WEB ANAL
YTICS
COPYWRITING
REPUT
ATION MANAGEMENT
CONVERSION RA
TE OPTIMISA
TION
SOCIAL MEDIA OPTIMISA
TION
PA
Y PER CLICK
SEARCH ENGINE OPTIMISA
TION
Find out what services can work for you
Table of Contents
SEARCH ENGINE OPTIMISATION
BACKGROUND
PAY PER CLICK MANAGEMENT
SOCIAL MEDIA OPTIMISATION
COPYWRITING
REPUTATION MANAGEMENT
CONVERSION RATE OPTIMISATION
WEB ANALYTICS
Message From The Founder
...
Why SEO Positive?
... Accreditations ... Our Clients ... Link Building ... ... SEO Audits ...
PromoCodes Case Study
...
Luggage Superstore Case Study
...
Google Adwords Management
... ...
Display Advertising / Remarketing
... Multi-Lingual PPC 10 9 8 7 6 6 5 5 4 3 3 2 2 ... Facebook PPC 11 11 12 12 13 14 14 15 15 16 17 18 19 ... PPC Audits ...
VOI Jeans Case Study
...
Pitney Bowes Case Study
... Facebook ... ... Twitter ... Other Networks ... Blog Contribution ... ... ... ... ...
OVERVIEW
Ben Austin, Managing Director
Message From The Founder
What makes us stand out from the crowd
Why SEO Positive?
As the UK’s top online promotion company, our clients are our definite priority. Our consultants offer the energy, expertise and experience needed to deliver results in such a competitive field. We understand that our business depends on our reputation and have worked tirelessly to achieve our unrivalled status in the SEO industry since our inception in 2007.
We’ve successfully increased the online reach and power of hundreds of clients and know how to boost site traffic into tangible conversions. We offer free, in-depth consultancies and affordable packages that are tailored to your exact needs and we won’t cut any corners to bring you the return on investment you deserve. Here at SEO Positive, we pride ourselves on
remaining a personable yet entirely professional SEO agency. My team works with client satisfaction at the forefront of their minds, adapting rapidly to an ever-changing market to bring our partners the very highest level of service possible.
Whether you’re looking for digital marketing solutions for an existing plan or need to kick-start a whole new campaign, our specialists are at hand to provide you with the information you need to make the right decision.
Free Consultancy
Flexible SEO Contracts
Industry Qualified Staff
UK-Based Support
Dedicated Account Managers
KEY BENEFITS
ROI Focused Services
97% Client Retention Rate
Competitive Prices
Bespoke Packages
Honest Advice & Ethical Methods
Our recent awards & memberships
Accreditations
Our clients remain at the heart of our business
Our Clients
SEO is vital for the success of your online business
SEO Positive offers cost-effective, cutting edge SEO services to all companies determined to improve their search engine ranking positions. By combining up-to-the-minute onsite and offsite optimisation techniques, our team will fully optimise your platform to ensure it appeals to both consumers and search engine crawlers.
We’ll conduct thorough keyword research, analyse key competitors and put together a bespoke strategy that will be sure to catapult your site to page one in a matter of months. We employ some of the best specialists in the country and pride ourselves on our innovative white-hat approach towards all aspects of the service, including mobile and video SEO.
If your company provides services to a particular region, why not enquire about our local SEO packages? You could save money yet still market your services to the consumers that count.
Recommended By Over 500 Clients
Proven Results
Tailored SEO Strategies
Personal Account Manager
Free, Honest Advice
Search Engine Optimisation
Research main keywords using various tools, analytics & competitor analyses.
Develop keyword structure on each page of your site.
Optimise each page for your main keywords.
Build links to your homepage & main pages.
Search engines take time to update links & keywords, we’ll keep testing & improving. As search engines update & traffic increases we’ll look into rankings & traffic
to analyse results.
RESEARCH
STRATEGY
QUICK TIP
WHY US?
METHOD
LINK BUILDING
TESTING
ANALYSIS
Remains the foundation of any strong SEO campaign
Link building is a huge part of the search engine optimisation process. SEO Positive offers a standalone service alongside our comprehensive SEO packages to bring our clients greater choice and flexibility.
The algorithms behind search engines are simply designed to determine which websites are the most important and relevant to each search query.
Domains are partly ranked according to the quality of the links that are threading to and from authoritative websites. In essence, better links to popular sites lead to better rankings, and higher positions mean more exposure.
We never resort to spamming to achieve short-lived results. We put together varying link building strategies in your campaign in order to optimise your site naturally.
SEO Positive offers a wide range of professional auditing services. More information can be found in the ‘Web Usability’ section on page 18.
Link Building
Website health check to ensure full SEO compliancy
To run an effective SEO campaign, you need to be sure that your current site isn’t holding you back. An audit is included in our packages free of charge but sometimes we’ll need to delve a little deeper to resolve larger issues.
Our auditing team can conduct an independent review of your site, highlighting the areas that need to be improved and providing you with professional feedback and recommendations.
We can also implement our solutions at your request. We’ll look at a range of factors, including Robots.txt errors and meta data implementation, and spot any inaccessible pages or navigational issues.
Once the process is complete, your website will be performing at its best, ensuring you’re generating the best possible return on your investment.
SEO Audits
QUICK TIP
g toContact us today on
0800 088 6000 for a
no obligation free quote
Operated by Attinger Jack Interactive Ltd, PromoCodes is a leading online retailer of discount codes and promotional vouchers. The company approached SEO Positive in January 2011 looking for an SEO agency that could identify their most profitable search terms and devise a long-term approach that would push their brand to top level positions.
We shifted the focus to promoting awareness of the brand, incorporating social media management into a flexible SEO strategy.
PromoCodes
www.promocodes.co.uk
Alex Attinger, Owner
We’ve seen a marked improvement on ROI since our campaign started & would not have seen such an increase in business if it wasn’t for SEO Positive’s powerful marketing strategies.
In the last 12 months, SEO Positive has increased the company’s Twitter following by 4000% and ensured that the site now ranks within Google’s top 20 search results for 5,700+ keywords.
The number of visits had tripled after the first two months of the campaign and Promocodes has seen a significant and steady rise in conversion.
ampaign iness if it s.
OUR RESULTS
Luggage Superstore is an online shop that specialises in a huge variety of luggage products. When SEO Positive took over their SEO campaign, the website was receiving little traffic and the company was struggling to compete with major online players in their industry.
Our experts decided to initially target broad search terms with a view to expanding the campaign to incorporate brand-specific keywords.
Luggage Superstore
www.luggagesuperstore.co.uk
Andy Steadman, Director
Our website is dominating Google for all the search terms for our products as well as being in the top 5 for most of the generic search terms.
Luggage Superstore has achieved top 5 positions for all broad search terms, including ‘suitcase’ and ‘luggage’.
The company now enjoys consistent page 1 and top 5 SERPs for all targeted branded search terms for their homepage and a large number of internal pages.
OUR RESULTS
Discover cost-effective PPC solutions
We employ some of the best account managers in the country, all of whom are Google Adwords Qualified, Bing Ad Excellence Members and possess Google Analytics Qualifications.
They are true professionals when it comes to running large, complex PPC campaigns for Google & Bing and will seek to increase your conversions by lowering CPCs and elevating click-through rates.
We’ll target the right audience and you’ll experience an impressive ROI.
Aside from developing and implementing a clear strategy, SEO Positive will draw upon its team of copywriters to produce high-quality, engaging landing pages and ads and will test them fully to ensure your account is running at its full potential.
Running organic SEO campaigns alongside your Pay Per Click advertising is proven to improve your ad positions.
Qualified PPC Experts
Focus On Budget Control
In-Depth Consultations
Ad Creation & Testing
Cross-Platform Management
Pay Per Click Management
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WHY US?
Evaluate and assess the existing account using various industry tools.
ANALYSIS
Devise and implement a strategy for your entire PPC project.
STRATEGY
Adjusting the account to ensure optimum campaign performance.
IMPLEMENTATION
Analyse the results of the strategy using key metrics (such as CTCS).
MEASURE
Present findings clearly and use generated results to improve the campaign.
Why advertise with Google Adwords?
Google Adwords is perhaps the best known Pay Per Click advertising platform – and for good reason.
As 80% of internet users are exposed to the Google ad network, you can be sure that shrewd PPC marketing will attract relevant consumers to your company and increase footfall to your site considerably.
Google Adwords management is our team’s speciality. We talk with our clients extensively so that we fully understand their objectives before setting up a watertight Adwords account, drawing upon experience with previous campaigns and incorporating the latest techniques into our strategy to develop an innovative and highly effective approach towards Pay Per Click advertising.
Google Adwords Management
Comprehensive Setup Packages
Forward-Thinking PPC Strategies
Google Adwords Certified Partner
Focus On Conversions
Detailed Reports & Recommendations
WHY US?
40%
CPA reduced by
in the first 3 months
You won’t believe the difference such campaigns
can make to your profit margins.
CPA
Targets Specific Audiences
Focus On Budget Management
Proven ROI
Instant Reach
Measurable Results
WHY GOOGLE ADWORDS?
Boost your online brand awareness & increase sales
Use images and banners to catch the attention of web users. Millions of websites offer advertising slots to companies such as yours, so by utilising the Google Display Network, you can gain quality leads at lower costs, driving traffic to your site, boosting revenue and increasing your ROI.
We’ll seek to create outstanding adverts and place them on sites that are relevant to your business in order to reach a broad, responsive audience.
Remarketing will reintroduce your products or services to consumers who have expressed a clear interest in your site. This allows you to recover lost conversions and create the illusion that your brand is dominating your industry on the web.
These approaches can be fused with existing SEO and PPC campaigns for full impact.
Display Advertising / Remarketing
Contact us today on
0800 088 6000 for a
no obligation free quote
YOUR WEBSITE ANOTHER WEBSITE YOUR ADVERT
Combining display advertising and remarketing has two major advantages: once you’ve encouraged interest in your site, you’ll be able to re-sell your products or services to those with a sincere interest in what you have to offer.
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d t USER VISITS WEBSITE USER LEAVES WEBSITE USER SEES REMARKETING ADVERT USER CLICKS ADVERT TO RETURNFine tune your campaign to boost your global presence
Our PPC team is well-equipped to create and manage multi-lingual campaigns. We have the capacity to translate your ads into over 100 languages, taking into consideration the social and cultural impact of the text and optimising the design and layout of your landing pages.
Our team of translators are based in their respective countries and so guarantee accurate and engaging ads.
We’ll consult with you at great length to establish your goals and focus on
region-specific search engines as well as international giants such as Google and Bing. Our managers will monitor the campaigns individually and tie in all results (including those of your local PPC accounts) to one comprehensive report at the end of every month.
Multi-Lingual PPC
Contact us today on
0800 088 6000 for a
no obligation free quote
BENEFITS OF
PAY PER CLICK
HIGHER CLICK THROUGH RATE INCREASED ROI TARGET SPECIFIC AUDIENCES HIGHER AD POSITIONS IMMEDIATE AD EXPOSURE CONTROL OVER COSTS
By investing in multi-lingual PPC, businesses are able to test the international market before placing a large proportion of their marketing budget into a relatively unknown arena.
Great exposure with the world-famous social network
With millions of members worldwide, Facebook offers businesses the chance to tap into a huge audience and tailor marketing campaigns towards users with specific interests and preferences. We’ll buy advertising space on your behalf, filtering bids by users’ age, gender, education & even relationship status.
With the support of our experts, you can transform the profile of your company on the web and ensure that your ads are targeting users that will appreciate what you have to offer.
Whether you want to market your entire brand to the masses or concentrate on promoting special deals and events, our PPC team will be able to set up a strategy and monitor the advancement of your campaign, reporting on our progress on a regular basis for your peace of mind.
Facebook Pay Per Click management perfectly complements ad campaigns in the major search engines.
As many as 40% of businesses engaging in Pay Per Click activity are choosing to run their campaigns in-house. However, we recommend an independent audit for the best results.
Facebook PPC
How can we improve your pay per click account?
If you’ve pulled out all the stops to create a strong Pay Per Click campaign but you’re not receiving a great deal of business from this marketing channel, it may be time to invest in an independent PPC audit.
Our PPC specialists will identify any issues with your account that may be affecting its performance.
We’ll look at your existing statistical data to determine what you’re targeting and how best to structure the account, so you can be sure that you’re set up for the very best chance of success from day one.
We’ll put together a comprehensive checklist outlining all of our recommendations and can implement changes if you need us to.
PPC Audits
QUICK TIP
Research Alternative Search Terms
Optimise Ad Content
Interpret Existing Statistical Data
Recommend Structural Changes
Identify Fraud
Create or Modify Landing Pages
HOW WE CAN IMPROVE YOUR ACCOUNT
Voi Jeans, a prominent international retailer of designer clothing, was already running a complex Adwords campaign before consulting with SEO Positive.
At this stage, the PPC model was not performing well for the company and the venture wasn’t generating any worthwhile return or revenue.
Our Pay Per Click specialists set to work to re-structure the campaign and manage the company’s budget more efficiently.
VOI Jeans
www.voijeans.co.uk
Philip Stott, Marketing Manager
Since working with SEO positive in April 2011 we have seen a marked increase in our sales from the website as well as a higher ROI figure.
Voi Jeans’ high CPC rates were reduced by over 26% in just a few months, while the corresponding click-through rates were increased significantly.
Overall, ROI rose by 45% compared to the previous year.
OUR RESULTS
As the country’s leading supplier of franking machines and office supplies, Pitney Bowes felt that its Adwords performance metrics could be greatly improved.
SEO Positive recognised that necessary tracking scripts had not been installed and carried out an in-depth review of the account’s structure and shortcomings, creating and implementing fresh strategies to improve quality scores and reduce the wastage rate.
Pitney Bowes
www.pitneybowes.co.uk
Mark Seton, Internet Sales Manager
Within a couple of weeks of appointing SEO Positive to look after our Pay Per Click advertising on Google they doubled the number of leads generated and halved the cost.
Pitney Bowes’ conversion rates rose from 3% to nearly 10% within just a few months – a figure well above the industry average.
The company now enjoys a fantastic ROI through targeting a broader range of products and search terms.
OUR RESULTS
e seen a well as a
Dedicated social media packages from our specialists
Social media is a web phenomenon that’s swept the globe in recent years. Ensure that your company is making the most of this relatively new market by enlisting the help of our dedicated social media managers.
Because our packages are completely bespoke, you’re able to get your business up and running with one or all major platforms.
Depending on your budget, you can begin interacting with consumers via Facebook, Twitter, Foursquare, Google Plus and a wide range of similar user-driven sites.
We’ll design your profile then continue to manage your presence, interacting with your consumers in real-time and monitoring your social reputation. You’ll then receive monthly reports that show the work we’ve undertaken.
Dedicated Social Media Specialists
Emphasis on ROI
Bespoke Packages & Costs
Daily Interaction
Excellent Reporting Procedures
Social Media Optimisation
WHY US?
Don’t waste time and money running accounts with platforms that won’t benefit your business. Our social media experts can advise you as to the sites that will provide you with the best marketing opportunities, both now and in the future.
QUICK TIP
Help build your online presence & market your product
Facebook is arguably the giant of the social media arena. Boasting hundreds of million users interacting in over 70 languages, the website has been at the heart of the culture of an entire generation.
Save placing a strain on your in-house resources. SEO Positive can take to the reins of your Facebook profile and manage your account around the clock.
We’ll publish status updates and interesting posts to engage and entertain your audience and work to substantially increase your fans and page likes.
Carry out product research on Facebook
Use Twitter to drive conversation, rather than advertising products. Users don’t visit Twitter to purchase so this approach will help consumers connect with your company.
Gain greater exposure & target potential customers
Join the conversation – take advantage of our Twitter management services today. As a social network that relies entirely on fast flowing interaction, Twitter is a hub of activity for businesses and consumers alike and allows all users to start and follow trends.
We’ll seek to portray your business as a true innovator within your field and build awareness of your company amongst all relevant online communities.
QUICK TIP
Contact us today on
0800 088 6000
for a
no obligation free quote
33%
OF USERS ARE LIKELY TOBuy a product from a business page they follow
51%
OF USERS ARE LIKELY TORecommend a fan page to their friends
60%
OF USERS ARE LIKELY TOBuy a product recommended by a friend on Facebook
There are more options than just Facebook & Twitter
Our professional social media marketers are also able to manage accounts on a huge range of sites, so call today to find out about the best options for your business.
Some of the other networks we cater for include (but are not limited to) the following:
Why not combine our blog contribution services with one of our standalone or on-going copywriting packages? More information can be found on page 16.
Other Networks
Build more relevant content for your online business
Our contribution services make it possible for smaller or under-resourced businesses to run a corporate blog, which will add a personal and interactive element to the site & work wonders for SEO and social media campaigns too.
Let us write and distribute high-quality articles on your behalf. We’ll also keep conversation flowing between you and your consumers to ensure your blog is commanding the attention it deserves.
Blog Contribution
QUICK TIP
Contact us today on
0800 088 6000
for a
no obligation free quote
High quality site content from professional writers
Our copywriting services are truly a cut above
the rest. If you’re struggling to find the time to update your blog, why not enlist the help of our team? We can research thought-provoking topics and deliver posts that are witty and charming yet packed full of a great deal of information for both new and regular readers.
Whether you’re launching an entirely new project or simply need to update your current page with fresh copy, you can employ our qualified writers to create personalised, SEO-friendly content for your website.
Copywriting
BLOG WRITING
Our press release packages are incredibly effective if you want to command the attention of some of the UK’s most high profile media outlets.
While scheduling regular press releases will boost your SEO efforts, you’ll also be generating greater awareness of your brand name amongst relevant online communities.
PRESS RELEASE PACKAGES
Writing articles to aid search engine optimisation campaigns requires in-depth knowledge of the latest tactics and techniques. While the primary purpose of distributing such articles is to add link juice to your domain, you also need to be sure that all content associated with your company is of great quality in order to preserve your reputation. Our copywriters can produce single articles or write for you on an
ARTICLE WRITING
BENEFITS OF
SEO COPYWRITING
IMPROVE YOUR SITE RANKINGS ATTRACT MORE VISITORS INCREASED CONVERSION RATES MORE RELEVANT CONTENT ENHANCE YOUR REPUTATION INCREASE BRAND AWARENESSControl user perception of your online brand
Defining your company’s image on the web is no mean feat, but protecting your new-found reputation from harm can turn into an expensive procedure.
You need to be sure that the results returned from any relevant search queries are appropriate and flattering so that potential customers are encouraged to place trust and confidence in your brand.
At SEO Positive, we specialise in identifying and eliminating any negative or damaging search engine entries about your business by employing a mixture of web analytics and SEO techniques.
We will effectively eradicate negative comments and reviews and address any potentially fraudulent entries so users aren’t misled by inaccurate claims.
Reputation Management
We highly recommend that clients who want to safeguard their online reputation from future damage enquire about our affordable brand control services.
We’ll monitor your search results to make sure your company is represented well at all times.
BRAND CONTROL
YOUR
ONLINE
REPUTATION
Prevention is often better than cure. Many of our clients are yet to fall victim to fraud or abuse and simply want to keep tabs on their reputation before it’s too late.
QUICK TIP
f f BLOG POSTS REVIEW WEBSITES SOCIAL NETWORKS COMPETITOR WEBSITES PRESS RELEASES FORUMSHow well does your website perform and convert
Our conversion rate optimisation services prove popular with businesses looking for a professional independent review of their existing website.
Any business advertising or retailing online needs to produce a website that allows the consumber to find what they are looking for quickly and easily.
Conversion rate optimisation is the process of ensuring that your website accommodates the needs of all web users.
Sites that present all information clearly and concisely tend to convert well, so if your business has been struggling to make a serious impact online, it may be time to consider investing in the opinions of some of the UK’s most accomplished conversion rate experts.
Our team are able to provide honest, independent web usability audits to clients concerned that the design of their site affecting conversion rates. We’ll look at a number of important factors and implement our recommendations at your request.
Landing pages appear at a crucial point within the online buying cycle, so it’s important that they are designed with your users’ exact needs in mind.
User’s Path & Internal Navigation
Landing Page Aesthetic Appeal
Sales Copy Effectiveness
Page Load Time & Compliancy
Conversion Rate Optimisation
QUICK TIP
FACTORS WE CONSIDER
WEB USABILITY AUDIT
Using a combination of specialist expertise and the latest analytics software, our team will quickly set to work to assess the impact of your landing pages and optimise them so they appeal to all potential consumers and turn their
LANDING PAGE OPTIMISATION
f Enter Site
Unclear Sales
Message
Slow Load
Time
Confusing
Navigation
No Clear
Call To Action
Unclear
Presentation
Site
Errors
Site Visitors Desired ActionMonitor your website’s success & track performance
Because our marketing campaigns are focused entirely on the return on your investment, our web professionals are able to utilise the latest analytics tools to monitor and adjust aspects of your site that could be improved.
This approach ensures that all essential information can be collected and analysed to bring performance issues to your attention as soon as possible.
Google Analytics is one of the most revolutionary tools available to webmasters. Our specialists are Google Analytics Qualified and are therefore able to use the programme to implement, analyse and interpret crucial data that indicates how well your site is performing and which areas can be optimised further.
Location of Each Caller
Source of The Caller
Keywords Used To Find The Site
Time Caller Spent On Website
Web Analytics
GOOGLE ANALYTICS
Our call tracking packages are perfect for online lead generation companies and will help you to understand the path of a user as they navigate your site. While many businesses use the service to monitor sales calls and customer interaction, call tracking also enables our clients
CALL TRACKING
CALLER DATA COLLECTED
ial
ANALYTICS DATA
COLLECTED
WHERE THEY CAME FROM HOW LONG THEY VISITEDDID THEY REACH THEY’RE GOAL
WHAT THEY’RE VIEWING
WHAT THEY’RE LOOKING FOR
A quick summary of our services
We hope that this brochure has provided you with an insight into our company and the success we’re able to achieve for clients of all sizes and budgets.
If you’d like to talk to our team about your project or require more information about our services, don’t hesitate to get in touch. We can’t wait to hear from you.
Overview
PAY PER CLICK MANAGEMENT
Our PPC account managers are true professionals when it comes to running large, complex PPC campaigns.
SOCIAL MEDIA OPTIMISATION
Ensure that your company is making the most of this new market by enlisting the help of our dedicated team.
COPYWRITING
Our copywriting services are truly a cut above the rest. Our qualified writers will create SEO friendly, personalised content for your site.
REPUTATION MANAGEMENT
We specialise in identifying & eliminating negative search entries about your business by using web analytics & SEO techniques.
CONVERSION RATE OPTIMISATION
Our web usability services prove incredibly popular with businesses looking for a professional independent review of their site.
WEB ANALYTICS
Our web professionals are able to utilise the latest analytics tools to monitor and adjust aspects of your site that could be improved.
Contact us today on
0800 088 6000 for a
no obligation free quote
SEARCH ENGINE OPTIMISATION
We offer cost-effective, cutting edge SEO services to companies determined to improve their search engine positions.
