind all the partners of the firm. Each partner is the agent of the others in all matter connected with the business of partnership. First of all each partners has equal power of authority and control of business. All the partners are member of the board of directors. According to all partners decision we appoint a manager to run our

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business. The authority of cheque signing is upon both the manager and S.M.Ashraful Bari. There will be around 15 employees, when the firm will start its operation.

Departments

Our main management divisions are:

 Human Resource Department

 Marketing and Selling Department.

 Finance and Accounts Department.

 Operational Department (under the Finance and Accounts Department)

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SAMSUSZOHA HOQUE

House# 114, Rd# 15, Block# C, Suvastu Villa, Flat b5, Banani, Dhaka, 1213 Phone (+880) 01711483684 E-mail: [email protected]

OBJECTIVE

To work in a position that is challenging with a lot of future opportunities.

EDUCATION

2005- till date North South University Dhaka, Bangladesh

 Bachelor of Business Administration (BBA)

 Major: Marketing and Finance & Accounting. Projected graduation date:

Summer 2010

 Credits Completed: 51 

2005 March British Council Bangladesh

IELTS

2002- 2004 Chittagong Cant Public School &College Chittagong, Bangladesh

 Higher Secondary School Certificate (HSC)

 CGPA: 3.80



1996- 2002 Govt. Muslim High School Chittagong, Bangladesh

 Secondary School Certificate (SSC)

 CGPA: 4.50



 1990-1995 Bright Four Tutorial Home

Chittagong, Bangladesh

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Language:- Bengali (native), English (as a 2nd _{language) and}

Arabic (oral).

Computer Skill:- MS-office, Basic Networking,

Others:- Gained experience in presentation skills, written, oral and analytical skills, People skill, and Leadership skill

OTHER INFORMATION

Playing football, cricket, badminton and swimming. Enjoy most outdoor activities. Music collecting, all sorts of Gaming; Travelling a lot; learning about new cultures, and love a challenge.

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 Concord Panorama,Gulshan-2 Road-51, House-7,Dhaka-1200 Bangladesh

EDUCATION

September 2005 and onwards North South University

Dhaka, Bangladesh Bachelors in Business Administration and major in Marketing

May 5th _2007-19th _{July 2007 Laurentian University}

Sudbury, ON Canada Bacherlor in Commerce 13th _{May 2006 British Council}

IELTS

June 2003-July 2005 Bangladesh International Tutorial

A-Levels in Economics and Business Studies May 2002-June 2003 Bangladesh International Tutorial

O-levels in Accounting, English, MathsB, Commerce, Bengali, Economics

OTHER SKILLS

 Languages Bangla (native), English (expert)

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2005 - 2009 North South University Banani, Dhaka.

Major: Business Administration (BBA) with concentration on Marketing & Human Recourse Management.

2002-2004 Govt. Commerce Collage Chittagong. Higher Secondary Certificate (HSC) Major: Business Studies

2000-2002 Chittagong Govt. High School Chittagong. Secondary School Certificate (SSC) Major: Science.

SKILS

 Proficient in MS Office Suits, Visual Basic, ASP, PHP and SQL.  Skilled in computer hardware related issues.

 Competent at written and spoken English.

 Proficient in typing 45 words on computer or electronic typewriter. INTERESTS

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M. EUSHA HOSSAIN

CAREER OBJECTIVE

To pursue a challenging career in a dynamic career in business

organization, where the opportunities to learn, grow, & take

responsibilities.

Capability:

 Ready to take any responsibility at any time.  Able to work independently and in groups.  Sincere and committed to work hard.

 Willing & Comfortable in taking challenges.  Have quick learning & Adapting capabilities.

 Have sense of responsibilities appreciation, & humor.

ACADEMIC QULAIFICATIONS B.B.A

2005 (In progress), North South University Bangladesh H.S.C

2004, G.P.A - 3.40 (5.00), 2004, Stamford College, Commerce S.S.C

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2002, G.P.A - 3.25 (5.00), 2002, Mirpur Bangla High School, Commerce

Experience

Responsible for managing a photocopier center for over 6 months

COURSE WORKS

 Done Project on marketing  Done project on management

 Done project on business communication  Done project on corporate finance

 Done project on MIS  Done project on HRM RESEARCH

 Overall communication system of a multinational bank & a local bank  Market research for capital budgeting decision

 Survey on a national company with close end questions PROFESSIONAL QUALIFICATIONS

Operating Systems: Windows (95, 98, Me, 2000, XP, Vista), Linux (Red Hat 7.0) Graphics: Adobe Photoshop, Adobe Image Ready

Multimedia: Windows Movie Maker, Cyber-link power director General: MS Office (2000, XP, 2003, 2007)

Other: Have partial knowledge on computer hardware troubleshooting LANGUAGES

Bangla (Native): Speak, Write, Read. English: Speak, Write, Read.

Hindi: Speak. INTRESTS

PC games, movies, travel, gossiping, and learning, online activities.

PERSONAL INFORMATION February, 06, 1985 Dhaka Bangladeshi Male Unmarried

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SHAWN ROY

House no.18/302, Road No.6, Dhanmondi Dhaka – 1205, Bangladesh.

Tel: (Res.) +88- 02- 8615457 (Mob) +88-07175- 064322

ACADEMIC QUALIFICATIONS

 Bachelor of Business Administration (BBA) Continuing

North South University Year of passing: 2009 Marketing

 Higher Secondary Certificate (H.S.C) GPA: 4.40 (5.0 scale)

Dhaka City College Dhaka Board

Year of passing: 2004

 Secondary School Certificate (S.S.C) GPA: 4.13 (5.0 scale)

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 Reading – Bangla , English

 Writing – Bangla, English

 Speaking – Bangla, English, Hindi

PERSONAL DETAILS

 Date of Birth: 12th _{September, 1986}

 Nationality: Bangladeshi

 Religion: Islam

 Blood Group: B + (positive)

PERSONAL SKILLS

 Self Motivated

 Self Motivated

 Enthusiastic

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Roles and Responsibilities of Members of

Organization:

 The Chairman – to oversee all the activities of the firm, possess the main

control over all legalities and bear responsibilities for/against the firm, ensure satisfaction of stakeholders/customers and take necessary actions whenever necessary.

 Director of Finance and Accounts- ensure that the pricing done by the marketing department is feasible; ensure constant source of funds, cost analysis, budget, keep constant contact with banks and financial institutions, find require rate of return for the organization, the dividends to be paid to the owner and shareholders and preparing the pay slip for the employees and keep record of that. He will also prepare the yearly cash flow statement, income statement and balance sheet for the company. He also is the headed of operational department; therefore, he responsibly to oversee all the activities of operation Department.

 Director of Marketing – promote the service, identify target clients, direct marketing through presentations and peer are to be done, decide on the value additions to the product, come up with new product and pricing strategies.

 Director of Operations– plan the field work, decide on human resource required, places to be covered etc., ensure that targets are being met, maintain inventory, storage and machinery. Purchase raw material.

 Director of R & D- analysis about our product, to improve the product quality, try to construct new tissue, create new smell etc

 Manager: the manager is working under the director of operation. The main role and responsibility is played by him in the plant.

 Deputy Manager (factory and finance): He is responsible to help the director of Accounts & Finance, and manager to done their work properly.

 Deputy Manager (Sales): He is responsible to help the director of Marketing to done his work properly.

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 Assistant manager: they are working under different department based on the demand of that department. Basically they are working in the field level. These people are responsible to organize the work of the lower level worker.

 Technician: they are working with the machine and also maintain machinery and other equipments.

 Helper: Act as a worker who helps to the technician, assistant manager to run production.

 Driver: they are driving two vans for bring raw materials and finish goods.

 Front desk: receive calls, maintain logs for appointments, represent the firm properly as he/she is the one a client meets first as he/she enters the office, maintain good customer relationship, well-behaved

 Security guard: to maintain security within the organization.

Assessment of Risk:

We have done an assessment of risk because of every new venture there are some probabilities of potentials hazards in the industrial environment and as well as in the competitive environment. Then we have also given some alternative strategies to meet our business plan goals and objectives.

Contingency Plans:

Contingency Planning means alternative planning for the business if the main business plan fails to operate successfully. So the policy in handling problems will be to identify and acknowledge problems promptly and honestly. It is planned to put the following policies into effect promptly if the following adverse scenarios emerge during the growth series. Therefore, we decided to have some back up plans and technique in order to recover the loss in our main business.

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Our production machines not only to produce wet facial tissue but also to produce in below product partially. In bad or off season, we can produce these things.

1. Baby wipes. 2. Napkin paper. 3. Kitchen towel. 4. Clinical bed sheet. 5. Paper napkins. 7. Toilet paper. 8. Garbage bags. 9. Non-slip mats.

10. Make-up removing wet wipes. 11. Personal cleansing wipes.

The risk of running out of cash: It is planned to maintain very frequent cash flow projections. Forecasts for income, expenses and unanticipated contingencies will be stated conservatively. Any periods of cash deficits will be remedied promptly by cutting costs to maintain a positive cash flow and profitability.

A drop in sales or insufficient sales:

1. Will be prepared to take prompt remedial steps by cutting costs. 2. Will improve every aspect of product value, performance and image 3. Will give some gift or free product with the main product.

4. Will increasing retail commission.

Dishonesty, theft, and shrinkage: We have it in mind to implement the same policies that have been proven by foreign company. One of our biggest competitors.

Business recessions: It is already prepared to promptly cut costs to maintain liquidity. Will also be on the lookout for good business opportunities during periods of adversity.

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A. Pro forma income statement

Prime Tissue

Pro forma income statement

For the year ended of 31th December, 2008,09,10

Revenue: Year-1(08) Year-2(09) Year-3(10)

Sales 17902166 24905598.9 31909032

Less: cost of Goods Sold 13115140 18245860 23376580

Gross Profit 4787026.1 6659738.9 8532451.7

Operating Expense

Advertising 400000 700000 1000000

Salaries 1270800 1270800 1270800

Rent 30000 taka per month 360000 360000 360000

utilities 900000 900000 900000

Interest 10% (on 25,00,000 lac taka) 250000 250000 250000

Depreciation 522900 522900 522900

Miscellaneous 100000 150000 200000

Total Operating cost 3803700 4153700 4503700

Profit before Income tax 983326.1 2506038.9 4028752

Income Tax 36666.305 112801.945 188937.59

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B. Cash flow projections

Pro forma Statement of cash flows For the year ended of 31th December, 2008,09,10 Cash flows from operating

activities:

Year-1(08)

Year-2(09) Year-3(10) Cash received from customers

15000 000 27000 000 30000 000 Cash provided by operating

activities 15000 000 27000 000 30000 000 Cash paid to employees

12708 00 12708 00 12708 00

Cash paid to Supplier

13115 140 18245 860 23376 580

Income Tax Paid 36666

11280 2 18893 8 Interest paid 25000 0 25000 0 25000 0 Rent Paid 36000 0 36000 0 36000 0 Utility 90000 0 90000 0 90000 0 Advertising 40000 0 70000 0 10000 00 Miscellaneous 10000 0 15000 0 20000 0

Cash disbursed by operating activities 16432 606 21989 462 27546 318

Net cash used/providing by operating activities -14326 06 50105 38 24536 82 Cash flows from Investing

activities:

Purchase Manufacture machinery

23450 00 Purchase Packing Machinery

53600 0 Purchase Computer 90000 Purchase Furnishing 12000 0 PurchaseGenerator 20000 0 Purchase 2 pic up vans

15000 0 BuyFans and coolers 45000 License fess 50000 Net cash used/providing by

investing activities

35360

00 0 0

Cash flows from Financing activities:

Sale of capital stock

50000 00 long term borrowing

25000 00

Dividend paid 473330 1196618 1919907

Net cash Provided by Financing activities 70266 70 11966 18 19199 07

Net Cash increase in cash

20580 64 38139 20 53377 5

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Cash and cash equivalents,ending of the year 2058064 5871983 6405759

C. Pro forma balance sheet

Prime Tissue Pro forma Balance Sheet

For the year ended of 31th December, 2008,09,10

Assets

Current Assets Year-1(08) Year-2(09) Year-3(10)

Cash 2058064 5871983 6405759

Accounts receivable 729330 729330 2493257

4960230

Total current assets 6601313 8899016

Fixed Assets Manufacture machinery 2345000 1993250 1694263 Packing Machinery 536000 455600 387260 Computer 90000 76500 65025 Furnishing 120000 102000 86700 Generator 200000 170000 144500 1 pic up vans 150000 127500 108375

Fans and coolers 45000 38250 32513

3486000 2963100 2518635

Depreciation 522900 444465 377795

Total fixed Cost 2963100 2518635 2140840

Intangible Assets

License fess 50000 50000 50000

Total Assets 7973330 9169948 11089855

Liabilities And Owner's Equity

Liabilities

Long- term debt 2500000 2500000 2500000

Total Liabilities 2500000 2500000 2500000 Owner's Equity Samsuszoha Hoque 1000000 1000000 1000000 S.M. Ashraful 1000000 1000000 1000000 M Mizanur Rahman 1000000 1000000 1000000 M.Eusha Hossain 1000000 1000000 1000000 Shawn Roy 1000000 1000000 1000000 Retained earning 473330 1669948 3589855

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 Mr. Mir Semon Haider Faculty, School of Business,North South University

 Robert D.Hisrich,Ph.D,Michael P.Peters,Ph.D, Entrepreneurship-Fifth edition

 http://images.google.com.bd/images?

hl=en&q=tissue+machine&btnG=Search+Images&gbv=2

 http://images.google.com.bd/imgres?imgurl=http://www.andritz.com/cir-pic-p2.jpg&imgrefurl=http://www.andritz.com/ru/pressnews/news/news