Sagrera AVE.

(1)

22@Barcelona, the innovation district

(2)

Among the main European capitals

(3)

Barcelona’s Metropolitan Area

Barcelona s Metropolitan Area

(4)

The Barcelona’s eastern transformation

e a ce o a s easte t a s o at o

Sagrera AVE

Forum 2004

(5)

(6)

(7)

1996 - 1999: the opening of Diagonal Avenue

996

999 t e ope

g o

ago a

e ue

February 1999

February 1996

(8)

(9)

(10)

1998: the debate about the future of the industrial areas

998 t e debate about t e utu e o t e dust a a eas

An urban renovation strategy. A new model of making city The answer to a necessity: the Knowledge Economy

(11)

Conceptual model

Co ceptua

ode

Phase 2 Corporate Environment Projects Phase 1 Physical Environment Town Planning Phase 3 Personal Environment Relationship space j g Building Infrastructure p p

(12)

The 22@ Plan, a new model of compact city

e

@ a , a e

ode o co pact c ty

@ ti iti G A d i f t t I d t i l h it

@ activities Green spaces Avanced infrastructures Industrial heritage

Subsidized housing

7@ facilities New mobility model Revitalization public

(13)

The scale of 22@Barcelona

e sca e o

@ a ce o a

The scale of the project: Territory

New gross floor space

3 200 000 2

198,26 Ha (115 city blocks)

4.000.000 m²

• Productive Activities

• Housing, facilities and services

Increase in green spaces

3.200.000m2 800.000 m2 114.000 m² Increase in facilities Investment in infrastructures 145.000 m² 180 million € f % f Update execution 2 S 2009:

Urban Plan and new economic ceiling

• Rearrangement of 69% of the territory

• Almost 1.500 firms and institutions recently established

Infrastructures Plan and investment

• 42% of reurbanization works finished or in process42% of reurbanization works finished or in process • Investment until 2 S 2009: 112 million euros

(14)

The urban planning process (2001-2008)

e u ba p a

g p ocess ( 00

008)

Compact city, with publicly … 2008 … 2000 2001 … … 2003 … … 2004 … … 2004/06… … 2004 … with publicly owned land, fully urbanised and offering excellent infrastructure, providing many Industrial land, little used or in complete disuse, 100%

privately _{Urban Planning} _Urban

Infrastructures Construction

Corporate Projects

more jobs in the field of knowledge

intensive activities owned, and part

yet to be urbanised

(15)

Urban planning. Density

U ba p a

g e s ty

Increase density: 3 @ ACTIVITIES SUBSIDIZED HOUSING 2’7 -2 2’2 -m ² of land INDUSTRIAL ACTIVITIES URBAN PRODUCTIVE ACTIVITIES -b ility : m² of ceiling/ m 0

CLAVE 22a CLAVE 22@

Build a

b

CODE 22a CODE 22@

Balance public and private benefits:

PRIVATE BENEFITS PUBLIC BENEFITS

•More productive uses:

22a Î 22@

•Higher density:

2Î 2,2 / 2,7

•Free cession of land:

• 10% for 7@ facilities

• 10% for subsidized housing

• 10% for green areas

• Eventual opening of streets

•Leadind edge

infrastructures •

Financing a part of the Special Infrastructure Plan

(16)

Special infrastructures plan

Spec a

ast uctu es p a

Public space renewal New energy networks

New mobility plan Public space renewal New energy networks

New mobility plan

New heating and cooling system Underground galleries Selective pneumatic waste

(17)

Urban clusters

MEDIA

Cluster

strategies ENERGY MEDTECH ICT DESIGN

U ba c uste s

MEDIA

g Transversal programs

ENERGY MEDTECH DESIGN

Clusters policy Entrepreneurship Clusters policy

Services for companies Internationalization

Community of professionals Relation between clusters Marketing

(18)

Leadership of projects: current situation and forecast

22@Barcelona: Clusters & activities

Leadership of projects: current situation and forecast

Companies

Institutions

Specific spaces

Entrepreneurs

Technological

centers

Universities

Residences

Specific spaces

Dissemination

spaces

Incubators

Residences

Other services

(19)

Media: Barcelona Media Park

Institutions Companies

RNE CAC Barcelona TV

MediaPro, Lavinia, Cromosoma, Yahoo R+D

Universities Institutions Specifics spaces

UPF, UB, UOC

RNE, CAC, Barcelona TV…

Audiovisual Production Centre (PBM) Universities

Incubators Technological centers

UPF, UB, UOC

Media-TIC Building

Barcelona Media-Innovation Centre

Residences Dissemination

Melon District / Ciutadella Media Factory

(20)

ICT: Network of R+D centres related to ICT

ICT: Network of R D centres related to ICT

CMT FBD Localret

T-Systems, Indra, Telefónica

UB, UPC, La Salle CMT, FBD, Localret

Interface building, Media-TIC building Universities

Incubators Technological centers

UB, UPC, La Salle

Media-TIC building

Technological ICT Center

Residences Dissemination

Melon District ICT House

(21)

Media & ICT Cluster: 2006 - 2010

Media & ICT Cluster: 2006 2010

BARCELONA ACTIVA

AGBAR TOWER RBA HQ.

IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,… RNE INDRA GREEN AREAS CMT AUDIOVISUAL PRODUCTION CENTRE COMMUNICATION FACULTY (UPF) INTERFACE BUILDING: IMI, Indra & ACC

RNE INDRA

CMT

VILA CASAS MUSEUM OF CONTEMPORARY ART T-SYSTEMS HQ. & BARCELONA DIGITAL CAC BARCELONA TV MEDIA-TIC BUILDING SUBSIDIZED HOUSING

(22)

Energy: Interuniversity Campus of Besòs

ITER Climate Catalan Institute (IC3) Endesa, Ecotècnia, Agbar

UB, UPC

ITER, Climate Catalan Institute (IC3) Campus Offices Universities Technological centers UB, UPC b_TEC Incubator IREC Incubators Residences Dissemination b_TEC Residence Campus services

(23)

Medical Technologies - MedTech

Medical Technologies MedTech

CatSalut Blood and Tissues Bank Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine

UB, UPC, Official Nursing College CatSalut, Blood and Tissues Bank Health Building, BIO Enterprise Park Universities

Technological centers

UB, UPC, Official Nursing College

Health Building 22@MedTech Laboratory Incubators Residences Dissemination Nido Health Building

(24)

Design

BCD

G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design

University of Vic, UPC, IAAC BCD

Palo Alto, PBM, Hub Design Universities

Technological centers

University of Vic, UPC, IAAC

Media-TIC, “Projecte Bressol” (textile) Centre d’Innovació, Barcelona Media

Incubators Residences Dissemination

Melon District / Ciutadella Hub Design

(25)

22@ Spaces. Engines of transformation

Media

MedTech

ICT

Energy Energy

(26)

Cluster’s leader agents

Cluster s leader agents

(27)

10 universities: 25,000 students

(28)

4 residences: more than 800 beds

(29)

12 R+D+i & technological centers

12 R D i & technological centers

(30)

New companies and new jobs at 22@Barcelona

New jobs in 22@Barcelona since 2000

(Accumulated data at 12.31.2008 in number of employers)

(December 2008)

New companies installed in the district since 2000

(December 2008)

(Accumulated data at 12.31.2008 in number of companies)

+ 50%

Employees of companies already

located or in process to be installed 42.000

44’6%

newly created

Companies already located or in

process to be installed 1.441

+ 50%

Clusters 69% No clusters 31%

(31)

Bussiness Services

Innovation and Technology

Spaces and Infrastructures

Innovation and Technology

Clusters and Market access

Public Financing

Private Financing

Talent

Private Financing

Networking

Promotion

(32)

Spaces and Infrastructures

Spaces and advanced infrastructures available

1. Space search

2. 22@Barcelona landing platform

a. Weekly and Monthly Spaces

3. Information and advice on infrastructures

a. Telecommunications

b. Selective pneumatic waste collection c. Centralized climate system

(33)

Networking

Services, sharing and consolidating the district

1. 22@Network, Association of Businesses and Institutions of 22@Barcelona

a. Welcome plan, for new companies and institutions that move to the district.

b. Work commissions, which work as networking opportunities and project generators

and project generators. c. Network workshops

2. 22@Update Breakfast

3 Symposium on Urban Clusters 3. Symposium on Urban Clusters 4. IN22@

(34)

Innovation and technology

Supporting innovation and access to technology

1. Technology Valorization Program: KimBCN Foundation 2. Urban Lab:

22@Barcelona offers a large number of opportunities for technology 22@Barcelona offers a large number of opportunities for technology

companies that decide to move to the district, like spaces to run pilot programs to test new technology.

22@Barcelona =Urban Lab

3. 22@Innovation:

Through this program 22@Barcelona fosters innovation with specific projects to generate sophisticated demand through both private and public initiatives.

(35)

Innovation and technology

Supporting innovation and access to technology

• 4. 22@Synergys

Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona.

• Easy access to new emerging technologies to create synergies and

more competitive business environment.

• Helping to generate new business opportunities.

(36)

Space of personal relation

22@ Space of

Personal Relation

22@Talent

• International Community: IN22@ • 22@Districte Digital

For the professionals For the neighbours

y @

• Access to education • Relationship spaces

• Networking: 22@Update Breakfast,… • 22@Voluntariat

@ g

• Actions of direct communication • Support to initiatives of the district • 22@Staying in company

Increase of the belonging feeling

Creation of the community 22@

Pride to work/live in 22@

(37)

www.22barcelona.com