Learning Theory
The instructional design follows connectivism theory combining different learning frameworks. The
learners engage in various media and material examples explaining print and Web differences relating to the learners current print two-dimensional environment. The learner’s internal Print knowledge organizes the new Web visual flow concepts, formulating new mental models and pattern recognition. The learner constructs new schema models applying individual discovery practices and participating in peer communication. The learner scaffolds and compares new and familiar Print and Web concepts and ideas.
Print Team Evaluation Assessment
Client’s initial scoping print documents often change into the Web environment. Sometimes the client suggests using a print document as a base for the Web interface or functional activity.
Print designers whose knowledge expands into the Web environment can design and analyze within the initial scope creep. However, print designers who do not understand the Web environment find it challenging discussing a conceptual Web framework resulting in an initial idea and conceptual loss. Monetarily, the company hires other Web designers closing the knowledge gap increasing the project cost and time.
Audience
The audience is corporate Print design team in one business unit. The corporate environment communication teams compartmentalize departments such as Print, Web, writing, or training. Initial business unit communication materials usually cross over into different mediums.
Print designers that develop Web skill-sets increase performance and career opportunities bridging the gap between Print and design conceptual analysis and project scope creep.
Purpose
The instructional purpose offers Print designers the core skills required to communicate their Print design concepts within a Web environment.
Print designers will be able to distinguish between two-dimensional design and three-two-dimensional design flow, mechanical differences such as CMYK and RGB, basic visual Web Grid principles.
As a result, Print designers can communicate the basic Web design visual principles and basic Web user interface frameworks.
Mulimedia Design Document
Differences Between Print & Web
Course Overview
Course Topic Description
This instructional design exposes professional print designers analyzing the conceptual, visual, and mechanical differences between print design and Web design. The course does not cover software implementation.
Course Format
Print designers will deconstruct the familiar Print environment analyzing the Web environment. The learning activity requires the learner to post about each session. The Print team supervisor reviews individual learning activity examples. This course format contains only Web instruction.
Mulimedia Design Document
Differences Between Print & Web
Web Structure:
• The “Differences Between Print and Web” URL hyperlink is in an e-mail.
• The learning activity folder location is on the Print Team server.
Meeting Notice:
• Each learner receives a three hour meeting notice specifying the date to reviewing the online material and learning activity.
• The learner will adjust his or her work day schedule and interact with the URL website and participate in learning activity.
• The schedule includes one hour to review the website and two hours for the learning activity. • The e-mail notice provides a URL website linking
to the resource material learning activity URL post. • The e-mail notice provides a URL linking to the
private blog for the learning activity.
• The Print Team Supervisor contains the only permission the blog posting. No one else has
Web Instructions:
The learner reviews the URL material at his or her desk. • The URL contains an instructional video reviewing
1-9 session concepts. Watch the video locally and use a headset if necessary.
Web Learning Activity Instructions:
• The learner post a minimum 100 words per session, discussing difference between Print and Web under a private blog. Bill two hours to complete the posting activity.
• The private blog link is in the e-mail with each designers name.
• No formatting requirements. Please spell check The learner writes about each 1-9 sessions. • Complete the blog posting and e-mail the Print
Team Supervisor.
Supervisor Evaluation:
• The Print Design Supervisor reviews each post. • The Print Design Supervisor will organize
Course Format Overview
Mulimedia Design Document
Differences Between Print & Web
General Learning Expectations
Print designers will describe elements or design structures and mechanical development in the Web environment.
Primary Learning Objectives
Primary Goal: Print designers will distinguish between Print and Web design concepts and mechanical production.
Completion Outcomes
The main outcomes of the instruction include: 1. Compare CMYK and RGB mechanics. 2. Examine various Web user interfaces. 3. The ability to distinguish and discuss basic
Web concepts.
Technology Requirements and Location
• The learner will interact with the online URL in a sequential 1-9 order and review the video using the right rail menu column.
• For the learning activity, write a 100 word minimum description per session and post on a private blog.
Timeline
The design team production and hourly office hour’s maintains a billable metric. Management approves the course time management outlining the sixty-minute session for the chosen employee’s workday.
Please use the code EWBTPRINT when entering the time into SAP. Please review the course management timeline, if you have any questions about the timeline, please speak with your supervisor.
Web Right Menu Order and
Learning Activity Post Sessions
Write about the Differences Between Print and Web discussing each session.
(100 words minimum per session. Bill 2 hours) Web Menu Order
and Sessions Session Descriptions
One Course Introduction Two Print Basics
Three Web Basics
Four Print and Web Mechanics Five Web Design on a Grid Six Web Pixel Measurement Seven Eye-Flow
Eight Color blindness Nine Video Course Overiew
Expectations & Objectives
Mulimedia Design Document
Differences Between Print & Web
Learning Activities
Learning Activity
Write about each session and post in the private blog. Write a 100 word minimum per session.
Web Objective
The learner reviews the Web URL resource material differentiating Print versus Web basic concepts and mechanical production or implementation.
Web Course Resource Session Overview
Web Sessions Objective Outcomes Session Descriptions Session One The learner will review the course
overview
• The reason for the course. Session Two
Session Three
The learner will describe the differences between Print and Web functionality.
• The Print and Web Basics home page discusses Print two-dimensional versus the Web three-dimensional user interface interaction. Session Four The learner will describe the
difference between CMYK and RGB.
• The CMYK & RGB home page describes 72 dpi to 300 dpi meaning.
Session Five The learner will describe the Web layout grids.
• The Grid Layout home page discusses various Web grid layouts.
Session Six The learner will describe pixel measurements
• The Pixel Measurement home page discusses text pixel measurements.
Session Seven The learner will describe basic Web alignments.
• The Grid Alignment home page discusses grid alignment, eye-flow, and affordance.
Session Eight The learner will describe basic Web usability color blind principles.
• The Color blindness home page Red-green (Protanopia) and (Deuteranopia) yellow-blue (Tritanopia).
Mulimedia Design Document
Differences Between Print & Web
Assessment
Rubric for Visual Differences between Print and Web
Materials, Job Aid, Design Document Feedback
Assessment Evaluation
Rubric Objectives Total Points Employee clearly describes one Web visual production mechanical. /025 Employee clearly describes one Web visual property.
(Hint: Gestalt Principle, affordance)
/025 Employee clearly describes one Web grid organization.
(Hint: Web-grid layout)
/025 Employee clearly describes one Web usability principle.
(Hint: Color blindness)
/025
Total Points /100
Employee receives recognition for course completion.
The employee receives a 100.00 Way to Go Award for the correct file structure and the visual creation.
BONUS
$100.00
Mulimedia Design Document
Differences Between Print & Web
Evaluation
Course Evaluation
Please answer the following questions. An e-mail is sent to each participant in two weeks, posting the results the internal business website.
Assessment Evaluation
Questions Employee Response At the conclusion of the instruction, did you
feel that you learned the difference between the print environment and the Web environment? Were the directions clear, appropriate relating to your job function?
Did the information allow you to learn the difference between Print and Web?
Do you feel that you were successful in reaching the goals that the instructor set out
for you?
Did you have enough time for the learning activity?
Any positive or negative feedback about the instruction? Would you suggest any improvements in the instruction?
Not
Applicable 1 2 3 4 5 New Knowledge
Not
Applicable Relates to Job Function 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Not Enough Time 1 2 3 4 5 Enough Time Poor
Instruction Excellent Instruction
Not
