Adobe Training Services Course Catalog

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Adobe Training Services

Course Catalog

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Adobe Training Services

Course Catalog

The Adobe Training Services Course Catalog gives basic information on the courses offered for each product. The first few pages in this document list the courses offered and subsequent pages provide detailed course descriptions. Target audience, course format, and course duration are listed for each course as well. Contact us or check out the Adobe Training Services web site, training.adobe.com to register for courses and get additional information, including pricing and class availability. Happy learning!

What is the Adobe Marketing Cloud?

Now, there’s a single service that includes everything digital marketers need to get ahead. The Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting, and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.

Adobe

Analytics

Adobe Analytics combines the power of actionable analytics & audience segmentation with the distributed value of reporting and sharing of key business analysis and connects it for data driven marketing.

Adobe Social helps organizations measure and manage marketing activities across owned, earned, and paid media – ensuring the impact of social is properly attributed.

Adobe Media Optimizer combines best of breed portfolio and rules based ad management with intelligent campaign forecasting and targeted ad delivery for data optimized advertising.

Adobe Target helps organizations dynamically test & present highly customized experiences to a digital property in order to drive significantly higher conversion rates.

Adobe Experience Manager optimizes the authoring,

management, and delivery of digital media and content across owned channels, including Web, mobile, email, print, and social communities, to brand and drive demand.

Adobe campaign helps create and manage marketing campaigns by defining, optimizing, executing, and analyzing communications and marketing campaigns. Campaign acts as an execution center for marketing strategies.

• reports and analytics • ad hoc analysis • data workbench • data connectors • data warehouse • tag management • report builder • management and governance

• listening and moderation • publishing and ads • application builder • social analytics • social campaigns • advertising management • audience management • audience targeted creative • ad serving and tracking • professional services

• AB testing • multivariate testing • rules based targeting • geotargeting • recommendations • automated behavioral targeting

• web content management • dynamic media • personalized media • marketing campaign • management • social communities • assets • cloud management • mobile • commerce • cross-channel marketing optimization • campaign optimization • leads management • application programming • schema and forms management

• administration and data management

Adobe

Social

Adobe

Media

Optimizer

Adobe

Target

Adobe

Experience

Manager

Adobe

Campaign

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Capability

Course Name

Target Audience

Training

_Methods

Duration

Capability

Course Name

Target Audience

Training

_Methods

Duration

Adobe Digital Analyst (Analytics)

Adobe Analytics: Digital

Analyst Marketers and Analysts who wish to im-prove their analytical skills Classroom 4 days Adobe Analytics: Digital

Analyst (VIRTUAL) Marketers and Analysts who wish to im-prove their analytical skills Virtual Class-room / Web based

4 days

Ad hoc Analysis

(for-merly Discover) Adobe Analytics: Ad Hoc Analysis Data analysts, Web analysts Classroom 1 day Adobe Analytics: Ad Hoc

Analysis (VIRTUAL) Data analysts, Web analysts Virtual Class-room / Web based

1 day Adobe Analytics: Ad hoc

Analysis User Virtual Training Series

Business analysts Virtual

Class-room / Web based

1 day

Data Workbench

(formerly Insight) Adobe Analytics: Data Workbench Administrator IT professionals, data architects, Data Workbench administrators Classroom 2 days Adobe Analytics: Data

Workbench Analyst Data analysts, Web analysts, anyone using Data Workbench for day-to-day analysis Classroom 1 day Adobe Analytics: Data

Workbench Analyst ACE Business analysts who want to become certified expert end users of Data Work-bench

Classroom 4 days + half day for ACE Exam Adobe Analytics: Data

Workbench Architect Data architects, implementers, developers, IT professional Classroom 1 day Adobe Analytics: Data

Workbench Architect ACE This course is specifically designed for personnel who function as the Data Workbench technical lead—the individual within the organization who is responsible for translating clients’ business require-ments into specific transformations and dimensions by making dataset design and configuration decisions.

Classroom 4 days + half day for ACE Exam

Report Builder Adobe Analytics: Report

Builder Web analysts, all Reports & Analytics users who want to extend the use of their data by exporting to Excel

Classroom 1 day Adobe Analytics: Report

Builder (VIRTUAL) Web analysts, all SiteCatalyst users who want to extend the use of their data by exporting to Excel

Virtual Class-room / Web based

1 day

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Capability

Course Name

Target Audience

Training

_Methods

Duration

Marketing Reports &

Analytics (formerly SiteCatalyst) (Social AMO Analytics)

Adobe Analytics: Reports & Analytics Advanced Fea-tures and Tools

Web analysts, Reports & Analytics experts,

architects Classroom 2 days

Adobe Analytics: Reports & Analytics Advanced Fea-tures and Tools (VIRTUAL)

architects Virtual Class-room / Web based

2 days

Adobe Analytics: Reports & Analytics Advanced Features and Tools Virtual Training Series

architects Virtual Class-room / Web based

Varies

Adobe Analytics: Reports &

Analytics Implementation Technical lead, programmers, implement-ers Classroom 4 days Adobe Analytics: Reports &

Analytics Implementation (VIRTUAL)

Technical lead, programmers,

implement-ers Virtual Class-room / Web

based

5 sessions (5 hours each) Adobe Analytics: Reports &

Analytics Implementation Virtual Training Series

Technical lead, programmers,

implement-ers Virtual Class-room / Web

based

Varies

Adobe Analytics: Reports &

Analytics User Marketers, product managers, content managers, analysts Classroom 3 days Adobe Analytics: Reports &

Analytics User (VIRTUAL) Marketers, product managers, content managers, analysts Virtual Class-room / Web based

3 days

Adobe Analytics: Reports & Analytics User Virtual Training Series

Marketers, product managers, content

managers, analysts Virtual Class-room / Web based

(5)

Capability

Course Name

Target Audience

Training

_Methods

Duration

Adobe Experience

Manager (AEM)

AEM Sites: Advanced

Developer (AEM 6.0) The AEM Sites: Advanced Developer class is designed for developers who wish to learn about advanced topics of application development with the AEM Platform.

Classroom 3 days

AEM Sites: Author (AEM

6.0) The AEM Author class is designed for all AEM users including Authors, Developers, and System administrators.

Classroom 2 days AEM Sites: Author (AEM

6.0) (VIRTUAL) The AEM Author class is designed for all AEM users including Authors, Developers, and System administrators.

2 days

AEM Sites: Developer (AEM

6.0) The AEM Developer class is designed for developers who wish to learn more about application development with the AEM Sites.

Classroom 4 days

AEM Sites: System

Admin-istration (AEM 6.0) This is a highly technical class, designed specifically for System Administrators. Classroom 3 days Adobe Experience

Manager: Advanced Developer

Developers who wish to learn about ad-vanced topics of application development with the CQ WCM Platform

Classroom 3 days Adobe Experience

Manager: Commerce Developers Classroom 1 day

Adobe Experience

Manager: Content Author All AEM users including authors, develop-ers, and system administrators Classroom 1 day Adobe Experience

Manag-er: Content Author (VIR-TUAL)

All CQ users including authors, developers,

and system administrators Virtual Class-room / Web based

1 day Adobe Experience

Manager: Developer Developers / Programmers Classroom 4 days Adobe Experience

Manager: Digital Asset Management Developer

AEM Developer or equivalent Classroom 2 days Adobe Experience

Manag-er: Digital Asset Manage-ment End User

Web Interface Designers and Developers, Web Graphics Personnel, Content Editors, AEM Author Attendees

Classroom 1 day Adobe Experience

Manag-er: Marketing Campaign Manager

Users of AEM who want to manage their multi-channel marketing campaigns for mobile, apps, social communities, social media and more

Classroom 1 day

Adobe Experience Manag-er: Marketing Campaign Manager Developer

AEM Developers Classroom 1 day

AEM Sites: Mobile for Sites

and Apps Developers Classroom 2 days

Adobe Experience

Manag-er: Multi Site Manager AEM Developers Classroom 2 days

Adobe Experience

Manag-er: Security Developers, Administrators Classroom 1 day

Adobe Experience

Manag-er: Social Communities AEM Developer equivalent Classroom 2 days Adobe Experience

Manag-er: System Administration System administrators Classroom 3 days Adobe Experience

Manag-er: Use and Extend Widgets Developers Classroom 2 days

Apache Jackrabbit Deep

Dive Developers Classroom 1 day

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Capability

Course Name

Target Audience

Training

_Methods

Duration

AEM Assets: Developer

(AEM 6.0) This course is suitable for developers who are looking for in-depth understanding of AEM Asset management tool. The par-ticipants should have attended the AEM Developer course or have equivalent expe-rience in AEM component development.

Classroom 2 days

AEM Assets: User (AEM 6.0) This course is suitable for developers who are looking for in-depth understanding of AEM Asset management tool. The par-ticipants should have attended the AEM Developer course or have equivalent expe-rience in AEM component development.

Classroom 1 day

AEM DPS Integration AEM Developers, Authors, and Users Virtual Class-room / Web based

4 hours AEM Forms—for AEM

Developer This course is suitable for developers who intend to work with the Forms capabili-ty of AEM. The participants should have attended the AEM Sites: Developer course or have equivalent experience in AEM component development.

Classroom 2 days

AEM Forms—for JEE Forms

Developer This course is suitable for JEE developers who will work with the Forms capability of AEM.

Classroom 3 days Adobe Experience

Manag-er: Mobile Developers Classroom 1 day

AEM Sites: Multi Site

Man-ager (AEM 6.0) Developers Classroom 2 days

Adobe Experience Manag-er: Integration with Adobe Marketing Cloud Solutions

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Capability

Course Name

Target Audience

Training

_Methods

Duration

Adobe Scene7 Adobe Experience Manager:

Scene7 Getting Started with Publishing System

(VIRTUAL)

Web graphics personnel, designers/

developers Virtual Class-room / Web based

2 hours

Adobe Experience Manag-er: Scene7 Image Authoring Core Concepts (VIRTUAL)

Marketing graphics personnel who create and manage professional product photog-raphy

Self-paced

Adobe Experience Manag-er: Scene7 Introduction to Template Basics (VIRTUAL)

Web graphics personnel, Designers,

Devel-opers Virtual Class-room / Web

based

2 hours

Adobe Experience Man-ager: Scene7 Media Portal Administration (VIRTUAL)

Web graphics personnel, Designers,

Devel-opers Virtual Class-room / Web

based

2 hours

Adobe Experience Man-ager: Scene7 Publishing System Core Concepts

Web interface designers and developers,

web graphics personnel Classroom 2 days Adobe Experience

Man-ager: Scene7 Publishing System Core Concepts (VIRTUAL)

Web interface designers and developers,

web graphics personnel Virtual Class-room / Web based

2 days

Adobe Experience Manag-er: Scene7 Sets and Viewer Presets (VIRTUAL)

Web graphics designers, Developers Virtual Class-room / Web based

2 hours

Adobe Experience Man-ager: Scene7 eCatalog Workflow (VIRTUAL)

Web Interface Designers and Developers,

Web Graphics Personnel Virtual Class-room / Web based

2 hours

Adobe Campaign Adobe Campaign:

Admin-istration Administrators and Developers Classroom 1 day

Adobe Campaign:

Applica-tion Programming Developers Classroom 1 day

Adobe Campaign: Data

Management Analysts and Advanced Marketers Classroom 1 day Adobe Campaign:

Discov-ery User Training Anyone interested in Adobe Campaign Classroom 1 day Adobe Campaign: Intro to

Cross-Channel Marketing Optimization

Marketing users who plan and execute

campaigns Classroom 2 days

Adobe Campaign: Intro to Lead Management Optimi-zation

B2B Marketers Classroom 2 days

Adobe Campaign:

Report-ing Developers and Analysts Classroom 1 day

Adobe Campaign: Schema

and Forms Management Developers and Architects Classroom 1 day Adobe Campaign: Survey

Management Marketers Classroom 1 day

Recommendations and Cross Selling (Target)

Adobe Target:

Recommen-dations and Cross Selling Marketers, analysts, and other subject matter experts who implement campaigns on the website.

Classroom 1 day Adobe Target:

Recommen-dations and Cross Selling (VIRTUAL)

Marketers, analysts, and other subject matter experts who implement campaigns on the website

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Capability

Course Name

Target Audience

Training

_Methods

Duration

SiteSearch and

Merchandising (formerly Search&Promote)

Adobe Target: Site Search

and Merchandising Content editors & managers, marketing professionals, merchandising specialists, product Managers

Classroom 2 days Adobe Target: Site Search

and Merchandising (VIR-TUAL)

Content editors & managers, marketing professionals, merchandising specialists, product Managers

2 days

Target Standard Adobe Target: 360-degree

Personalization (VIRTUAL) This course is intended for frequent users of Target Standard or Target Premium, including both strategists as well as subject matter experts (SMEs). Those interested in this course may have roles that involve Optimization, Digital Strategy, or eCom-merce, including Optimization Managers, Campaign Managers, Marketing Analysts, Content Managers, and Web Analysts.

3 hours

Adobe Target: Automated

Personalization This course is intended for frequent busi-ness users of Target Premium, including both strategists as well as subject matter experts (SMEs). Those interested in this course may have roles that involve Optimi-zation, Digital Strategy, or eCommerce, in-cluding Optimization Managers, Campaign Managers, Marketing Analysts, Content Managers, and Web Analysts.

Classroom 1 day

Adobe Target: Introduction to Target Standard (VIR-TUAL)

Strategists, Implementers, Technical Users Virtual Class-room / Web based 3 hours Target Classic (formerly Target Advanced)

Adobe Target: Target Classic Basic Operations (VIRTUAL)

Marketing professionals, marketing

manager Virtual Class-room / Web based

2 hours Adobe Target: Target

Clas-sic Behavioral Targeting for Marketers (VIRTUAL)

Marketing professionals Virtual Class-room / Web based

2 hours Adobe Target: Target

Clas-sic Power User Marketing professionals, product manag-ers, Web analysts Classroom 3 days Adobe Target: Target

Clas-sic Targeting and Segmen-tation (VIRTUAL)

Marketing professionals Virtual Class-room / Web based

2 hours Adobe Social Adobe Social:

Administra-tion (VIRTUAL) Administrators Virtual Class-room / Web based

4 hours

Adobe Social: Applications

(VIRTUAL) Marketers and community managers that build apps for their Facebook pages Virtual Class-room / Web based

2 hours

Adobe Social: Overview

(VIRTUAL) Marketers, community managers, multi-channel analysts or others that analyze and optimize social media

4 hours

Adobe Social: Publishing and Moderation (VIRTUAL)

Marketers and community managers that

publish and moderate social posts Virtual Class-room / Web based

2 hours

Adobe Social: Reporting

(VIRTUAL) Social marketing managers Virtual Class-room / Web based

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Capability

Course Name

Target Audience

Training

_Methods

Duration

Adobe Media

Optimizer Adobe Media Optimizer: Advanced Campaign Man-agement (VIRTUAL)

Frequent users of Adobe Media Optimizer

and Subject Matter Experts Virtual Class-room / Web based

30 minutes Adobe Media Optimizer:

Bid Rules (VIRTUAL) Frequent users of Adobe Media Optimizer and Subject Matter Experts Virtual Class-room / Web based

Constraints (VIRTUAL) Frequent user of Adobe Media Optimizer and Subject Matter Experts Virtual Class-room / Web based

Display (VIRTUAL) Frequent users of Adobe Media Optimizer and Subject Matter Experts Virtual Class-room / Web based

1 hour Adobe Media Optimizer:

Facebook (VIRTUAL) Frequent users of Adobe Media Optimizer and Subject Matter Experts Virtual Class-room / Web based

Performance Monitoring (VIRTUAL)

Search I, Basics & Dash-boards (VIRTUAL)

Frequent users of AMO premium Virtual Class-room / Web based

Search II, Portfolio & Simu-lations (VIRTUAL)

Frequent users of AMO premium Virtual Class-room / Web based

Search III, Reporting & Bulksheets (VIRTUAL)

Search Tracking (VIRTUAL) Frequent user of Adobe Media Optimizer and Subject Matter Experts Virtual Class-room / Web based

30 minutes Adobe Connect

(Other) Using Adobe Acrobat Con-nect Professional Professionals who plan on creating and hosting Adobe Acrobat Connect Pro meet-ings

Classroom 2-3 days Using Adobe Presenter Professionals who want to create and

man-age Adobe Presenter presentations Classroom 1-2 days Adobe Core

Services Adobe Analytics: Dynamic Tag Management User (VIRTUAL)

Technical leads, coders, IT, administrators. Virtual Class-room / Web based

1 day Adobe Digital

Pub-lishing Suite Digital Publishing Suite Enterprise Designers, traditional media publishers, ad agencies, and major media and brand organizations

Classroom 1 day Digital Publishing Suite:

Analytics for DPS This course is designed for business analysts and DPS users who are new to Analytics.

Classroom 1 day Adobe Flash

Plat-form AIR 2 and Flex 4: Building Beyond the Browser Experienced Flex developers wishing to build desktop application using Adobe AIR Classroom 2 days Adobe Flash Catalyst:

De-signing Interactive Applica-tions

Designers wishing to use Flash Catalyst as an application development tool. There will be an emphasis on preparing Photo-shop/Illustrator files for use in Catalyst, as well as preparing assets for handoff to Flex application developers.

Classroom 2 days

Flex 4 and LiveCycle Data Services 3: Data Driven Development

Developers wishing to extend their Flex knowledge and leverage LiveCycle Data Services in Flex applications

Classroom 2-3 days Flex 4: Developing Rich

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Capability

Course Name

Target Audience

Training

_Methods

Duration

Adobe LiveCycle LiveCycle ES4: Designer

Specialist LiveCycle Form and Template Developers Classroom 2 days

LiveCycle ES4: Developing

Applications Developers new to LiveCycle ES4 Classroom 2 days LiveCycle ES4: HTML5 and

PDF Forms Developers looking to gain introductory knowledge relating to rendering XDP tem-plates to either HTML5 or PDF Forms.

Classroom 2 days Adobe Search

Center+ Introduction to Search-_{Center for SEM Experts} Experienced search marketing profession-als Virtual Class-room / Web based

2 hours

SearchCenter User Training Search marketing professionals, marketing

managers Classroom 1 day

SearchCenter User Training

(VIRTUAL) Search marketing professionals, marketing managers Virtual Class-room / Web based

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Adobe Analytics: Digital Analyst

Training Method:Classroom Course Description: This four-day course focuses on giving you the knowl-edge and skills to enable you to become a successful digital analyst. Not only will we discuss the framework within which a web analytics program will thrive, we will also discuss a multitude of reporting examples spread across several industries. This course has been designed to provide you with the broadest possible view without sacrificing attention to very specific report-ing and data interpretation scenarios. The best fit for this class would be a student who is either just stepping into digital analyst space or who has a minimum to moderate level of experience with web analytics data or web analytics tools.

Target Audience:Marketers and Analysts who wish to improve their analytical skills

Duration: 5 days

Adobe Analytics: Digital Analyst (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: This four-day course focuses on giving you the knowl-edge and skills to enable you to become a successful digital analyst. Not only will we discuss the framework within which a web analytics program will thrive, we will also discuss a multitude of reporting examples spread across several industries. This course has been designed to provide you with the broadest possible view without sacrificing attention to very specific report-ing and data interpretation scenarios. The best fit for this class would be a student who is either just stepping into digital analyst space or who has a minimum to moderate level of experience with web analytics data or web analytics tools.

Target Audience: Marketers and Analysts who wish to improve their analytical skills

Adobe Analytics: Ad Hoc Analysis

Training Method: Classroom Course Description: Formerly Discover User Training, the Ad Hoc Analysis User training will teach you how to use ad hoc analysis to do deep analysis on your Web site traffic. This one-day course shows how ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hid-den relationships between your reports. The application gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion. Ad hoc analysis queries the entire data set with unprec-edented speed and flexibility.

Target Audience: Data analysts, Web analysts

Duration: 1 day

Adobe Analytics: Ad Hoc Analysis (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: Formerly Discover User Training, the Ad Hoc Analysis User training will teach you how to use ad hoc analysis to do deep analysis on your Web site traffic. This one-day course shows how ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hid-den relationships between your reports. The application gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion. Ad hoc analysis queries the entire data set with unprec-edented speed and flexibility.

Target Audience: Data analysts, Web analysts

Duration: 1 day

Adobe Analytics: Ad hoc Analysis User Virtual Training Series

Training Method: Virtual Classroom / Web based Course Description: Ad hoc analysis user series has two 3-hours modules for virtual delivery. The course teaches you how to use ad hoc analysis to do deep analysis on your website traffic. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. The course equips you in getting started with this powerful analytics tool, created calculated metrics, create segments and sequential segments, build a detailed analytic reports and also use pathing analysis. The course covers segmentation in detail. In this course, partici-pants will gain insight into using Adobe ad hoc analysis, with its foundation features and are set to explore the segmentation further.

Target Audience: Business analysts

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Adobe Analytics: Data Workbench Administrator

Training Method: Classroom Course Description: In Data Workbench Administrator training (formerly Adobe Insight Administrator training), attendees are introduced to all com-ponents and develop an understanding of how data is collected and orga-nized for analysis. Participants receive instruction on the role and location of all system configuration files; how to access and modify them, and how to troubleshoot general operational issues. The course covers user and server administration through features including access control, address files, clus-tering, and server synchronization. Attendees will also learn best practices for the Server Files Manager and Profile Manager interfaces.

Target Audience: IT professionals, data architects, Data Workbench administrators

Adobe Analytics: Data Workbench Analyst

Training Method: Classroom Course Description: Data Workbench Analyst training (formerly Adobe Insight Analyst training) begins with a general overview of architecture, terminology, and concepts. It then teaches participants how to navigate through Data Workbench Client to create and design new analysis workspac-es, reports, and dashboards. Attendees will learn about core functionality accessible through contextual menus, while also being introduced to more advanced capabilities of the product. Participants will cover the dataset schema and how it should be used to correctly interpret report results. Fi-nally, attendees are given exercises to complete in order to reinforce the key concepts presented during the course.

Target Audience: Data analysts, Web analysts, any-one using Data Workbench for day-to-day analysis

Duration: 1 day

Adobe Analytics: Data Workbench Analyst ACE

Training Method: Classroom Course Description: The Data Workbench Analyst certification course (formerly the Adobe Insight Analyst certification course) provides in-depth training and Adobe Certified Expert (ACE) credentials for business analysts who want to become expert end users of Data Workbench. It begins with an introduction to Data Workbench’s architecture, core concepts, terminology and data structures. Next, it moves into a comprehensive overview of the entire user interface, including all tabs, workspaces and contextual menus. The Data Workbench dataset schema — including coverage of the dimen-sion types from an analytical perspective — is presented with examples. Correct data interpretation is taught by detailed examination of the dynamic selection functionality, and a strategy is recommended for translating plain English business questions into meaningful workspaces. Next, the course moves into segment creation, report publishing and distribution, and using the filter editor to hone queries to answer sophisticated and complex busi-ness questions. The course also explains all key visualization types, providing special focus on path browsers and process maps. Finally, the statistical analysis, cluster analysis, and predictive scoring tools are explained and examined.

This course is strongly augmented by dedicated, hands-on lab work, during which time participants walk step by step through exercises that reinforce the topics covered during lectures. A comprehensive exam provides students with an opportunity to demonstrate mastery of course content.

Target Audience: Business analysts who want to be-come certified expert end users of Data Workbench

Duration: 4 days + half day for ACE Exam

Adobe Analytics: Data Workbench Architect

Training Method: Classroom Course Description: Data Workbench Architect training (formerly Adobe In-sight Architect training) covers Data Workbench configuration and architec-ture for personnel who will be responsible for translating their users’ analysis needs and reporting requirements into dataset and profile configuration. Attendees are presented with a detailed synopsis of the product architecture, instruction on data acquisition, and the configuration of various components of the Data Workbench platform to process and prepare data for analysis and reporting purposes. This course discusses the creation and configuration of dimensions to extend the Data Workbench dataset, while also presenting the key stages of data processing, profile creation and configuration, log source definition, specialized transformations for manipulating and cleansing data, conditions, and the use of data transformation and integration engines. Target Audience: Data architects, implementers,

developers, IT professional

(13)

Adobe Analytics: Data Workbench Architect ACE

Training Method: Classroom Course Description: The Data Workbench Architect certification program (formerly Adobe Insight Architect certification) provides in-depth training and Adobe Certified Expert (ACE) credentials for candidates who want to configure and construct datasets to support their clients’ business analysis needs. An Adobe Certified Expert Architect is able to understand the data collection process and to troubleshoot issues related to dataset configuration and construction. The skills gained in this comprehensive training program enable architects to determine an appropriate implementation strategy and successfully satisfy business requirements. A comprehensive exam provides students with an opportunity to demonstrate mastery of course content. Target Audience: This course is specifically designed

for personnel who function as the Data Workbench technical lead — the individual within the orga-nization who is responsible for translating clients’ business requirements into specific transformations and dimensions by making dataset design and con-figuration decisions.

Duration: 4 days + half day for ACE Exam

Adobe Analytics: Report Builder

Training Method: Classroom Course Description: In this course you will learn how to use Report Builder to extract the information that you need out of Marketing reports and analytics into Microsoft Excel, and then use the strengths of Excel to format and ma-nipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. The latest enhancements like anomaly detection, and real-time data are included too.

You will start with the Request Wizard, learn how to calculate date ranges, build data tables, create and save filters; create real-time data requests, anomaly detection requests, the copy and paste functionality including multiple request changes, and then, end with saving, scheduling and sharing your reports.

Target Audience:Web analysts, all Reports & Ana-lytics users who want to extend the use of their data by exporting to Excel

Duration: 1 day

Adobe Analytics: Report Builder (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: In this course you will learn how to use Report Builder to extract the information that you need out of Marketing reports and analytics into Microsoft Excel, and then use the strengths of Excel to format and ma-nipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. The latest enhancements like anomaly detection and real-time data are included too.

You will start with the Request Wizard, learn how to calculate date ranges, build data tables, create and save filters; create real-time data requests, anomaly detection requests, the copy and paste functionality including multiple request changes, and then, end with saving, scheduling, and sharing your reports.

Target Audience:Web analysts, all SiteCatalyst users who want to extend the use of their data by export-ing to Excel

Duration: 1 day

Adobe Analytics: Reports & Analytics Advanced Features and Tools

Training Method: Classroom Course Description: Formerly SiteCatalyst Advanced Features & Tools train-ing, this two-day course will teach you how to identify and act on important segments on your site by understanding how to use advanced features and tools to create actionable data. You will learn how to create and monitor campaigns in Reports & Analytics. You will also learn how to integrate your Reports & Analytics data with data external to your Web site in order to understand your business from end to end.

Target Audience:Web analysts, Reports & Analytics experts, architects

Adobe Analytics: Reports & Analytics Advanced Features and Tools (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: Formerly SiteCatalyst Advanced Features & Tools train-ing, this two-day course will teach you how to identify and act on important segments on your site by understanding how to use advanced features and tools to create actionable data. You will learn how to create and monitor campaigns in Reports & Analytics. You will also learn how to integrate your Reports & Analytics data with data external to your Web site in order to understand your business from end to end.

(14)

Adobe Analytics: Reports & Analytics Advanced Features and Tools Virtual Training Series

Training Method: Virtual Classroom / Web based Course Description: The Reports & Analytics Advanced Features and Tools Virtual Training Series is an adapted set of trainings based on our Adobe Ana-lytics: Reports & Analytics Advanced Features and Tools course. Designed to be more flexible for the busy marketer, each course is 3 hours in length and delivered via Adobe Connect. The new virtual training series format allows for easier scheduling and eliminates the time and cost of traveling.

Duration: Varies

Adobe Analytics: Reports & Analytics Implementation

Training Method: Classroom Course Description: Formerly SiteCatalyst Implementation Training. This four-day course, created for the person who places code on the page, is designed to give you the information you need to implement Reports & An-alytics on your site using JavaScript. You will learn to take business require-ments, translate them into an implementation solution, and code them on the page. Topics include Traffic Variables, Conversion Variables, Configuration Variables, Processing Rules, JavaScript plug-ins, troubleshooting implementa-tions, data manipulation tools, advanced Reports & Analytics tools, and your role as a technical lead.

This an excellent preparatory course for taking the Adobe Certified Expert: SiteCatalyst Implementation exam.

Target Audience:Technical lead, programmers, implementers

Adobe Analytics: Reports & Analytics Implementation (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: Formerly SiteCatalyst Implementation Training. This four-day course, created for the person who places code on the page, is designed to give you the information you need to implement Reports & An-alytics on your site using JavaScript. You will learn to take business require-ments, translate them into an implementation solution, and code them on the page. Topics include Traffic Variables, Conversion Variables, Configuration Variables, Processing Rules, JavaScript plug-ins, troubleshooting implementa-tions, data manipulation tools, advanced Reports & Analytics tools, and your role as a technical lead.

This an excellent preparatory course for taking the Adobe Certified Expert: SiteCatalyst Implementation exam.

Duration:5 sessions (5 hours each)

Adobe Analytics: Reports & Analytics Implementation Virtual Training Series

Training Method: Virtual Classroom / Web based Course Description: The Reports & Analytics Implementation Virtual Training Series is an adapted set of trainings based on our Adobe Analytics: Reports & Analytics Implementation course. Designed to be more flexible for the busy marketer, each course is 3 hours in length and delivered via Adobe Connect. The new virtual training series format allows for easier scheduling and elimi-nates the time and cost of traveling.

Adobe Analytics: Reports & Analytics User

Training Method: Classroom Course Description: Formerly SiteCatalyst User training, this three-day train-ing is tailored to help you use Reports & Analytics to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decision-making. You will learn how to distrib-ute reports, create useful dashboards and segment your data so that you can get the right information to the right people at the right time.

Target Audience:Marketers, product managers, content managers, analysts

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Adobe Analytics: Reports & Analytics User (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: Formerly SiteCatalyst User training, this three-day train-ing is tailored to help you use Reports & Analytics to find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the answers you are looking for, and how to configure reports for effective decision-making. You will learn how to distrib-ute reports, create useful dashboards and segment your data so that you can get the right information to the right people at the right time.

Adobe Analytics: Reports & Analytics User Virtual Training Series

Training Method: Virtual Classroom / Web based Course Description: The Reports & Analytics User Virtual Training Series is an adapted set of trainings based on our Adobe Analytics: Reports & Analytics User course. Designed to be more flexible for the busy marketer, each course is 3 hours in length and delivered via Adobe Connect. The new virtual train-ing series format allows for easier schedultrain-ing and eliminates the time and cost of traveling.

AEM Assets: Developer (AEM 6.0)

Training Method: Classroom Course Description: This two-day course is designed for developers who are looking for in-depth knowledge of AEM Asset management tool. AEM works with WebDAV client, Creative cloud, and Scene 7. In this course, participants will learn to configure these tools, and utilize them to give a better web-solu-tion to end users. This course thoroughly demonstrates how users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media such as Flash files for use on the web, in print, and for digital distribution.

Target Audience: Developers

AEM Assets: User (AEM 6.0)

Training Method: Classroom Course Description: This one-day course is designed for users who are looking for knowledge of AEM Asset tool. AEM works with WebDAV client, Creative cloud, and Scene 7. In this course, participants will learn to configure these tools, and utilize them to give a better web-solution to end users. This course thoroughly demonstrates how users across an organization can man-age, store, and access images, videos, documents, audio clips, and rich media such as Flash files for use on the web, in print, and for digital distribution.

Target Audience: Developers

Duration: 1 day

AEM DPS Integration

Training Method: Virtual Classroom / Web based Course Description: eMedia Publisher is a module for the Adobe Experience Manager that allows the system to publish content to the Adobe Digital Publishing System. Once AEM and the module are configured and using the appropriate templates, you can publish folios to DPS. Articles can be upload-ed directly to the Adobe Folio Producer service and can continually check to make sure articles are in sync with the latest changes. This course describes how to create an iPad app using DPS App Builder.

Target Audience: AEM Developers, Authors and Users

Duration: 4 hours

AEM Forms—for AEM Developer

Training Method: Classroom Course Description: This two-day course provides you with working knowl-edge on AEM Forms. The course includes theory about AEM Forms features followed by hands-on exercises. The participants will learn to create adap-tive forms, add form components, leverage existing XDP assets to create form, digitally sign the forms, initiate reviews, localize the forms, integrate adaptive forms with web services, and integrate forms with Analytics.

Target Audience: This course is suitable for develop-ers who intend to work with the Forms capability of AEM. The participants should have attended the AEM Sites: Developer course or have equivalent experience in AEM component development.

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AEM Forms—for JEE Forms Developer

Training Method: Classroom Course Description: This three-day course is ideal for Adobe JEE Developers who are migrating to AEM Forms. The course helps students to understand the basic AEM Sites and AEM Forms development concepts. The first day of the course teaches the fundamentals of building a custom AEM website based on templates and components. It provides with the conceptual infor-mation on JCR, web framework, and OSGi framework. Then, the next two days of the course familiarizes the students about AEM Forms features with hands-on exercises. The participants will learn to create adaptive forms, add form components, leverage existing XDP assets to create form, digitally sign the forms, initiate reviews, localize the forms, and integrate adaptive forms with web services.

Target Audience: This course is suitable for JEE developers who will work with the Forms capability of AEM.

AEM Sites: Advanced Developer (AEM 6.0)

Training Method: Classroom Course Description: AEM Sites: Advanced Developer training teaches devel-opers the advanced topics of building a custom AEM 6.0 application, based on OSGi and JCR. This includes practice with OSGi component development and development topics like Unit Testing and Maven project setup. The training also reviews areas that are relevant for successful AEM projects like dispatcher caching, deployment & packaging and integration methods are taught.

The training builds up on the basic AEM Sites: Developer training. Partici-pants need to have a good understanding of AEM components and tem-plates. In addition, Java skills are required.

Target Audience:The AEM Sites: Advanced Develop-er class is designed for developDevelop-ers who wish to learn about advanced topics of application development with the AEM Platform.

AEM Sites: Author (AEM 6.0)

Training Method: Classroom Course Description: The AEM Author Training course teaches improved fea-tures and functionalities of AEM 6.0, which helps you improve your author-ing skills, based on a standard project environment. AEM 6.0 gives you the freedom of authoring from both touch devices and computers. This course covers authoring concepts of Touch optimized UI. It includes introduction to AEM’s dynamic publishing, the roles and responsibilities of a content author, and best practices of working with AEM’s content management features. This training enables students to create new web pages based on various templates as well as update and modify content on an AEM based website. It also enables students to use additional functionalities such as Workflows, Forms, Campaigns, Newsletters, and Reports, in addition to creating and managing Mobile Pages.

This is not a developer training; it introduces you to the idea behind AEM, and administering content using readymade templates.

Target Audience:The AEM Author class is designed for all AEM users including Authors, Developers, and System administrators.

AEM Sites: Author (AEM 6.0) (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: AEM Sites: Author training course teaches improved fea-tures and functionalities of AEM 6.0, which helps you improve your author-ing skills, based on a standard project environment. AEM 6.0 gives you the freedom of authoring from both touch devices and computers. This course covers authoring concepts of Touch optimized UI. It includes introduction to AEM’s dynamic publishing, the roles and responsibilities of a content author, and best practices of working with AEM’s content management features. This training enables students to create new web pages based on various templates as well as update and modify content on an AEM based website. It also enables students to use additional functionalities such as Workflows, Forms, Campaigns, Newsletters, and Reports, in addition to creating and managing Mobile Pages.

Note:This is not a developer training; it introduces you to the idea behind AEM, and administering content using readymade templates

Target Audience:The AEM Author class is designed for all AEM users including Authors, Developers, and System administrators.

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AEM Sites: Developer (AEM 6.0)

Training Method: Classroom Course Description: AEM Sites: Developer training teaches the fundamentals of building a custom AEM website based on templates and components. It provides with the conceptual information on JCR, web framework, and OSGi framework.

Using CRXDE Lite, students will develop a custom website while reinforcing the fundamental concepts, such as components, templates, dynamic image rendering, navigation, and modularization. It also provides an overview of mobile sites.

AEM 6.0 has deep coverage on Sightly — the new templating language that helps front-end developers to quickly develop components.

Target Audience:The AEM: Developer class is de-signed for developers who wish to learn more about application development with the AEM Sites. Duration: 4 days

AEM Sites: System Administration (AEM 6.0)

Training Method: Classroom Course Description: AEM Sites: System Administrator training focuses on the updated architectural changes for the latest version, and covers topics such as installing, configuring, maintaining, and troubleshooting in AEM. Participants are introduced to basic concepts of AEM architecture and AEM integration in a production-level environment consisting of Cluster, Dispatch-er, Mongo DB, SSO, LDAP, etc. Furthermore, participants get an overview of AEM files, directory structures, finding important log files, and adjusting the logging configuration. Some of the topics covered in this training include Backup, User administration, Security, and Performance tuning. The training also covers integration of AEM with alternative third-party webapp servers like IIS and Apache. The course is a good combination of theory and hands-on exercises.

Target Audience:This is a highly technical class, designed specifically for System Administrators. Duration: 3 days

Adobe Experience Manager: Commerce

Training Method: Classroom Course Description: The training covers the following topics:

y Commerce concepts in AEM

y AEM eCommerce API

y Default commerce providers in AEM

y Default Hybris AEM commerce implementation

y Custom AEM Commerce implementations

Target Audience:Developers Duration: 1 day

Adobe Experience Manager: Marketing Campaign Manager

Training Method: Classroom Course Description: The course is designed for those who wish to use AEM to control their multi-channel marketing campaigns. In addition to providing an overview of MCM features, this training also enable you to set up brands and campaigns, work with leads, lists, and campaigns, understand MCM on Author and publish systems.

Target Audience:Users of AEM who want to man-age their multi-channel marketing campaigns for mobile, apps, social communities, social media and more

Duration: 1 day

Adobe Experience Manager: Marketing Campaign Manager Developer

Training Method: Classroom Course Description: This training covers the following topics:

y MCM features overview

y Setting up brands and their campaigns

y Leads, lists, and newsletters

y MCM-related OSGi configurations

y Author/Publish systems

y Segmentation and related components

y Mail server integration

y External systems integration

Target Audience:AEM Developers Duration: 1 day

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Adobe Experience Manager: Mobile

Training Method: Classroom Course Description: Mobile channels have gained considerable importance in the last few years, mainly driven by the success of the iPhone. This training will instruct students on how to build a mobile website with AEM, including mobile development best practices and specific CQ techniques to allow content reuse and optimization through the different devices.

Target Audience:Developers Duration: 1 day

AEM Sites: Mobile for Sites and Apps

Training Method: Classroom Course Description: Mobile channels have gained considerable importance in the last few years, mainly driven by the success of the iPhone and Android devices. This training will instruct students on how to build mobile website and Apps with the help of AEM, including mobile development best prac-tices and specific AEM techniques to allow content reuse and optimization through the different devices. The duration of this training is two days. Target Audience:This training is useful for those

developers who are required to use AEM to manage websites for mobiles devices, view a mobile page that emulates a mobile device, or switch between several views.

Adobe Experience Manager: Multi Site Manager

Training Method: Classroom Course Description: Managing multiple sites within the same CQ instance gives authors the opportunity to reuse content across channels, languages and national sections. However, different levels of complexity have to be tak-en into account: the ability to inherit changes from the conttak-ent master to the copies; the ability to unlock content in one of the copies and start a different version of the same content; and the ability to use the same piece of content within different layouts

AEM Multi Site Manager allows the management of all these levels of com-plexity and provides a set of features to support authors managing a large number of sites.

Target Audience:AEM Developers Duration: 2 days

AEM Sites: Multi Site Manager (AEM 6.0)

Training Method: Classroom Course Description: Managing multiple sites within the same AEM instance gives authors the opportunity to reuse content across channels and global sections. However, different levels of complexity have to be taken into ac-count— the ability to inherit changes from the content master to the copies; the ability to unlock content in one of the copies and start a different version of the same content; and the ability to use the same piece of content within different layouts. AEM Multi Site Manager allows the management of all these levels of complexity and provides a set of features to support authors managing a large number of sites.

Adobe Experience Manager: Security

Training Method: Classroom Course Description: In this training, participants will learn about possible attacks against AEM installations and protection against them. After complet-ing the traincomplet-ing, the participants will be able to configure CQ5 and dispatcher in a secured way. The training also demonstrates the considerations to be made while implementing the codes for CQ5. This training covers security related AEM features, security considerations in code, XSS attacks, securing the AEM environment, and User generated content.

Target Audience:Developers, Administrators Duration: 1 day

Adobe Experience Manager: Social Communities

Training Method: Classroom Course Description: The AEM Social Communities course focuses on giving you the knowledge and skills to enable you to master the AEM Social Com-munities tool. In this training, you learn how to use, configure and extend the Social Community components that come with AEM. It will enable you to build up a Social Community in AEM by using existing components and creating your own components by extending existing functionality. Target Audience:AEM Developer equivalent

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Adobe Experience Manager: Integration with Adobe Marketing Cloud Solutions

Training Method: Classroom Course Description: This course teaches developers how to integrate AEM with Marketing Cloud solutions. Developers are provided with the login credentials to Marketing Cloud solutions such as Reports & Analytics, Adobe Target, Search&Promote, and Scene7. Each chapter focuses on one Marketing Cloud solution. Practice sessions on each chapter focus on how to send the data from AEM to Reports & Analytics, Adobe Target, and Search & Promote. The training covers the out-of-the-box components that make integration simpler. Training also covers accessing digital assets from Scene7.

Adobe Experience Manager: Use and Extend Widgets

Training Method: Classroom Course Description: Formerly CQ Using and Extending Widgets. This training course enables developers to utilize the AEM technology stack to develop Rich Internet Applications. Participants will be introduced to highly polished user interface elements that are compatible across the most important browsers and that allow the creation of desktop-grade UI experiences. Target Audience:Developers

Apache Jackrabbit Deep Dive

Training Method: Classroom Course Description: The course covers JCR standards, repository model, and architecture of Jackrabbit. Following are the topics included:

y Jackrabbit architecture, components, and tools

y Deployment and configuration

y Node types and data modeling

y Key API elements (Repository, Session, Node)

y Versioning, observation and security

y Search

y Persistency

y Performance and other practical tips

Target Audience: Developers Duration: 1 day

Apache Sling Deep Dive

Training Method: classroom Course Description: The topics covered by this course include both content on Apache Sling API and content on related tools to work with Apache Sling, in particular within its OSGi container.

In addition, this course covers the following:

y Technology basics: REST and OSGi

y Use of the Apache Felix console and Maven annotations

y URL and script resolution

y Scripting languages and servlets

y Key concepts on resource resolution, resource mapping and resource provision

y Key components of the Sling API (including Adaptable)

y Advanced features of the SlingPostServlet

Target Audience: Developer / Programmer Duration: 1 day

Adobe Experience Manager: Scene7 Getting Started with Publishing System (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: This fast-paced, instructor-led online course focuses on the essential workflow and startup tasks for using the Scene7 Publishing System (SPS) for Image Serving and Zoom. Attendees will also learn how to preview images using static sizes and zoom, and how to generate image URLs. This course is a prerequisite for any of the other SPS webinar modules (eCatalog, Template Basics, Sets and Viewer Presets, and Media Portal). Target Audience: Web graphics personnel,

design-ers/developers Duration: 2 hours

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Adobe Experience Manager: Scene7 Image Authoring Core Concepts (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: Learn to use Adobe Scene7 Image Authoring to create colorized and pattern-mapped renders and vignette files from profession-al product images. In this blended learning approach, each student will be given 30 days to access a library of over 80 comprehensive, self-paced tutorials. They will practice hands-on with exercise files. At the conclusion of the course, the student will meet with a live trainer to answer questions and review materials.

It is assumed that trainees have access to the Image Authoring software, an add-on solution available from Adobe Scene7. Assuming they already have a permanent license of Image Authoring, trainees can obtain additional tempo-rary license keys if they purchase additional seats in the class.

Target Audience: Marketing graphics personnel who create and manage professional product photography

Duration: Self-paced

Adobe Experience Manager: Scene7 Introduction to Template Basics (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description:

Scene7 Publishing System (SPS) Template Basics is one of the most powerful additions to the Scene7 toolkit, allowing customers to manipulate unlimited layers of image and text entirely through the URL. This instructor-led online course focuses on a real-world workflow with the goal of creating a mer-chandising product image with configurable banners (such as “New” and “Sale”) and a variable text box.

Target Audience: Web graphics personnel , Design-ers, Developers

Duration: 2 hours

Adobe Experience Manager: Scene7 Media Portal Administration (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: Media Portal is a powerful tool for the Scene7 Publishing System (SPS) that allows content owners to give restricted access to their content to third-party users. In this instructor-led webinar, attendees will learn not only how to administer the Media Portal, but also how the end users would be interacting with the system, with the goal of making the experience easy for end users. In addition, trainees will learn how Media Portal overlaps with SPS, and how to maximize their use of both systems to achieve their goals.

Target Audience: Web graphics personnel, Design-ers, Developers

Adobe Experience Manager: Scene7 Publishing System Core Concepts

Training Method: Classroom Course Description: Scene7 customers typically only use 10 to 20 percent of what the system has to offer. This fast-paced, two-day workshop gives new users not only the skills required to effectively employ core SPS dynamic imaging functionality, but also the ability to repurpose assets across prod-ucts such as Zoom, Sets, eCatalogs and Templates. Every student who takes this class will leave with skills and experience applicable to the needs of any Scene7 customer.

Target Audience: Web interface designers and devel-opers, web graphics personnel

Adobe Experience Manager: Scene7 Publishing System Core Concepts (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: Scene7 customers typically only use 10 to 20 percent of what the system has to offer. This fast-paced, two-day workshop gives new users not only the skills required to effectively employ core SPS dynamic imaging functionality, but also the ability to repurpose assets across prod-ucts such as Zoom, Sets, eCatalogs and Templates. Every student who takes this class will leave with skills and experience applicable to the needs of any Scene7 customer.

Target Audience: Web interface designers and devel-opers, web graphics personnel

Adobe Experience Manager: Scene7 Sets and Viewer Presets (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: This instructor-led webinar focuses on the creation of image collections in Scene7 Publishing System (SPS), and configuration of the viewers that display them. It also touches on the different ways to imple-ment viewers and how to generate a working URL per asset.

Target Audience: Web graphics designers, Develop-ers

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Adobe Experience Manager: Scene7 eCatalog Workflow (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: In this instructor-led webinar, attendees will learn the en-tire workflow for uploading, authoring and publishing eCatalogs for use with the Scene7 Publishing System (SPS). Attendees will also learn power tips to make eCatalogs more polished, such as adding custom names to pages, setting up search and sharpening the pages in the viewer.

Target Audience: Web Interface Designers and De-velopers, Web Graphics Personnel

Adobe Campaign: Administration

Training Method: Classroom Course Description: This one-day course is designed for developers who want to configure and administrators who want to manage Adobe Campaign in support of marketing users.

Every lesson includes hands-on exercises for students to apply classroom concepts and practice what they learn. Attendees also receive a Student Guide and Student Lab Handbook to take away with them from the training.

Target Audience: Administrators and Developers Duration: 1 day

Adobe Campaign: Application Programming

Training Method: Classroom Course Description: This one-day course is designed for developers who want to write advanced business logic in Adobe Campaign.

Every lesson includes hands-on exercises for students to apply classroom con-cepts and practice what they learn. Attendees also receive a Student Guide and Student Lab Handbook to take away with them from the training.

Target Audience: Developers Duration: 1 day

Adobe Campaign: Data Management

Training Method: Classroom Course Description: This one-day course is designed for analysts who want to prepare data for targeting, personalization, and reporting.

Every lesson includes hands-on exercises for students to apply classroom concepts and practice what they learn. Attendees also receive a Student Guide to take away with them from the training.

Target Audience: Analysts and Advanced Marketers

Duration: 1 day

Adobe Campaign: Discovery User Training

Training Method: Classroom Course Description: Adobe Campaign Discovery User training will introduce you to cross-channel marketing with Adobe Campaign. You will discover how marketers plan, design, execute, and measure cross-channel campaigns. This one-day training consists of lecture sessions, and hands-on exercises. Target Audience: Anyone interested in Adobe

Cam-paign

Duration: 1 day

Adobe Campaign: Intro to Cross-Channel Marketing Optimization

Training Method: Classroom Course Description: This two day course is designed for those who want to efficiently and effectively plan, execute and measure cross-channel market-ing campaigns. Students learn best practices for usmarket-ing the Adobe Campaign platform to drive marketing initiatives across all channels.

Every lesson includes hands-on exercises for students to practice what they learn. Attendees receive a Student Guide and Student Lab Handbook to take away with them from the training.

Target Audience: Marketing users who plan and execute campaigns

Adobe Campaign: Intro to Lead Management Optimization

Training Method: Classroom Course Description: This two-day course is designed for marketers who want to efficiently and effectively conduct marketing programs that produce high-value leads for sales. Students learn best practices for using Adobe Campaign’s Lead Management solution to drive B2B marketing initiatives across channels.

Every lesson includes hands-on exercises for students to practice what they learn. Attendees receive a Student Guide and Student Lab Handbook to take away with them from the training.

Target Audience: B2B Marketers Duration: 2 days

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Adobe Campaign: Reporting

Training Method: Classroom Course Description: This one-day course is designed for developers who want to design, build, update, and distribute custom reports they implement with Report Builder.

Every lesson includes hands-on exercises for students to apply classroom concepts and practice what they learn. Attendees also receive a Student Guide to take away with them from the training.

Target Audience: Developers and Analysts Duration: 1 day

Adobe Campaign: Schema and Forms Management

Training Method: Classroom Course Description: This one-day course is designed for application develop-ers who want to extend the factory data model and user interfaces to meet business requirements.

Every lesson includes hands-on exercises for students to apply classroom concepts and practice what they learn. Attendees also receive a Student Guide and Student Lab Handbook to take away with them from the training. Target Audience: Developers and Architects

Duration: 1 day

Adobe Campaign: Survey Management

Training Method: Classroom Course Description: This one-day course is designed for marketers who want to conduct surveys using Adobe Campaign Survey Manager.

Every lesson includes hands-on exercises for students to apply classroom concepts and practice what they learn. Attendees also receive a Student Guide and Student Lab Handbook to take away with them from the training.

Target Audience: Marketers Duration: 1 day

Adobe Target: Recommendations and Cross Selling

Training Method: classroom Course Description: Through detailed, hands-on instruction, this course (formerly Adobe Recommendations User Training) teaches new users the fundamental operations of Recommendations and Cross Selling so that they can suggest the most popular and compelling products, articles, downloads – and other content – to web site visitors. This course lays the groundwork so that students walk away with a working knowledge of how to plan, build and execute recommendations, how to correctly read and interpret test re-sults, and how to continue to refine their recommendation strategies in order to improve as an optimization organization.

Target Audience: Marketers, analysts, and other subject matter experts who implement campaigns on the website

Duration: 1 day

Adobe Target: Recommendations and Cross Selling (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: Through detailed, hands-on instruction, this course (formerly Adobe Recommendations User Training) teaches new users the fundamental operations of Recommendations and Cross Selling so that they can suggest the most popular and compelling products, articles, downloads and other content – to web site visitors. This course lays the groundwork so that students walk away with a working knowledge of how to plan, build and execute recommendations, how to correctly read and interpret test results, and how to continue to refine their recommendation strategies in order to improve as an optimization organization.

Target Audience: Marketers, analysts, and other subject matter experts who implement campaigns on the website

Duration: 1 day

Adobe Target: Site Search and Merchandising

Training Method: Classroom Course Description: Formerly Search&Promote User Training. This course provides detailed, hands-on instruction of Adobe Search&Promote for business users who will be using the tool on a regular basis, or for those who will be managing such users. A must have for anyone using this product to optimize the visitor’s experience on their website.

Target Audience: Content editors & managers, marketing professionals, merchandising specialists, product Managers

Adobe Target: Site Search and Merchandising (VIRTUAL)

Training Method: Virtual Classroom / Web based Course Description: Formerly Search&Promote User Training. This course provides detailed, hands-on instruction of Adobe Search&Promote for business users who will be using the tool on a regular basis, or for those who will be managing such users. A must have for anyone using this product to optimize the visitor’s experience on their website.

Target Audience: Content editors & managers, marketing professionals, merchandising specialists, product Managers