Intimate Bright Accessible

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Part fashion and beauty bible, part must-visit

address book and part trend decoder, Clin

d’œil is more than a fashion magazine, it’s a

way to life!

The Clin d’œil experience extends over multiple

platforms (including magazine, web, social

media, tablet and special events) to increase

its points of contact with readers, giving them

access to the brand in every facet of their lives.

Clin d’œil’s mission is simple: inspire readers,

bring new trends to the masses and provide

specific style recommendations. Its team works

with an international team of correspondents

and VIPs to cover all of those hot trends.

Clin d’œil is a guide filled with useful advice

that allows its readers to not only dream about,

but also wear the latest trends! Fashion and

beauty trend specials, published in addition to

the magazine, help fashion-conscious readers

stay up to date on the latest creations. In short,

Clin d’œil is a friendly companion that lets

Quebec women dazzle day after day.

Intimate

Bright

Accessible

Quebec’s leading

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593,000

Readership

57,964

Total circulation

10.2 Readers per copy

One brand, 3 platforms

Sources: AAM reports to December 31, 2013 * PMB, Can 12+, Fall 2014; Google Analytics, Jan-Sept. 2014 avg. Facebook / Twitter: Oct. 2014

Readership

593,000

readers

Circulation

30,772

subscriptions

16,029

newsstand sales

57,964

total circulation

Magazine cover price:

$4.99

Frequency:

12 issues per year

Website

Unique visitors:

103,000 per month

Page views:

237,000 per month

Facebook

42,300

fans

Instagram

4,500

followers

Twitter

12,400

followers

Tablet app

35,100

downloads

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clindoeil.ca is the leading edge and

user-friendly digital extension of the magazine on

the web. It offers readers, exclusive editorial

content related to the lifestyle of Quebecers,

including style trends, new beauty products,

shopping guides, cultural events and society.

Its sections (Fashion, Beauty, Shopping,

Society, etc.) serve up content of interest to

active young Quebec women.

Clin d’œil is a technological leader. It was the

first magazine to broadcast a web series on

its site, the famous Comment survivre aux

week-ends?!

In addition, clindoeil.ca gives Quebec women

a voice and an opportunity to express and

debate their opinions on a daily basis through

its blogs, surveys and virtual communities.

A digital brand

103,000

Unique visitors / month

237,000

Page views / month

42,300

Facebook fans

12,400

Twitter followers

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Clin d’œil has been available in the Apple

Store and on the Android Market since

September 2011. It is the first Canadian

fashion magazine to offer a tablet edition

with bonus and interactive content,

including exclusive videos, never-heard

audio clips, an interactive cover page,

shopping extras and much more!

Tap, glide and zoom for a new way to

enjoy the magazine even more. Ask your

advertising advisor about how to

advertise on our tablet platform!

A mobile brand

Sources: App Annie, September 2014 + Jan-Sept 2014 avg.

35,100

Total app downloads

205 Publications sold each

month (avg.)

2,800

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Sources: PMB, Fall 2014 (2 years), French Canada, 12+. Please note that some data may be unstable

Readership

TOTAL 554 GENDER Men 109 19,7% 40 Women 445 80,3% 159 AGE 12-17 62 11,2% 154 18-24 69 12,5% 124 25-34 69 12,5% 83 35-44 108 19,5% 138 45-54 109 19,7% 114 55-64 80 14,4% 85 65+ 56 10,1% 52 Average age 41 EDUCATION No diploma 79 14,3% 62 High school 131 23,6% 99 Cegep (DEC) 68 12,3% 98 Bachelor’s + 275 49,6% 122 FAMILY INCOME Under $25,000 86 15,5% 97 $25 to 35K 59 10,6% 108 $35 to 50K 87 15,7% 103 $50 to 75K 95 17,1% 92 $75 to 100K 92 16,6% 103 Over $100K 135 24,4% 101

Avg. family income

EMPLOYMENT Full time 270 48,7% 105 Part time 76 13,7% 148 Unemployed 207 37,4% 84 RESIDENCE Owner 376 67,9% 98 Tenant 178 32,1% 104 MARITAL STATUS Married/common-law 274 49,5% 88 Single/separated/divorced 280 50,5% 116 FAMILY Children under 18 237 42,8% 125 CLIN D’ŒIL $70,960 100% 100 (000) COMPOSITION (%) INDEX

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WEB

BANNERS

$17 CPM

BIG BOX

$19 CPM

INTERSTITIAL AD

$21 CPM

CATFISH

$30 CPM

PRE-ROLLS (15 SEC)

$29 CPM

E-BLAST / E-FLYER

$200 CPM

NEWSLETTER

$19 CPM

TABLET

$2,500 (production costs not

included)

* National rates are gross rates.

National Rates*

FREQUENCY

1x

_(3%)

3x

_(6%)

6x

_(9%)

9x

_(12%)

12x

1 PAGE

$8,955

$8,685

$8,420

$8,150

$7,880

DOUBLE PAGE

$17,910

$17,370

$16,840

$16,300

$15,760

½ PAGE

$6,270

$6,080

$5,895

$5,705

$5,515

⅓

PAGE

$5,375

$5,210

$5,050

$4,890

$4,730

C-2

$10,300

$9,990

$9,685

$9,375

$9,060

C-3

$9,850

$9,555

$9,260

$8,965

$8,670

C-4

$11,195

$10,855

$10,525

$10,190

$9,850

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2015 Editorial Planning

February 2015 – #416!

Relationship report (romantic/sexual)!

•  Male/female relationships today (Mars vs. Venus) •  Clin d’œil takes a closer look at modern-day

couples

•  Boudoir-style photo shoot with a plus-size model

March 2015 – #417!

Fashion and beauty trends on a budget!

•  Local designer

•  Spring trends on a budget •  Hair special

April 2015 – #418!

A better me!!

•  Neofeminism report: where do we stand today •  We’re celebrating International Women’s Day •  Skincare products for all ages

May 2015 – #419!

Body Special!

•  Sports Illustrated-style photo shoot showcasing athletes

•  Strong women (both inside and out!)

June 2015 – #420!

Dive into summer!

•  Finding the perfect summer frock for your body type

July/August 2015 – #421!

Double issue – summer special!

•  Quebec bloggers share their favourite fashion and beauty spots

•  Hair report featuring the hottest hairstyles and colours

September 2015 – #422

Special 35th anniversary + Mini-mag!

•  Fashion and beauty trends

October 2015 – #423!

Clin d’œil reinforces its image with ambassadors

of every shape and size + Back to school special!!

•  Denim photo shoot •  Shopping for accessories

November 2015 – #424!

Careers!

•  Letter to an intern •  How to dress to impress

•  Winter boots and other seasonal accessories!

December 2015 – #425!

It’s beginning to look a lot like Christmas!!

•  2015 gift guide

•  Shopping for holiday fragrances •  Holiday outfits for all

January 2016 – #426!

It’s written in the stars adtrology!

•  2016 up-and-comers •  Chalet Chic photo shoot

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To advertise with us

Montreal

Caroline Gagnon

Solutions Director, National Sales

[email protected]

514 598-3976

Christine Ducharme

Director, Local Sales

[email protected]

514 370-5823

Toronto

Bryan Hamberg

Solutions Director, National Sales

[email protected]

416 947-2138

Websites

quebecormediaventes.ca

tvapublications.com

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TECHNICAL SPECIFICATIONS

TRIM SIZE OF THE MAGAZINE:

8” x 10.75”

BINDING METHOD:PerfectPRINTING PROCESS: High-Speed rotary offset

PRODUCTION:

• Digital, four-colour process

• SATURATION (UCR): 295% (black 95%) RESOLUTION:300 dpi (points per inch)

ADVERTISING MATERIAL

Each advertisement must be transferred to our FTP site, by using your web browser (Firefox, Internet Explorer, Netscape, Google Chrome or Safari).

Adresse: http://ftppub.tvapublications.com

nom de l’usager: ftppuben

mot de passe: ftppuben

For more information, please consult the following document: TVAPub_FTPTranfer.pdf, provided by the advertising coordinator, Charlène Lévesque. You can reach her at 514 848-7000, ext. 2422, [email protected]

The advertising material transferred to our FTP site must have been compressed with Stuff It (.sitx, .sea, .zip) or Zip It (.zip): www.stuffit. com, www.maczipit.com

After transferring the electronic document to our FTP site, you must also send a low resolution PDF file of the ad by e-mail to the advertising coordinator of the magazine.

ADVERTISEMENTS MUST BE SUPPLIED IN PDF FORMAT AS PER THE SETTINGS OUTLINED ON PAGE 2

• The format of the advertisement must be in accordance with the technical specifications of TVA Publications. • Any photos and typefaces must be provided with the PDF.

ILLUSTRATOR: Vectorial logos and illustrations must be saved in PDF format; the colours used must be in CMYK mode. Incorporate the typeface. PHOTOSHOP EPS: Photos must be saved in CMYK mode, with a resolution of 300 dpi and a maximum saturation of 300, in the format used for the

ad. SWOP 2006 profiles are recommended. (Available upon request)

GUIDELINES FOR IN DESIGN DOCUMENTS: IN DESIGN DOCUMENT (NON-VECTORIAL)

• The format of the advertisement must be in accordance with the technical specifications of TVA Publications • The file to be placed on FTP (previously compressed) should include only the advertisement requirements. • Any photos or typefaces not included in the file must be provided separately.

Elements contained in the IN DEGISN document must be saved as follows:

ILLUSTRATOR: Vectorial logos and illustrations must be saved using the EPS format and colours must be in CMYK mode. Incorporate the typeface. PHOTOSHOP EPS: Pictures must be saved according to the CMYK colour mode, with a resolution of 300 dpi in the format used in the advertisement.

CHARACTERS

Type size must be minimum 8pt. White characters against a black or colour background that are larger than 12pt. are not suitable for reproduction. TVA Publications cannot be held responsible for the reproduction of material below the minimum type sizes outlined in this document or delicate serifed characters.

• DO NOT USE RGB OR PMS COLOURS

• BLACK OR GREY FONT MUST TAKE ONLY BLACK COATING

• IN ORDER TO PREVENT 18PT. BLACK FONT AND HIGHER PLACED ON DIFFERENT-COLOURED PHOTOS OR BACKGROUNDS FROM BEING CUT OFF, THE BLACK SHOULD BE ENRICHED AS FOLLOWS: 100B 30C 10M 10Y

The advertising material provided by the advertiser should be sent directly and at his own expense to:

Magazine Clin d’oeil

Advertising Coordination Department

TVA Publications

1010, rue de Sérigny, 4th floor, Longueuil (Quebec) J4K 5G7

PLEASE NOTE / We reserve the right not to publish any advertisement supplied to our advertising coordination department if it has not been done in accordance to the aforementioned specifications. Additional costs resulting from delays in delivery or nonconformity to the afore-mentioned specifications will be charged to the advertiser. TVA Publications Inc. is not responsible for unclaimed material after 60 days.

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The safety margin corresponds to 3/8”.

Formats indicated above have been calculated by adding the bleed size and the safety margin from only one side (left or right).

The advertising material in either one of these formats must be supplied in 2 versions: for left-hand page positioning and right-hand page positioning. Non-bleed ads: the finished size corresponds to the measurement of the safe copy area.

TRIM SIZE SPECIFICATIONS

The ad sizes featured in the following table of technical specifications are not all offered by our advertising sales department. Consequently, requests for sizes that do not appear in the rate cards must be approved by TVA Publications.

C:100 M: 87 J:0 N: 2 C:70 M: 15 J:0 N:0 C:0 M: 100 J:65 N:28

1 PAGE

Safe copy area: 7.25 ˝ x 10 ˝ Trim size: 8 ˝ x 10.75 ˝ Bleed size: 8.25 ˝ x 11 ˝

1/2 HORIZONTAL

Safe copy area: 7.25 ˝ x 5 ˝ Trim size: 8 ˝ x 5.375 ˝ Bleed size: 8.25 ˝ x 5.5 ˝

1/3 HORIZONTAL

Safe copy area: 7.25 ˝ x 3.25 ˝ Trim size: 8 ˝ x 3.625 ˝ Bleed size: 8.25 ˝ x 3.75 ˝

1/3 VERTICAL

Safe copy area: 2.375 ˝ x 10 ˝ Trim size: 2.75 x 10.75 ˝ Bleed size: 2.875 ˝ x 11 ˝

1/4 VERTICAL

Safe copy area: 3.5625 ˝ x 5 ˝ Trim size: 3.9375 ˝ x 5.375 ˝ Bleed size: 4.0625 ˝ x 5.5 ˝

JUNIOR

Safe copy area: 4.75 ˝ x 7.5 ˝ Trim size: 5.125 ˝ x 7.875 ˝ Bleed size: 5.25 ˝ x 8 ˝

1/3 SQUARE

Safe copy area: 4.75 x 5 ˝ Trim size: 5.125 ˝ x 5.375 ˝ Bleed size: 5.25 ˝ x 5.5 ˝

2/3 VERTICAL

Safe copy area: 4.75 x 10 ˝ Trim size: 5.125 ˝ x 10.75 ˝ Bleed size: 5.25 ˝ x 11 ˝

1/2 VERTICAL

Safe copy area: 3.5625 ˝ x 10 ˝ Trim size: 3.9375 ˝ x 10.75 ˝ Bleed size: 4.0625 ˝ x 11 ˝

1 PAGE AND DOUBLE PAGE FORMATS

HORIZONTAL FORMATS

VERTICAL FORMATS

DOUBLE PAGE

Safe copy area: 7.25 ˝ x 10 ˝ (per page) Trim size: 16 ˝ x 10.75 ˝

Bleed size: 16.25 ˝ x 11 ˝

1/2 DOUBLE PAGE

Safe copy area: 7.25 ˝ x 5 ˝ (per page) Trim size: 16 ˝ x 5.375 ˝