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An Integrative Framework for Customizations on Satisfaction: The Case of an Online Jewelry Business in China

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Figure

Figure 1. Research model.
Table 2. Profile of survey respondents.
Table 4. Squared correlations, reliability, and average variance extracted.
Figure 2 satisfaction, while marital status shows a negative coefficient with p < 0.05, indicating that married customers are less satisfied than single ones within the ordinary member group
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