Consumer Attitudes Toward the Sponsoring Brand
Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?
... on consumer behaviour in relation to high involvement ...research, consumer attitudes toward the sponsoring brand and purchase intention towards the sponsoring brands’ ...
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Sponsorship leveraging improves consumer attitudes and purchase intentions towards the sponsoring brand - but is it relevant for FMCG packaging?
... on consumer behaviour in relation to high involvement ...research, consumer attitudes toward the sponsoring brand and purchase intention towards the sponsoring brands’ ...
10
THE INFLUENCE OF ADVERTISING CREATIVITY, GENDER, AND PRODUCT CATEGORY TOWARD CONSUMER ATTITUDES ON ADVERTISING, CONSUMER ATTITUDES ON BRAND TO THE PURCHASE INTENTION
... the brand image and brand value of the company as a very important asset for the company in selling products or services in a variety of functional and emotional ...the consumer when the differences ...
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Consumer Attitudes Toward Mobile Advertising
... gaining brand recognition but should offer a certain value to the consumer, like new product information or special ...the consumer to feel as if the advertisement is about him, which again shows the ...
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Consumer Attitudes Toward Corporate Sponsorship, Brand Image and Purchase Intentions in Taiwanese Baseball Fans
... 2-2006 Consumer Attitudes Toward Corporate Sponsorship, Brand Image Consumer Attitudes Toward Corporate Sponsorship, Brand Image and Purchase Intentions in ...
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Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study
... in consumer attitudes towards advertisements and the brand, based on the number of endorsers and the product’s ...the brand than a single celebrity endorse- ment will ...
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The Influence of Product-brand Web Sites on Attitudes toward Brand Image
... product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific ...
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Producers and Consumer attitudes toward Biotechnology in Ghana
... Data was collected on the risk associated with GM corn (maize) use in Ghana. According to Lusk and Hudson “there are several methods available to estimate consumer or producer WTP for novel goods or changes in the ...
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The typicality and accessibility of consumer attitudes toward television advertising: implications for the measurement of attitudes toward advertising in general
... Study 3A: Results and Discussion A one-way ANOVA was conducted on the six advertising measurement conditions, with follow-up post hoc tests. As shown in the top panel of Table 3, no significant differences were found for ...
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Consumer Attitudes Toward Mobile Advertising: An Empirical Study
... investigates consumer attitudes toward mobile advertising and the relationship between attitude and ...measuring attitudes toward mobile advertising is ...negative attitudes ...
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Consumer Attitudes Toward RFID Tracking In The Retail Environment
... that consumer sentiment regarding this technology is mixed at ...reducing consumer fears about how RFID data might be used rather than on incentivizing participation in RFID ...
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Factors That Influencing Consumer Purchasing Intention Toward Smartphone Brand
... Therefore, Users and youth have been select as the target group in this study. Experienced buyers and users of smartphones can provide useful information while studying the factors that influence them buying online ...
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Brand mergers: How attitudes influence consumer identity preferences
... How attitudes influence consumer identity preferences Abstract: In the context of a merger, management of corporate brand names and logos assumes a critical ...corporate brand redeployment ...
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The Consumer Attitudes Toward Green Advertising Communication In Melaka, Malaysia
... A total of 315 respondents who live in Melaka City area were participated in this research by using simple random sampling techniques. Software Package for Social Science (SPSS) was used to analyze the collected data. ...
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Effects of Multipart Media Framing on Consumer Attitudes Toward Biotechnology
... ** The difference is significant at .000. These results highlight three important conclusions. First, people with intuitive perception tend to “forget” about their negative feelings toward biotechnology when they ...
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Consumer Purchasing Behaviors and Attitudes toward Shopping at Public Markets
... The number of farmers markets has been grow- ing steadily in recent years. Cities throughout the world are taking an interest in developing farmers markets to add vitality to their public spaces, to redevelop their ...
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Consumer Attitudes toward SMS Advertising among Jordanian Users
... consumers’ attitudes toward SMS ...negative attitudes towards SMS advertisements, marketers need to recognize that SMS advertisements, although offering many benefits in terms of reaching the ...
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Consumer attitudes toward GM food with hypothetical functional characteristics
... their attitudes toward GM products given promised potential benefits and partially known ...to consumer needs could outweigh the negative perceptions of agricultural ...citizen-consumer ...
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Consumer attitudes and intentions toward personalization of fair trade apparel
... The results of this study may assist fair trade organizations in identifying the apparel personalization needs of customers as related to their need for self-uniqueness, level of appar[r] ...
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Consumer attitudes toward personalization features and intention to purchase online
... a consumer surfs an online store and requests information, the response may contain a ...the consumer revisits the same store, the retailers' websites will recognize the consumer thanks to ...
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