Brand value
How to measure the personal brand value of a football player?
... transfer value, all of them should be taken into account whilst discussing and comparing players, clubs and leagues ...transfer value towards a football player are: performance data, age, position, club, ...
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Corporate Social Responsibility Policy And Brand Value
... • The relationship between the CSR policies and brand value seems natural because the CSR is an important tool via which firms can build their reputation in the society. Much of prior literature considers ...
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Building brand value: consumer assessment of value
... follows. Brand fit loadings ranged from ....82. Brand Significance loadings ranged from ....81. Brand attitude loadings ranged from ...The brand value loadings ranged from ...
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Regional Branding: Building Brand Value
... the brand as a product (product range, product attributes, quality/value, use, users, country of origin) brand as an organization (organizational attributes, global ...dimension), brand as a ...
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Application of Fuzzy Logic in Modeling Market Brand Value
... the brand market value, according to Aaker are: customer loyalty to the brand, perceived brand quality, brand familiarity and brand associations in comparison to ...market ...
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The Effect of Firm Growth on Brand Value: Evidence from Brand Finance Turkey-100
... the brand value concept in recent years is that companies are being ranked according to their brand value, with the most successful ranked highest (Ozgüven, ...on brand value is ...
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Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media
... of brand value. A new five-dimensional platform brand value is supported, including brand experience, brand know- ledge, brand relationship quality, brand ...
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Influence of customer value orientation, brand value, and business ethics level on organizational performance
... Attracting, capturing, satisfying, maintaining, developing, retaining and capitalizing customers is an increasingly complex task in a dynamic global context where technological development has made the life cycle of ...
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Analysing brand status' impact on brand value
... other brand assessments. Other brand assessment might include the overall self-concept, the extent of which perceived brand status matches an individual’s self-concept or brand-aroused ...
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THE BRAND CALLED ABASALTIAN (THE EFFECT OF BRAND CONTENT AND BRAND CREDIBILITY ON BRAND VALUE)
... added value of a product to the customer, which is attributed to the brand name (Yu, Dunto & Lee, 2000) ...defines brand equity as a distinct brand of brand awareness on customer ...
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The Effect of Destination Brand Awareness on Destination Brand Loyalty Through Brand Image, Perceived Brand Quality, Brand Value and Brand Satisfaction in Banyuwangi City As a Tourism Objective
... Destination Brand Awareness on Destination Brand Loyalty Through Brand Image, Perceived Brand Quality, Brand Value and Brand Satisfaction in Banyuwangi City as a Tourism ...
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Going Public and Underpricing as Brand Value Enhancing Tools
... and brand value on the ...a brand value enhancing or image improving ...and brand value. Investors, moreover, seem to discount brand values when investing in the IPOs ...
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Research on the Impact of Social Circles on Self Brand Connection: Regulation of Self Awareness and Brand Value
... the brand-related events that had happened in their social ...each brand (7 Likert ...the brand for low belonging sense circles and Nike as the brand for high belonging sense ...
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The Impact of Sports Sponsorship on the Brand Value of the Tunisian Company
... the value of the firm can be summarized under three different aspects: marketing value creation, strategy value creation and finance value ...marketing-based value creation incorporates ...
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A Review of Brand Valuation Method
... particular brand of product or service to determine the size of the brand ...the brand value with the excess profits divided by the industry’s average profit margin of the branded product or ...
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THE INFLUENCE OF BRAND LOYALTY TOWARDS THE PURCHASE OF COSMETICS IN CHENNAI
... of brand trust as part of the brand value can be created and developed through the management of some aspects that go beyond consumer’s satisfaction with the practical performance of the products and ...
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Queer Feelings, Political Potential: Tracing Affect in Performance Spaces
... 250 brand value ranking table in 2007 (reflecting 2006 ...a brand rating with values for each year from 2007 through 2011 (released in years 2008 to ...Italy). Brand values range from a low of ...
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The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty: A Literature Review
... functional value, emotional value, social value, and brand identification have a positive effect on brand loyalty for mobile phones in ...customer value would have an effect on ...
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Brand Tokenization and Monetization Through Cryptocurrencies
... can take support of the cash it has generated by its ICO. Not only that, its token, Zcoin may have appreciated in value by being traded in Cryptocurrency exchanges. By using that money, Company Z can offset the ...
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Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual level collectivist values
... explored brand loyalty and its antecedents (Chaudhuri and Holbrook, 2001; Li et ...perceived brand quality, Brand salience, perceived brand value, perceived brand image, ...
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