24 Hours in Digital Design and Marketing

(1)

Effective 3/1/12

TRIBLIVE ONLINE ADVERTISING RATES

2014

Effective 2/1/2014

TRIBLIVE DIGITAL SERVICES INCLUDE:

n

Online Advertising

n

Mobile Advertising

n

Online Radio

n

E-newsletters

n

Contesting

n

E-mail Marketing

n

Website Design

n

Mobile Website Design

n

E-commerce Website Design

n

Search Engine Optimization (SEO)

n

Google Maps

n

Social Media Account Set-up

TRIBLIVE

DIGITAL SERVICES

(2)

TribLIVE ONLINE

ADVERTISING RATES

Geo-Targeting

Run of Site (ROS)

$4 CPM

DMA

$7 CPM

County

$9 CPM

Zip Zone

$12 CPM

Channel

News

$9 CPM

Allegheny

$10 CPM

Armstrong

$10 CPM

Beaver

$10 CPM

Butler

$10 CPM

Fayette

$10 CPM

Indiana

$10 CPM

Somerset

$10 CPM

Washington

$10 CPM

Westmoreland

$10 CPM

Neighborhoods

$10 CPM

State

$12 CPM

Politics

$12 CPM

Sports

$9 CPM

Steelers

$10 CPM

Pirates

$10 CPM

Penguins

$10 CPM

College

$10 CPM

High School

$10 CPM

Premium Channels

Business

$13 CPM

A&E

$13 CPM

Events Calendar

$14 CPM

Lifestyles

$13 CPM

Obituaries

$12 CPM

Classified

$12 CPM

Video

Pre-Roll

$35/CPM

In-Video (ROS)

$15/CPM

Premium Placement

Half Page (A&E, Lifestyles & Sports channel fronts)

$18 CPM

Page Peel

$1750 Homepage/$1200 Channel Front

Skins

$2500 Homepage/$2000 Channel Front

Pencil Leave Behinds

$1750 Homepage/$1200 Channel Front

Post it Notes

$1750 Homepage/$1300 Channel Front

Homepage Takeover

$1750 Homepage/$1200 Channel Front

Combine 2

$2500 Excluding Skins

* All of the flat rate pricing is based on a single day.

Add-Ons:

Geo Target DMA

+$3

Geo Target County

+$4

Geo Target Zip Zone

+$6

Day Part

+$9*

Expanding Banners

+$9*

* Minimum of 4 hours. No half hour timeframes.

Mobile

Run of Site (ROS)

$10 CPM

Device Targeting

$11 CPM

Geo-Targeting (DMA)

$12 CPM

Geo-Targeting (County)

$14 CPM

TribLIVE App

Run of Site (ROS)

$10 CPM

Channel Targeting

$11 CPM

Networks

Yahoo

– Behavioral Targeting and Run of Network Advertising

Available

Monster

– Advertising, a recruitment solution for any company

looking for that perfect employee.

All campaigns must have a minimum buy of $100 or 10,000 impressions. See page 7 & 8 for online advertising policies, deadlines and specifications.

FACTS:

TRIBLIVE.COM

TribLIVE.com

1

• 12,863,468 pageviews per month

• 1,941,083 unique visitors per month

Mobile

1

• 4,454,009 pageviews per month

• 813,201 unique visitors per month

TribLIVE App

2

– 29,000 downloads

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Town ZIP PITTSBURGH EAST East Liberty 15206 Hazelwood 15207 Homewood 15208 Oakland 15213 Squirrel Hill 15217 Swissvale 15218 Bloomfield 15224 Shadyside 15232 Oakland Schenley 15260 TARENTUM Brackenridge 15014 Cheswick 15024 Creighton 15030 Curtisville 15032 Harwick 15049 Indianola 15051 Natrona Heights 15065 New Kensington 15068 New Kensington 15069 Rural Ridge 15075 Russellton 15076 Tarentum 15084 Springdale 15144 MONROEVILLE Oakmont 15139 Pitcairn 15140 Monroeville 15146 Verona 15147 Wilkinsburg 15221 Penn Hills 15235 Plum 15239 PITTSBURGH Aresenal 15201 Carson 15203 Mt. Oliver 15210 Mt. Washington 15211 Allegheny 15212 Union Trust 15219 Strip Dist. & Pt. Park 15222 Pittsburgh 15233 CORAOPOLIS Bridgeville 15017 Glenwillard 15046 Carnegie 15106 Coraopolis 15108 McKees Rocks 15136 Presto 15142 Corliss 15204 Crafton 15205 Cedarhurst 15243 Montour 15244 Robinson Best Buy 15275

SOUTH HILLS Bethel Park 15102 Clairton 15025 Library 15129 South Hills 15216 Wabash 15220 Brookline 15226 Brentwood 15227 Mt Lebanon 15228 Castle Shannon 15234 Pleasant Hills 15236 Upper St. Clair 15241 Buena Vista 15018 Elizabeth 15037 West Elizabeth 15088 MCKEESPORT Coulters 15028 Glassport 15045 White Oak 15131 McKeesport 15132 Town ZIP

Port Vue/Liberty Boro 15133 McKeesport 15134 Greenock 15047 Boston 15135 WEST MIFFLIN Dravosburg 15034 East McKeesport 15035 Braddock 15104 Duquesne 15110 East Pittsburgh 15112 Homestead 15120 West Mifflin 15122 West Mifflin 15123 North Versailles 15137 Turtle Creek 15145 Wilmerding 15148 IRWIN Trafford 15085 Adara 15615 Delmont 15626 Export 15632 Harrison City 15636 Irwin 15642 Larimer 15647 Manor 15665 Murrysville 15668 Rilton 15678 Westmoreland City 15692 GREENSBURG Greensburg 15601 Greensburg 15606 Adamsburg 15611 Arona 15617 Bovard 15619 Claridge 15623 Crabtree 15624 Grapeville 15634 Hannastown 15635 Jeannette 15644 Luxor 15662 Madison 15663 Penn 15675 Everson 16631 ZELIENOPLE Butler 16001 Butler 16002 Butler 16003 Annandale 16018 Boyers 16020 Bruin 16022 Callery 16024 Chicora 16025 Eau Claire 16030 Evans City 16033 Fenelton 16034 Harmony 16037 Hilliards 16040 Karns City 16041 Lyndora 16045 Petrolia 16050 Portersville 16051 Prospect 16052 Renfrew 16053 Slippery Rock 16057 West Sunbury 16061 Zelienople 16063 LATROBE Bolivar 15023 Bradenville 15620 Derry 15627 Hostetter 15638 Latrobe 15650 Laughlintown 15655 Town ZIP Ligonier 15658 Loyalhanna 15661 New Alexandria 15670 New Derry 15671 Pleasant Unity 15676 Rector 15677 Stahlstown 15687 Whitney 15693 Youngstown 15696 Bolivar 15923 New Florence 15944 Seward 15954 CONNELLSVILLE Connellsville 15425 Dawson 15428 Dunbar 15431 Indian Head 15446 Lemont Furnace 15456 Melcroft 15462 Mill Run 15464 Normalville 15469 Ohiopyle 15470 Vanderbilt 15486 White 15490 Acme 15610 Calumet 15621 Champion 15622 Donegal 15628 Everson 15631 Jones Mills 15646 Mammoth 15664 Mt Pleasant 15666 Norvelt 15674 Scottdale 15683 Southwest 15685 MONESSEN Belle Vernon 15012 Monessen 15062 Pricedale 15072 Webster 15087 Forbes Road 15633 Sutersville 15083 West Newton 15089 Jacobs Creek 15448 Smithton 15479 Alverton 15612 Armbrust 15616 Darragh 15625 Herminie 15637 Hunker 15639 Hutchinson 15640 Lowber 15660 New Stanton 15672 Ruffsdale 15679 Tarrs 15688 Wyano 15695 Youngwood 15697 Yukon 15698 CHARLEROI Charleroi 15022 Bealsville 15313 Bentleyville 15314 Clarksville 15322 Cokeburg 15324 Eighty-Four 15330 Ellsworth 15331 Fredericktown 15333 Richeyville 15358 Scenery Hill 15360 Van Voorhis 15366 Allenport 15412 Brownsville 15417 California 15419 Coal Center 15423 Daisytown 15427 Town ZIP Dunlevy 15432 Elco 15434 Fayette City 15438 Hiller 15444 Roscoe 15477 Stockdale 15483 UNIONTOWN Uniontown 15401 Adah 15410 Allison 15413 Confluence 15424 East Millsboro 15433 Fairchance 15436 Farmington 15437 Gans 15439 Gibbon Glade 15440 Grindstone 15442 Hopwood 15445 La Belle 15450 Lake Lynn 15451 Lamberton 15458 Markleysburg 15459 Masontown 15461 Merrittstown 15463 New Salem 15468 Oliver 15472 Whitsett 15473 Point Marion 15474 Republic 15475 Smithfield 15478 Smock 15480 Star Junction 15482 Waltersburg 15488 KITTANNING Elderton 15736 Shelocta 15774 East Brady 16028 Kittanning 16201 Adrian 16210 Cadogan 16212 Cowansville 16218 Dayton 16222 Ford City 16226 Ford Cliff 16228 McGrann 16236 Manorville 16238 Mayport 16240 New Bethlehem 16242 Nu Mine 16244 Rural Valley 16249 Templeton 16259 Worthington 16262 Yatesboro 16263 GIBSONIA Bairdford 15006 Bakerstown 15007 Bradfordwoods 15015 Gibsonia 15044 Warrendale 15086 Wexford 15090 Wildwood 15091 Cabot 16023 Mars 16046 Sarver 16055 Saxonburg 16056 Valencia 16059 Cranberry Twp 16066 CANONSBURG Atlasburg 15004 Bulger 15019 Burgettstown 15021 Cuddy 15031 Joffre 15053 Langeloth 15054 Town ZIP Lawrence 15055 McDonald 15057 Midway 15060 Morgan 15064 Oakdale 15071 Slovan 15078 Sturgeon 15082 Imperial 15126 Washington 15301 Amity 15311 Avella 15312 Bobtown 15315 Brave 15316 Canonsburg 15317 Cecil 15321 Claysville 15323 Crucible 15325 Prosperity 15329 Garards Fort 15334 Hendersonville 15339 Hickory 15340 Houston 15342 Marianna 15345 Meadowlands 15347 Millsboro 15348 Muse 15350 Nemacolin 15351 Southview 15361 West Alexander 15376 West Finley 15377 Westland 15378 West Middletown 15379 Taylorsville 17773 Strabane 15363 MONONGAHELA Donora 15033 Elrama 15038 Monongahela 15063 New Eagle 15067 Finleyville 15332 Gastonville 15336 Venetia 15367 Bunola 15020 SEWICKLEY Leetsdale 15056 Ingomar 15127 Sewickley 15143 Bellevue 15202 Observatory 15214 Neville Island 15225 West View 15229 McKnight 15237 ETNA Allison Park 15101 Glenshaw 15116 Millvale 15209 Sharpsburg 15215 Etna 15223 Blawnox 15238 VANDERGRIFT Apollo 15613 Avonmore 15618 East Vandergrift 15629 Hyde Park 15641 Leechburg 15656 North Apollo 15673 Salina 15680 Saltsburg 15681 Schenley 15682 Slickville 15684 Spring Church 15686 Vandergrift 15690 Freeport 16229

TRIBLIVE GEO ZONES

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Covering high school, college & professional football

and hockey, college basketball, professional baseball,

professional wrestling, auto racing and golf.

Listen or watch the video live-stream from your

computer, smart phone or on the Android or

iPhone App.

Live Monday-Friday 9 am – 8 pm

Saturday’s 9 am – 1 pm + Pre-game Shows

Sunday’s 10 am – 1 pm + Pre-game Shows

Official Affiliate of Penguins Radio 24/7

Official Broadcast Team for the Pittsburgh Power

General Programming Rates:

15 second

$6 per commercial

30 second

$12 per commercial

60 second

$24 per commercial

Online & Mobile Advertising Rates:

SportsTalk.TribLIVE.com ROS $12 CPM

Mobile and App

$14 CPM

Add-Ons:

Geo Target DMA +$3/CPM

Geo Target County +$4

Geo Target Zip Zone +$6

Day Part +$9*

*Minimum of 4 hours. No half hour timeframes.

Station, show & segment sponsorships available

upon request.

Radio commercials and online ads produced at no

additional charge: $100 minimum spend per campaign.

Pittsburgh’s First Online-Only Radio Station

FACTS:

TRIBLIVE RADIO

_{– Averaging 36,388 listeners}

per day *

– Average listening time is 51 minutes per session *

– Average of 1200 new listeners per month **

– 65.7% male/34.3% female listeners *** – 52.6% of listeners are 18-44 *** – 55.7% of listeners have an annual income of $50K+ ***

ONLINE RADIO - TribLIVE RADIO

*Source: Abacast, December 2013, **Source: Trib Total Media, Internal Reports, October 2013 ***Source: The Media Audit Sept-Nov2012/Mar-Apr 2013

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REACH MORE

THAN A

HALF MILLION

*

OF THE MOST

DESIRABLE

CUSTOMERS

IN WESTERN

PENNSYLVANIA.

UNIQUE ADVERTISING OPTIONS

Contesting

Types of contests available: Sweepstakes, Photo, Video

& Bracket.

Contests are promoted with web banner ads, an e-blast

to contest subscribers, and on other Trib Total Media

social media accounts.

Option to like-gate to obtain new likes on your

business Facebook page.

Call for quote & availability

Custom Contest

Call for quote

E-newsletters

E-Newsletter:

Frequency

Cost

TribLIVE Daily

Headlines:

Daily

$50/issue

Going Out Guide:

Thursday

$50/issue

The Wine Rack:

Last Wednesday

Every Month

$50/issue

E-mail Marketing

Send your advertising message to credible contacts

• Reach the right audience at the right time

• All e-mail addresses are 100% opted-in and

include full names, postal addresses and time

stamped opted-in information

• 100% Can-SPAM compliant

• Choose your target audience (geography and/or

demography)

• Use results to increase success of future

campaigns

• Higher than industry average results

• 96% of e-mails delivered to the “inbox”

• 5% typical “open” rate

• ½-1% “click thru” rate

Rates:

Business to Consumer

Quantity

CPM

20,000-39,999

$47.00

40,000-59,999

$42.00

$60,000 +

$38.00

*For quantities below 20,000 or above 100,000 please consult your Trib Total Media representative for special pricing.

Landing Page

$89.00

Geo Filters included; additional filters $25/filter

Business to Business Lists Available Upon Request

Sample E-mail Marketing Campaigns

Sample Contest Marketing Campaign

REACH MORE THAN A HALF MILLION

*

OF THE MOST DESIRABLE CUSTOMERS IN

WESTERN PENNSYLVANIA.

Trib Websites users are younger, significantly more affluent

and more active than the typical consumer in this area .

They earn over $40 billion

_{per year which accounts for}

35% of the total income for the region.

*

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TRIB TOTAL MEDIA

DIGITAL BUSINESS SOLUTIONS

Establish and grow your business online!

Website Design

Custom Splash Page

$489 per year

Basic 5

$89/month + $249 set-up fee

Basic 5 + CMS

$129/month + $249 set-up fee

Basic 10

$149/month + $299 set-up fee

Basic 10 + CMS

$219/month + $299 set-up fee

Custom 15

$249/month + $349 set-up fee

Custom 15 + CMS

$289/month + $349 set-up fee

Ecommerce Website

$549/month + $549 set-up fee

Mobile

$55/month + $199 set-up fee

Mobile + CMS

$65/month + 199 set-up fee

All website designs can be bought with or without a content

management system (CMS). 12 month commitment on all website

designs. Cost includes website design, hosting, registration and

server fees. All websites with a content management system

(including ecommerce) receive 24/7 customer support. Contact

your Trib Total Media Sales representative for special custom

website pricing.

Social Media Set-up

Facebook Business Page

$79 one-time fee

Twitter Business Page

$35 one-time fee

Combo

$99 one-time fee

Includes account set-up, Information Guide with Frequently

Asked Questions and Best Practices and a mention on the

Trib Total Media Facebook and Twitter account.

Search Engine Optimization

(SEO)

Improve your search ranking and be found on Google,

Yahoo and Bing.

Google Map

s

Be found on Google Maps so you are not missed.

Contact your sales representative to discuss pricing for Search

Engine Optimization and Google Maps.

2014 Digital Packages:

Daily Multimedia Bundle

– 4 Unique 3 column x 3” ads

– 21,000 zoned/channel ad placement

(sizes 300x250 and 728x90)

– 1 custom post on the TribLIVE Facebook page

– 2 custom tweets on the TribLIVE Twitter page

$699/month ($175/week) in the Pittsburgh

Tribune-Review or Tribune-Review

$499/month ($125/week) in the Valley News

Dispatch, Leader Times, Daily Courier, The Daily

News or The Valley Independent

Weekly Multimedia Bundle

– 4 Unique 1/8 page ads

– 16,000 zoned/channel ad placement

(sizes 300x250 and 728x90)

– 1 custom post on the TribLIVE Facebook page

– 2 custom tweets on the TribLIVE Twitter page

$499/month ($125 per week) in any of the 69

mailed weekly community newspapers and

Pennysavers/Shoppers.

Ticket Multimedia Bundle

Ticket – exclusively for Restaurants and Bars!

– Unique 1/16 page ads in Ticket Magazine

– 10,000 zoned/channel ad placement

(sizes 300x250 and 728x90)

– 1 custom post on the TribLIVE Facebook page

– 1 custom tweet on the TribLIVE Twitter page

$399/month ($99.75 per week).

All ads are black & white. Color is additional.

One ad per week. Must run consecutive weeks.

No Sunday. Artwork can be different each week.

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30 day Digital Add-On

Package 1 -- $250

– 20,000 impressions on TribLIVE.com (ROS)

– custom post on the TribLIVE Facebook page

– 1 custom tweet on the TribLIVE Twitter page

Package 2 -- $500

– 65,000 impressions on TribLIVE.com (ROS)

– 1 custom post on the TribLIVE Facebook page

– 1 custom tweet on the TribLIVE Twitter page

Package 3 -- $800

– 70,000 impressions on TribLIVE.com (ROS)

– 2 custom posts on the TribLIVE Facebook page

– 2 custom tweets on the TribLIVE Twitter page

– 38 – 30 second commercials on TribLIVE Radio

– 7,000 impressions on TribLIVE Sports

Package 4 -- $1,000

– 70,000 impressions on TribLIVE.com (ROS)

– 25,000 impressions on m.TribLIVE.com (ROS)

– 2 custom post on the TribLIVE Facebook page

– 2 custom tweet on the TribLIVE Twitter page

– 38 – 30 second commercials on TribLIVE Radio

Recruitment Packs

– 30-day Packs -- $139/month

– 10,000 impressions on Jobs & Classified Help

Wanted Channel

– 20,000 impressions in the News Channel

(sizes 300x250 and 728x90)

Recruitment Multimedia Bundle

–Pittsburgh/Greensburg

– 4 Unique 2 column x 4” ads

– 21,000 zoned/channel ad placement

(sizes 300x250 and 728x90)

– 1 custom post on the TribLIVE Facebook page

– 2 custom tweets on the TribLIVE Twitter page

– Monster Pack—30 day Job Post and Career Ad network

$2,065/month ($516.32/week)

Recruitment Multimedia Bundle

–

Tarentum

– 4 Unique 2 column x 4” ads

– 21,000 zoned/channel ad placement

(

sizes 300x250 and 728x90)

– 1 custom post on the TribLIVE Facebook page

– 2 custom tweets on the TribLIVE Twitter page

– Monster Pack—30 day Job Post and Career Ad network

$1,489/month ($372.25/week)

Recruitment Multimedia Bundle

– Sunday Combo

(Pittsburgh Tribune-Review, Tribune-Review &

Valley News Dispatch)

– 4 Unique 2 column x 4” ads

(1 ad per week in each publication)

– Color included at no additional charge

– 64,000 zoned/channel ad placement

(sizes 300x250 and 728x90)

– 3 custom post on the TribLIVE Facebook page

– 3 custom tweets on the TribLIVE Twitter page

$4,496/month ($1,124/week)

All ads are black and white. Color is additional unless otherwise

noted. One ad per week. Sunday Only. Must run consecutive

weeks. Artwork can be different each week.

Policies

• There is a minimum requirement on all

digital advertising $100 spend per

campaign or 10,000 impressions per

campaign, whichever comes first.

• The publisher reserves the right to edit,

change or reject any advertising in total

or in part.

• Liability for error shall not exceed the

cost of the immediate space, and

responsibility for an incorrect ad is

limited to the first insertion.

• The publisher is not bound by any terms

or conditions, printed or otherwise,

appearing on order blanks, advertisers’

forms or copy instructions when in

conflict with terms and conditions on

publisher’s rate card or policies.

• Insertion orders or contracts containing

liability disclaimers are not accepted.

• Agencies are held responsible for

payment of invoices for advertising

placed by them, on their behalf or on the

behalf of their clients. In lieu of agency

liability, written communication must be

provided by the advertiser assuming

responsibility for payment.

2014 DIGITAL PACKAGES

& POLICIES

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T

RIB

T

OTAL

M

EDIA

WEB CREATIVE SPECIFICATIONS

& DEADLINES

Digital Deadlines

All deadlines are Eastern Standard Time

GO LIVE DATE

APPROVED CREATIVE DEADLINE

Sunday

Thursday, 4:00 PM

Monday

Friday, 10:00 AM

Tuesday

Friday, Noon

Wednesday

Monday, 4:00 PM

Thursday

Tuesday, 4:00 PM

Friday

Wednesday, 4:00 PM

Saturday

Thursday, 4:00 PM

Ad Requirements

• Ads must have a distinct border to clearly identify

where the page ends, and advertisement begins.

(A minimum of a 1 pixel black border required.)

• Animation within banner ads & rich media ads

cannot exceed 15 seconds. Animation can begin

again on mouse over, but must stop immediately

on mouse off.

• Any audio within a banner ad or video must be

user-initiated.

• All flash banners require a static.gif or .jpg

alternate image which must meet creative

specifications.

• For Flash ads, set the getURL action to (clickTAG)

Ad Services

Our talented and experienced graphic artists can create your basic web ads at no cost. There is a ch arge for

animation and flash.

Please allow 2 business days for a proof and 5-10 business days for animation.

All creative running on the Trib Total Media interactive network or on Yahoo! must meet the followin g size

specifications. Any creative that does not comply with these guidelines will be returned to the adve rtiser for

adjustments.

Ad name

dimensions

max size

flash

animation

audio

(static)

(under 75k)

Banner ads

Leaderboard

728x90

30k

15 sec

no

Medium Rectangle

300x250

30k

15 sec

yes

Skyscraper

160x600

30k

15 sec

yes

Small Rectangle

180x150

30k

no

Half-Page

300x600

30k

40k

15 sec

yes

Premium Placement

Expanding Billboard

976x30

40k initial load

15 sec

yes

(Pencil Pushdown)

976x300

80k additl. polite load

Page Peel

75x75

40k total

no

500x500

Post-It Notes

300x250

30k

no

Mobile

Mobile Web

300x50

10k

n/a

no

iPhone/Android apps

320x50

10k

n/a

no

For a complete list of ad specifications and requirements please log on to www.tribtotalmedia.com/ad specs For more information Contact your Trib Total Media Sales Representative