Advertising of Unhealthy Products
Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media
... to advertising and other tobacco media imagery in traditional media increases subsequent tobacco use (Lovato, Linn, Stead, & Best, 2003; National Cancer Institute, ...
15
The Effect of Advertising on Children and Adolescents
... of unhealthy products (ie, food, alcohol, and tobacco) but also for the negative effects associated with the way marketing exposure in general may influence how youth view material possessions and ...
7
Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products?
... & Driesener, 2016). From this, remembering a brand is explained as being the result of a memory process that involves both familiarity with the brand and the reminiscence process regarding the qualities of the ...
22
Exploring the link between obesity and advertising in New Zealand
... television advertising particularly provides unhealthy messages about food, nutrition and weight, and several other studies have confirmed that advertisements in children’s programmes promote foods that are ...
47
Impact of Social Media on Feedback and Grievance Redressal while Searching for Target Customers
... 1533 | P a g e and cheaper to express your views which can be read and shared by others. The companies have started tracking the opinions of customers on social media. Moreover people referring products get ...
8
The Effect of Scarcity Appeal in Advertising on Purchase Intention through Customer Attitude of CEO Talk Products
... Advertising as an activity is able to reveal the main key changes in values, beliefs, attitudes and patterns of purchasing behavior that affect a person's lifestyle. The choice of the type of advertisement must ...
5
Multiproduct pricing and the Diamond Paradox
... multiproduct advertising is related to but different from Lal and Matutes (1994) and Ellison (2005), in which two firms are located on a Hotelling line and sell two products but advertise only one of ...by ...
45
Sports Sponsorships of Food and Nonalcoholic Beverages
... promote unhealthy products through sponsorship of a variety of professional sports, millions of youth view sports programs associated with unhealthy sponsors, and food and beverage sponsorship ...
13
IMPACT OF ADVERTISEMENTS ON CONSUMER BEHAVIOUR OF COSMETIC PRODUCTS – A STUDY IN MANGALORE Sumathi* & Dr. Mustiary Begum**
... regard advertising as one of the most powerful and effective promotional tools to reach ...customers. Advertising gives information, persuades, reminds, corrects false impressions and convinces as well as ...
6
Dietary Behaviors of Elderly People Residing in Central Iran: A Preliminary Report of Yazd Health Study
... on a weekly basis. Increased fast food intake is associated with weight gain, central obesity, impaired glucose, serum insulin, lipids homeostasis and induced inflammatory and antioxidant system (24). Nineteen percent of ...
8
Adolescent gambling behaviour, a single latent construct and indicators of risk: findings from a national survey of New Zealand high school students
... The literature has highlighted that adolescent problem gamblers have an array of co- existing problems (Gupta and Derevensky 2000; Shead et al. 2010; Volberg et al. 2010), with researchers theorising that gambling is ...
13
THE IMPACT OF THE INTERNET ADVERTISING ON CONSUMER BEHAVIOR IN THE PURCHASE OF PRODUCTS (CASE STUDY PAXAN PRODUCTS IN RASHT)
... have changed over time. this means that out of a group of consumers and join other consumers groups, so should also be examined in advertise issues psychological and demographic characteristics Also choice of suitable ...
8
IMPACT OF GREEN ADVERTISING ON CONSUMER PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS (A STUDY WITH SPECIAL REFERENCE TO YOUNGSTERS IN SALEM DISTRICT)
... competitiveness. Advertising provide consumers with information on products and services, and it also helps to increase their choice of goods and ...green advertising to easily capture the target ...
6
Impact of advertising on consumer behaviour with special reference to four selected washing products in Shimla district of Himachal Pradesh
... describes advertising as “the personal communication of information usually paid for and usually persuasive in nature about products (goods and services) or ideas by identified sponsors through various ...
6
Consumer protection and information policy. Third report
... The opinions dealt with the following: the draft Directive on the advertising of proprietary medicinal products; - the draft Directive on the indication by labelling of the energy consum[r] ...
59
In the eye of the consumer : the influence of package shape and package color on perceived product healthfulness
... impression through the impression of another resource (Pinson, 1986; Krishna, 2006). But in this research only manipulations in package color effected the perceived healthfulness of a product, and this only holds true ...
83
Organic farming. Green Europe 2/94
... The usc of the term "organic" for labelling and advertising agricultural produce and food is now limited, in the Community, to products obtained according to the principles of production[r] ...
38
Changing Landscape in Marketing Strategies of Indian Pharmaceutical Industry
... targeted advertising strategy for pharmaceutical OTC products and concept selling strategies are evolved for medicinal and pharmaceutical generic drug ...
10
Social Media and Consumer Behavior – How Does it Works in Albania Reality?
... about products and services positively affects the intention to ...companies, products, services, increases even the intention to purchase products (or products of this company) and consumer ...
6
The diffusion of new consumer durables and the role of advertising
... 1.2 Technological Change 1.3 Diffusion 1.4 Product innovation 1.5 The role of Advertising in the Diffusion Process 1.5.1 Expansionary vs Re-distributive 1.5.2 New Products, Advertising a[r] ...
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