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Advertising and Visual Communication Design

Perceptions of visual communication design education in higher education in Ireland: A multi case study from the design industry, institutes and graduates perspectives

Perceptions of visual communication design education in higher education in Ireland: A multi case study from the design industry, institutes and graduates perspectives

... better communication in Ireland also meant that people wanted to know about the ...consider advertising to be, the development of advertisements for a local market and information design had ...

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Photography: A Visual Communication Design Quintessence In Nigeria’s Market Economy

Photography: A Visual Communication Design Quintessence In Nigeria’s Market Economy

... in advertising message construct is highly diversified in subject matter: from editorial and advertising, catalogue illustration, annual report, illustration, fashion- aptly in all hard sell and soft sell ...

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Investigating the Impact of Visual Design on Consumers’ Perceptions towards Advertising

Investigating the Impact of Visual Design on Consumers’ Perceptions towards Advertising

... that visual design and the concept of aesthetics is emerging as a key marketing element regarding the promotion and presentation of products, services, events, people, ideas, ...how visual imagery ...

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Visual Rhetoric in Outdoor Advertising

Visual Rhetoric in Outdoor Advertising

... graphic design, which has been defined to be the choosing and arranging of marks to convey a message – in other words, selecting and combining signs to create a ...of communication in the research material, ...

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The effect of web advertising visual design on online purchase intention: An examination across gender.

The effect of web advertising visual design on online purchase intention: An examination across gender.

... web advertising and its communication effects as measured by advertising attitude, brand attitude, and online purchase ...that visual aesthetics in advertising play a key role in the ...

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A Cup is a corpse: A Thesis project implementing an experimental approach to visual communication and advocating the concept of slow design

A Cup is a corpse: A Thesis project implementing an experimental approach to visual communication and advocating the concept of slow design

... an advertising campaign that focuses on the environmental impact of using disposable paper coffee ...a design sequence to educate and inspire people’s thoughts about this environmental ...

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Meanings, views and opinions of fashion brands: understanding the female Greek consumer

Meanings, views and opinions of fashion brands: understanding the female Greek consumer

... in communication (Matthiesen & Phau, 2010) between the brand and the ...contemporary advertising through the accounts created by fashion houses via ‘Instagram’, ‘Twitter’, ...

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Constructionist Theory of Representation in Language and Communication: A Philosophical Analysis

Constructionist Theory of Representation in Language and Communication: A Philosophical Analysis

... of communication to achieve ...the communication situation be it formal or in- formal, some form of message decoding is involved for effect- tive message ...

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Intercultural Visual Language and Visual Communication Difference

Intercultural Visual Language and Visual Communication Difference

... by visual culture, ocularcentric societies have emerged in modern Western societies where images are ...Jay, visual images “are not only omnipresent in Western culture, but in fact have been central to its ...

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Instrument for Measuring the Influencing of iTV Advertising Design Model toward Impulse Purchase Tendency

Instrument for Measuring the Influencing of iTV Advertising Design Model toward Impulse Purchase Tendency

... iTVAdIP design model in the aspects of Perceived ease of use, Perceived Usefulness, Clarity, Flexibility, Visibility, Applicability, Satisfaction, Motivation and Overall Perceived ...iTVAdIP design model ...

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Preservation of Cultural Heritage via Education of Children, Utilizing Visual Communication: Persepolis as a Case Study

Preservation of Cultural Heritage via Education of Children, Utilizing Visual Communication: Persepolis as a Case Study

... As a starting point for the realization of artistic dialogue with heritage stu- dents must be faced to some critical questions about the historical aspects of the focused heritage. Then a defined artwork will be selected ...

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Visual and textual appeals in banner advertising: A Content analysis

Visual and textual appeals in banner advertising: A Content analysis

... audience. Advertising can have a positive effect on people by making them more aware of their options when they are looking to purchase a product or ...online advertising campaigns and make a positive ...

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Language Attitude and Consumer Ethnocentrism in Advertising Communication

Language Attitude and Consumer Ethnocentrism in Advertising Communication

... experimental design using questionnaires in two written languages (Simplified Chinese and Traditional Chinese) related to two products (tea bags and ...between advertising communication effectiveness ...

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Illustrating Educational Knowledge and Social Interactions; Analyzing Images in a Greek History Textbook

Illustrating Educational Knowledge and Social Interactions; Analyzing Images in a Greek History Textbook

... non-verbal communication, Gunter Kress’s and Theo van Leeuwen’s Grammar of Visual Design could provide a very useful methodological tool in analyzing each textbook’s visual ...

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Volume 04 Issue 03 (2016) March 2016

Volume 04 Issue 03 (2016) March 2016

... Sexual imagery and seduction texts, as various authors may argue, overuse gender role clichés and stereotyping [6], and have hence become illusory and ridiculous when behavioural outcomes are assessed. Be that as it may, ...

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Service Learning on Cultural Inclusive Design for Urban Migrants' Villages: Producing Transportable Toilet

Service Learning on Cultural Inclusive Design for Urban Migrants' Villages: Producing Transportable Toilet

... toilet design strategy was needed to respond the local unique toileting culture of Surabaya people, especially the urban ...the design principles and their toileting ...participative design workshop, ...

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From Vincent to the Visitor: A Rhetorical Analysis of the Van Gogh Museum in Amsterdam (2014-present) Considering Audience Awareness in Establishing Museum Communication

From Vincent to the Visitor: A Rhetorical Analysis of the Van Gogh Museum in Amsterdam (2014-present) Considering Audience Awareness in Establishing Museum Communication

... new design coincided with a strategic plan for the period 2014-2017, where new goals for the coming years were ...museum’s communication radiates persuasion towards its ...

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Could Face Presence In Print Ads Influence Memorization?

Could Face Presence In Print Ads Influence Memorization?

... his visual environment, the human developed an automatic hierarchisation of all these different stimuli to process them according to their ...In advertising we can observe that some print ads focus on the ...

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Book Review: Advertising Empire: Race and Visual Culture in Imperial Germany

Book Review: Advertising Empire: Race and Visual Culture in Imperial Germany

... scholarship, Advertising Empire traces the appropriation of “the African native as a motif” by German mercantilists and advertisers between the late 19th and mid- 20th centuries ...100 advertising images ...

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Informing personal branding through self-assessed handwriting analysis: proposal of a supportive online platform

Informing personal branding through self-assessed handwriting analysis: proposal of a supportive online platform

... profiles of marketing one’s self within the Middle East where both Arabic and English are commonly used as opposed to the UK. Another example would be the certain applications of visual styles, e.g. bilingual ...

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