All Kids are VIPs
Immigrant Integration at School
1) Presentation by Caroline Dessin
Alle Kids Sind VIPs, Berteslmann Stiftung, Gütersloh, Germany
2) Presentation by Irene Pardo
Eres joven, ¡triunfarás!, Fundación Bertelsmann, Barcelona, Spain
3) Q&A Moderated by Kim Turner, Maytree, Toronto, Canada
Alle Kids sind VIPs, Bertelsmann Stiftung
Gütersloh, 96.320 inhabitants, 9,6% foreign born
Nationwide competition for young people,
Subject: integration of kids with immigrant background
Germany: 16 million people have an immigrant background, which is 20% of the entire population
Studies show that educational success is closely related to the students background
The Winner in 2008 was the Toronto District School Board. The Bertelsmann Stiftung was inspired by the Toronto Slogan: “Diversity – our strength!”.
Alle Kids sind VIPs
The competition Alle Kids sind VIPs emphasizes
the importance of good projects:
All children are important to society
and have the right to a fair chance.
Who can take part?
Young people from age 11 to 21 years old
can apply with a project based on the subject of integration.
The Webpage as a home base
(95.833 page impressions in February 2012)
The web page is used as the home base for the competition and
designed to make access for the target group easier.
Prizes – Public Recognition
A jury determines the winning projects. One prize is a journey to
Berlin – a major treat for German kids.
The winners are honoured in Berlin:
No matter where you´re from – you are a Very Important Person!
Prizes – VIP Visit at School
The other prize is an ambassadors visit at the winners
school or club.
A unique event with one of the ambassadors!
The kids recognize that it is worthwhile to advocate
the blending of cultures.
Who are the Alle Kids sind VIPs ambassadors?
The ambassadors are public figures from the
German music, theatre, or sports world.
11 Bülent Ceylan Andreas Bourani Mario Gomez Rebecca Mir Culcha Candela
Project example: My friends, my neighbours
Hagen, 190.121 inhabitants, 12,9% foreign born
Dance Performance based on collected information about countries and cultures.
Seite 12 Age 12
Breakdance Workshop in Hagen with the Flying Steps
Performance for all students, parents and teachers.
Project example: Seminar: Intercultural Competence
Hamburg, 1.774.244 inhabitants, 13,5% foreign born
Pupils talking with the ambassador
Seite 14 Prize: Acting workshop
Seminar about intercultural competence, Age: 17
Goals of Alle Kids sind VIPs
Alle Kids sind VIPs supports young people`s wish to take an active role
in shaping their futures.
The kids experience: Diversity is strength.
The kids associate interculturality and integration with positive values.
Februar 2012 Seite 16
Success: Alle Kids sind VIPs in the media
3 new ambassadors: Total of 11 So we´ll have 11 winners in 2012!
113 competitors with great projects in 2012! This nearly doubles our previous numbers.
In February 2012, we logged 95,833 page visits, nearly 65% of the visits came via facebook.
Growing recognition of Alle Kids sind VIPs:
Over 35% of the users find us by looking up the compaign name via a search engine; this is an increase of 41% from 2010.
Relaunched Webpage Game Stars-Memo
Welcomepage on facebook
Events like the book fair or a concert against racism Mailing to schools
Alle Kids sind VIPs: Lessons learned
Brochure – collection of projects – projects in subjects
Mailing – schools, associations, youth centres
Website – designed for target group
– easy access to the application form
Social media – dialogue and news via facebook (2.432 fans) – films via YouTube (459.062 views)
– photos via flickr (63.673 views) Activities – Youth fair, festivals, concerts
Alle Kids sind VIPs – a Good Idea
Thank you for your attention.
20 Caroline Dessin Mail: firstname.lastname@example.org Tel: +49 (0)5241 8181 379 www.allekidssindvips.de http://www.facebook.com/allekidssindvips http://www.youtube.com/allekidssindvips http://www.flickr.com/photos/allekidssindvips
Webinar: All Kids are VIPs: Immigrant Integration at School Irene Pardo
Project Manager "Eres Joven, ¡Tiunfarás!„ March 2012
6. abril 2011 6. abril 2011 Página 22
BackgroundReflexiones y recomendaciones 1 Reflexiones y recomendaciones 2 Vídeos divulgativos de las 18 buenas prácticas
Libro ‘Emprendimiento Social Juvenil, 18 buenas prácticas’
Página web TO2
Libro ‘Diagnóstico Compromiso Cívico Juvenil’
Cuaderno del profesorado Cómic Emprendimiento Social Juvenil
6. abril 2011 6. abril 2011 Página 23 Total 3,269,763 people Spanish nationality 2,716,354 Foreigners 553,409 17%
Born foreign mother 19,852 (total born 75,975) Mostly from Ecuador Rumania Peru Mostly from Pakistan Italy Ecuador Total 1,615,448 people Spanish nationality 1,337,128 Foreigners 278,320 17%
Born foreign mother 4,243 (total born 14,882) www.bcn.cat/estadistica/catala/dades/inf/pobest/pobest11/pobest11.pdf www.ine.es/jaxi/tabla.do www.bcn.cat/estadistica/catala/dades/anuari/cap02/C020406.htm www.madrid.es
Total foreigners in Spain 5.730.667 (12%)
6. abril 2011 Página During the school year 2010-2011, 9.5 per cent of students enrolled in Spanish
schools were born outside of Spain. This represents 770.384 students in total.
The PISA study shows that the grades of students, who were not born in Spain, are 56 points lower (432 points) than their peers who were born in Spain (488 points)
6. abril 2011
PISA 2009: differences based on immigration status Total foreign-born students in Spain 2010-11
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Children from immigrant families, with the same degree of competence and intelligence, achieve less at school than students of local origin. In Barcelona the percentage of immigrants in secondary education is
17.5%, but drops to 7.4% in high school and 7.8 % in VT, according to the Department of Education
Immigrant students also have lower expectations about higher education than their Spanish counterparts
6. abril 2011
- Response to a detected social need in Spain
- The concept is clear for the population (young people and adults)
- It was possible to adapt it to the Spanish context - Very fresh, visual, dynamic and attractive
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The Spanish education system is different from the German one in various aspects. So:
- Adapt program parameters, such as student age and grade level
- Other Partners (Ministry of Education)
- Less autonomy for the students to start projects on the school (focus more on teachers)
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Finding new ambassadors: More difficult in Spain than in Germany due the context and history of migration in Spain
- Larger and more established immigrant population in Germany -Immigrant arrival period in Spain is more recent (late 90’s)
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• Over 250 articles from local, regional and national media, 5 radio programs and 4 television programs
•Thanks to the project we participated in 4 conferences on interculturality,
education and youth as speakers
• The competition’s website received more than 10,600 visits while the YouTube videos were viewed over
• The IBIS network of the Alliance of Civilizations and Cities of Migration recognized the project as good practice.
6. abril 2011 Página 31
Total: 89 good ideas between 2010 and 2011 in 14 of the 17 regions of Spain
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- Analyze the context and adapt the project to the reality of your city/country
- Try to recycle own resources/contacts of other projects
- Start by replicating only the part of the project that your organisation can manage
- Famous persons are not so difficult to contact if you present a good idea
- Videos are very important for being in touch with young people
- Don’t forget the teachers in your activities
6. abril 2011
Project Manager "Eres Joven, ¡Tiunfarás!" Phone: +34 93 268 72 37
Página 6. abril 2011
All Kids are VIPs: Immigrant Integration at School
Caroline Dessin, Berteslmann Stiftung, Gütersloh, Germany
Irene Pardo, Fundación Bertelsmann, Barcelona, Spain
Kim Turner, Maytree, Toronto
Cities of Migration is a Maytree idea: www.citiesofmigration.ca