Business Intelligence and Competitive Marketing
Competitive Intelligence/Business Analysis Report: David vs. McDonald s
... With a $1.7 billion marketing budget, McDonald’s has its eye on taking over some of the premium coffee market. They plan to do this by offering espresso-based coffee drinks at fast food prices and speed. Combine ...
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Social Media, Marketing and Business Intelligence Stratebi. Open Business Intelligence
... representing business processes and its ...Pentaho Business Analytics, we will be able to transform raw data into information, and information into ...
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Business intelligence and competitive advantage (A study of selected telecommunication firms in Nigeria)
... the business in utilizing customer and other market information to create superior value for customers (Narver and Slater, ...sales-oriented marketing concept (Kotler and Armstrong, ...a business ...
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The Mediating Effect of Social Media Marketing Adoption between Competitive Intelligence and SME Performance
... of intelligence, there are also doubts concerning its capability to effectively support business ...(1986) intelligence units must directly support business performance in order to obtain ...
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A Comparative Study of Bibliometric Characteristics of Competitive Intelligence Scholarly Material in Business and Library Science Databases
... Competitive intelligence is known by many names: market intelligence, business intelligence, environmental scanning, and issues management (Choo ...“competitive ...
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The impact of marketing intelligence on SMEs
... a competitive advantage. In the past years, business intelligence has become important for companies that want to be and stay ...2010, business intelligence was the fifth most important ...
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The relationship between competitive intelligence and company success : a thesis presented in partial fulfilment of the requirements for the degree of Masters of Business Studies in Marketing at Massey University
... As a product, competitive intelligence means ethical, timely and useful value-added information on customers, competitors, other key stakeholders in the competitive environment and the c[r] ...
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THE EFFECT OF COMPETITIVE INTELLIGENCE ON MARKETING CAPABILITIES AND ORGANIZATIONAL PERFORMANCE
... and marketing management perspective, strategy formulation is closely related to CI as the foundation for gathering and processing in formation (Dishman and Calof, ...strategic marketing management since it ...
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The relationship between competitive intelligence and company success : a thesis presented in partial fulfilment of the requirements for the degree of Masters of Business Studies in Marketing at Massey University
... Current research regarding competitive intelligence focus on eight mam areas, namely: how to conduct competitive intelligence; competitive intelligence and its role in marketing strategy[r] ...
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The Effect Of Entrepreneurial Marketing And Competitive Advantage On Marketing Performance
... a competitive strategy can be started from how a business will be developed, what is actually the company's goals, and what policies are needed to achieve these ...that competitive advantage is the ...
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Business Intelligence
... Business Performance Management (BPM), which is also referred to as corporate performance management (CPM), is an emerging portfolio of applications within the BI framework that provides enterprises tools they ...
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The process of implementing Competitive Intelligence in a company
... Introducing Competitive Intelligence into a business operation has its ...running Competitive Intelligence as a way of charting the future ...perform intelligence analyses, and ...
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Facebook Marketing Intelligence
... Facebook marketing can be used for different purposes, namely forcing the customer to purchase, creating customer trust for a future purchase and customer promotion using word- of-mouth advertising ...
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The Emergence of Competitive Intelligence: A Historical Perspective
... in competitive intelligence (CI), a new area of study that is finding a place in the curricula around the ...trends, Competitive intelligence, Computer education, computing history ...
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Business-to-Business marketing
... Development of business relationships: The stage based model. PRE-RELATIONSHIP STAGE[r] ...
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Business Intelligence
... BI tools can turn your ERP system from a great big transaction processor into a valuable decision support system. There is a business case to BI that transcends cost and complexity. If you skipped BI, go back and ...
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Effective Use of Intellectual Property Data for Competitive Business Intelligence. Commercial Sources of Patent Data
... • Rank assignees or inventors to identify trends • Compare trends in patent filings over time • Map density/activity of filing for competitors • Chart a patent portfolio by classificatio[r] ...
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Consideration Sets and Competitive Marketing
... a competitive market ...various marketing devices in terms of their price-reduction equivalent, See Bertrand, Karlan, Mullainathan, Sha…r and Zinman ...
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THE MARKETING COMPETITION AND BUSINESS STRATEGY IN FORMING AND PROTECTING OF THE COMPETITIVE ADVANTAGES OF RAIL PASSENGER TRANSPORT
... Привабливість ринку: Місткість ринку Темп росту ринку Рівень конкуренції Технологічна укомплектованість Схильність до інфляції Конкурентоспроможність СГС: Ринкова частка Якість товару / [r] ...
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Business Intelligence As A Competitive Advantage
... Business intelligence is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprises make better decision ...
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