Brand Country of Origin Effect
Does country matter? The country of origin effect on sports apparel users' brand perceptions
... Chao (2001) decomposes the COO construct into country of design (COD), country of parts (COP) and country of assembly (COA). He argued that the congruency principle affects the way in which COD, COA ...
94
Consumer Perception of Product Quality and the Country-of-Origin Effect
... as country of origin (Essoussi & Merunka, ...the country where a product is manufactured may have on the decision-making process as well as behavior of ...consumers. Country of ...
7
Brand origin and country of production congruity: Evidence from the UK and China
... the effect of consumer ethnocentrism on the evaluation of foreign ...negative effect of consumer ethnocentrism on the purchase of imported products may diminish when consumers hold certain psychological ...
37
Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety
... study, Brand origin, Perceived value and Risk concern are considered as three ‘attitudinal’ constructs which are used in the consumers’ evalu- ation of the quality, safety and the performance of a credence ...
9
The Behavioural Effects of Consumer Ethnocentrism: The moderating role of product category, brand and country of origin
... Contrary to our expectations, we did not observe a granular version of a brand’s foreignness based on the cultural similarity between the domestic (US) and the foreign COO. Rather, CET did not have a mitigating ...
42
Country of origin effect and perception of Romanian consumers
... halo effect and the summary effect (Han, 1989). The summary effect influences consumers’ product evaluation directly, oppositely the halo effect influences consumers’ product evaluation ...
12
Advertising and country of origin as key success factors for creating sustainable brand equity
... and country of origin on brand equity to bring empirical evidence from automotive ...positive effect of these factors on building brand equity and its ...on brand loyalty, and it ...
12
EFFECT OF COUNTRY OF MANUFACTURE AND BRAND IMAGE ON IRANIAN CUSTOMERS’ PURCHASE INTENTION
... global brand is no longer related to its country of origin ...the country of manufacture (COM), country of design (COD), country of brand (COB), and country of ...
20
Impact of Country-of-origin Image on Brand Equity: A Study on Durable Products in India
... a brand, COO as an information cue may be quite ...this effect may not necessarily lead to price premium or discounts in the ...the brand under ...as brand equity is the associations that ...
6
The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention
... up brand familiarity or brand reputation, international consumers have few knowledge about the brands hence can not use it to make product quality evaluation and purchase ...with brand, they will ...
18
The role of country-of-origin (COO) and brand effects on Asian consumers’ apparel choices in Thailand
... the brand name in consumers’ minds integrates the perception of consumers regarding equity to the brand ...of brand equity as mentioned above for the case of ...main effect of the level of ...
267
The Effect And Influence Of Country-Of-Origin On Consumers Perception Of Product Quality And Purchasing Intentions
... on country-of-origin is an important consideration when choosing an offshore location (Katsanis & Thakor, ...1997). Country image is associated with product appearance, design, style, variety, ...
6
The Effect of Country of Origin on Brand Image, Perceived Quality, and Purchase Intention of Excavator for Limestone Quarry in East Java Indonesia
... a brand that can strengthen the effect on purchase ...the effect of the country of origin on brand image, perceived of quality for purchase intention of the hydraulic excavator ...
16
Country Of Origin Perception Towards Brand Positioning Among Malaysian Consumers In Automotive Industry
... Developed country manufacturers first served their local markets before sought foreign exports destination and direct investment in other nations including developed and third-world ...COO effect; Italy, ...
24
The ‘made-in’ effect: Effect of Country-of-origin on Consumer's Buying Decision of Cloths (A Case of COO’s Effect on Mekelle University Students)
... Students have agreed that they are interested in the above mentioned factors. But as you may see from the table, the priority that students give to these factors while purchasing cloths is different. The table shows ...
7
Country of Origin Image and It’s Impact on Brand Association, Perceived Quality and Brand Loyalty
... approach, Country of Origin Image is a perception towards the image of the country of origin where the product came from (Kotler and Keller, 2012:636; Kotabe and Helson, 2011:341; Lavoret, ...
12
The Impact of Brand Country of Origin Image on the Formation of Brand Equity in the Sports Apparel Industry
... the country of origin of the ...consumer-based brand equity dimension contributed differently to the relationship according to the product category, while the contribution of both country ...
7
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
... building brand equity ...that brand origin (BO), meaning the “region or country where a brand is perceived to belong by its target customers” (Thakor and Kohli, 1996, ...and ...
31
Pengaruh country of origin image terhadap brand equity melalui brand knowledge dan brand image produk pakaian Nike di Surabaya
... products brand Nike apparel in ...the country of origin image can enhance brand knowledge and brand image that would eventually give the impact on brand equity Nike clothing ...
14
An Empirical Study on the Impact of Country of Origin Effect on Young Lithuanian Consumers’ Attitude towards Products
... The country-of-origin (COO) effect is one of the most controversial areas of scientific marketing research because the results of some studies lead to different conclusions about the COO and its ...
12