The Power To Win Improving Your Company s Odds for Success






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Knowledge is power, knowledge shared is empowerment.

The Power To Win

Improving Your Company’s

Odds for Success

April 20–23, 2008

The Wynn Hotel

Las Vegas, Nevada

Graphic Users’


North American


Don’t Miss Out!







*Go to for full Terms and Conditions. Sponsored by Kodak’s Graphic Communications Group.


Prepress Manager

Pressroom Manager

IT Manager



Message from Thomas Clifford,

GUA President

Attention: Business Owners and Executives

Wondering about ROI? This Conference Pays for Itself

Join the Winners!

Your GUA Board has been hard at work making the 2008 North American Conference in Las Vegas the best conference to date. This event is a must-attend for the technical, workflow and business personnel in your company who value the opportunity to rub elbows with the best and brightest in our industry. No where else can you talk one-on-one with the managers and developers of the products that your business relies on each and every day. We know how much of an investment you’ve made in your workflow, and this conference will help you to make the most of it! Kodak's finest are ready and willing to listen to your feedback, will you be there? I will!

On behalf of the entire GUA Board, I suggest you take advantage of the early bird discount by registering for this great event within the next few days.

See you in Las Vegas!


First Time Delegates Ice Breaker 5:00 p.m. – 6:00 p.m.

Welcome Reception 6:00 p.m. – 9:00 p.m.


Breakfast 8:30 a.m. – 9:00 a.m.

Conference Kick-Off and Welcome 9:00 a.m. – 9:45 a.m.

Kodak Keynote 9:45 a.m. – 10:00 a.m.

LIGHTS OUT! On-stage demo 10:00 a.m. – 10:30 a.m.

Break 10:30 a.m. – 11:00 a..m.

The Future of Workflow 11:00 a.m. – 12:00 p.m.

Lunch 12:00 p.m. – 1:00 p.m.

Breakout Session I 1:00 p.m. – 1:55 p.m.

KODAK PRINERGY RBA Classroom† 1:00 p.m. 3:00 p.m.

Breakout Session 2 2:00 p.m. – 2:55 p.m.

Break 3:00 p.m. – 3:30 p.m.

Breakout Session 3 3:30 p.m. – 4:30 p.m.

KODAK PRINERGY RBA Classroom† 3:30 p.m. 5:30 p.m.

Free Time / Lab Open 4:30 p.m. – 6:00 p.m.

Evening Event 6:30 p.m. – 10:00 p.m.


Breakfast 8:30 a.m. – 9:00 a.m.

Breakout Session 4 9:00 a.m. – 9:55 a.m.

KODAK PRINERGY RBA Classroom† 9:00 a.m. 11:00 a.m.

Breakout Session 5 10:00 a.m. – 10:55 a.m.

Break 11:00 a.m. – 11:30 a.m.

Breakout Session 6 11:30 a.m. – 12:25 p.m.

Lunch and Executive Bullpen 12:30 p.m. – 2:30 p.m.

Board Elections 2:30 p.m. – 2:45 p.m.

Break 2:45 p.m. – 3:00 p.m.

KODAK PRINERGY RBA Classroom† 2:45 p.m. 4:45 p.m.

Breakout Session 7 3:00 p.m. – 4:00 p.m.

Free Time / Lab Open 4:00 p.m. _ 6:00 p.m.

Free Evening – Explore on Your Own


Breakfast 8:30 a.m. – 9:00 a.m.

Breakout Session 8 9:00 a.m. – 9:55 a.m.

Breakout Session 9 10:00 a.m. – 10:55 a.m.

Break 11:00 a.m. – 11:30 a.m.

Breakout Session 10 11:30 a.m. – 12:25 p.m.

Lunch and Conference Close - Developer Bullpen 12:30 p.m. – 2:30 p.m.

* Conference Program Subject to Change Additional Fee Applies

Conference 2008

Program At-A-Glance


• The print industry is changing rapidly. There will likely be more fundamental changes over the next 5 years than

there have been in the last 15 years. What will the commercial printer of the future look like? What will be the workflow and services that will be common to most?

• As the business becomes more complex, how will the printer account for and manage the costs and profits

associated with major work centers like offset printing, digital printing, mailing and fulfillment?

• Digital printing is growing rapidly. What does that business model look like? What are the job volume break

even points? What does it take to make money on a digital press? What impact is a digital press having on the infrastructure of an offset printer that installs one?

In addition to the value of the technical and workflow sessions, don’t miss this important presentation by Jim Aust, Business Analyst, US&C Region, Graphic Communications Group.

The GUA conference provides users a strong forum to address issues and needs to Kodak, along with staying abreast of current technology. Dual Graphics has capitalized on Kodak software credits offered each year, which exceed

the cost of attendance.

–Jim Gronwall Prepress Manager, Dual Graphics



How Sustainable / Green is Our Industry?

FInd out what is being done and what we can do to ensure that we do our part. Initiatives are discussed and best practices will be shared.

Partnership in Action

Openness is less about standards than it is a willingness to talk to your competitors. Hear industry players share their experiences on how an open approach has benefited their businesses.

From Printer to Marketing Services

Hear how some traditional printers have transformed their businesses from customer manufacturing businesses to marketing services agencies, achieving high growth rates for both revenue and margin.

Web to Print is So Yesterday –

Welcome to Plan to Print

KODAK Digital Print Solutions roadmap update – get a sneak preview of the digital print workflow.

Save Ink, Maintain Quality

Utilizing tools that you already have, learn how to maintain color consistency, reduce registration issues, etc.

When Does Inkjet Replace Offset?

Kodak will share the latest information on the progress of KODAK Stream Inkjet Technology which has the capability to revolutionize our industry.

Workflow: It’s Not Just for Offset Anymore!

Learn how KODAK Prinergy can transform into the KODAK Unified Digital Workflow Solution, a full- featured digital workflow.

Graphic Lifecycle Management:

Prinergizing the Upstream Workflow

Technology can help brand owners and enterprise marketeers communicate consistently and effectively.


A look at Kodak’s presence at drupa 2008.

Changing the Face of Publishing –

A Case Study

The Chicago Tribune presentation of how technology can radically change the way publications are brought together.

The New KODAK Staccato

Learn about the newly launched version of KODAK Staccato.

Good Color Made Easy

Kodak will launch a revolutionary new color platform at drupa 2008 – get a sneak peek!

JDF, It’s Not Just for Europe

JDF has already changed our industry, yet adoption is glacially slow. Mark Wilton, Marketing and Education Director of CIP4, will explain how and why Europe is leading the way.

Adobe PDF Print Engine

Hear about the latest PDF technology.

Apple, the Latest News

See Apple’s latest cool products.

Lights Out MIS

Detailed demonstration and presentation of KODAK EMS Business Software.

Lean Manufacturing for Print Providers

Introduction to Lean Manufacturing and how it has helped Print Service Providers reduce costs.

The Evolving Print Industry and the Impact

of the Digital Press

What will the future of the commercial printer look like? How will the printer account for the costs and profits associated with major work centers? What does the digital printing business model look like? What impact is a digital press having on the infrastructure of an offset printer that installs one?

EMS Business Software as a

Catalyst for Change

Hear customers share how KODAK EMS Business Software makes them better equipped to meet the business challenges of today’s dynamic marketplace.

Managing Your Business with KODAK EMS

Business Software

Meet the product management for KODAK EMS Business Software and hear how it can help you use Key Performance Indicators to drive your business.

Managing Your Business with Key

Productivity Indicators

Learn about the variety of business reports available with KODAK EMS Business Software and how to use them to better manage your business.

Data Infrastructure

Good data management, disaster recovery technology and procedures can help mitigate the risk of losing your data or your customers’ data. This session will discuss what you can do to ensure that your business is secure.

Is Your Customers’ Data Really Safe?

With the onslaught of identity theft, learn what you should do to protect your customers’ data.

Cleaning Your Email Lists

Discussion of available tools.

KODAK Prinergy Rules-Based Automation,

Intro and Case Studies

Initiatives are discussed.

Automation Features in KODAK Prinergy

Find out how to automate without RBA.

KODAK Matchprint Virtual Proofing System

Find out what’s being done to implement this technology.

Imposing Change

Updates and feedback on interactive job ganging, automated ganging and auto signature creation in KODAK Prinergy.

Think Different –Think Digital

Come find out where KODAK Digimaster, KODAK Nexpress, and the whole range of inkjet solutions are helping printers like you today.

Road to Success in Digital Printing:

Imprinting and Addressing

This session will provide a high level overview of the products and applications that can help enable new market opportunities and add value for commercial printers.

Digital Tool Kit: What You Need to Know

About Digital Printing

This session identifies the most common tools required in digital printing and where they fit into your workflow.

The Road to Digital Color in Three Easy Lessons

This presentation demonstrates how customers around the world are using TransPromo techniques to add color and intelligence to their customer communications.

Color Management in Electrophotography and

Ink Jet: The Essential Information

In this presentation we look at the issues related to workflow and color management in a digital print output environment.

Digital Print Workflows: The Detail Behind

Producing Variable Data Print Jobs

Workflows and color needs vary by customer. In this

presentation we look at the issues related to workflow and color management in a digital print output environment. Come and find out how to be successful in digital!

From Catalogs to Collateral: Kodak Digital

Printing Makes it Happen

Kodak Digital Printing Solutions open new opportunities to commercial printers. Come and find out how digital expands your offerings, allows you to offer smaller run lengths, and lets you add value with personalization.

Everything You Wanted to Know About Data,

But Didn’t Know Who to Ask!

This session will identify the hot-buttons that agencies and brand owners need to be aware of, especially as they pertain to adding variable data to longer-runs.


KODAK Prinergy Rules-Based

Automation Classrooms

KODAK Prinergy Power Users’ Tips & Tricks

KODAK Prinergy 5

KODAK Insite Family

KODAK Storefront, VDP

CtP Update

Plate Roadmap

Workflow Survey Feedback

This conference is a must to keep us

competitive in this ever-changing industry.

– Suzie Estocin Plant Manager, Insync Marketing Solutions, OC



Hotel and Travel

3131 Las Vegas Blvd. South

Las Vegas, Nevada 89109

Toll Free 888.320.7117 Fax 702.770.1578

Las Vegas Weather:

March – May

70ºF – 85ºF / 20ºC – 30ºC

Airport Information:


Taxi Cabs:

Approximate cost from the airport, $13

Driving Directions:

Exit I-15 at Spring Mountain Road East. Wynn Las Vegas is on the Northeast corner of Las Vegas Boulevard and Spring Mountain Road.

Directions from Airport:

Exit the airport on Swenson Avenue. Turn left onto Tropicana Avenue and travel one mile to Koval Lane. Turn right on Koval Lane and travel 1.5 miles to Sands Avenue. Turn left on Sands Avenue (heading west). Wynn Las Vegas will be on your right.

Graphic Users’ Association North American Conference • April 20–23, 2008

Wynn Las Vegas, 3131 Las Vegas Blvd. South, Las Vegas, NV 89109

The GUA prefers registration via our website, but for those unable to register electronically, please complete this form and FAX to: (604) 437-9891 Attention to Xara Gobhai;

or Mail to: Eastman Kodak Company • 3700 Gilmore Way • Burnaby, BC • V5G 4M1 • Canada • Attention: Xara Gobhai

Company __________________________________________________________________________________________ Delegate Name _____________________________________ Companion Name ________________________________ Address ___________________________________________________________________________________________ Email _____________________________Telephone ________________ Fax _________________Language __________ My workflow is _____________________________________________________________________________________ My output device(s) __________________________________________________________________________________ My digital press(es) __________________________________________________________________________________ My plates __________________________________________________________________________________________


m Early registration until February 29, 2008 ………$995

m Late registration after February 29, 2008 ……… $1095

m Companion registration (all meals and social events included; no GUA sessions are included in this fee package) …$385 m Prinergy RBA Course 1st Session Monday, April 21, 2008, 1:00 p.m. to 3:00 p.m ………$200

m Prinergy RBA Course 2nd Session (repeat session) Monday, April 21, 2008, 3:30 p.m. to 5:30 p.m ………$200

m Prinergy RBA Course 3rd Session (repeat session) Tuesday, April 22, 2008, 9:00 a.m. to 11:00 a.m ………$200

m Prinergy RBA Course 4th Session (repeat session) Tuesday, April 22, 2008, 2:45 p.m. to 4:45 p.m ………$200


Payment by: m Check Enclosed m Credit Card m P.O. # _________________________________________

Credit Card Number ______________________________________ Expiration Date (Month/Year) ___________________ Cardholder Name ___________________________________________________________________________________


m I do require hotel accommodation at Wynn Las Vegas @ $239 per night plus taxes m I do not require hotel accommodation

All reservations for the hotel must be requested on this form. The hotel will NOT accept individual reservations.

Arrival Date __________________ Departure Date _______________________

Room Preference m Single m Double

Bed Preference m No preference m King m Queen m Two Doubles Sharing With __________________

Hotel Guarantee (Credit card required for holding your reservation)

This card will not be charged at this time. This information is collected to guarantee your hotel room reservation only. Credit Card Number ______________________________________ Expiration Date (Month/Year) ___________________ Cardholder Name ___________________________________________________________________________________

The GUA group rate at the Wynn is $239 per night plus taxes. Please note that this rate is only guaranteed for the dates of our conference for rooms booked through our rooming block. If you choose to extend your stay, the GUA cannot guarantee the same group rate for those additional dates. However, the Wynn is offering our conference attendees the following option: “The Resort will extend the group rates three (3) days prior to the Group’s scheduled arrival date, and three (3) days after the Group’s scheduled departure date, provided at the time of the request, the Resort’s rack rate does not exceed the Group rate by $50.00 If the rack rate exceeds this amount, the Resort will provide rooms at a price of $100.00 over the Group rates.” So please be sure

you’re aware that the final rate for any added dates might be higher than $239/night.


Graphic Users’ Association

7500 Excelsior Boulevard St. Louis Park, MN 55426-4519

Register to attend by February 29th and participate in a chance to win a


at The Wynn Hotel on April 20, 21, 22

Antonio Perez, Chairman and Chief Executive Officer, Eastman Kodak Company, at GUA Conference 2007

– Rick Riegger Color Manager, Japs-Olson Company

Graphic Users’ Association

North American Conference

APRIL 20–23, 2008

The GUA is hands down the best conference I attend all year. The opportunity to network with my peers, Kodak project managers and engineers is priceless. The combination of the business and learning tracks, open labs and classroom training creates a perfect blend of information that all print professionals can benefit from.





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