brand management strategy
EXTENDING BRANDS TO EMERGING MARKETS - IMPLICATIONS FOR BRAND MANAGEMENT STRATEGY: A CASE OF LUXURY FOUR WHEELER IN INDIA
... that brand extensions provide several benefits to the ...the brand equity (Aaker and Keller, 1990), it reduces entrance barriers or obstacles (van Riel et ...core brand gives a lot of support to the ...
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Anshan city brand management strategy
... city brand management of Anshan has three phases: the first phase is the preliminary stage of city brand management, taking Anshan Iron and Steel Group Corporation and the spirit of Lei Feng ...
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Improving Competitive Advantage of Chinese Sports Brand through Brand Management
... of brand positioning, unreasonable development models, and the lack of long-term thinking and marketing tools, are mainly, the problems that threaten the future of China’s sports ...of brand ...
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Social Media Management
... n Internet search conducted in April of 2011 for “social media manager” on Monster.com, one of the largest employment websites in the world, (Clifford, 2009), produced an excess of one thousand matches. Recently, there ...
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The Studying of Brand Management Dimensions on Sport Brand Management (Case Study of Zagros Kermanshah Province)
... the brand name of Zagros Famous has been studied in Kermanshah for testing the ...of brand management dimensions on sport brand in Kermanshah province (Case study of Zagros famous brand ...
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UK hotel industry brand equity : Its meaning and uses for brand management
... through brand expansion programmes; increase ‘market power’ in dealing with travel wholesalers, incentive packagers, and other distribution channel members; act as a competitive barrier to other companies looking ...
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Brand management: brand dynamic: building the most valuable asset in business
... successful brand in the service industry for many ...recent brand valuation ranking for the year 2007, brands from China such as ICBC and Bank of China are considered as the new leading brand of Asia ...
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International brand strategy of Taiwanese hi tech enterprises
... conspicuous brand positioning due to product focus as the company asserts itself a leading and professional company and thus develops one slogan, “A world safe for exchanging and digital information when there’s a ...
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Crisis Management And Brand Reputation
... A brand crisis is a ...of brand crisis rather than looking at pros and ...current brand position in the market and it paves the way to react against a crisis and to move beyond ...
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Study on the Construction of Enterprise Quality Culture for Brand Strategy
... no brand. The customer to the brand cognition is based on the customer using ...product brand or company loyalty and recognition level, namely the customer purchase ...the brand first grab ...
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Brand Reputation Management And Brand Experience Towards Reputation of Malaysian Polytechnics
... In conclusion, the research questions for this study were answered and the purposes of the study were met. In general, this study has shown how aspects of student experience play an important role in managing a ...
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Brand Strategy Management
... However, if we are successful in lessening the consumer resistance there arises a demand. The pull effect compels the retailer to stock the brand and his resistance also comes down. Consumers want a good value for ...
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Are brand extensions of healthy products an adequate strategy when there is a high association between the brand and unhealthy products?
... of brand extensions also depends on cultural factors and the type of ...of brand that offers the extension (high versus medium equity), and the cultural profile of the consumer affect the evaluation of the ...
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Econymic Information Design
... improves brand recognition , reduces costs, and establishes a relationship with customers that extends beyond any single ...a brand with its subbrands cultivates trust with people; it is an indicator that a ...
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Relationship between Characteristics of Virtual Brand Community and Brand Attachment for Nokia BBS Users
... using Nokia, they firstly come to the community to find the answer and solution. Secondly, expand community participation frequency based on high-quality information. Most of members will participate in the community ...
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Strategic Factors Affecting Sustainability of Fiber To The Home (FTTH): Case of Safaricom, Kenya
... partnerships, brand, technological innovations and pricing (independent ...Regarding brand strategy, it is evident that in most cases, companies that have known brands tend to attract more ...
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中国家電産業成長の多角化と競争の多角化 (Diversification in Growth and Competition of Chinese Home Appliances Companies)
... Strategic management diversification is an inevitable process in the development of industrial ...diversified management of Chinese companies is of crucial significance because it not only enriches studies ...
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Export to expand : a conceptual examination of branding as a deterministic parameter in export performance
... performance has been overlooked. Particularly when considering branding in the context of business-to-business (B2B), there is a complete absence of international B2B branding research (Mudambi, 2002; Van Riel et. al. ...
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The conception of branding in not for profit SMEs
... a brand (Wong, ...positive) brand equity. Interestingly, when asked the question regarding brand equity, 57% could not provide a clear ...in brand development may be a key ...
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Facilitating the Commercialization of Collaborative Consumption Websites: Effects of Free Trial Strategy and Price Transparency on Users' Behavioral Intentions, Attitudes, and Emotions
... trial strategy does not only yield advantages for the consumer, but also for the platform managers: The two major advantages for the providers lie in a) the possibility to foster the adoption rate of the ...
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