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BroadSoft

Delivering a Superior Unified Communications

User Experience leveraging BroadCloud

John Proctor, Sr. Dir. Business Development

Paul Aabryn, RVP Business Development

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The Unified Communications Opportunity is BIG

IDC - Worldwide UC and Collaboration 2012–2017 Forecast

2012 2013 2014 2015 2016 2017 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 CEBP Collaborative applications Mobile PBX/UC Customer service applications

Contact center services

Business VoIP/UC services

IP telephony lines $27B

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#BC14 BROADSOFT CONNECTIONS 2014 PAGE 3

Service Providers are THE Natural Delivery Channel

Optimally Positioned to Take Advantage of the Market Direction

• Proven quality of service

• You own the network

• Range of diversified offers

• SOHO to Large Enterprise • Ability to bundle services

• Established customer base

• Low acquisition costs • Lower customer churn

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BroadSoft Commercial Options

BroadWorks and BroadCloud

BroadCloud

BroadWorks

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#BC14 BROADSOFT CONNECTIONS 2014 PAGE 5

BroadSoft

Foundation for Service Provider UC Offerings

Core Service Provider Branded Offering • Telephony services • Network access • Enhanced services • Service delivery

Service Provider Market Specific Solutions

• Bundled market/vertical specific services and applications

• Market specific design, service delivery, training and support • Complementary professional

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• Leverages core service provider assets

• Brand, marketing and sales • Access network & services • Core telephony and PSTN

• BroadSoft managed service

• Business features; mobile integration • Unified communications services • Carrier grade

• Launch in 90 days

• Minimal back office integration

BroadCloud

Superior User Experience for Service Providers and End Users

Service Provider Network (PSTN) Access Network (Internet or VPN) Interconnect Customer

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#BC14 BROADSOFT CONNECTIONS 2014 PAGE 7

BroadCloud User Experience KPI

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• Datacenters in US and Europe

• High availability and geo redundant

• Global TAC

• 24 x 7 support

• Local market support

• 23 countries with local presence

BroadCloud User Experience KPI

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#BC14 BROADSOFT CONNECTIONS 2014 PAGE 9

BroadCloud User Experience KPI

Rich Set of Core Productivity Tools and Enhanced Services

Call Center

Conferencing

Call Recording

Robust Business Features and Call

Control

Any device, anywhere UC-One Suite

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• Service administration

• Quoting & customer

qualification

• Order processing &

provisioning

• Service delivery

• On-going management

• Billing and reports

BroadCloud User Experience KPI

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#BC14 BROADSOFT CONNECTIONS 2014 PAGE 11

• Blended orders with ported and new

(native) TNs

• Port order status

• Sales cancelation of orders

post-submission

• e.g., pending Terms & Conditions sign-off

• Implementation status for visibility

through activation

• Provisioning complete • Service ready for activation

BroadCloud User Experience KPI

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• Direct and channel sellers

• Service administration

• Quoting, order status, history

• Order processing & activation

• Electronic contract & LOA • CPE order processing

• Customer Service Tools

• Service inventory

• Support tools and resources

BroadCloud User Experience KPI

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#BC14 BROADSOFT CONNECTIONS 2014 PAGE 13

• Service provider branded

• Enterprise administration

• User and device assignment • User profile management • Group feature configuration

• End user control

• Personal settings • Unified messaging

• Call history and directory access

BroadCloud User Experience KPI

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BroadCloud User Experience KPI

Modernized Portals

• Highly brandable

• Unified experience across

desktop, tablet, and mobile

• Group / bulk admin tools

• Dynamic notifications

• Integrated quality assurance

metrics

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#BC14 BROADSOFT CONNECTIONS 2014 PAGE 15

• Examinet

• Java based web application • Spot checks customer network

• DHCP, DNS, firewall, etc.

• Integrated into Rialto marketplace

• PacketSmart

• Verify LAN/WAN readiness

• Monitor, identify & isolate issues • Diagnose complex QoS problems • Standalone or integrated into select

3rd party equipment

BroadCloud User Experience KPI

Integrated Service Assurance

Access PBX Service QoS Assessments and Monitoring Corporate LAN Service Provider Network

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• Extensive reporting

• Service provider, customer admin, end-user • One-time and recurring

• Visibility to manage the business

• Sales management

• Order & service delivery management • Service inventory; usage, etc.

• Customer reports

• Call handling efficiency

• Call history by incoming, outgoing and missed

BroadCloud User Experience KPI

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#BC14 BROADSOFT CONNECTIONS 2014 PAGE 17

BroadCloud User Experience KPI

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BroadCloud User Experience KPI

Reduced Costs and Complexity | Improved Productivity

Cost Category Description Percentage of

Cost

BroadCloud Addresses

Sales

• Service management • Sales and sales operations • Contract management

• Order processing & management • Billing

15-20%

Operations

• Provisioning & activation • Service delivery

• Customer support • Network operations

25-35%

Infrastructure

• Call control & UC applications • OSS/BSS systems

• SBCs, storage

• Firewalls, routers, switches • Database & virtualization • EMS

• Space, power, networking • Core telephony (TNs, PSTN)

15-20%

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#BC14 BROADSOFT CONNECTIONS 2014 PAGE 19

BroadCloud User Experience KPI

End-to-End Service Implementation

Rialto End to End Service Operation Platform

Service Administration

Quote & Order Processing

Provisioning & Service Delivery

Tier2+ Support & Operations End User and

Admin Portals Service Provider Interconnect Peering SIP Trunk SCF BroadCloud Core Infrastructure BroadWorks Network Facilities & Labs

Operations Customer Access OTT BYOB MPLS Mobile Customer End Points UC-One Apps SIP Phones Mobile Phones Analog Gateways Marketplace Work Flow Engine Portals APIs

Collateral and Training Sales Enablement Market Offers Marketing Strategies

Launch

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• Enhanced User Experience

• Service Providers • End Users

• Designed for service provider delivery

• Leverage core assets

• Feature rich Unified Communications service

• Retain customer relationship and brand

• Retain customer-facing processes and operations • Bundle additional services and applications

BroadCloud

A New Model For Delivering Unified Communications

Service Provider Network (PSTN) Access Network (Internet or VPN) Interconnect Customer

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BroadSoft

Delivering a Superior User Experience

for Cloud based Unified Communications Services

John Proctor, Sr. Dir. Business Development

Paul Aabryn, RVP Business Development

References

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