Marketing Channel Attitudes of Chinese Business-to-Business Companies: An Empirical Buyer Behavior Study for U.S. Companies Marketing to Chinese B2B Customers

START data preparation inference methodology linguistic variables defuzzification method membership functions rules evaluation END optimisation parameter optimisation

2.5 B2B Sales Collateral 2.6 Spending Outlook 2015 2.7 Market Resources 3 STATE OF B2B MARKETING 3.1 Overview 3.2 Objectives. 3.3 Offline Channel Effectiveness 3.4 Online

Computerized audit checks – refers to the risk that the logic used by data analysis programmers might not be sufficient or adequate. A combined IT & managerial problem

The popularity of smart phones extended beyond business users with the release of Apple’s iPhone and later devices running Android, BlackBerry, Windows Mobile and Windows Phone

- Capital cost per vehicle: $26,987 (Source: City Council Agenda; Item 18 “Purchase Order: Parking Enforcement Vehicle,” June 26, 2007).. - Maintenance: costly to fuel

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C Competitive strengths of the German Mittelstand economy C.1 Internationalisation activities. C 2 Innovation and R&D C.2 Innovation