Chapter 12
Causes of the Depression
Election of 1928
Republicans ran Herbert Hoover
Democrats ran Alfred E. Smith (first Catholic)
Campaign issues
Dry vs Wet: prohibition
Religion: Protestant vs Catholic
Economy: Hoover ran on the promise “Two cars in every garage”
Problems with agriculture
Farmers made up ¼ of the workforce
During WWI they had increased their production which led some to
increased debt
After the war the demand for crops fell
Farmers were not able to sell enough crops to pay their debts
Roots of the Great Depression
Uneven distribution of income: Overproduction
Output per person-hour rose 32% while worker’s wages
only rose 8%
About 60% of families earned less than $2000 a year
with very little money for “extras”.
People bought on “installment plan” low down payment
and then monthly payments
People buying less led manufacturers to cut production
Uneven distribution of wealth
Industrial workers were making a low wage, but the price
of goods was going up.
Corporate profits went up 65% - the rich became richer,
the worker grew poorer.
The wealthiest 1% of the population earned the same
amount of money as the bottom 42% of the population.
24,000 Americans had incomes of $100,000.
they bought 50% more cars
The Long Bull Market
Stock Market: Established as a system for buying and
selling shares of companies
Bull Market: long period of rising stock prices. By 1929
about 3 million Americans owned stocks
Margin: buying stock with only a minimal amount down
($1,000 down could buy $10,000 in stock) the rest came from a stockbroker who loaned you the money
Margin Call: as prices started to fall the stockbrokers
demanded investors to pay their balances
Speculation: buying stock in a company without regards to
The Great Crash
Stages:
October 21, stockbrokers start calling in their margins
October 24 Black Thursday stocks continued to fall at record
number
October 29 – Black Tuesday stocks lost $10 - $15 Billion in
value
By November the market had lost $30 Billion.
While the Stock Market crash was not the major cause
Banks in a Tailspin
Two ways that banks were effected: They had lent money to stock speculators
They had invested depositors’ money in the market hoping for higher
returns
When stocks collapsed the banks cut back on the amount of
loans available
With fewer loans, this put the economy into a recession.
Many banks were forced to close.
No government insurance so when the bank
closed you lost all your money.
Bank runs: people were so afraid that their bank
was going to close they rushed in and demanded
all of their money NOW.
During the first 2 years of the Depression more
Business and the cra
sh
Businesses started cutting production, laying off workers,
eventually closing plants and going out of business.
Henry Ford’s Detroit plants laid off 75,000 workers.
Cycle:
Business cut employees because people are not buying
the product
Government involvement
Hawley-Smoot Tariff
Raising the average tariff rate to the highest level
in American history
Goal was to protect American goods abroad but
it backfired
As we raise the tariff so did foreign countries
By 1932 fewer American products were being
Federal Reserve Board’s failure to raise interest rates helped
cause the Depression in two ways:
By keeping interest rates low it encouraged banks to make
risky loans
Low interest rates led business leaders to think the economy
was still good
Once the Depression hit the Fed raised interest rates, which
made credit harder to get.
European countries like Germany also went into an economic
What caused the Great Depression
Milton Friedman- contraction in money supply: stock market crash
and run on banks,
John Maynard Keynes – lack of government response to the crisis.
Best Guesses:
Economic hardships in Europe Uneven distribution of wealth Over speculation
Stock market crash
Americans face hard
times
The Depression Worsens
Banks and Employment
Unemployment from 1921-29 was at 3.7%.
After the crash unemployment rose to 24.9%
By 1933 more than 12 million workers were unemployed –
¼ of the workforce.
Those that did find work were paid up to 30% less than
what they were making pre-depression.
Average family wages went from $2300 a year to $1600 a
Lining up at Soup Kitchens
Bread Lines: to receive a free handout of food
Soup Kitchens: private charities set up soup kitchens to help
give the poor a meal
Makeshift villages
If you could not pay mortgage or rent you were homeless
Those that would not move were forced out by bailiffs
People put up shacks on public lands forming communities called Shantytowns or Hoovervilles (referring to the president for their problems)
Pictures of the Depression
Breadlines
Poverty Devastates Rural America
Crop prices fell to lowest levels.
Great Plains area was suffering from a drought.
1919 a bushel of wheat sold for $2.16 but in 1932 it sold for 38 cents
Milk farmers – when they could not get a good price for milk –
dumped 1,000 gallons of milk on the road.
The Dust Bowl
When crop prices dropped farmers left many fields uncultivated.
In 1932 drought struck the Great Plains
Soil dried to dust
Winds blew blackening the sky for hundreds of miles
Buried crops and livestock like snow
Dust covered everything in the houses
Most farmers had to abandon their farms and head west to California
Dust storms increased to 72 a year by 1937
There was no way the ground could hold water.
Depression and Family life
Men felt they had betrayed their families. Men that had jobs felt guilty.
Women and children were put to work to help the
family.
African Americans were the last hired and the first
fired. They were double the unemployment level of whites.
Mexican Americans were encouraged to return to
Escaping the Depression Hollywood Style
People would save a little money and go to the movies to escape.
60-90 million weekly viewers walked into fantasy or thrills
Famous stars:
Groucho Marx – wise-cracking group with his brothers. Famous movie “Animal crackers”
Marlene Dietrich and Greta Garbo: helpless beauties
Walt Disney: first full length animated movie = “Snow White and the
Seven Dwarfs”
Jimmy Steward: Mr. Smith Goes to Washington
Marlene Dietrich Greta
Garbo
The Marx Brothers
Radio Shows
The Lone Ranger
Fought injustice in the Old West “Faithful Indian companion” Tonto
First Soap Opera: The Guiding Light
Called soap operas because they were sponsored by
laundry soaps.
Focused on the trial and tribulations of middle-class
Depression Art and Literature
Thomas Hart Benton and Grant Wood
artists
Novelist John Steinbeck
Grapes of Wrath
Novelist William Faulkner
The Sound and the Fury
Thomas Wolfe
Grant Wood
American Gothic:
Thomas Hart Benton
Photojournalist Margaret Bourke-White
The title is You Have Seen Their Faces,"
said Skinny. "How do you like it?"
The name implied just what I had been
searching for as I worked.
Faces that would express what we wanted to tell. Not just the
unusual or striking face, but the face that would
Speak out the message from the printed page
Section 3
Promoting Recovery
Joseph Heffernan: “Why not tell the people the truth? ”
Black Thursday October 25 Hoover tells Americans that the nation
and industry was “on a sound and prosperous basis”
March 1930 he tells the public that the worst of the crash will be
over in 60 days.
He organized conferences with business leaders, bankers etc. to
help find solutions
Midterm Elections:
People blamed the republicans for their problems
Hoover’s Public Works programs
Public works building projects
These jobs only spur the economy a little
He knew that in order to create enough jobs he would
have to increase government spending which he refused to do.
How to pay for public works jobs
Hoover Dam
Built in 1931
Everything had to be brought in including labor
Unemployed workers flocked to the Grand Canyon Entire towns were built to house the workers
Took 5 years
Created Lake Mead – 115 mile long reservoir Supplies water for irrigation and hydroelectric
Pumping money into the economy
Rescue the Banks
Hoover asks the Fed reserve to put more currency into
circulation – they refuse
October 1931 Hoover creates the National Credit
Corporation -
money to enabled troubled banks to
Creation of the Reconstruction Finance Corporation
Congress started making loans to banks, railroads
and agriculture
By 1932 the gov. had spent $238 million
Were not able to send enough and the economy
continued to decline
Direct help for Citizens
Emergency Relief and Construction Act
Called for 1.5 billion for public works and $300 million in
Country in an Angry Mood
Hunger Marches
December 5, 1932 1200 hunger marchers assembled and chanted “Feed the hungry, tax the rich”
The police rounded them up and would not give them
food, water or medical treatment until Congress stepped in.
Farmers Revolt
Between 1930 – 1934 banks foreclosed on nearly one
million farms taking possessions and evicting families
Hunger Marches
Bonus Marchers
In 1924 Congress enacted a $1,000 bonus for each veteran of WWI
to be given to them in 1945.
1931 Texas Representative introduces a bill to give them the money
now.
May 1932 hundreds of veterans from Portland Oregon start
marching to Washington D.C.
Once in Washington they camped in Hoovervilles
Within weeks they numbered 15,000
Senate does not pass the legislation
Bonus Marchers
Bonus marchers in D.C
Rally at the Capital for Bonus pay
Forced Eviction by the
Hoover’s Response to Veterans
While most of the Veterans went home, some stayed in theempty buildings around D.C.
Hoover ordered the building cleared
Army Chief of Staff Douglas MacArthur sent in the Calvary,
infantry, tanks and gas to clear the veterans
They chased out 700 veterans with bayonets and gas
The News media printed pictures and stories of how the military was attacking veterans
The lingering Depression, images of the routed Bonus