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1

(2)

BACK-OFFICE

APPS

BACK-OFFICE

APPS

BACK-OFFICE

APPS

Custom

Apps

Custom

Apps

Custom

Apps

SaaS

SaaS

SaaS

3%

Hosted

10%

Hosted

40%

Hosted

2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

(3)

What SaaS Means to Businesses…

More

Apps…

Less

Servers!!!

0.2

(vs)

20

http://

nomoreservers.com/andys-daily-ace/scorecard

/

Smaller Firms

Stereotype

Larger Firms

(4)

App Portfolio Circa 2000

EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing HRIS Recruiting Help Desk Marketing EMail Collaboration#1 Billing Payroll Marketing General Ledger Compliance Benefits Partner Portal Intranet Bus.Unit #1 Bus.Unit #2 Inventory Conferencing CRM Analytics Advertising Officel

1-4

Employee Firms

100-149

Employee Firms

1,000-1,499

Employee Firms

70%

Desktop

25%

Desktop

10%

Desktop

28%

SaaS

45%

SaaS

2%

SaaS

2%

Server

30%

Server

88%

Server

Presentation Advertising E-Commerce E-Commerce Spreadsheet Document Storage/Backup CAD IndustryApp #1 Bus.Unit #1 Office Public Co.#1 IndustryApp #1 IndustryApp #2

Desktop

Server-Based

SaaS

(5)

5

App Portfolio Circa 2010

EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing HRIS Recruiting Help Desk Marketing EMail Collaboration#1 Collaboration#2 Billing Payroll Marketing General Ledger Compliance Benefits Recruiting Partner Portal Intranet Bus.Unit #1 Bus.Unit #2 Bus.Unit #3 Inventory Advertising Supply Chain CRM Analytics Advertising Officel

1-4

Employee Firms

100-149

Employee Firms

1,000-1,499

Employee Firms

9%

Desktop

15%

Desktop

15%

Desktop

90%

SaaS

65%

SaaS

40%

SaaS

1%

Server

20%

Server

45%

Server

Presentation Advertising Social E-Commerce Bus.Unit #4 E-Commerce Spreadsheet Social Document Storage/Backup CAD IndustryApp #1 Bus.Unit #1 IndustryApp #2 Bus.Unit #2 IndustryApp #3 Office IndustryApp #1 Presentation IndustryApp #2

Public Co.#1 IndustryApp #3

Public Co. #2 IndustryApp #4

Desktop

Server-Based

(6)

App Portfolio Circa 2020

EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing EMail Collaboration CRM Billing Payroll Web Site Project Mgmt Blog Accounting Conferencing HRIS Recruiting Help Desk Marketing EMail Collaboration#1 Collaboration#2 Billing Payroll Web Site General Ledger Compliance Benefits Recruiting Partner Portal Intranet Bus.Unit #1 Bus.Unit #2 Bus.Unit #3 Inventory Advertising Supply Chain CRM Analytics Advertising Officel

1-4

Employee Firms

100-149

Employee Firms

1,000-1,499

Employee Firms

5%

Desktop

5%

Desktop

1%

Desktop

90%

SaaS

80%

SaaS

79%

SaaS

5%

Server

15%

Server

20%

Server

Presentation Advertising Social E-Commerce Marketing E-Commerce Spreadsheet Social Document Storage/Backup CAD IndustryApp #1 Bus.Unit #1 IndustryApp #2 Bus.Unit #2 IndustryApp #3 Office IndustryApp #1 Presentation IndustryApp #2 Public Co.#1 IndustryApp #3 Public Co. #2 IndustryApp #4

Desktop

Server-Based

(7)

Rackspace Hosts The Most B2B SaaS Apps

1,000+

B2B SaaS Clients

2.0

M

ILLION

P

AID MAILBOXES

10%+

O

F

S

ALES

F

ROM

S

AA

S C

LIENTS

(8)
(9)

Some Apps/Sites Are Core

9

(10)

Critical (Business Perspective)

Zero Downtime & Site Optimization

2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

Often Business Leader

owns P&L (not IT)

Advertising campaigns

include URLs

Time to Market

≥

budget constraints

Incorporates Social

Media and Web 2.0

(11)

Concerned About The Risks?

11

(12)

It Cannot Fail

(13)

It Needs To Be Secure

13

(14)

It Should Run On New Tech

(15)

In One Word…Advanced

15

2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

Advanced

Tool Set

(Deep Monitoring,

Load Testing,

Release

Engineering,

Server Burst)

Advanced

Support

Level

(Best in Class

SLAs)

Advanced

Support

Team

(Resource

Alignment &

Expansion)

(16)

When Customers Count on Your

Site to Deliver

(17)

17

(18)

Cloud Offers Compelling Price

2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

Pennies / Hour

(19)

The Rackspace Cloud

19

2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

Virtual Hosting on

steroids, redundant and

replicated

High performance

customizable raw compute

Inexpensive, CDN enabled

scalable storage

CLOUD SITES

CLOUD

CLOUD FILES

SERVERS

All backed by Fanatical Support & Industry

leading Service Level Agreements

(20)

For Everyone, Not Everything

2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

Every

Firm

Not

Every

(21)

Get There Sooner with Hybrid

21

2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

Cloud

(22)

Rackspace Hybrid

References

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