Project
Disney
Now that we have looked at different forms of leadership and management and the Disney Way, you are going
to look inside a portion of the Walt Disney Corporation to examine how this leadership and management works.
Presentations should be presented as though I am the new CEO of Disney
coming in to evaluate and possible make changes throughout the company.
Your job is to provide me an overview of your part of the company, how it fits
into the Disney way and tradition, and an analysis of your business.
Overview
Each group will design and build a *twenty slide minimum multi-media presentation or *Video Presentation on one of the topics listed below. Topics group may choose from include:
Disney Cruise Lines
Disney Institute
Disney Consumer Products
Disney Media Networks
Disney Vacation Club
Disney-Hollywood Studios (at WDW)
Disneyland Resort in California
Disney’s California Adventure
Disneyland Resort Paris
Disney's Animal Kingdom Park (at WDW)
Disney's ESPN Wide World of Sports Complex
Epcot (at WDW)
Hong Kong Disneyland
Tokyo Disney Resort
Walt Disney Imagineering
Walt Disney Internet Group
Disney’s Aulani Resort
Adventures by Disney
WDW Water Parks (at WDW)
Each group presentation must be 3-8 minutes in length tops, and include multimedia features including but not limited to: PowerPoint, Moviemaker, Photos, Music, Video, Animation, etc.
*The Presentation needs to be professional and presented by each group member in some form.
Along with the presentation, this information needs to be TYPED and organized NEATLY in a PRESENTATION FOLDER!
GROUP MEMBERS:____________________ _________________ ___________________
Information that needs to be Covered
Each topic must be thoroughly researched and students must acquaint their
audience with their topic such that the audience not only understands the
topic covered but how specifically that topic fits into the Walt Disney
Companies strategy of leadership, management, and business. student
must clearly identify how the topic illustrates the “Disney Way”. Finally,
students must analyze the business and how it can be improved.
Group presentations should include the following:
1. Detailed examination of what your topic is and the purpose. This should
involve a business overview of:
Brief History
Who runs this business?
Location
What they do
Who their target customers are
2. The mission or purpose of your topic.
3. Explain what makes your topic successful and special.
4. Explain how the 7 lessons of the Disney way are applied to your topic
(Give examples!)
5.
Explain
how your topic fits into the Disney way of Dream, Believe, Dare,
& DO. (Give examples!).
6. A SWOT analysis of your topic (be detailed and thought out.
7. Examples of how Disney goes above and beyond to make Raving Fans
8. What would your group recommend for future success of your topic? How
would you exceed expectations?
Disney Cruise Lines
Disney Institute
Disney Consumer Products
Disney Media Networks
Disney Vacation Club
Disney-Hollywood Studios (at WDW)
Disneyland Resort in California
Disney’s California Adventure
Disneyland Resort Paris
Disney's Animal Kingdom Park (at WDW)
Disney's ESPN Wide World of Sports Complex
Epcot (at WDW)
Hong Kong Disneyland
Tokyo Disney Resort
Walt Disney Imagineering
Walt Disney Internet Group
Disney’s Aulani Resort
Adventures by Disney
Epcot (at WDW)
Gather with family and friends to celebrate the fascinating cultures and numerous wonders of the world around you through dazzling shows, interactive experiences and amazing attractions. Marvel at the power of the human imagination to set the spirits soaring. Explore the world in a day. Sail away to the distant shores of nations and imaginations as you experience all that is possible on the planet and in the future. Encounter surprises at every turn as the streets of the world spring to life with glorious and hilarious entertainment. Be it street theater or musical concerts, live shows are a big part of Epcot®.
Disney-MGM Studios (at WDW)
Salute the world of showbiz — from the Hollywood classics of yesteryear to the best in popular entertainment. Take center stage as the star of your own adventure: from rock 'n' roll fantasy to Broadway-style stage spectaculars, from the silver screen to the TV screen to behind the scenes. And when you share it as part of your Magical Gatherings experience — now that's entertainment! Step into the world where showbiz is to find yourself beyond the screen, within the story, in front of the footlights, inside the music and always a part of these awesome attractions. Dance, sing, laugh and clap along as you are dazzled by Broadway spectaculars, toe-tapping musical acts and hilarious live performances in this world of entertainment.
Give the wondrous live entertainment here "Two paws up!" From contemporary rock 'n' roll revues to tales
Disney's Animal Kingdom Park (at WDW)
Disney storytelling comes to life in a kingdom brimming with fun, wonder and adventure. Join together with your circle of loved ones to savor thrilling attractions, shows, the majesty of nature and the fascinating animals — real and imagined — that enrich our planet. Take an expedition into wild adventures, exciting treks and animal encounters. Get up close with exotic creatures and immerse yourself in tales from far-away lands. Give the wondrous live entertainment here "Two paws up!" From contemporary rock 'n' roll revues to tales starring classic Disney Characters, entertainment here
WDW Water Parks
Typhoon Lagoon: Disney legend has it that a furious storm once roared across the sea, hurling
surfboards into trees, blowing small boats through roofs and impaling a shrimp boat on a peak of a great volcanic mountain. Left in the typhoon's wake are twisting tides, roaring rapids, wonderful waterways and relaxing rivers. Whether you are navigating the nine exhilarating waterslides and streams or conquering one of the world's largest artificially created waves, Typhoon Lagoon promises the most wild, wonderful and wet water adventure known to man or fish. Whoosh down slippery slopes, swim with sharks or relax in the sun while flowing down a meandering river. This tropical treasure of a Water Park has something for everyone.
Blizzard Beach: Disney legend has it that after a freak winter storm blanketed the area with snow, Florida's first ski resort was born. When temperatures returned to normal, the powdery snow turned to slippery slush. Slalom courses, bobsled and toboggan runs became downhill waterslides. The chair lift carried swimmers instead of skiers. The ski jump became the tallest, fastest water slide in the nation. You are invited to what has become Disney's Blizzard Beach, the most slushy, slippery, exhilarating water park anywhere! Dive into the excitement and relaxation of a "blizzard" of slippery, slushy, splashy attractions. From lazy rivers to thrilling slides, fun in the sun awaits all who plunge into these attractions.
Disney's Wide World of Sports Complex
Discover the Wide World of Sports. Welcome to a vast new world of unparalleled sports excitement. Disney's Wide World of Sports® Complex is the ultimate destination for athletes, fans, and anyone who loves sports. The 240-acre facility plays host to over 170 amateur and professional events each year. This is a place where athletes can compete and experience the same world-class facilities that are used by the best athletes in the world. Disney's Wide World of Sports® Complex is the home of exhilarating
Disney Cruise Lines
Welcome aboard! Discover an enchanting vacation for every member of your family. Take a Disney cruise and set sail; on a dream. Only the Disney Cruise Line® offers fun-filled activities and experiences for cruisers of all ages, favorite Disney Characters in Broadway-style shows, dining at extraordinary eateries, fabulous family-size staterooms, a private island paradise, and amenities and service that define Disney. Find fun for all with delightful Disney-style activities designed for every age group. Your kids can play with new friends, you can enjoy adult-only activities, or you can all enjoy quality family-together time. Thrill to all kinds of exhilarating venues with inspiring shows for every member of the family. See again and again why nobody creates entertainment like Disney. Discover Disney's perfect private paradise — for kids and teens, it's Never Land; for adults, it's Shangri-La. Step off the ship and you know, instantly, you've arrived at a magical place. Experience savory worlds that could only have been designed by Disney. Gather together to share stories of your day as you "rotate" each night through three uniquely themed restaurants with distinctive cuisine — always staffed with your own personal servers who know and anticipate your tastes. Stretch out in a Disney stateroom, designed with the family in mind. Delight in substantially more space for relaxation than you'd find on most other cruise ships. Discover split baths, ample storage, natural woods, imported tiles and superior attention to detail in your home away from home.
Disneyland Resort Paris
Many believe that this is a better theme park than the Magic Kingdom in Florida. Disney has learned from Disneyland, WDW's Magic Kingdom and Tokyo Disneyland and have created something rather special in Disneyland Paris. Besides being physically the largest Park of the four, it has a number of intimate little paths and hidden corners on much the same lines as those which imbue the Californian park with such charm. The rides are, of course, technologically more recent (Pirates of the Caribbean is much superior to its WDW cousin) and, owing to the different safety legislation in France, you don't have the illusion in the 'darker' rides spoilt by seeing little red 'Exit' signs! It's also achieved a European flavour, has fewer controls than the States (probably because the Paris natives don't listen to anyone!) and is a more up to date, intimate park than Florida overall. Besides which, if you hate long flights in economy class, then it's only an hour away!
The most compelling reason, however, has to be the addition of the Walt Disney Studios, making
Tokyo Disney Resort
Enjoy the dreams and magic of Tokyo Disneyland Park or set sail for adventure and romance at Tokyo DisneySea Park. Stay Inside the park at the Tokyo DisneySea Hotel MiraCosta or stay at the elegant Disney Ambassador Hotel, Japan’s first Disney Hotel. The five official hotels of Tokyo Disney Resort all offer world-class accommodations.
At Bon Voyage, you can look for that perfect memento of your visits to the resort or you can shop, dine or take in a movie at Ikspiari. All these destinations are linked by the Disney Resort Line, a monorail that circles the entire resort.
Hong Kong Disneyland
Step into a wondrous world of exciting and enchanting lands. Delight in a whimsical kingdom where once-upon-a-time is now, and the beloved characters and imaginary places of make-believe come to life. Enjoy timeless tales and bold adventures in fun-filled attractions as dreams are brought magically to life for children of all ages — creating memories that last forever.
Stay in the midst of the magic when you choose from two imaginatively themed Disneyland hotels. Step into another world where a wish is just a dream away, whether you select the enchanting Disneyland Hotel or the glamorous Hollywood Hotel. Enjoy Disney-quality service and amenities at every turn to make your vacation memories ones to cherish forever.
Disneyland Resort in California
Theme Parks at the Disneyland® Resort: Discover the magic of Disneyland® park and experience the fun and adventure of the Golden State at Disney's California Adventure™ park.
Hotels: Stay amidst the magic and be a part of our 50th Anniversary Celebration. Book your stay at one of the Hotels of the Disneyland® Resort today!
Disney Vacation Club
It's no secret that Disney offers vacation experiences like no other-with legendary service, superb accommodations and magical surprises at every turn. But did you know that Disney offers an affordable way for you to vacation at your favorite Disney Resorts and experience Member Getaways to over 500 destinations around the world, year after year? It's all part of the best kept Disney secret - Disney
Vacation Club. Escape to enchanting locales in these charming Resorts. Enjoy all the space and comfort of home as well as on-site recreation, swimming pools and easy proximity to Disney Theme Parks.
Disney Consumer Products
Disney merchandising began in 1929 when Walt Disney was approached by a businessman interested in placing Mickey Mouse on the cover of a children's writing tablet. The Consumer Products segment now extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, foods and beverages, electronics and fine art. Disney Consumer Products is one of the largest licensors in the world. It is divided into Disney Hardlines, Disney Softlines and Disney Toys. Disney
Disney Institute
Highlighting the vision and ideals of Walt Disney, the Disney Institute is a recognized leader in experiential training, leadership development, benchmarking and cultural change for business professionals across the globe.
Utilizing the entire Walt Disney World Resort as a living laboratory, our field experiences transport you out of the traditional classroom setting and into real behind-the-scenes interactions with Disney leaders who share our business practices first-hand. Disney Institute programs provide a unique opportunity to "experience the business behind the magic" of our core business strengths: Leadership Development, Quality Service, Customer Loyalty, Organizational Creativity, and Teambuilding. To give businesses an inside opportunity to benchmark these practices, the Disney Institute was born. From guided behind-the-scenes field experiences that show businesses firsthand the Walt Disney World® Resort practices, to experiential activities and facilitated discussions with Disney leaders, the Disney Institute gives businesses the tools to apply Walt Disney World® Resort systems and strategies to their own organizations.
Disney Studio Entertainment
The Studio Entertainment unit is the foundation on which The Walt Disney Company was built, and at its heart are world-renowned animated features and live-action motion pictures. With the creation of Mickey Mouse and Snow White and the Seven Dwarfs, the world's first full-length animated feature, the Disney name quickly became synonymous with quality entertainment for the whole family.
Walt Disney Imagineering
Walt Disney Imagineering is the master planning, creative development, design, engineering, production, project management and research and development arm of The Walt Disney Company. Its talented corps of Imagineers is responsible for the creation -- from concept initiation through installation -- of all Disney resorts, theme parks and attractions, real estate developments, regional entertainment venues and new media projects. Imagineering is headquartered in Glendale, California. Nearly 2,000 Imagineers
representing over 140 disciplines are responsible for all phases of a project's development -- from master planning and "blue sky" conceptualization to design, engineering, production, construction and final installation. This blending of creative imagination with technical know-how has produced the world's best stories in the theme park vernacular.
Imagineering continues to introduce new innovations, such as Disney Vision® (a virtual reality technology) and Minimatronics® figures, as well as state-of-the-art ride vehicles and systems for the Indiana JonesTM Adventure at Disneyland, Space Mountain at Disneyland Paris, The Twilight Zone Tower of TerrorTM at Disney-MGM Studios and Test Track at Epcot. Imagineering is currently designing four new Disney theme parks that will open over the next five years -- Disney's California Adventure at the
Disneyland Resort in California (February 2001), Tokyo DisneySea in Japan ( fall 2001), Disney Studios at Disneyland Paris (2002) and Hong Kong Disneyland (2005) -- as well as two new resort hotels in Florida, Disney's Animal Kingdom Lodge (2001) and Disney's POP Century Resort (2002). In addition to its
ongoing work of expansion and renovation of existing Disney theme parks around the world, Imagineering is also working with Disney Regional Entertainment on DisneyQuest, a new concept in family interactive entertainment planned for cities across the U.S., and has been responsible for overseeing the design and development of Disney's two cruise ships, the Disney Magic and the Disney Wonder.
Walt Disney Internet Group
Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com,
ABCNews.com and ABC.com. WDIG has led the way in developing new forms of interactive content, such as its Enhanced TV service which showcases the convergence of video and interactive programming, and is a market leader in developing and distributing entertainment and informational content to new
Walt Disney World College Program
The Disney Theme Parks & Resorts College Program at the Walt Disney World® Resort is truly a one-of-a kind experience. Participants on our program in Florida will experience three distinct components of the program – Living, Learning and Earning. The Disney College Program at the Walt Disney World® Resort is a one-of-a-kind, paid living, learning and earning experience for college students from all majors and backgrounds. The program offers students a multitude of benefits. Seven courses, designed by
professionals and subject-matter experts from The Disney University and recommended for credit by the American Council on Education, are offered to students as part of their program. Students live in 24-hour gated apartment communities on our unique campus. Students work in one of our four theme parks, more than 20 resorts, two water parks or our dining/entertainment/retail complex. They interact with Guests from all over the world in a high-volume, fast-paced environment. The Walt Disney World® Resort is a "learning laboratory" in which students can learn, live and earn while taking courses that the American Council on Education (ACE) has recommended for credit.
Disney Media Networks
Media Networks includes the company’s Broadcasting and Cable Networks businesses. Broadcasting includes the ABC Television Network, the company’s ten owned television stations, the company’s 71 radio stations and the ABC Radio, Radio Disney and ESPN Radio networks. It also includes Touchstone
