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1 1 1 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

2 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

HP Utility Data Center

Transforming data center

economics

David Kelleher

(2)

3 3 3 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Agenda

Today’s business and IT

challenges

Today’s business and IT

challenges

What is the HP Utility Data Center?

What is the HP Utility Data Center?

Where do you begin?

Where do you begin?

Roadmap, competition & summary

Roadmap, competition & summary

4 4 4 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Circa 1947…

(3)

5 5 5 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Circa 2000…

the data

center

6 6 6 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Demand a better return on IT

A new IT architecture, one that is

open, modular and flexible

(4)

7 7 7 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

A balanced approach for best RoIT

Reduced

costs

Mitigating

risk

Improved

quality

of service

Increased agility

8 8 8 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

“Traditional” IT Infrastructure”

Complex, Costly, Change is Not Easy

IT features

vs.

IT economics

Applications tied to platform

Dedicated, application-specific

development, test, production,

and disaster recovery

environments

Each environment sized for

expected peak load, little or no

resource sharing

Human errors are still a significant

cost to IT service goals

Sales

Logistics

Manufacturing Marketing

(5)

9 9 9 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Business needs demand a new

model of computing

silos of technology

inflexible to change, over provisioned mainframe centered technology and network focused mainframe personal Internet client server

increasing business agility

time

adaptive computing

shared, optimized, heterogeneous business

-driven

perfectly synchronized with business needs adaptive computin g utility computing 10 10 10 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID IT utility •Rapid response •Competitive innovation •Business transformation

Readying for The IT Utility:

The IT consolidation Journey

Hardware/ data integration •Standardize

•Reduce server numbers

•Centralize storage Distributed Collocation •Physical security •Hardware relocate •Improved management •Business continuity Application integration •Application rationalization •Database rationalization

(6)

11 11 11 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Virtualization Enables the

Adaptive Enterprise

Pay for what

you use

Share virtual

resource

Ideal

computing

Internet

Virtual

resource

pool

Result: IT

shifts focus

from boxes

to services

12 12 12 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID -servers -partitions -blades -virtual server environment

Virtualization Leadership

in the Data Center

-hubs/routers -switches -VLAN - server - array - network -monolithic -client/server -web services -GRID

Virtual

Servers

Virtual

Storage

Virtual

Application

Virtual

Network

Mitigate Risk

Increase quality

Improve agility

(7)

13 13 13 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Virtualization Leadership - Bringing

the Economics of IT Utility Together

Virtual

Network

Virtual

Servers

Virtual

Storage

Virtual

Application

HP

Utility

Data

Center

14 14 14 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID storage virtualization network virtualization internet internet server pool storage pool NAS pool load balancer pool

firewall pool switching pool switching pool utility controller server virtualization access tier web tier application tier database tier edge routers routing switches authentication, DNS, intrusion detect, VPN

web cache 1st level firewall

2nd level firewall load balancing switches

web servers web page storage

(NAS) database SQL servers storage area network (SAN) application servers files (NAS) switches switches internet internet

Evolve to UDC by optimizing utilization of existing assets

An Industry First:

(8)

15 15 15 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

UDC Components

Virtual Server Pools

HP-UX, Linux, Solaris, Windows AIX with customization

Virtual Network Pools

VLAN Cisco

Virtual Storage Pools

HP XP and EVA storage EMC SymmetrixUtility Fabric

Any to any topology

Utility Controller Rack & Software

Manages service templates Automated resource, workload and failure management

OpenView processing elements storage elements hp-ux solaris windows linux utility fabric networking elements emc

hp utility data center

hp utility controller software

consulting and integration services eva hp-xp 16 16 16 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

What is HP’s Utility Data Center?

hp utility data center

New applications and systems can be ignited within minutes

Server, storage and network utilization approaches 100%

Resources are ‘virtualized’ and optimize themselves to meet your

service level objectives Administrative and operational

overhead is minimized storage virtualization network virtualization internet internet server pool storage pool NAS pool load balancer pool

firewall pool switching pool switching pool utility controller server virtualization

virtualized pools of resource for instant ignition

failover protec tion and data replication to protect servers, storage and network

wire-once fabric

utility controller software for service definition and creation

(9)

17 17 17 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

1.

Architect new service:

• automatically locate and allocate resources • auto-configure network and

storage

• auto-configure firewall & load balancers

• auto-configure & boot servers

3.

Create the service

available new service added

Creating a service with the Utility

Data Center

• business case • service growth projection • SLO requirement • availability • security needs • time to implement

2.

Build a service template:

Load Balancer

WEB WEB WEB

APP

Firewall Farm “A”

Template Svc “X” European region 18 18 18 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Utility Controller Software

– Portal Interface

Web-based interfaceManages all UDC

resourcesEnables configuration of new IT ServicesEnables changes to service definitionsAutomatic fault mgt. and rectificationTracks usage and

(10)

19 19 19 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

UDC service usage for

billing and chargeback

UDC data center

in action

service until rate table

customer

invoice

per user

metered item service units hp L3000 6 hp A180 4 hp LPR1000 2 Sun 420 3 XP Raid 1GB 1 XP Mirror 1GB 1.5 XP offsite 1GB 2 --. …

customer’s deployed

infrastructure

20 20 20 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Utility Data Center in action

CRM Data Web & Forms Web Retail Svcs & Data Web & Graphics interactio n managers Integrated Services Management

Configuration Requests Fault &

Perf

Monitoring

& Billing Data

C R M Utility Controller Free Resources Web & Graphics logically partitionable service core L2 fabric

internet L2/L3 switches

(11)

21 21 21 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

The Utility Data Center helps

overcome critical IT issues

Improves cost effectiveness Reduced operational overhead

Increased utilization of existing investments

Matches IT resources to business value Resources can be allocated or de-allocated instantly HP On Demand solutions offer ‘pay-as-you-go’

Improves service levels

Intelligent resource and workload management

Integrates with OpenView, CA and Tivoli management tools

Increases business agility and improving time to market New IT environments can be created within minutes

Resources can be re-allocated as priorities change

Reduces risk – business continuity

All servers, storage and network components are protected UDC re-configures itself on error or failure

22 22 22 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

HP Utility Data Center

Implementation, methodology & services

executive presentation support factory integration innovation workshop run awareness investment justification architectural blueprint project and transition plan detailed design

scoping and visioning

implement design analyze

hp services solution lifecycle

evolve upgrade improve project implementation vision, metrics, business & IT objectives

budget, ROI, TCO

decision point high level design

(12)

23 23 23 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID 7 pairs of FC Switches 1A 1A 2A 2A XP512 with 10TB User 27TB Total XP512 with 5TB User 14TB Total

FC point-to-point connections FC point-to-point connections

require 5 pairs of FC switches up to 12 ADIC 5100 gateways per FC switch pair require 2 XP512s with ~15TB of user data

* one XP512 can support up to 3 FC switch pairs * two XP512s can support

up to 7 FC switch pairs

redundant 8x1000 base SX links

2x Cisco 6509 40 fiber & 158 copper ports 2x Cisco 6509 32 fiber & 6 copper ports tier 2 networking switches tier 1 networking switch

redundant 8x1000 base SX links

LTO 20/700 tape library

2 x 100 base T links to rack switch 2 x 1000 base T links

4 x 1000 base T links

2 x 1000 base T links 2 x FC links to

each XP512

8 x FC links 2 x FC linksto each

XP512 #1 2 x FC links to each XP512 #2 2 x 100 base T links MGMT RACK OPS CENTER RACK 1B 2B BACKUP RACK 1A 2A total of 80 servers total of 156 GigTX and 24 GigSX LAN connections to tier 2 total of 50 Adic 5100 gateways Pix 525 Firewall 2xGigTX 24xGigSX 4 HA Pairs 0xAdic 5100 3x N4000 14xGigTX LAN Ports 4xAdic 5100 4x L3000 10xGigTX LAN Ports 2xAdic 5100 4x L3000 10xGigTX LAN Ports 2xAdic 5100 12x A500 10xGigTX LAN Ports 2xAdic 5100 4x L3000 26xGigTX LAN Ports 6xAdic 5100 5x A500 12xGigTX LAN Ports 4xAdic 5100 6x LT6000R 14xGigTX LAN Ports 6xAdic 5100 6x LT6000R 14xGigTX LAN Ports 6xAdic 5100 6x LT6000R 14xGigTX LAN Ports 6xAdic 5100 6x LT6000R 14xGigTX LAN Ports 6xAdic 5100 12x LP2000R 6xGigTX LAN Ports 3xAdic 5100 12x LP2000R 14xGigTX LAN Ports 3xAdic 5100 1x Foundation 4xGigTX LAN Ports 0xAdic 5100

High level UDC design example

24 24 24 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

HP’s Utility Data Center

– the real thing!

Ops ctr rack Utility controller (Mgmt rack) Backup rack Storage array Fabric rack

(13)

25 25 25 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

UDC: Automated resource

management and utilization

26 26 26 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Sample customer roadmap to an

adaptive infrastructure

change management incident & problem mgt service level management cost management customer management capacity management systems consolidation unified service management utility data centre sale lease -back

pay per use utility pricing management of change people process technology finance improved service performance reduced turnaround times reduced cost accurate & transparent billing improved service level reporting baseline assessment organization alignment 30 days benefits realised realignment each phase

90 days 90 days 90 days 90 days

P1 P2 P3 P4 business value result tracks connects to all other processes usage based charge -back Single Dev/test environment Configuration management utility data centre pilot

(14)

27 27 27 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID Managed Services UDC-R Assess. On Demand Consolidated Virtualized Servers Storage Network Software People Products Services Products Services Products Services Products Services Products Services Traditional

UDC-R concept

Products Services Products Services Products Services Products Services Products Services Products Services Products Services Products Services Products Services Products Services UDC Readiness 28 28 28 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

The economic advantages of the

Utility Data Center include:

security 20% – 30% self adaptive 80% –100% reducing costs

operational

economies

upgrading & migration 20% – 40% reducing costs

upgrade &

migration

economies

usage metering 5% – 30% reducing costs

metering

economies

capacity planning 5% – 40% deployment 30% – 80% reducing costs

physical

provisioning

economies

(15)

29 29 29 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Customer successes put HP ahead

in utility computing

HP has a hard product…, whereas IBM has just got a

blueprint. --Will Cappelli , Giga Information Group

HP has taken the lead for market mind share with Policy Based

Comutuing Service. --Gartner Group Research Note T -16-9153 HP’s Utility Data Center: First to

Deliver. --Tom Bittman , Donna Scott

Gartner Group HP has a lead with its utility computing model.

--Brad Day Giga Information Group

HP has developed a potentially compelling vision for services -centric, utility computing in the enterprise, and is beginning to deliver components of that vision.

--Michael Dortch Robert Francis Group “By using the UDC (utility

data center) we have met all of our internal challenges and it gave us the ability to sell excess capacity to our external customers.”

Kevin Dann,

European Computer Sys.Mgr.

MSX International

“The HP UDC will allow us to flexibly adapt to the business fluctuations of the electronics industry. We’ll be able to reduce our total cost of ownership by streamlining data center management and reducing excess IT capacity while also incorporating the industry’s best platform for application consolidation.”

VP and GM of Infrastructure and Operations HPC wins at Philips against SUN and

EMC owing to UDC capabilities

30 30 30 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

HP Utility Data Center vision

evolving towards utility computing

3Q03 • Backup & restore • storage infrastructure enhancements

• improved management functionalities for the system administrator • additional Cisco appliances

• new Proliant servers • server and OS upgrades

1Q04 •lower the solution cost •reduce time to implement services •single pane of glass: single user interface

•improved clustering •HP blade servers •additional storage options like DAS and NAS in addition to SAN etc •server and OS upgrades 2H04 • n–partitions • policy based flexing • disaster recovery

• support other non -HP storage elements • server and OS upgrades (HP and non-HP) 2005 & beyond • enhanced on-demand capabilities • service lifecycle management enhancements • make the solution more open system

• enhancements to multi -site capabilities

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31 31 31 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Turning the UDC into a “power station”

for the Commercial GRID

Use an offline tool to design

application topologies

Use the Globus toolkit to

submit resource requests to a UDC

create a “farm” (a multi-tier topology) request return the access

information for the farm to the user

UDC provides secure,

dynamically allocatable

resources

Sven Graupner , Jim Pruyne, Sharad Singhal, Making the Utility Data Center a Power Station on the Commercial Grid, GlobusWorld 2003.

32 32 32 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

Summary: HP Utility Data Center

– enabling adaptive infrastructure

HP Utility Data Center is a complete

solution for virtualizingdata center

environments, transforming the economics of your operation

1. All resources are wired once to

support their virtual, flexible

allocation and reallocation

2. New applications and systems can

be ignited within minutes

3. Server, storage and network

utilization improvements

4. Resources are ‘virtualized’ and

optimize themselves to meet your

service level objectives

5. Administrative and operational

overhead is minimized and

opportunities for error reduced

storage virtualization network virtualization internet internet server pool storage pool NAS pool load balancer pool firewall pool switching pool switching pool utility controller server virtualization

(17)

33 33 33 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

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35 35 35 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

HP Labs

Research Community Can Dream Big

Challenge

Grow IT installation within current budget and space constraints Build world-class IT infrastructure to enable invention

Combine the running of production appliances with resources needed for research

Solution

Install HP Utility Data Center

Pooled the R&D budget for purchasing computer systems with the IT budget for running production applications

Results (In Progress)

Saved over $500,000/year vs. a traditional data center installation and replaced150 systems with 700 without

Adding additional staff Adding data center space

Obtain greater flexibility and availability of systems Enable staff to focus on higher-level tasks

Can share computing resources internally and externally

36 36 36 © 2003, Cisco Systems, Inc. All rights reserved.

Session Number Presentation_ID

“Installing the UDC will enable us to

quadruple the number of servers in our data

centers in Palo Alto, Calif., and Bristol,

England, while keeping our people and

real-estate costs essentially flat.”

“It also makes it possible to leverage

resources around the world in a way that

would not otherwise be possible.”

John Sontag

Program Manager, HP Labs

References

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